Think out of the box
Think Out Of The Box is a Mumbai-based creative tech-infused studio offering project-based design, technology, and strategy services — including websites, mobile apps, AI/ML, and DevOps — to startups and enterprises across SaaS, real estate, events, and F&B.
- Company typePrivate
- Founded2007
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Think out of the box does
Think Out Of The Box (also operating as Think Studios) is a Mumbai-based, privately held creative tech-infused studio that delivers project-based design, technology, and strategy services. The studio is organized into three service tiers: Business-Up (brand strategy, communication strategy, events and activations), Creative-Up (product design, social media marketing, digital video production, internal/external communications), and Development-Up (software development, AI and machine learning, DevOps and cloud infrastructure, data analytics and engineering). Core technology capabilities include Framer-based website development, custom web and mobile application development, AI/ML integration services, DevOps and cloud infrastructure, and data engineering. The studio operates a project-based professional services model with custom quote-based pricing per engagement, unlimited revisions, and timelines ranging from one week (brand identity) to six months (mobile apps). It serves a horizontal mix of startups/SMBs and established enterprises across verticals including SaaS, real estate, events, gaming, and food and beverage, with marquee testimonial clients including Starbucks, Kelloggs, Adobe, and Ubisoft.
Think out of the box firmographics
Firmographics- Name
- Think out of the box
- Legal name
- Think Out Of The Box
- Website
- https://thinkoutofthebox.in
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Think Out Of The Box is a Mumbai-based creative tech-infused studio offering project-based design, technology, and strategy services — including websites, mobile apps, AI/ML, and DevOps — to startups and enterprises across SaaS, real estate, events, and F&B.
- Ownership category
- akta.pro rank
Think out of the box industry classification
Industry- Product category
- Creative & Technology Services (Digital Agency)
- NAICS
- Graphic Design Services (54143), Custom Computer Programming Services (541511), Marketing Consulting Services (541613), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Packaging & Brand Identity Creative Agencies (MPAAAAAN), Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where Think out of the box is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Think out of the box business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Design Services: Project-based design services including brand identity design, logo design, product design, social media marketing, and digital video production. Billed per project with timelines ranging from 1-6 months depending on scope.
- Technology Development Services: Custom software development, web application development, mobile app development, AI and machine learning solutions, DevOps and cloud infrastructure services. Billed per project with pricing based on complexity and duration.
- Strategy and Consulting Services: Business strategy development, brand strategy, market research, communication strategy, and brand positioning services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Think out of the box product offering
Product offeringCore offering
Think Out Of The Box is a project-based creative and technology studio that delivers brand identity design, website and mobile app development, custom software and AI/ML solutions, digital marketing, and strategy services to business clients. Engagements are custom-quoted with typical project timelines ranging from 1 week (brand identity) to 6 months (mobile apps), and include unlimited revisions until client satisfaction. The studio operates as a one-stop partner combining creative design, strategic thinking, and technology engineering for brands and businesses.
Product overview
Think Out Of The Box is a creative tech-infused studio offering a comprehensive suite of services organized into three main categories: BUSINESS-UP, CREATIVE-UP, and DEVELOPMENT-UP. The core offerings include Websites (custom-built with strategy, design, and development), Mobile Apps (engaging experiences with seamless design), and Web Apps (scalable applications with tech integrations and cloud solutions). Supporting services include Brand Identity Design, Brand Strategy, Communication Strategy, Events & Brand Activations, Product Design, Social Media Marketing, Digital Video Production, Internal & External Communication, Software Development, AI & Machine Learning, DevOps & Cloud Infrastructure, and Data Analytics & Engineering. The company operates as a project-based agency rather than a unified SaaS platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design & Development
Quantifiable outcome
- 150+ Reviews rating
- +5 more outcomes
Companies that use Think out of the box
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Think out of the box technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Think out of the box partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FramercoreThink Studios operates as a Framer creator/marketplace partner, building websites using the Framer platform. They utilize Framer's CMS capabilities for client projects and maintain a listing on Framer's marketplace for lead generation. The partnership enables rapid website development with customizable, dynamic content management systems.
Scale indicators6 records
Recent moves4 records
Expansion highlights4 records
Think out of the box competitors and assessment
Company assessmentBroad incumbents
- Dentsu Creative: Global creative network offering integrated brand, experience, and technology services; competes for the same multinational client budgets but with broader geographic reach and deeper resources.
- Webchutney (Dentsu Creative India): India-origin creative and digital agency now part of Dentsu Creative's network; competes for the same enterprise brand identity and digital mandate work but with global network resources.
- Frog Design (Capgemini Engineering): Global design and innovation consultancy offering strategy, product design, and technology services — comparable on the UX/product design and innovation aspects of Think's portfolio.
- Fjord (Accenture Song): Global design and innovation consultancy under Accenture Song providing strategy, service design, and technology — overlaps with Think's product design, UX, and digital transformation offerings at enterprise scale.
- Wieden+Kennedy: Independent global creative agency known for brand-building campaigns for enterprise clients; overlaps on creative and brand strategy services but at significantly larger scale.
Direct peers
- R/GA: Global creative tech agency that combines brand strategy, design, and technology product development — directly comparable to Think's one-stop Business-Up/Creative-Up/Development-Up model.
- Mirum India: India-based digital agency combining brand strategy, creative design, and technology implementation; closely mirrors Think's integrated service offering for enterprise clients.
- Pentagram: Independent design firm offering brand identity, strategy, and digital design services; closely comparable on creative-driven boutique model and brand identity work.
- Gozoop: Mumbai-headquartered digital marketing and creative agency offering integrated brand, social, and technology services to enterprise clients across India and the Middle East — strong regional overlap.
Regional players
- Interactive Avenues: India-headquartered digital marketing and creative agency offering integrated brand and digital services; competes primarily in the same Indian enterprise and startup market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Think out of the box social profiles
Digital presenceThink out of the box financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think out of the box leadership team
Management profileNumber of profiles
Profiles2 records
Think out of the box funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think out of the box M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think out of the box
What does Think out of the box do?
Think Out Of The Box is a project-based creative and technology studio that delivers brand identity design, website and mobile app development, custom software and AI/ML solutions, digital marketing, and strategy services to business clients. Engagements are custom-quoted with typical project timelines ranging from 1 week (brand identity) to 6 months (mobile apps), and include unlimited revisions until client satisfaction. The studio operates as a one-stop partner combining creative design, strategic thinking, and technology engineering for brands and businesses.
Is Think out of the box a public or private company?
Think out of the box is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Think out of the box founded?
Think out of the box was founded in 2007. It employs 11 to 50 people.
Where is Think out of the box based?
Think out of the box is headquartered in Mumbai, India, in the Asia region.
How does Think out of the box make money?
Three revenue lines are on record. Creative Design Services are the primary driver. The others are technology Development Services and strategy and Consulting Services.
Who are Think out of the box's main competitors?
Broad incumbents on record are Dentsu Creative, Webchutney (Dentsu Creative India), Frog Design (Capgemini Engineering), Fjord (Accenture Song) and Wieden+Kennedy. Direct peers are R/GA, Mirum India, Pentagram and Gozoop. Interactive Avenues is listed as a regional player.
Does Think out of the box have an API?
No public API is recorded for Think out of the box.
What industry is Think out of the box in?
Think out of the box's product category is Creative & Technology Services (Digital Agency). Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 54143 and its SIC code is 7311.