What Gudbrandsdal Energi does

Gudbrandsdal Energi AS is a Norwegian electricity supplier headquartered in Vinstra (Innlandet county) that delivers electricity to residential and business customers across Norway. The company positions itself as a "strømspareselskap" (electricity-saving company) and a national challenger to Norway's incumbent power companies, marketing consumption reduction rather than commodity volume. Its customer base spans private households and businesses from small SMBs to larger enterprises, with a dedicated business sales team handling commercial accounts exceeding 200,000 kWh/year. Gudbrandsdal Energi has consistently topped Norwegian customer satisfaction rankings (Norsk Kundebarometer, EPSI) for multiple consecutive years and was named "Best in the power industry" in 2026.

The core product is hourly spot-price electricity supply — Nord Pool pass-through plus a 5.5 øre/kWh surcharge and monthly fixed fees of 39-55 NOK — bundled with a proprietary digital energy management platform. This platform combines a mobile app, the Puls real-time consumption monitor (a SIM-based 4G/5G meter reader from NxtEnergy that connects via the HAN port), AI/ML-powered consumption analysis that categorizes household usage across 10 categories, SmartVVB intelligent water heater control, smart EV charging integrated with eight charging brands (Charge Amps, EO, EVBox, Easee, Wallbox, Zaptec, Garo, ChargePoint), thermal camera rental for heat-leak detection, and Strømforsikring electricity insurance. The company is certified by DNV under the Trygg Strømhandel scheme for ethical sales practices and is a signatory to Skift's 10 Principles for Green Procurement.

Gudbrandsdal Energi generates revenue through spot-price electricity sales margins, monthly fixed fees, consolidated grid-rental billing, and subscription or usage-based fees on add-on services such as Puls (NOK 795 one-time + NOK 29/month), Guarantees of Origin hydropower certificates (8 øre/kWh), thermal camera rentals (NOK 183.20-299), and Strømforsikring (~2 NOK/day). The company is a privately held subsidiary of Elmera Group, a Norwegian energy conglomerate, and operates a digital-first go-to-market via website, app, phone, email, chat, and a customer referral program. A new web portal, Bedriftsportalen, is under development to replace the current business app and deepen the commercial segment.

Name

Gudbrandsdal Energi

Legal name

Gudbrandsdal Energi AS

Website

https://ge.no

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

1–10 employees

Short description

Gudbrandsdal Energi AS is a Norwegian electricity supplier serving residential and business customers nationwide with spot-price contracts bundled with a proprietary digital energy platform featuring real-time consumption monitoring, AI-powered usage analysis, smart EV charging, and energy-saving advisory services. Subsidiary of Elmera Group.

Ownership category

akta.pro rank

Product category

Retail Electricity Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

akta.pro secondary industries

Demand Response & Dynamic Pricing Enablement (AMI-Enabled) (EUADAFAI), EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Charger Smart Load Integration with HVAC/Electrical Systems (HSAOANAK), Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)

Keywords

• Retail electricity supply
• Smart home energy
• Electricity consumption monitoring
• EV smart charging
• Renewable energy certificates

Headquarters

HQ city

Vinstra

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Electricity Sales: Sale of electricity to residential and business customers. Revenue comes from spot price plus surcharge (5.5 øre/kWh for both private and business) plus monthly fixed fees (55 NOK private, 39 NOK business). Customers pay the Nord Pool spot price with no markup.
2. Grid Rental Billing: Consolidated billing service where Gudbrandsdal Energi collects electricity and grid rental on the same invoice for customers whose network owners have agreements with GE. This simplifies billing for customers.
3. Puls Subscription: Monthly rental of real-time power consumption monitoring device. Initial purchase of NOK 795 plus NOK 29/month for 4G data traffic. Includes shipping costs of NOK 110.
4. Thermal Camera Rental: Rental of FLIR thermal cameras compatible with iOS and Android devices for discovering heat leaks in homes. Business rate: NOK 183.20; Private rate: NOK 299.
5. Strømforsikring (Electricity Insurance): Add-on insurance service covering electricity bills during illness or unemployment for up to 6 months (max 5,000 NOK per bill), and insurance deductible coverage for electrical damage up to 4,000 NOK. Approximately 2 NOK per day.
6. Guarantees of Origin (Garantert Vannkraft): Certification that an equal amount of renewable hydropower is produced as the customer consumes. Price: 8 øre/kWh excluding VAT. Preferred to purchase locally from hydropower plants in Gudbrandsdalen and Innlandet.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Gudbrandsdal Energi sells retail electricity supply to Norwegian households and businesses under spot-price agreements, with a proprietary Min GE app and My Page platform that combines AI-powered consumption analysis, real-time monitoring (Puls), smart EV charging, smart water-heater control (SmartVVB) and energy-saving advisory services. Revenue is generated through electricity sale, fixed monthly fees, grid-rental consolidated billing, hardware subscriptions (Puls), insurance (Strømforsikring), thermal camera rental and Guarantees of Origin hydropower certificates.

Product overview

Gudbrandsdal Energi operates as a Norwegian electricity supplier offering a unified energy management platform combining core electricity supply with multiple smart home and energy-saving services. The core product is electricity delivery through spot-price agreements (Standard Timespot for residential, Spotpris Næring for business), with the proprietary app serving as the central hub connecting all value-added services. The service portfolio includes smart charging for electric vehicles (supporting Charge Amps, Easee, Wallbox, Zaptec, EO, EVBox, Garo, and ChargePoint), real-time consumption monitoring via Puls hardware, AI-powered consumption analysis categorizing usage across 10 categories, SmartVVB for optimizing water heater schedules, power insurance, thermal camera rental, energy saving consultancy, and Guarantees of Origin for renewable energy certification. Business customers receive dedicated services including consulting, thermography, and an upcoming Bedriftsportalen web portal. The company aims to help customers reduce electricity consumption by 30%.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Timespot (private spot-price electricity agreement)
• Spotpris Næring (business spot-price electricity agreement)
• Puls real-time consumption monitor
• Smart Charging (Smartlading) Smart electric-vehicle charging service that automatically schedules charging during cheapest spot-price hours and is integrated with charging boxes from Charge Amps, EO, EVBox, Easee, Wallbox, Zaptec, Garo and ChargePoint.
• SmartVVB smart water-heater controller Smart controller for water heaters that schedules heating to cheapest electricity hours while maintaining temperature for legionella prevention, using NVE expected power prices for 2030 planning.
• Strømforsikring (Electricity Insurance) Add-on insurance covering electricity bills during illness or unemployment for up to 6 months (max NOK 5,000 per bill) and insurance deductibles up to NOK 4,000 for electrical damage; approximately 2 NOK per day.
• Termisk kamera (Thermal Camera rental) Rental of FLIR thermal cameras compatible with iOS (15+) and Android (11+) over USB-C, Micro-USB and Bluetooth for discovering heat leaks; NOK 299 private / NOK 183.20 business.
• Garantert Vannkraft (Guarantees of Origin) Environmental certificate guaranteeing that an equivalent amount of renewable Norwegian hydropower is produced for the customer's electricity consumption; preferred from Gudbrandsdalen/Innlandet hydropower plants; 8 øre/kWh excluding VAT; includes certificate for climate accounting.
• Plusskunde (prosumer / solar feed-in service) Service for customers who produce their own electricity (e.g., solar panels) enabling them to sell surplus power back to the grid.
• Strømsparerådgivning (Energy Saving Consultancy) Phone-based personalised energy-saving consultation service providing advice on reducing electricity consumption, using the Min GE app and identifying common energy-consuming devices.
• Bedriftsportalen (Business Portal) Upcoming web-based customer portal for business customers that will replace the existing Business App and provide an improved digital experience for Spotpris Næring and Garantert Vannkraft customers.

Quantifiable outcome

• 30% electricity consumption reduction target for customers
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Elmera GroupcoreOthersGudbrandsdal Energi is part of the Elmera Group consortium. The company operates under the parent company's strategic platform and shares certain systems and services with other group companies. The supplier guidelines state Gudbrandsdal Energi is part of the Elmera Group.
• SpareBank 1 GudbrandsdalminorGTM or Marketing PartnerCustomer benefits partnership offering GE customers favorable terms on Green Mortgage (Grønt Boliglån) and Environmental Loan (Miljølån) from SpareBank 1 Gudbrandsdal for energy-efficient solutions like solar panels and heat pumps.
• El-ProffenminorGTM or Marketing PartnerCustomer benefits partnership with Norway's largest electrician chain (over 4000 electricians). GE customers receive 10% discount on hourly rates and 15% discount on electrical materials. Services include installation, energy efficiency solutions, and electrical safety checks.
• DNV (Det Norske Veritas)coreStrategic or Co-development PartnerDNV is the independent certification body for Trygg Strømhandel certification scheme, developed in collaboration with Energi Norge and Distriktsenergi. DNV conducts independent certification of electricity suppliers including Gudbrandsdal Energi. Certification is valid for five years with annual reporting.
• Energi NorgeminorOthersIndustry organization representing companies that produce, transport, and deliver renewable energy in Norway. Co-initiator of Trygg Strømhandel certification scheme.
• DistriktsenergiminorOthersMember organization for Norwegian power companies including those involved in electricity sales. Aims to strengthen member company positions and contribute to local value creation. Co-initiator of Trygg Strømhandel certification.
• NxtEnergycoreTechnology or IntegrationNorwegian company that developed the Puls pulse meter device. The SIM-based device transmits consumption data via mobile network (4G/5G). NxtEnergy is the manufacturer of the hardware that enables real-time consumption monitoring for GE customers.
• Charge Amps, EO, EVBox, Easee, Wallbox, Zaptec, Garo, ChargePointcoreTechnology or IntegrationSmart charging partners whose charging stations integrate with Gudbrandsdal Energi's smart charging service. Supported brands include Charge Amps, EO, EVBox, Easee, Wallbox, Zaptec, Garo, and ChargePoint for intelligent EV charging scheduling.
• ElhubcoreTechnology or IntegrationNational database for meter data in Norway. Gudbrandsdal Energi retrieves meter data from Elhub, verifies customer ownership of electrical installations, and handles meter point registrations. Regular updates from Elhub for new meter points.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Lyse Energi: Lyse is a major Norwegian energy and telecom group with electricity retail alongside district heating and fiber. It competes with Gudbrandsdal Energi in Norwegian residential electricity supply but as a multi-utility with broader portfolio capabilities.
• Eidsiva Energi: Eidsiva Energi is one of Norway's largest regional energy groups with electricity retail, grid, and generation operations. It overlaps with Gudbrandsdal Energi in retail supply and home energy services but operates at broader scale across multiple segments.
• Statkraft: Statkraft is Norway's state-owned power generator and a major retail electricity supplier. It overlaps with Gudbrandsdal Energi in the retail electricity market while operating at much larger scale across generation and corporate supply.

Direct peers

• Tibber: Tibber is a Norwegian digital electricity retailer offering spot-price contracts with an app-first experience, smart charging integration, and home energy management features. It is the closest direct competitor to Gudbrandsdal Energi on positioning, target segment, and product stack.
• Norgesenergi: Norgesenergi is a Norwegian nationwide electricity supplier serving residential and business customers with spot-price contracts. It is a direct competitor in the same horizontal retail electricity market with overlapping product and pricing structure.
• Fjordkraft (Skagerak Energi/Agder Energi retail): Fjordkraft was Norway's largest electricity challenger brand, now part of the Skagerak/Agder Energi group. It competes head-to-head with Gudbrandsdal Energi on the Norwegian retail electricity market with similar residential/business offerings and digital tooling.
• Agder Energi (Akraft): Agder Energi's Akraft consumer brand sells electricity contracts to Norwegian households with a focus on local hydropower origin. It is a comparable challenger-retailer with similar sustainability and local-energy positioning versus Gudbrandsdal Energi.
• LOS Energy: LOS is a Norwegian association-based electricity supplier offering retail electricity contracts to households. It targets the same residential segment as Gudbrandsdal Energi with comparable spot-price-based offerings and digital service.

Emerging players

• Watma: Watma is a smaller Norwegian digital electricity retailer offering spot-price contracts to households. It targets the same customer segment with similar digital-first delivery but with a smaller scale and feature set than Gudbrandsdal Energi.

Regional players

• Fortum: Fortum is a major Nordic energy company with retail electricity operations in Norway and other Nordic markets. While not Norwegian-domiciled, it offers overlapping retail supply services to Norwegian customers and competes with regional challenger brands like Gudbrandsdal Energi.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gudbrenergi
• YouTubeyoutube.com/@geNoKraft
• Facebookfacebook.com/gudbrandsdal-energi-112460482151166
• LinkedInlinkedin.com/company/gudbrandsdal-energi-as
• Instagraminstagram.com/gudbrandsdal_energi

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gudbrandsdal Energi