Red Pencil

What Red Pencil does

Red Pencil is a boutique hospitality consulting firm founded by Mamie Peers, providing strategic advisory services to enterprise hospitality operators across the United States and select international markets. The firm's practice centers on four offerings: culture transformation, building internal communication networks, brand definition, and market expansion. Its client base spans multiple hospitality sub-sectors including luxury resorts (The Boca Raton), hotel-casinos on the Las Vegas Strip (The Cosmopolitan, Drew Las Vegas, Rio Las Vegas), entertainment venues (Spiegelworld), cocktail lounges (Starlite at the Beacon Grand in San Francisco), flexible workspace providers (Fora, with 60+ European locations), full-service restaurants (The Bartolotta Restaurants), coastal hotels (The Westin Jekyll Island), and vertically integrated real estate developers (Witkoff).

The firm operates as a pure professional services consultancy with no proprietary technology platform, productized offering, or AI component. Service delivery is built around Mamie Peers's approximately 25 years of hospitality leadership experience, which functions as the firm's central value proposition. Business development relies on direct client engagement and a portfolio-based website showcasing named hospitality clients and project work, with no disclosed digital marketing spend, sales team, or outbound motion beyond founder-led outreach. The firm lists 1–10 employees and references San Francisco as its headquarters, with the founder's contact email at [email protected].

Red Pencil's business model is professional services revenue generated through consulting engagements with enterprise hospitality clients. No pricing, fee structure, or revenue figures are publicly disclosed. The firm is privately held and founder-led with no external investors, parent company, subsidiaries, or disclosed funding rounds, and operates without recognized certifications, patents, or formal partnerships and alliances in the source data.

Name

Red Pencil

Legal name

Red Pencil

Website

https://redpenciled.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Pencil is a boutique hospitality consulting firm founded by Mamie Peers, advising enterprise hospitality operators on culture transformation, brand definition, communication networks, and market expansion across hotels, resorts, casinos, entertainment venues, restaurants, and real estate developers.

Ownership category

akta.pro rank

Product category

Hospitality Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Hospitality consulting
• Brand strategy
• Culture transformation
• Market expansion
• Strategic advisory

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Strategic Advisory Services: The firm provides strategic consulting services to hospitality companies, helping with culture transformation, brand definition, communication networks, and market expansion. Revenue appears to be generated through professional services engagements with enterprise hospitality clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Red Pencil is a boutique consulting firm that provides strategic advisory services to hospitality innovators. The firm helps clients transform culture, build stronger communication networks, define brands, and break into new markets. Engagements are delivered as customized professional services to enterprise hospitality organizations.

Product overview

Red Pencil is a consulting firm offering advisory services for hospitality innovators. The company provides strategic consulting to help clients transform culture, build communication networks, define brands, and expand into new markets. The firm works with notable hospitality clients including hotels, resorts, restaurants, entertainment venues, and flexible workspace providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Consulting Services

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hotel Asset Value Enhancement (HotelAVE): Hospitality-focused advisory firm providing strategic, operational, and brand consulting to hotel owners and operators — comparable boutique consultancy serving the same enterprise hospitality buyer.
• The Gettys Group: Hospitality branding, interior design, and consulting firm serving hotels and resorts with brand strategy and operational advisory — directly overlapping Red Pencil's brand and culture-transformation work for hospitality clients.
• HVS Global Hospitality Services: Long-established hospitality consulting firm offering advisory, valuation, and strategy services to hotels, resorts, and mixed-use developers — comparable in delivering strategic counsel to enterprise hospitality clients.
• The Highland Group: Boutique hospitality consulting practice focused on hotel strategy, brand development, and operational advisory — closely comparable service model to Red Pencil's hospitality-only consultancy approach.

Broad incumbents

• CBRE Hotels & Hospitality: Global commercial real estate services giant with a dedicated hospitality division offering investment, advisory, and brand consulting — broader incumbent competing for the same hospitality transformation engagements from a wider portfolio.
• WATG: Global hospitality design and strategy consultancy with planning, branding, and operational advisory services for hotels and resorts — comparable boutique-spirit deliverable set though delivered at broader scale.
• Gensler (Hospitality practice): Global architecture and design firm with a dedicated hospitality practice serving hotels, resorts, and entertainment venues — overlapping brand and experience-design work though embedded within a much larger multidisciplinary firm.
• HKS Hotels & Hospitality: Major architecture firm with a dedicated hospitality group serving luxury hotels and resorts — broader incumbent operating adjacent to Red Pencil's brand and culture positioning for hospitality brands.

Others

• HEI Hotels & Resorts: Hotel owner-operator and asset manager of branded luxury and lifestyle hotels — operates the type of hospitality assets that consume the brand and culture advisory services Red Pencil provides.
• Aimbridge Hospitality: Largest third-party hotel management company in North America — operates in the same hospitality ecosystem as Red Pencil's clients, frequently commissioning brand and culture transformation work for managed properties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Pencil