What Dragoon Brewing does

Dragoon Brewing is a craft brewery founded in 2011 and headquartered in Tucson, Arizona, at 1859 W Grant Rd #111. The company was founded by Bruce Greene, Eric Greene, and Tristan White, three home brewers brought together by the Tucson Homebrew Club in 2009. The brewery opened in April 2012 as a self-distributing draft-only operation featuring two beers (Dragoon IPA and Stronghold Session Brown Ale) and has since grown to a team of more than 20 employees. Dragoon produces approximately 30 different beers per year, with 11 available on tap at any given time. Year-round core offerings include Dragoon IPA (West-Coast IPA, 7.3% ABV), Dragoon PILS (American Pilsner, 4.6% ABV), Dragoon AMBER (6.5% ABV), Dragoon AMERICAN WHEAT (4.5% ABV), Florecita (Juicy IPA, 6.5% ABV), and Santa Cruz'r (Golden Ale, 4.9% ABV). The remaining approximately 24 SKUs are specialty releases, including barrel-aged variants (Tequila Barrel-Aged Saison, Amburana Imperial Stout), limited hazy IPAs (NOVA XIV), taproom exclusives (Sunburner, Lemon Shandy, Double Dry-Hopped Dragoon IPA), and seasonal offerings.

The company operates a taproom-centric business model with three revenue streams: taproom on-premise sales, packaged to-go beer (cans and bottles via the taproom and e-commerce store at dragoonbrewing.square.site), and draft distribution through dedicated internal sales representatives covering the Tucson and Phoenix markets. Pricing is not publicly disclosed. Distribution is direct and self-managed, avoiding the wholesale distributor margin layer common in craft brewing. The brewery has earned significant third-party validation through medals at the Great American Beer Festival, World Beer Cup, Best of Craft Beer Awards, and Arizona Craft Beer Awards (2023-2026), plus editorial recognition from Food & Wine, Men's Journal, Thrillist, Phoenix Magazine, Tucson Foodie, and Arizona Daily Star. Strategic positioning emphasizes quality control (the stated principle that beer does not leave the facility unless it meets strict standards), community engagement (donations, river cleanups with Sonoran Institute, event hosting), and locally-rooted brand building. The business is privately held, founder-financed, with no institutional investment, subsidiaries, or M&A activity disclosed.

Name

Dragoon Brewing

Legal name

Dragoon Brewing co.

Website

https://dragoonbrewing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Dragoon Brewing is a craft brewery in Tucson, Arizona, founded in 2011 by three co-founders, producing approximately 30 different beers annually with 11 on tap at any time. It serves craft beer enthusiasts through a taproom, online sales, and direct draft distribution to restaurants and retailers across the Tucson and Phoenix markets.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120), Breweries (31212), Beverage Manufacturing (3121), Drinking Places (Alcoholic Beverages) (7224), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Taproom sales
• Beer distribution
• Craft brewery
• Specialty beer releases

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Taproom Sales: On-site beer sales at the taproom with 11 beers on tap at any time, including year-round and seasonal specialty releases
2. Packaged Beer (To-Go): Cans and bottles sold for off-premise consumption through the taproom and online store
3. Draft Distribution: Keg sales to local restaurants, bars, and retailers through internal sales team covering Phoenix and Tucson markets

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dragoon Brewing manufactures and sells craft beer through its Tucson taproom, online e-commerce store, and regional draft/canned distribution to restaurants and retailers in Phoenix and Tucson. The brewery produces approximately 30 different beers annually, with 11 on tap at any time, including five flagship year-round beers and a rotation of specialty, barrel-aged, and taproom-exclusive releases. The brewery also sells merchandise and operates facility tours and on-site events.

Product overview

Dragoon Brewing is a craft brewery operating as a single-product-company with a portfolio of beers categorized into two types: year-round core beers and specialty releases. The core offerings include five flagship beers (Dragoon IPA, Dragoon PILS, Dragoon AMBER, Dragoon AMERICAN WHEAT, and Florecita) plus Santa Cruz'R. The brewery typically produces approximately 30 different beers throughout the year, with 11 options available on tap at any time. Specialty releases include limited-edition and barrel-aged beers, taproom-exclusive offerings, and seasonal varieties. The brewery also operates a taproom with food truck events and offers online ordering for to-go purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Dragoon IPA Flagship year-round West Coast-style IPA at 7.3% ABV and 83 IBU, recognized by Food & Wine as one of America's 50 Best IPAs.
• Dragoon PILS

Quantifiable outcome

• Multiple national competition medals including GABF, World Beer Cup, and Best of Craft Beer Awards
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• El Tour de TucsoncoreStrategic or Co-development Partner · 25 October 2023Dragoon Brewing became the official beer partner for El Tour de Tucson, one of the top road cycling events in the US (named top road cycling event by USA Today). Tristan White called it a no-brainer and noted it would be by far the largest event the brewery had ever been part of. Over 9,000 cyclists expected to participate.
• Sonoran InstituteminorStrategic or Co-development PartnerEnvironmental partnership for Santa Cruz River cleanup events. Dragoon participates in river cleanups in partnership with Pima County Flood Control, Tucson Clean & Beautiful, and the Sonoran Institute. At one event, volunteers helped clean 6,766 pounds of trash from the river.
• Crosby HopsminorStrategic or Co-development PartnerCollaboration on the Crosby Hops Cold One collab cold IPA. Phoenix Magazine reviewed the collaboration noting it was 'unlike any other cold IPA' - clean, crisp, hoppy and ultimately very drinkable.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bell's Brewery: Michigan-founded national craft brewer (Two Hearted IPA, Oberon). Comparable as a craft beer competitor for shelf space in Arizona and as a peer in quality-led, award-winning craft branding.
• Stone Brewing: Large West Coast craft brewer with a strong IPA portfolio and national distribution. Comparable as an established craft peer that competes with Dragoon IPA in shared Arizona accounts and as a quality/award benchmark.
• Sierra Nevada Brewing Co. National craft brewer known for IPAs (Torpedo, Hazy Little Thing) and barrel-aged specialties. Competes with Dragoon IPA in Arizona off-premise channels and is a comparable benchmark for craft quality and award recognition.
• Four Peaks Brewing Company: Long-standing Arizona craft brewery (Tempe) acquired by Anheuser-Busch/InBev. Now operates with the backing of a national brewer, providing a comparison point for what scaled Arizona craft looks like, and a major competitor for on-premise placements in Phoenix.

Direct peers

• Barrio Brewing Co. Tucson-based craft brewer founded in 1991 with a comparable multi-channel model (taproom + distribution across Arizona) and a strong local following. Most directly comparable peer given shared Tucson geography and similar size band.
• Pueblo Vida Brewing Company: Tucson craft brewery with a taproom focus and rotating specialty releases. Comparable in scale and channel mix to Dragoon and competes for the same Tucson craft drinker.
• Wren House Brewing Company: Phoenix-based craft brewery known for IPAs and a rotating taproom lineup. Comparable in portfolio strategy (IPA-forward, rotating specialties) and competes for on-premise accounts in the Phoenix market Dragoon distributes into.
• Arizona Wilderness Brewing Company: Gilbert, AZ craft brewer with a taproom and statewide distribution; known for IPAs and barrel-aged sours that compete head-to-head with Dragoon's specialty releases.
• Mother Road Brewing Company: Flagstaff, AZ craft brewer distributing across Arizona. Comparable in channel mix and product portfolio and overlapping on draft accounts and Arizona shelf space.
• Huss Brewing Co. Tempe, AZ craft brewer with taprooms in Tempe and Phoenix and statewide distribution. Slightly larger peer operating in the same Arizona geography and competing for similar on-premise and off-premise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dragoonbrewing
• LinkedInlinkedin.com/company/dragoon-brewing-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragoon Brewing