Pueblo Vida Brewing
Pueblo Vida Brewing Company is an independently owned craft brewery in Tucson, Arizona producing world-inspired core and seasonal beers, sold through its downtown taproom, self-distributed wholesale partners across Tucson and Phoenix, and major Arizona retailers like Whole Foods, Sprouts, and Total Wine.
- Company typePrivate
- Founded2013
- HeadquartersTucson, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pueblo Vida Brewing does
Pueblo Vida Brewing Company is an independently owned craft brewery headquartered in Tucson, Arizona, operating from a 1918 building at 115 East Broadway Boulevard that has been restored to expose its original brick, Mt. Lemmon pine, and fir floors. Founded in 2013 under founder and owner Linette Antillon, the company brews a portfolio of world-inspired craft beers including core offerings Clara Vida Southwest Lager, Hef (Bavarian-style hefeweizen), Cereus Hazy IPA, Senita Hazy Pale Ale, Stadt German-Style Pilsner, and Sommer Helles Lager, plus the University of Arizona-licensed Wildcat Cerveza sub-brand. The brewery runs a dog-friendly, bike-accessible taproom in downtown Tucson and frequently releases seasonal and limited-edition SKUs (e.g., Monswoon, Stadion, SaPa, Faraway, Solitude IPA).
The company operates a hybrid go-to-market combining direct-to-consumer taproom sales, self-distribution to wholesale partners across Tucson (Tuesday–Friday deliveries, 24–48 hour turnaround) and Phoenix (every other Thursday), and retail placements at Whole Foods Market, Sprouts Farmer's Market, Total Wine, and 40+ independent retailers across Arizona. Online ordering for taproom pickup, merchandise, and snacks is processed through Square. Pricing is unit-based, with weekly happy hour promotions ($5 full pours on Mondays), event-driven specials (e.g., $4 pints of Clara Vida during World Cup watch parties), $16 lager flights, and $55 beer pairing dinners at HUB Restaurant. Wholesale pricing is not publicly tiered and features no order minimums.
Sustainability and community integration are operational pillars rather than marketing veneer. Malt is sourced from Proximity Malt within a 100-mile radius, cans contain 73% recycled aluminum content, and hop suppliers (Perrault Farms, Indie Hops) are required to meet Salmon-safe and regenerative-agriculture standards. The brewery maintains community partnerships with Living Streets Alliance, Southwest Oasis Labrador Rescue, Desert Survivors, Cyclovia, and the City of Tucson Ward 6 Recycling Center, and a licensed collaboration with the University of Arizona. The business is bootstrapped with 1–10 employees, no institutional funding, and no disclosed M&A activity.
Pueblo Vida Brewing firmographics
Firmographics- Name
- Pueblo Vida Brewing
- Legal name
- Pueblo Vida Brewing Co.
- Website
- https://pueblovidabrewing.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pueblo Vida Brewing Company is an independently owned craft brewery in Tucson, Arizona producing world-inspired core and seasonal beers, sold through its downtown taproom, self-distributed wholesale partners across Tucson and Phoenix, and major Arizona retailers like Whole Foods, Sprouts, and Total Wine.
- Ownership category
- akta.pro rank
Pueblo Vida Brewing industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (312120), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer Brewing & Craft Brewing (AFAFAAAA)
- akta.pro secondary industries
- Beer Brewing & Brands (CRADAIAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Pueblo Vida Brewing is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pueblo Vida Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Taproom Sales: Direct-to-consumer sales at the taproom location in Downtown Tucson. Customers purchase beers by the pint, flights, or to-go cans.
- Wholesale Distribution: Self-distribution to bars, restaurants, and retailers holding active Arizona liquor licenses. No order minimums for wholesale partners.
- Online Ordering: Online ordering through Square for taproom pickup including beer to-go, merchandise, and snacks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Happy Hour - $5 Full Pours |
| Unit Pricing | Pay-as-you-go | Clara Vida Special - $4 Pints |
| Unit Pricing | Pay-as-you-go | Pitcher Specials - 20% Off |
| Unit Pricing | Pay-as-you-go | Arizona Pint Day |
| Unit Pricing | Pay-as-you-go | Lager Flight |
| Unit Pricing | Pay-as-you-go | Beer Pairing Dinner |
| Other | Pay-as-you-go | Wholesale - No Minimums |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Pueblo Vida Brewing product offering
Product offeringCore offering
Pueblo Vida Brewing is an independently owned craft brewery that produces and sells a portfolio of house-brewed craft beers — including core flagships (Clara Vida Southwest Lager, Hef Hefeweizen, Cereus Hazy IPA, Senita Hazy Pale Ale, Stadt Pilsner, Sommer Helles, Wildcat Cerveza Amber Lager) plus limited seasonal and collaboration releases. Revenue is generated through on-premise taproom sales in Downtown Tucson, self-distributed wholesale to bars and restaurants across Arizona, retail placement at chains and independents, and direct-to-consumer online ordering.
Product overview
Pueblo Vida Brewing Company is an independently owned craft brewery in Tucson, Arizona offering a portfolio of core beers including Clara Vida Southwest Lager, Hef (Bavarian-style Hefeweizen), Cereus Hazy IPA, Senita Hazy Pale Ale, Wildcat Cerveza (University of Arizona collaboration), and seasonal releases. The company operates a taproom experience with food service, dog-friendly environment, and bike parking. Distribution includes wholesale to partner retailers across Arizona via self-distribution, retail availability at major chains (Whole Foods, Sprouts, Total Wine, Trevor's), and direct-to-consumer online ordering through Square. The brewery also offers merchandise including University of Arizona collaboration products.
Differentiator
Problem solved
Functional benefit
Brands
- Wildcat Cerveza: University of Arizona themed beer collaboration featuring Wildcat branding and University of Arizona seal.
- Experience Unexpected
Products and services
- Clara Vida Southwest Lager Flagship super-light Southwest lager, sold on draft at the taproom and in cans to-go, and distributed through wholesale and retail partners across Arizona.
- Hef Bavarian-Style Hefeweizen Core year-round Bavarian-style hefeweizen available on draft at the taproom and through wholesale and retail channels.
- Cereus Hazy IPA Core year-round hazy IPA sold on draft at the taproom and distributed through wholesale and retail channels across Arizona.
- Senita Hazy Pale Ale Core year-round hazy pale ale sold on draft at the taproom and through wholesale and retail channels.
- Stadt German-Style Pilsner Core year-round German-style pilsner sold on draft and in cans at the taproom and through wholesale partners.
- Sommer Helles Lager Core year-round Helles lager sold on draft at the taproom and through wholesale channels.
- Wildcat Cerveza Amber Lager Amber lager collaboration with the University of Arizona featuring Wildcat branding, Arizona Athletics imagery, and University seal on cans and merchandise, sold at the taproom, online, and through UA-aligned channels.
- Pueblo Vida Taproom Experience On-premise taproom service at the Downtown Tucson location offering pints, flights, cans to-go, food (including POPPED Artisan Popcorn, Stellar Pretzels, and Perelló Spanish Olives), merchandise, and a dog- and bike-friendly environment in a restored 1918 building.
- Wholesale Distribution Service Self-distribution service supplying Pueblo Vida draft and packaged beer to Arizona-licensed bars, restaurants, and venues via an online ordering portal with real-time inventory, no order minimums, FinTech payment options, Tucson Tue-Fri deliveries within 24–48 hours, and Phoenix deliveries every other Thursday.
- Online Ordering (Square) Direct-to-consumer online ordering storefront powered by Square, allowing customers to place orders for taproom pickup including beer to-go, Wildcat merchandise, and snacks.
- Wildcat Collaboration Merchandise University of Arizona-licensed merchandise (shirts, stickers, keychains, koozies, and more) tied to the Wildcat Cerveza collaboration and the Experience Unexpected brand, sold at the taproom and via the online store.
Quantifiable outcome
- 73% recycled content in aluminum cans vs 23% in glass bottles
- +1 more outcomes
Companies that use Pueblo Vida Brewing
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Pueblo Vida Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pueblo Vida Brewing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Proximity MaltcoreSustainability-focused malt partner operating within 100-mile radius of Montrose, CO. Through Climate Smart Commodity initiative, supports regenerative farming practices under the ReGenMalt brand. Reduces fossil fuel footprint through local sourcing.
- Perrault FarmscoreDomestically grown hops supplier. Partner in ongoing dialogue to optimize farming practices including reducing soil amendments and monitoring water usage.
- Indie HopscoreHop supplier mandating Salmon-safe certification for all their farms. Ensures environmentally responsible hop sourcing.
- Living Streets AllianceminorLocal Tucson cycling advocacy organization. Partners to organize events and group bike rides year-round to promote bicycle commuting. PV provides bicycle parking and promotes cycling among patrons.
- University of Arizona WildcatscoreLicensed partnership featuring University of Arizona branding on Wildcat Cerveza beer and merchandise. Includes Wildcat seal and Arizona Athletics imagery on cans and promotional materials.
- HUB RestaurantminorTucson restaurant hosting collaborative beer pairing dinners featuring PV beers paired with seasonal Arizona ingredients prepared by Chef Omar.
- City of Tucson Ward 6 Recycling CenterminorHard-to-recycle plastics (PakTech 4-pack carriers) sent to Ward 6 recycling center as part of The City of Tucson's Orange Bin Plastics Initiative.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pueblo Vida Brewing competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pueblo Vida Brewing social profiles
Digital presencePueblo Vida Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pueblo Vida Brewing leadership team
Management profileNumber of profiles
Profiles1 record
Pueblo Vida Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pueblo Vida Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pueblo Vida Brewing
What does Pueblo Vida Brewing do?
Pueblo Vida Brewing is an independently owned craft brewery that produces and sells a portfolio of house-brewed craft beers — including core flagships (Clara Vida Southwest Lager, Hef Hefeweizen, Cereus Hazy IPA, Senita Hazy Pale Ale, Stadt Pilsner, Sommer Helles, Wildcat Cerveza Amber Lager) plus limited seasonal and collaboration releases. Revenue is generated through on-premise taproom sales in Downtown Tucson, self-distributed wholesale to bars and restaurants across Arizona, retail placement at chains and independents, and direct-to-consumer online ordering.
Is Pueblo Vida Brewing a public or private company?
Pueblo Vida Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pueblo Vida Brewing founded?
Pueblo Vida Brewing was founded in 2013. It employs 1 to 10 people.
Where is Pueblo Vida Brewing based?
Pueblo Vida Brewing is headquartered in Tucson, United States, in the North America region.
How does Pueblo Vida Brewing make money?
Three revenue lines are on record. Taproom Sales are the primary driver. The others are wholesale Distribution and online Ordering.
Does Pueblo Vida Brewing have an API?
No public API is recorded for Pueblo Vida Brewing.
What industry is Pueblo Vida Brewing in?
Pueblo Vida Brewing's product category is Craft Beer Brewing. Its primary akta.pro industry code is AFAFAAAA, Beer Brewing & Craft Brewing, with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 312120 and its SIC code is 2080.