Hello Sunday Morning

What Hello Sunday Morning does

Hello Sunday Morning is an Australian non-profit digital health organization founded by Chris Raine in 2009/2010 with a mission to change the world's relationship with alcohol. The organization operates the Daybreak mobile app (iOS/Android) as its flagship product, serving 173,000+ members through a peer support community, drink tracking tools, one-on-one chat access to psychologists and counsellors via the Care Navigator feature, and the recently launched Hello Change structured behavior change program. Sub-brands include My Drink Check, a 5-minute self-assessment tool. The organization holds accreditation under the National Safety and Quality Digital Mental Health Standards (NSQDMH) and is headquartered in Crows Nest, NSW, with 11-50 employees.

The technology platform centers on a consumer-facing mobile app and web-based programs (Hello Change at hellochange.today, plus the main hellosundaymorning.org site) incorporating drink tracking with behavioral science techniques, peer community forums, and one-on-one chat. The Hello Change program, launched in 2025 with nib foundation support, provides a structured digital intervention. The organization invests in research partnerships with Deakin University, University of Sydney, Curtin University, and others, producing peer-reviewed studies and quarterly impact reports.

Revenue is generated almost entirely through grants and donations rather than commercial sales. The Australian Government Department of Health is the primary funder, supplemented by philanthropic partners including nib foundation, BUPA Foundation, and VicHealth, plus individual donations. All core programs are free for Australian residents. International users access paid subscriptions at A$12.99/month or A$119.99/year following a two-week free trial via app stores. Marketing relies on content marketing, SEO, social media, a fortnightly newsletter, webinars, and community word-of-mouth. The organization claims a 2.49:1 return on investment to the broader economy for every dollar of federal government funding.

Name

Hello Sunday Morning

Legal name

Hello Sunday Morning Ltd

Website

https://hellosundaymorning.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Hello Sunday Morning is an Australian non-profit digital health organization operating the Daybreak app and Hello Change program to help 173,000+ members change their relationship with alcohol through peer support, drink tracking, and professional counselling, funded primarily by government grants and philanthropic partners.

Ownership category

akta.pro rank

Product category

Digital Alcohol Behaviour Change Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (62419), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Behavioral Health & Substance Use Remote Monitoring (HLACAFAD)

Keywords

• Digital alcohol support
• Behavior change programs
• Peer support community
• Digital mental health
• Mobile health apps

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding: Core services are funded by the Australian Government Department of Health and other government bodies. The Daybreak app is provided free to Australian residents through this funding.
2. Philanthropic/Donor Funding: Donations from individuals and organizations supporting the mission. Tax-deductible donations help fund free programs and services.
3. International App Subscriptions: For users outside Australia, paid subscriptions are available via App Store and Google Play at A$12.99/month or A$119.99/year following a two-week free trial.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hello Sunday Morning operates a free digital health platform that helps Australians change their relationship with alcohol. The Daybreak mobile app provides a peer-support community, a Drink Tracker for monitoring consumption, one-on-one chat with the Care Navigator (psychologists, counsellors, social workers), and access to the Hello Change step-by-step behaviour-change program, supplemented by the My Drink Check self-assessment and an educational webinar series. All core services are free for Australian residents, with international users paying a subscription.

Differentiator

Problem solved

Functional benefit

Brands

• Daybreak: A peer-to-peer support mobile app providing community, drink tracking, care navigation, and access to Hello Change program for people changing their relationship with alcohol.
• Hello Change
• My Drink Check

Products and services

• Daybreak App A mobile application (iOS/Android) providing a peer support community, drink tracking, access to the Care Navigator, and integration with the Hello Change program for Australians seeking to change their relationship with alcohol. The app is accredited under the National Safety and Quality Digital Mental Health Standards (NSQDMH) and is free for Australian residents.
• Drink Tracker An interactive in-app tool within Daybreak for monitoring alcohol consumption, setting personal goals, and visualizing drinking patterns over time, incorporating four evidence-based behavioural science techniques that support habit change.
• Care Navigator One-on-one confidential chat service within Daybreak that connects users with psychologists, counsellors or social workers for personalised support, guidance and local service recommendations, available Monday-Friday 9am-5pm AEST.
• Hello Change A step-by-step behaviour change program accessible within Daybreak or as a standalone web application at hellochange.today, providing structured, psychologist-led tools and modules for gradual, meaningful changes to alcohol consumption habits, supported by the nib foundation.
• My Drink Check A 5-minute self-assessment tool that helps individuals evaluate their drinking patterns and understand what steps they might want to take next, hosted on the Qualtrics platform operated by Curtin University.
• Webinar Series Educational webinar programming funded by the BUPA Foundation, featuring expert advice, lived-experience panelists and practical tips for managing alcohol consumption, delivered monthly and open to the public.

Quantifiable outcome

• 2.49:1 return on investment to the broader economy for every dollar provided by the Federal Government
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Deakin UniversityminorStrategic or Co-development PartnerPartnership with Deakin University researchers studying how strengthening relationship skills can support long-term alcohol behavior change. Currently running a study offering free online relationship support to Australian couples.
• University of SydneyminorStrategic or Co-development PartnerPartner in the 'Using our Brains' donor program, encouraging community members to consider brain donation for neuroscience research focused on healthy individuals and people with risky drinking behavior.
• Smiling MindminorStrategic or Co-development PartnerCollaboration featuring Smiling Mind's Dr. Addie Wootten in webinar content on mental health and alcohol connection. Both organizations focus on digital mental health and wellbeing.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lionrock Recovery: Lionrock Recovery is an online alcohol and drug treatment provider offering telehealth counseling and group support. It overlaps with Hello Sunday Morning's Care Navigator functionality and substance use focus, though it operates more clinically.
• Sober Grid: Sober Grid is a sober social network mobile app with peer support, meeting locators and chat. It directly competes in the peer-to-peer support category that is core to Daybreak's community proposition.
• This Naked Mind: This Naked Mind offers online alcohol change courses, books and a private community built around Annie Grace's methodology. It is a direct peer competing for the same population of people reconsidering their relationship with alcohol.
• Tempest: Tempest is a digital sobriety platform combining courses, peer community and 1:1 coaching for alcohol change. It is a directly comparable subscription-based community platform competing for the same mindful drinking and sobriety-curious audience.
• Monument: Monument is a digital alcohol treatment platform offering therapist-led and self-guided programs for people changing their drinking. It is the closest direct competitor to Daybreak in category, business model and target audience.
• Sunnyside: Sunnyside is a mindful drinking app offering drink tracking, coaching and community support for cutting back on alcohol. It targets the same use case (cutting back or quitting) and similar consumer segment as Hello Sunday Morning.
• Loosid: Loosid is a sober social and dating app providing community, content and lifestyle resources for people who choose not to drink. It targets the same mindful drinking demographic with a peer community focus similar to Daybreak.
• Reframe: Reframe is a science-based alcohol reduction app combining daily lessons, peer community and habit tracking. It directly competes with Daybreak in the digital alcohol change category with a similar subscription-driven consumer model.

Broad incumbents

• Headspace Health: Headspace is a large, venture-backed mental health and meditation app with content that increasingly overlaps with alcohol behavior change. It is a broader incumbent offering adjacent wellbeing content and competition for user attention.

Emerging players

• Smiling Mind: Smiling Mind is an Australian digital mental health and mindfulness organization that has collaborated with HSM on webinar content and alcohol-mental health intersections. It is an adjacent Australian digital health player with overlapping mission and audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HelloSundayMorningTV
• Facebookfacebook.com/hellosundaymorning
• LinkedInlinkedin.com/company/hello-sunday-morning
• Instagraminstagram.com/hello_sunday_morning/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hello Sunday Morning