Insight

What Insight does

Insight is a Queensland Health initiative delivered by Metro North Mental Health – Alcohol and Drug Service, providing specialist alcohol and other drug (AOD) training, education, clinical resources, and practice advice for the state's health, community, and social service workforce. Founded in the mid-1980s as the Alcohol and Drug Training and Resource Unit (ADTRU) within the Biala Community Health Centre, the program merged with the youth-focused Dovetail initiative in 2013 and rebranded as Insight: Centre for Alcohol and Other Drug Training and Workforce Development in 2015. The organization operates under a vertical segmentation model serving specialist AOD practitioners, youth-focused workers (via Dovetail), Aboriginal and Torres Strait Islander health workers (via Insight First Nations), general health and community service workers, and lived-experience peer workers, with a multidisciplinary team of approximately 22 clinical educators, multimedia designers, and administrative staff.

Insight's product surface comprises six core delivery modalities: self-paced eLearning modules (available Australia-wide), face-to-face and virtual workshops (Queensland-only, delivered across eight regional centers), weekly APSAD-partnered webinars via Zoom, in-house training videos, curated practice toolkits (Trauma Informed Care, AOD Lived-Living Experience Practice, Aboriginal & Torres Strait Islander AOD Practice), and downloadable resources. The underlying technology is a conventional web-based learning management system with video hosting, webinar integration, and user account/registration functionality. A notable proprietary asset is IRIS (Indigenous Risk Impact Screen), a screening and brief intervention tool validated for Aboriginal and Torres Strait Islander populations.

The business model is government-funded and non-commercial: all training, resources, and practice support are provided free of charge, with the entire operating budget sourced from Queensland Health via Metro North Mental Health. There is no fee-for-service component, no private-sector pricing, and no external ownership or shareholder structure. The go-to-market motion is direct-to-practitioner within Queensland, supported by partnerships with APSAD, QAIHC, TAFE Queensland, Queensland Mental Health Commission, and QNADA. The geographic footprint is Queensland-centric for in-person services with Australia-wide reach for digital content.

Name

Insight

Legal name

Insight: Centre for Alcohol and Other Drug Training and Workforce Development

Website

https://insight.qld.edu.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Insight is a Queensland Health initiative, delivered by Metro North Mental Health – Alcohol and Drug Service, providing free specialist alcohol and other drug training, education, clinical resources, and practice advice to Queensland-based health, community, and youth AOD workers via eLearning, workshops, webinars, and toolkits.

Ownership category

akta.pro rank

Product category

Addiction and Mental Health Training Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)

Keywords

• Alcohol drug training
• Workforce development
• Clinical education
• AOD practice resources
• Youth drug support

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Public Government Funding: Statewide training and workforce development services funded entirely by Queensland Health through Metro North Mental Health. All training, resources, and support services are provided free of charge to eligible Queensland-based workers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Insight is a Queensland Health initiative delivered by Metro North Mental Health – Alcohol and Drug Service that provides specialist alcohol and other drug (AOD) training, education, clinical resources, and practice advice for Queensland-based workers. It offers free eLearning modules, face-to-face and virtual workshops, weekly webinars (delivered with APSAD), training videos, curated toolkits, and downloadable resources covering AOD screening, brief interventions, treatment approaches, trauma-informed care, and culturally-safe practice.

Product overview

Insight is a unified training and workforce development platform operated by Queensland Health's Metro North Mental Health – Alcohol and Drug Service. The platform centers on two primary offerings: Insight itself (the core platform for alcohol and other drug training) and Dovetail (its youth-focused sub-brand). The platform provides a comprehensive suite of training delivery modes including eLearning (self-paced online modules), face-to-face and virtual Workshops, Webinars, and Videos. Supporting these core training products are Toolkits (curated practice resources like Trauma Informed Care, AOD Lived-Living Experience Practice, and Aboriginal & Torres Strait Islander AOD Practice) and Resources (downloadable materials, factsheets, and guides). All offerings are free to Queensland-based workers for workshops and available Australia-wide for eLearning and online resources.

Differentiator

Problem solved

Functional benefit

Brands

• Insight First Nations: Specialises in building the cultural and practice capabilities of Aboriginal and Torres Strait Islander and non-Indigenous workers through culturally-safe alcohol and drug education, connection and support.

Products and services

• Insight The core training and workforce development platform providing specialist alcohol and other drug training, education, clinical resources, and practice advice for Queensland health and community service workers.
• Dovetail Youth-focused program within Insight providing clinical advice and professional support to workers, services, and communities across Queensland who engage with young people affected by alcohol and other drug use.
• eLearning Self-paced online modules covering introductory to advanced level AOD content, including AOD essentials, understanding drugs, screening and brief interventions, assessment, treatment-specific topics, and priority populations. Free with online registration.
• Workshops Face-to-face and virtual classroom workshops for Queensland-based workers, covering topics such as Motivational Interviewing, CBT for AOD Workers, Relapse Prevention and Management, and AOD Harm Reduction. Free for Queensland-based workers.
• Webinars Weekly webinars delivered via Zoom in partnership with APSAD (Australasian Professional Society on Alcohol and other Drugs), featuring experts from the AOD field covering topics on drug use, treatment, and workforce development. Recordings available on YouTube.
• Videos In-house training videos and service profiles covering AOD topics including brief intervention models (5As, FLAGS, FRAMES), harm reduction, screening, withdrawal, and specific drug overviews.
• Toolkits Curated tools, templates, and resources to assist in direct practice, including specialised toolkits on Trauma Informed Care, AOD Lived-Living Experience Practice, Aboriginal & Torres Strait Islander AOD Practice, Brief Interventions, Relapse Prevention, and Withdrawal Management.
• Resources Alcohol and drug brochures, forms, tools, and other resources available for download, including factsheets, guides, and links to external resources.

Quantifiable outcome

• Free training available to Queensland-based AOD workers across government, NGO, and community sectors
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Australasian Professional Society on Alcohol and other Drugs (APSAD)coreStrategic or Co-development PartnerInsight Webinars are delivered in partnership with APSAD. This partnership enables weekly expert-led webinars featuring speakers from the AOD field and beyond, providing professional development content for Queensland AOD workers.
• Metro North Mental Health – Alcohol and Drug ServicecoreStrategic or Co-development PartnerInsight and Dovetail are hosted and delivered by Metro North Mental Health – Alcohol and Drug Service. This is the parent organization and primary operational partner providing organizational infrastructure, clinical expertise, and governance.
• Queensland HealthcoreStrategic or Co-development PartnerInsight is an initiative of Queensland Health, which provides funding and strategic direction. Queensland Health sets policy frameworks and strategic priorities that guide Insight's training and workforce development activities.
• Queensland Aboriginal and Islander Health Council (QAIHC)coreStrategic or Co-development PartnerPartnership with QAIHC for Eyez On Ice - a culturally safe resource package designed to assist health professionals and families to support people impacted by problematic substance use, particularly crystal methamphetamine.
• TAFE QueenslandminorStrategic or Co-development PartnerPartnership for delivery of nationally accredited 'Alcohol and Other Drugs Skill Set' (CHCSS00093) training, providing free training places for Queensland-based AOD workers.
• Queensland Mental Health CommissionminorStrategic or Co-development PartnerQueensland Mental Health Commission partners with TAFE Queensland and QNADA to offer free AOD Skill Set training places for Queensland-based AOD workers.
• QNADA (Queensland Network of Alcohol and Other Drug Agencies)minorStrategic or Co-development PartnerPartnership with QNADA for delivery of AOD Skill Set training and collaboration on workforce development initiatives.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Turning Point: Turning Point is a Victorian AOD clinical, research, and workforce development organization — comparable to Insight in AOD clinical training delivery and research-informed practice, though broader in scope (includes clinical services and research) and Victoria-focused rather than Queensland.
• Queensland Network of Alcohol and Other Drug Agencies (QNADA): QNADA is the Queensland peak body for non-government AOD services — directly comparable to Insight in AOD sector focus and Queensland geographic coverage, and an active Insight partner in workforce development initiatives and AOD Skill Set training delivery.
• Lives Lived Well: Lives Lived Well is a Queensland-based AOD and mental health service provider offering treatment, support, and workforce education — a direct geographic peer to Insight with overlapping AOD sector focus and training functions, though primarily a treatment provider rather than a pure training organization.
• Alcohol and Drug Foundation (ADF): ADF is Australia's leading national organization preventing alcohol and drug harm through education, information, and community programs — closely comparable to Insight's prevention-focused, education-led approach and free resource model, though ADF operates nationally and across the general community rather than just AOD practitioners.
• National Centre for Education and Training on Addiction (NCETA): NCETA at Flinders University is Australia's national centre for AOD workforce education and training — directly comparable to Insight in AOD workforce capability focus and training/education delivery model, though national in scope versus Insight's Queensland geographic focus.

Broad incumbents

• Australasian Professional Society on Alcohol and other Drugs (APSAD): APSAD is the peak Australasian professional society for the AOD sector — a broader incumbent that delivers conferences, publications, and professional development, and is an active Insight partner delivering Insight's weekly webinar series.
• Penington Institute: Penington Institute is an Australian not-for-profit advancing AOD research, policy, and education — comparable to Insight in AOD education and resource development, though more research and policy-focused and broader in scope, including overdose prevention and drug policy.
• National Drug Research Institute (NDRI): NDRI at Curtin University is an Australian AOD research centre that informs policy and practice — comparable to Insight in AOD focus and evidence-based approach, though primarily an academic and research institution rather than a workforce training provider.

Regional players

• Drug and Alcohol Services South Australia (DASSA): DASSA is the South Australian state government AOD service delivering clinical services, training, and workforce development — a direct regional peer to Insight, operating in the same sector with similar government-funded training and clinical resource functions but in a different Australian state.

Emerging players

• Hello Sunday Morning: Hello Sunday Morning is an Australian digital AOD support organization providing app-based tools, peer support, and education — comparable to Insight in AOD focus and resource delivery, but emerging and digital-native versus Insight's government institutional model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYV2EkQ0J_FI5ocnMu9e5MQ/featured
• Xx.com/InsightQld

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight