What Convivialite Ventures does

Convivialite Ventures is the corporate venture capital arm of Pernod Ricard, the world's second-largest wine and spirits company, founded in 2017 and headquartered in San Francisco with additional offices in Paris, Mumbai, and Shanghai. The firm invests minority equity stakes in early-stage startups that are building products, services, and experiences around 'convivialite' — defined broadly as real-life, shared social experiences — across five thematic areas: real-life social networks, augmented home entertainment, virtual togetherness, conscious hedonism, and redefined retail experiences. The portfolio spans 40+ companies globally, including Fever, Liquid Death, ChowNow, Boisson, AF Drinks, Glovo, Avantstay, Peerspace, ecoSPIRITS, Eloelo, and several China- and India-focused ventures, with investments oriented toward hospitality, beverage alternatives, event discovery, shared travel, and emerging consumer behaviors.

The firm does not develop proprietary technology; its core offering to portfolio companies is access to Pernod Ricard's distribution network across 160+ countries, its portfolio of 240 premium brands, capital, consumer trend intelligence built over more than 45 years, and operational expertise in sales, marketing, and brand-building. Its go-to-market is community- and event-led, anchored by the Convivialists movement, investor happy hours, and founder gatherings in key tech hubs. Convivialite Ventures functions as an internal strategic investment vehicle for Pernod Ricard — it is not an external fund manager with limited partners, does not charge portfolio companies for capital, and does not disclose standalone revenue or a fund size. Strategic value to Pernod Ricard is captured through optionality on emerging consumer trends, potential commercial partnerships with portfolio companies, and direct insight into disruptive categories outside the traditional wine and spirits orbit.

Name

Convivialite Ventures

Legal name

Convivialité Ventures, LLC

Website

https://convivialite-ventures.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Convivialite Ventures is the corporate venture capital arm of Pernod Ricard, investing minority equity in early-stage startups building products, services, and experiences around real-life social connection across hospitality, non-alcoholic beverages, virtual togetherness, and consumer events globally.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Miscellaneous Intermediation (52391)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

akta.pro secondary industries

Corporate Strategic Real Assets & Infrastructure Venture Investing (FSANAHAN), Joint Venture CVC / Consortium Funds (Multi-corporate) (FSANAHAE)

Keywords

• Venture capital investing
• Corporate venture capital
• Startup equity investment
• Consumer experience ventures
• Hospitality technology investment

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Investment Returns: Convivialité Ventures generates returns through equity investments in early-stage startups working on innovative products and services in the conviviality space. The firm takes minority stakes in portfolio companies and benefits from exits through acquisitions or IPOs.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Convivialite Ventures is the corporate venture capital arm of Pernod Ricard, investing minority equity in early-stage startups that deliver innovative products, services, and experiences in the socialization and hospitality space. The firm takes equity stakes in portfolio companies and supports them with Pernod Ricard's brand network, distribution, consumer insights, and strategic partnerships.

Product overview

Convivialité Ventures is the venture capital arm of Pernod Ricard, not a product company. It does not offer a unified platform or module architecture. Instead, it operates an investment portfolio of 40+ startup companies spanning multiple sectors including: real-life social networks (Atmosfy, Eloelo), augmented home entertainment (Bartesian, Fever), retail experience (ChowNow, Glovo, Gorillas), virtual togetherness platforms (WAVE/XR, Unblocked), conscious hedonism brands (AF Drinks, Boisson, Djuce, Ghia, Liquid Death, Sanzo, CHOCDAY, Brique House), hospitality and travel (Avantstay, Outdoorsy, Peek Pro, Peerspace, Resort Pass, Dharma, Common), food and beverage services (Fetch Rewards, Clone, Summer Farm, Sunday), and sustainability-focused companies (ecoSPIRITS, 1data). The portfolio also includes regional investments in China (Bride Elysee, AYO!, 49 Union, Jiuting 1990, Udi), India (Eloelo), and Europe (AC Momento, Brique House, Join Ventures, JOKR). There are no proprietary products, modules, or services offered directly by Convivialité Ventures itself.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ZX Ventures: AB InBev's global CVC and growth equity arm investing across beer, beverage, and consumer experience. Closely comparable in scale, mandate (beverage parent + experiential adjacencies), and global office footprint.
• Distill Ventures: Diageo's corporate venture arm investing in early-stage spirits, food, and beverage-adjacent startups globally. Most direct comparable in terms of beverage CVC mandate, minority equity strategy, and global deal sourcing.
• Beam Suntory (House of Suntory Ventures / Innovation): Beam Suntory's corporate innovation and investment arm focused on spirits-adjacent and consumer experience startups. Similar single-corporate venture model with a parent in the global spirits industry.
• Brown-Forman Ventures: Brown-Forman's corporate innovation and minority investment function targeting consumer packaged goods, hospitality tech, and emerging beverage categories. Direct peer in terms of mid-sized global spirits CVC.
• Constellation Brands Ventures: Venture arm of Constellation Brands (beer, wine, spirits) investing in early- and growth-stage consumer, beverage, and cannabis companies. Comparable beverage-CVC thesis with thematic adjacency focus.
• AB InBev Dream / Beer Garage (predecessor CVC units): Earlier-generation AB InBev venture and accelerator programs targeting brewery, beverage, and nightlife startups. Comparable corporate venture model originating from a global beverage parent.
• Bacardi Limited Corporate Ventures: Bacardi's corporate venture and innovation activity focused on spirits, mixology tech, and on-trade experiences. Comparable spirits-CVC mandate and target on conviviality-adjacent categories.
• Moët Hennessy Ventures: LVMH's CVC unit for its wines and spirits division (Moët Hennessy), investing in luxury, hospitality, and beverage innovation. Comparable in premium-positioning CVC mandate and parent backing by a global luxury conglomerate.

Emerging players

• M13: Early-stage venture firm with a consumer and 'future of living' thesis overlapping with Convivialité's social-experience focus. Comparable thematic orientation but operates as an independent VC, not a CVC.

Broad incumbents

• Pernod Ricard: Parent company and global #2 wine and spirits group with €12B in sales. The Convivialité Ventures thesis is an extension of Pernod Ricard's broader strategy, making the parent the most relevant incumbent for understanding strategic context and capital flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments41 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convivialite Ventures