Wetroom Materials

What Wetroom Materials does

WM | Wetroom Materials is a UK-based wholesale distributor of design-led wet room drainage and waterproofing systems, supplying the UK and Irish construction markets from offices in Belper (Derbyshire), London, and Dublin. Founded in 2003 as an installation company, the business evolved into one of the first UK distributors of Scandinavian design-led wet room solutions and is self-described as the market leader in the UK and Irish wet room distribution segment. Its product portfolio centres on proprietary brand systems — UniSlope (1K, 2K, 3K, 4K preformed tray variants), Unidrain (wall-mounted, corner, centre, square, and bespoke linear drains), SharpSlope, SharpDrain Pro, AptLine Pro, Pourflex Pro, and Highline panels — manufactured primarily from stainless steel with finishes spanning brushed, polished, and PVD-coated brass, copper, black, nickel, and bronze. Technical differentiators include floor installation depths as shallow as 48mm, drainage capacities up to 102 l/min, BBA approval, EN1253 compliance, EC1 Plus low-emission certification, and a 10-year no-leak warranty on installation work. Adjacent accessories (shower niches, S-Bench spa seating, soap trays, traps, cleaning materials, and waterproofing membranes) extend the offering into a complete wet room system.

The company's products are organised by drain geometry (linear, corner, centre, square), floor finish (tile, vinyl, resin, polished concrete), and installation depth, with a dedicated XL Linear commercial range serving hotels, gyms, commercial kitchens, and industrial environments. Revenue is generated through three streams: standard product hardware sales via the Shopify e-commerce storefront and the 100+ approved retailer and bathroom showroom network across the UK and Ireland; bespoke and custom drainage solutions (including CAD-specified Unidrain and XL Linear drains) priced per enquiry; and expert waterproofing installation services backed by a 10-year insured guarantee. Go-to-market is sales-led, combining direct specification engagement with architects, designers, and developers for commercial projects with channel-partner distribution for residential demand, supported by CPD training, content marketing, NBS Source listing, and case studies of named commercial projects such as One Bishopsgate Plaza (London), Marienlyst Strandhotel (Helsingør, Denmark), and AMD Xilinx headquarters.

WM serves four primary customer segments: architects and interior designers specifying premium wet rooms; high-end bathroom retailers and showrooms (the 100+ partner network); developers and contractors undertaking residential or commercial builds; and, as a secondary segment, commercial facilities requiring high-capacity drainage. Pricing is bifurcated between indicative unit pricing on standard SKUs (e.g., SharpDrain Pro from c.£350 GBP) and quote-based pricing on bespoke, commercial, and installation work. The company is privately held with no disclosed external investors or parent entity, operates three offices, and holds multiple international design awards (German Design Award, IF Product Design Award, Good Design Award) and trade-body memberships (SBID, BIID) alongside its regulatory certifications.

Name

Wetroom Materials

Legal name

WM | Wetroom Materials

Website

https://wetroommaterials.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

WM | Wetroom Materials is a UK-based wholesale distributor of design-led wet room drainage and waterproofing systems, supplying proprietary UniSlope, Unidrain, and SharpDrain brands via e-commerce, 100+ UK/Ireland retailers, and direct specification sales to architects, developers, and commercial facilities.

Ownership category

akta.pro rank

Product category

Bathroom Drainage Systems

NAICS

Plastics Pipe and Pipe Fitting Manufacturing (326122)

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings (IMANADAG)

akta.pro secondary industries

Pipes & Tubing (Metal, Plastic & Composite) (IMADALAC), Waterproof Coatings & Leak Sealing (Basements, Foundations, Roof Coatings) (HSAGADAI)

Keywords

• Wet room drainage systems
• Linear drain kits
• Waterproofing membranes
• Bathroom building materials
• Commercial floor drains

Headquarters

HQ city

Duffield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Wet Room Product Sales: Sale of wet room drainage systems, including linear drains, corner drains, square drains, preformed slope kits, and complete wet room kits. Products are sold with various finishes (stainless steel, brass, copper, black, nickel, bronze) and configurations to suit different installation requirements. Revenue generated through direct online sales and retailer network.
2. Installation Services: Expert waterproofing installation service ensuring wet room systems are fitted correctly and efficiently. The company provides site surveys, room preparation, and full installation with a 10-year no-leak guarantee.
3. Bespoke/Custom Drainage Solutions: Custom drainage layouts, sizes, and finishes tailored to specific project requirements. CAD services available to ensure precise specifications. Includes bespoke Unidrain products and custom XL Linear commercial drains.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wetroom Materials distributes a design-led portfolio of wet room drainage systems, preformed slope trays, waterproofing membranes, and installation accessories through its own e-commerce store and a network of over 100 approved retailers across the UK and Ireland. The company also offers bespoke drain design with CAD specification, expert waterproofing installation services backed by a 10-year no-leak guarantee, and dedicated specification support for architects, designers, and developers. Products include the proprietary UniSlope, Unidrain, SharpSlope, SharpDrain, AptLine, Pourflex, and XL Linear commercial ranges manufactured primarily in stainless steel.

Product overview

WM | Wetroom Materials is a luxury wet room systems provider offering a comprehensive portfolio of integrated drainage solutions and accessories. The core product lines include UNISLOPE (1K, 2K, 3K, 4K series) and UNIDRAIN (wall-mounted, corner, centre, square, and bespoke variants) drain systems, complemented by SHARPSLOPE and SHARPDRAIN PRO collections. Products are organized by drain type (linear, corner, centre, square), installation method, and floor finish compatibility (tile, vinyl, resin, concrete, polished concrete). Commercial-grade XL Linear drains serve high-demand environments. The offering extends to accessories including shower niches (EPS Tileable), spa benches (S-Bench series), soap trays, outlet traps, and installation essentials (tanking kits, adhesives). All products conform to Scandinavian design principles emphasizing simplicity, functionality, and minimalism, with BBA approval and 10-year guarantees on key systems.

Differentiator

Problem solved

Functional benefit

Brands

• The Platinum Collection: Premium wet room product collection featuring high-end drains, systems and accessories for luxury installations.
• The Sharp Collection

Products and services

• UNISLOPE 1K Linear Drain Wet Room Kit Linear wall-mounted drain wet room kit with one-way slope toward the drain. Includes drain, preformed drain board, and waterproofing system for a fully waterproof wet room solution. Targeted at architects, designers, and developers specifying wet rooms for residential and commercial projects.
• UNISLOPE 2K Corner Drain Wet Room Kit Corner wall-mounted drain wet room kit with preformed tray that is level on the outer edge, ideal for smaller tiles. Available with a selection of drain finishes for a luxury look. Targeted at architects and developers specifying compact wet room layouts.
• UNISLOPE 3K Free Placement Linear Wet Room Kit Linear drain kit that can be placed anywhere required within the wet room. Compatible with challenging joist positions and ultra-low profiles. Supports drainage capacities from 32 l/min to 102 l/min with floor depths as shallow as 64mm.
• UNISLOPE 4K Linear Centre Drain Wet Room Kit Linear drain kit placed centrally in the wet room. Four solid preformed UniSlope boards slope toward the drain, ensuring efficient water removal. Suitable for concrete and wooden floors with a 10-year guarantee.
• UNIDRAIN Wall Mounted Linear Wet Room Drains Wall-mounted linear drains with BBA approval, 100% waterproofing, and 10-year guarantee. Sizes from 300mm to 1.8m with drainage capacities from 32 l/min to 102 l/min and four large flanges for membrane integration.
• UNIDRAIN Corner Wet Room Drains Corner drains engineered for installation into the corner of wet room or shower areas, offering a discreet finish while maximising usable floor space. Drainage capacities from 30 l/min to 50 l/min with 360-degree rotatable outlet.
• UNIDRAIN Centre Floor Linear Wet Room Drains Freestanding linear drains allowing installation away from walls. Manufactured from premium pressed stainless steel with outlet configurations supporting drainage capacities from 32 l/min to 102 l/min.
• UNIDRAIN Square Wet Room Drains Stylish and practical square floor drains for flexible positioning. Ideal for level-access and wheelchair-friendly installations. Drainage capacities from 48 l/min to 84 l/min.
• UNIDRAIN Bespoke Wet Room Drain BBA-approved bespoke shower drain from the Platinum Collection. Available for a large range of outlets. Features CAD service, 100% waterproofing with 10-year guarantee. Can be installed with as little as 64mm depth.
• SHARPSLOPE Linear Drain Wet Room Kits Ultra-strong, 100% waterproof tray with ultra-shallow rotating outlet. Features eleven easy-to-clean finishes and minimum tile thickness of 8mm.
• SHARPSLOPE Square Drain Wet Room Kits Square drain kit delivering commercial-level performance with a sleek contemporary finish. Features a square tile-insert design for a discreet, flush floor appearance.
• SHARPDRAIN Pro Linear Wet Room Drains Linear drains crafted from high-quality stainless steel with tile insert design for a seamless floor finish. Available in six sizes from 600mm to 1200mm. Features 32 l/min drainage capacity with low-profile construction.
• SHARPDRAIN Square Wet Room Drains Premium square drains built for versatility requiring just 76mm floor depth. Features 360-degree low-profile outlet for simplified installation.
• SHARPDRAIN Pro Linear Drain for Polished Concrete Floors Specialty drain for polished concrete and terrazzo floor finishes. Allows floor material to be applied to the drain cover for a seamless finish. Features 36 l/min drainage capacity with easy-clean traps.
• SHARPDRAIN Pourflex Pro Linear Wet Room Drain Stainless steel drain designed for poured and trowelled floors such as resin, micro-cement, and Tadelakt. Features 3mm stainless steel frame for thin floor finish application. 48 l/min capacity with low-profile shallow outlet option.
• AptLine Pro Linear Wet Room Drain Slimline 316 stainless steel shallow drain that can be trimmed to size on site. Allows wall-to-glass or wall-to-wall stainless steel panel solutions. Features 48 l/min drainage capacity with 50mm water seal and 360-degree outlet.
• Commercial Wet Room Drains for Vinyl Floors Purpose-built commercial drains for vinyl sheet finishes. EN 1253 certified with stainless steel options. Capacity from 36 l/min. Includes anti-odour dry trap or 50mm water seal options.
• Commercial Wet Room Drains for Tiled Floors XL Linear Tile drain system with flange system for concrete. Manufactured from 1.4301 stainless steel for heavy-duty commercial use. Sizes from 1100mm to 2500mm.
• Commercial Wet Room Drains for Resin Floors XL Linear Resin drains for commercial kitchens, factories, and hard environments. Features L15 and M125 classification. Over 10 standard sizes from 600mm to 2500mm.
• Commercial Wet Room Drains for Concrete Floors XL Linear Concrete drains for commercial environments with concrete finished floors. Includes main drain body, outlet with water trap, grate, and mounting set.
• EPS Tileable Preformed Shower Niches Built-in bathroom wall storage solution. Fully tileable shower niches available in five sizes, positionable in portrait or landscape configuration.
• S-Bench Wet Room Seats and Benches Tileable wet room or steam room bench seats. Fully waterproof and can be tiled. Available in Copenhagen, Oslo, and Stockholm models.
• Unidrain ClassicLine Soap Trays Wall-mounted luxury soap dishes with superior drainage. Features grating so water filters down. Available in linear and corner configurations with three designs.
• Wet Room Outlet Traps Replacement traps and outlets including mechanical traps, standard water seal traps, multi-directional outlets, and low profile options.
• Wet Room Cleaning and Maintenance Products Premium cleaning equipment including drain hooks, hair strainers, and cleaning kits for polishing and finish maintenance.
• Wet Room Installation Essentials Installation materials including LIP Wet Room Tile Adhesive, Waterproof Tanking Kits (3Kg and 12Kg), and Wetroom Installation Kit.
• Waterproofing Installation Service Expert waterproofing installation service ensuring wet room systems are fitted correctly and efficiently. Provides site surveys, room preparation, and full installation with a 10-year no-leak fully insured guarantee. Targeted at developers, contractors, and homeowners requiring professional wet room installation.
• Bespoke Drainage Design Service Custom drainage layout, size, and finish design service including CAD specifications. Includes bespoke Unidrain products and custom XL Linear commercial drains tailored to project requirements. Targeted at architects, designers, and developers with non-standard wet room specifications.

Quantifiable outcome

• 10-year no-leak guarantee backed by fully insured waterproofing installation
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TECE: German manufacturer of sanitary installation systems, shower drains, and pre-wall modules. Active in UK commercial wet room and bathroom specification market with comparable product depth.
• wedi GmbH: German manufacturer of waterproof wet room shower systems, preformed substrates, and drainage. Competes directly with UniSlope and SharpSlope tray systems in UK and European commercial wet room specifications.
• Alcaplast: Czech manufacturer of floor drains, shower drains, and sanitary systems. Competes in the linear and square drain category with similar depth and capacity specifications.
• Impey Showers: UK-based manufacturer and supplier of wet room systems, level-access showers, and waterproofing. Closest direct competitor in the UK/Ireland wet room specification market, with overlapping architect/designer channel.
• Schlüter-Systems: German manufacturer of waterproofing membranes, shower systems (KERDI), and drainage profiles. Overlaps in waterproofing tanking kits and linear drain offerings sold through specification channels.
• Dallmer: German manufacturer of high-design floor drains, linear drains, and shower drainage systems. Directly comparable product line to Unidrain and SharpDrain ranges, with similar Scandinavian-inspired design language.
• Roman (Showers): UK-based manufacturer of shower enclosures, wet room screens, and associated drainage. Comparable UK/Ireland market position with overlapping luxury residential and commercial project focus.

Broad incumbents

• Geberit: Swiss sanitary technology incumbent with broad portfolio including shower drainage, installation systems, and pre-wall modules. Pervasive in UK specification with wider product breadth than Wetroom Materials.

Others

• Mapei: Italian manufacturer of waterproofing, adhesives, and surface preparation products. Adjacent through waterproofing tanking kits (LIP VS30) and tile adhesives that WM specifies and resells alongside its drain systems.

Regional players

• Kinedo (SFA Group): French manufacturer of modular shower cubicles and wet room systems. Comparable product category with regional focus on French/Benelux markets, serving similar hospitality and residential segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/wm_wetrooms
• LinkedInlinkedin.com/company/wetroom-materials

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wetroom Materials