Motocross Action Magazine

What Motocross Action Magazine does

Motocross Action Magazine (MXA) is a privately held, multi-platform media publication focused exclusively on motocross and supercross racing. Founded in 1973 and headquartered in Santa Clarita, California, it operates under parent company Hi-Torque Publications and produces a flagship print magazine alongside a daily-updated website, a YouTube channel featuring the 'This Week In MXA' franchise and bike test videos, social media properties on Facebook, X/Twitter, and Instagram, an RSS feed, and proprietary iOS and Android mobile applications. Editorial coverage spans bike tests, shootouts, retro tests, and interviews across all major motocross brands (Beta, GasGas, Honda, Husqvarna, Kawasaki, KTM, Suzuki, TM, Yamaha) and all major racing series (AMA Supercross, Pro Motocross, MXGP).

The company's core technology stack is a digital publishing platform with native mobile applications, supplemented by a dedicated video production capability and an e-commerce storefront for branded merchandise and back issues. The MXA Fantasy League app represents its principal interactive product — a free-to-play, sponsor-funded fantasy motorsport game distributed through the Apple App Store and Google Play.

MXA's business model combines four revenue streams: (1) recurring print and digital subscriptions sold via hi-torque.com, (2) display and sponsored advertising across web, video, and social, (3) direct-to-consumer merchandise sales (apparel, phone cases, back issues) through the MXA Shop, and (4) freemium mobile app engagement monetized through third-party sponsorship and prize partners. Customer segments include individual motocross and supercross enthusiasts, professional and amateur racers, and OEM/industry advertisers; OEM relationships with Yamaha Motor Corporation USA and the Star Racing Yamaha factory team are particularly central to test access and editorial positioning.

Name

Motocross Action Magazine

Legal name

Motocross Action Magazine

Website

https://motocrossactionmag.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Motorsports Media Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industries

Automotive & Transportation Magazines (MPAJAEAI), Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

Keywords

• Motocross magazine
• Dirt bike reviews
• Motorcycle publishing
• Off-road racing media
• Supercross coverage

Headquarters

HQ city

Santa Clarita

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print Magazine Subscriptions: Physical magazine subscription sales for Motocross Action print edition
2. Digital Content and Advertising: Website advertising, sponsored content, and digital publication access
3. Merchandise Sales: Sale of branded merchandise including t-shirts, apparel, phone cases, and back issues through the MXA shop
4. Fantasy League App: Free mobile application that drives engagement and sponsorships; prizes sponsored by third-party companies

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Motocross Action Magazine is a print and digital media publication covering motocross, supercross, and dirt bike racing. It produces bike tests, race coverage, rider interviews, and how-to content, distributes them via a subscription-based magazine and supporting digital channels, and monetizes its audience through advertising, sponsorships, the MXA Fantasy League app, and branded merchandise.

Product overview

Motocross Action Magazine is a motocross and supercross publication that operates as a multi-platform media company. The core offering is the magazine (print and digital) featuring bike tests, news, racing coverage, and interviews. Supporting products include the MXA Fantasy League mobile app (iOS/Android) for fantasy racing, the MXA YouTube channel with video content including 'This Week In MXA' segments and bike tests, an e-commerce store for branded apparel, and subscription services. The publication covers all major motocross racing series including AMA Supercross, Pro Motocross, and MXGP, testing bikes from manufacturers such as Yamaha, Kawasaki, Honda, KTM, Beta, Husqvarna, Suzuki, GasGas, and TM.

Differentiator

Problem solved

Functional benefit

Brands

• MXA: MXA is the abbreviation and brand identity used for Motocross Action Magazine content and merchandise.

Products and services

• Motocross Action Magazine (print and digital publication) A subscription motocross and supercross magazine publishing bike tests, race coverage, rider interviews, technical how-tos, and tuning advice for amateur and professional motocross riders and enthusiasts.
• MXA Fantasy League App A native mobile application that lets motocross and supercross fans assemble fantasy racing teams, follow race results, and compete against other enthusiasts for engagement with the sport.
• MXA Shop (Motocross Action branded merchandise) An online store offering MXA-branded apparel, accessories, and gear sold direct-to-consumer to motocross fans and brand loyalists.
• Motocross Action Subscription A paid subscription product providing recurring delivery of (and/or digital access to) the magazine's motocross and supercross editorial content on a scheduled basis.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• 71 PowersportsminorChannel Partner/ Reseller/ Distributor71 Powersports is the US importer for the TM 250 Two-Stroke U.S. Race Edition tested by MXA. The partnership allows MXA to test and review TM motorcycles that are imported and distributed through 71 Powersports.
• Star Racing YamahacoreStrategic or Co-development PartnerStar Racing is Yamaha's official 250 race team that MXA has access to for testing factory bikes and interviewing team personnel. MXA featured Cooper Webb's Star Racing Yamaha YZ250F National bike, indicating a close working relationship with the team for exclusive content.
• Yamaha Motor Corporation, USAcoreStrategic or Co-development PartnerYamaha Motor Corporation is the primary manufacturer featured in MXA's bike tests and reviews. MXA has early access to Yamaha's new models including first looks at 2027 YZ250F, and features Yamaha-backed championship content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cycle News: Long-running motorcycle racing publication covering motocross, supercross, and off-road. Comparable in audience profile and OEM advertising dependency, with similar print-to-digital transition dynamics.
• Racer X Illustrated: Long-standing motocross and supercross publication with online-first content. Directly competes for the same enthusiast audience, OEM sponsorships, and racing coverage as MXA.
• TransWorld Motocross: Motocross-focused print and digital publication with video content. Competes directly with MXA for subscribers, advertising dollars, and OEM partnerships in the motocross segment.
• Dirt Bike Magazine: Sister publication under the same Hi-Torque Publications parent, covering off-road and dual-sport dirt biking. Direct overlap in audience, advertisers (OEMs, gear brands), and content categories with MXA.
• Vital MX: Digital-first motocross community and content platform with forums, news, and videos. Competes for MXA's audience attention and OEM ad spend, particularly among younger, digitally native riders.

Emerging players

• Motorcycle.com: Digital-first motorcycle review and news site with significant motocross/supercross coverage. Comparable in digital content production and OEM-sponsored reviews, overlapping with MXA's audience.
• RevZilla / Common Tread: Major online motorcycle retailer with an integrated editorial platform covering gear, bikes, and motocross content. Competes for ad inventory, OEM partnerships, and the same enthusiast reader demographic.

Regional players

• Swap Moto Live: Motocross media platform focused on amateur and grassroots racing with strong West Coast U.S. presence. Comparable niche audience and OEM/aftermarket advertiser base, with regional rather than national scale.

Broad incumbents

• Cycle World: Established motorcycle media brand covering multiple segments including dirt/off-road. Larger-scale incumbent competing for some of the same enthusiast and OEM ad dollars as MXA.
• Motorcyclist Magazine: Mainstream motorcycle magazine covering street and off-road segments including motocross. Broader scope than MXA but competes for overlapping OEM and aftermarket advertising budgets.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mxaction
• YouTubeyoutube.com/channel/motocrossactionmagaz
• Facebookfacebook.com/motocrossactionmag
• Instagraminstagram.com/motocrossactionmag
• LinkedInlinkedin.com/company/motocross-action-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motocross Action Magazine