What Motorcycle.com does

Motorcycle.com is a digital media platform serving motorcycle enthusiasts, operating continuously since 1994 from Toronto, Canada. The property is wholly owned by VerticalScope Inc. (TSX: FORA), a publicly traded technology company that operates a cloud-based platform powering over 400 enthusiast websites and 1,200+ online communities with more than 100 million monthly active users. The core product is a comprehensive content ecosystem comprising motorcycle reviews, daily news coverage, a video library, the Bore and Stoke podcast series, a technical specifications database, classifieds marketplace, and community forums. Editorial operations are lean, with three named staff: Editor-in-Chief Ryan Adams, Road Test Editor Troy Siahaan, and Production Editor Dennis Chung.

The platform reaches over 2 million motorcycle enthusiasts monthly and over 1 million unique readers per month according to ComScore Media Metrix, positioning it as the most visited motorcycle site globally. Its audience is characterized as educated, mid-to-high-income riders aged 24-54, with 45% planning a motorcycle purchase and 51% planning to spend $1,500+ on modifications, making it a high-value advertising surface for motorcycle OEMs, retailers, and gear manufacturers.

Revenue is generated primarily through advertising (display, buyer's guide placements, and sponsorships), supplemented by Geared Content Studios — a sponsored content and video production division — and newsletter subscriptions. The site is accessible globally, with content organized across 14 motorcycle categories (Adventure Touring, Cruiser, Electric, Sportbike, Touring, etc.) and 22 brands (Aprilia, BMW, Harley-Davidson, Honda, Ducati, KTM, Yamaha, etc.). Pricing for any membership tier is not publicly disclosed.

Name

Motorcycle.com

Legal name

VerticalScope Inc.

Website

https://motorcycle.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Motorcycle.com is a digital media platform serving motorcycle enthusiasts with reviews, news, videos, specs, and community forums, owned by VerticalScope Inc. The site attracts over 2 million monthly visitors and monetizes primarily through advertising to motorcycle manufacturers, retailers, and gear brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: The primary revenue stream comes from advertising space sold to motorcycle manufacturers, retailers, and distributors. The site offers various advertising formats including ads alongside specific editorial content, Buyer's Guide placements, and sponsorship opportunities like the 'Bike Babe Of The Month' sponsorship.
2. Geared Content Studios - Sponsored Content: Sponsored content projects and video production services provided through Geared Content Studios, a division of parent company VerticalScope
3. Newsletter Subscription: Newsletter subscription service providing latest motorcycle news to subscribers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Motorcycle.com is a digital media platform that publishes motorcycle reviews, breaking news, video content and podcasts, gear product reviews, and an extensive specifications database for consumers. It also operates a motorcycle classifieds marketplace, community forums, a dealer directory, and educational resources for new riders, serving motorcycle enthusiasts globally.

Product overview

Motorcycle.com is a comprehensive motorcycle enthusiast media platform offering a unified content ecosystem. The core offering centers on motorcycle reviews, breaking news coverage, and an extensive video library featuring gear tests and the Bore and Stoke podcast series. Supporting features include a specs database, motorcycle classifieds marketplace, product reviews for gear, community forums, dealer directory, insurance buyer guides, and new rider educational resources. The platform is owned by VerticalScope Inc. and serves over 2 million monthly visitors seeking motorcycle information, shopping guidance, and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Reviews

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• VerticalScope Inc.flagshipStrategic or Co-development PartnerMotorcycle.com is owned and operated by VerticalScope Inc., a technology company that has built and operates a cloud-based digital platform for online enthusiast communities. VerticalScope provides the infrastructure and platform technology that powers Motorcycle.com.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Cycle World: One of the largest US motorcycle enthusiast publications, covering reviews, news, comparisons, and gear across sport bikes, cruisers, and adventure bikes. Directly competes for the same high-intent motorcycle buyer audience as Motorcycle.com.
• Bike EXIF: Custom and classic motorcycle content platform featuring builds, reviews, and design-focused editorial. Operates in the same motorcycle enthusiast niche with comparable display-ad-supported media economics.
• Visordown: UK motorcycle news and reviews site with video content and enthusiast community features. Operates a near-identical editorial-plus-video content model aimed at motorcycle shoppers and riders.
• Ultimate Motorcycling: Long-running motorcycle reviews, news, and gear site targeting enthusiast riders. Operates a comparable content model with reviews, shootouts, and a specs database, competing directly for organic motorcycle search traffic.
• RideApart: Digital-first motorcycle enthusiast media with reviews, how-tos, news, and gear coverage. Competes for the same in-market shopper audience and ad budgets from motorcycle OEMs and gear brands.
• Motorcycle News (MCN): UK-based flagship motorcycle media outlet with reviews, news, video, and a large used motorcycle classifieds platform. Closest non-US analog to Motorcycle.com's combination of editorial content and listings.

Broad incumbents

• The Drive: Broad enthusiast automotive publication with significant motorcycle coverage, including reviews, news, and gear. Overlaps with Motorcycle.com on enthusiast audience and competes for powersports ad dollars.
• RevZilla / Comoto Holdings: Major US motorcycle gear and apparel retailer with a substantial editorial and video content arm (RevZilla TV). Competes for motorcycle enthusiast attention, gear affiliate revenue, and brand advertising spend.

Others

• PowerSports Business: B2B trade publication covering the powersports dealer, OEM, and aftermarket industry. Adjacent rather than competitive: serves industry decision-makers with the same OEM and retailer budgets Motorcycle.com sells against.
• autoevolution: Broad automotive enthusiast site with a dedicated motorcycle section covering reviews, news, and specs. Partial thematic overlap; competes for long-tail motorcycle search traffic but not Motorcycle.com's primary audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/motorcycle
• LinkedInlinkedin.com/company/motorcycle.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorcycle.com