Framer
Framer is an AI-native website design and publishing platform that lets users design, publish, and manage production sites on a single visual canvas with integrated CMS, hosting, SEO, forms, and AI agents. It serves 188,000 customers across 200 countries, spanning enterprise, mid-market, and creative agency segments.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Framer does
Framer is an AI-native website design and publishing platform founded in 2015 and headquartered in Amsterdam (Framer B.V., Dutch Chamber of Commerce 59920637), with additional offices in San Francisco and Barcelona. The product combines a visual design canvas with an integrated CMS, managed hosting on AWS (99.99% uptime, Core Web Vitals GOOD: LCP 1.1s, INP 95ms, CLS 0.01), native forms, SEO tooling, analytics and A/B testing, and real-time collaboration with localization and branch-based publishing. As of June 2026, Framer has launched Framer Agents (Design, CMS, and Code agents that operate directly on the live canvas) plus External Agents integrations with Claude Code, Codex, Cursor, and Gemini CLI, and has released a downloadable Desktop App for Mac and Windows. The platform adopted VoidZero's Rolldown Rust-powered bundler for production builds.
Framer monetizes primarily through subscription SaaS tiers (Free, Scale, and Enterprise) billed in USD with annual contracts and capped renewal escalators, complemented by a Community marketplace (templates, components, plugins, vectors) where Creators retain ownership and payments flow directly between Creator and End User. The company operates a white-glove Framer Switch migration service (bundled into Scale plans), an Agency Program offering free unlimited access plus up to 50% revenue share on referred customers, a brand merchandise and hardware storefront (Framer Store, including the F1 mechanical keyboard), and a Framer Academy education platform. Go-to-market is hybrid: product-led growth via free signup and community, plus an enterprise field-sales motion (BDRs, AEs, GTM Engineers, Agency Lead) that is now the company's fastest-growing segment.
At its August 2025 Series D, Framer disclosed approximately $50 million in ARR while maintaining break-even, a $2 billion valuation, 188,000 customers across 200 countries, 4M+ published websites, ~500K monthly active users, and 40% of the most recent Y Combinator batch launching on Framer. Notable customers span Perplexity, Superhuman (85% of site work completed without developers), Scale AI, Miro, Bilt, Mixpanel, Zapier, Flighty, i-D Magazine (via creative studio 27b), Duna, Visual Electric, Flora, and StackAI. Framer is recognized on the Crunchbase Unicorn Board (August 2025), Brex Benchmark Spring 2026 Top 25 fastest-growing software vendors, and VivaTech Top 100 Rising European Startups (2026).
Framer firmographics
Firmographics- Name
- Framer
- Legal name
- Framer B.V.
- Website
- https://framer.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Framer is an AI-native website design and publishing platform that lets users design, publish, and manage production sites on a single visual canvas with integrated CMS, hosting, SEO, forms, and AI agents. It serves 188,000 customers across 200 countries, spanning enterprise, mid-market, and creative agency segments.
- Ownership category
- akta.pro rank
Framer industry classification
Industry- Product category
- Website Design Software
- akta.pro primary industry
- Asset Creation, Pipeline, DCC Integration & Content Management Tools (MPAFAFAL)
Keywords
Where Framer is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Framer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Recurring SaaS subscription fees from Customers (Free, Scale, and Enterprise plans) billed in USD with no more than a 10% annual raise on renewals; non-cancellable and non-refundable.
- Community Marketplace Commission: Framer operates the Community marketplace where third-party Creators sell templates, components, plugins, and vectors; Creators retain ownership and Framer may run promotions. Payments are processed directly between Creator and End User rather than through Framer.
- Switch Professional Services: Framer Switch is a managed migration service where sites are built by vetted Framer Experts and launched on a Scale plan, generating revenue through bundled services and upsell to Scale/Enterprise plans.
- Agency Referral Revenue Share: Agencies earn up to 50% commission on referred customers they bring in, indicating a referral revenue share arrangement within the Agency Program.
- Merchandise & Hardware Sales: Framer Store sells branded merchandise (caps, mugs, sweatshirts, stickers, posters) and hardware including the F1 mechanical keyboard and Creator Micro 2 wireless keyboard.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier — get started for free |
| Subscription | Annual | Scale plan (Switch customers) |
| Subscription | Annual | Enterprise — custom pricing |
| Other | Annual | Agency Program — free for agencies |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels10 records
Framer product offering
Product offeringCore offering
Framer is an AI website builder that lets users design, publish, and manage professional websites through a visual canvas. The platform bundles a built-in CMS, hosting, SEO tooling, and AI agents so creators can ship production sites without writing code, served through self-serve and enterprise plans.
Product overview
Framer is a single, unified AI website builder platform rather than a loosely bundled set of tools. The core Framer platform provides design, publishing, and hosting in one canvas-based product, and is extended by a set of tightly integrated modules: Framer Agents and External Agents for AI-driven editing, Framer CMS for content, Framer Collaboration/On-Page Editing for team workflows, Framer Forms for native form capture, Framer Hosting, Framer Analytics & A/B Testing, Framer SEO, and Framer Performance. Around this platform sit a developer surface (Server API, Plugins, Components, Overrides, Fetch), a desktop app for Mac and Windows, a marketplace (Framer Community) for templates and components, an education program (Framer Academy), a white-glove migration service (Framer Switch), an Agency Partner Program, and a brand merchandise store (Framer Store). All of these share the same underlying design canvas and publishing pipeline.
Differentiator
Problem solved
Functional benefit
Brands
- Framer Agents: AI-powered agents that work directly within the Framer design canvas to edit pages, components, styles, CMS content, SEO settings, and publishing workflows. Includes support for External Agents such as Claude Code, Codex, Cursor, and Gemini CLI.
- Framer Switch
- Framer Academy
- Framer Agency Program
- Framer Store
Products and services
- Framer
Companies that use Framer
Customer profileNamed customers14 records
Ideal customer profiles3 records
Framer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability9 records
Feature8 records
Framer partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship and core.
- Anthropic (Claude Code)flagshipIntegration as one of Framer's External Agents — users can drive Framer site updates from Claude Code via Terminal; demoed migrating a WordPress blog to Framer CMS using Claude.
- OpenAI (Codex)flagshipIntegration as one of Framer's External Agents, alongside Claude Code and Cursor.
- CursorflagshipIntegration as one of Framer's External Agents, allowing developers to update Framer sites from Cursor.
- Google (Gemini CLI)flagshipIntegration as one of Framer's External Agents.
- VoidZero (Rolldown)flagshipFramer became one of the first major companies to adopt Rolldown (a Rust-powered bundler from VoidZero) in production, achieving faster build times through multi-threaded parallelization while maintaining Rollup API compatibility.
- Amazon Web Services (AWS)flagshipProvider of Framer's hosting environment; listed in the Privacy Statement as the sub-processor handling customer data storage.
- WordPresscoreWordPress importer showcased in External Agents demo — Framer Agent authenticates with WordPress REST API and maps posts, authors, and media to Framer CMS collections.
- HubSpotcoreCRM of record in Framer's GTM stack, used to enable ICP/budget/persona research; GTM Engineer role owns tooling stack including HubSpot.
- GongcoreConversation intelligence tool in Framer's GTM stack, owned by the GTM Engineer.
- ZapiercoreWorkflow automation in Framer's GTM stack for piping tools and data together.
- PocuscorePLG/sales intelligence platform used by Framer's GTM team for source-of-truth account data.
- Approved VC PartnersflagshipFramer's Startups program enrolls startups backed by approved VC partners; agencies applying must have worked with companies backed by approved VCs, indicating a structured go-to-market relationship with select VC firms.
- Framer Experts (Embedded)flagshipEmbedded Framer Experts inside agency teams to drive larger enterprise builds; agency program operationalizes co-selling with these partners on enterprise opportunities.
Scale indicators14 records
Recent moves6 records
Expansion highlights7 records
Framer competitors and assessment
Company assessmentDirect peers
- Webflow: Closest direct competitor in visual website building for designers, marketers, and agencies. Webflow's canvas-based approach, professional target market, and CMS/hosting stack overlap heavily with Framer; both companies compete for the same agency and enterprise website workloads.
Broad incumbents
- Wix: Established, broad-based website builder with massive SMB and consumer reach. Wix now ships its own AI features (Wix AI / Wix Studio) and competes with Framer across self-serve and increasingly in the professional/agency segment.
- Squarespace: Established website builder with strong brand among creatives, SMBs, and personal brands. Less customizable for developers than Framer but a major competitor for design-conscious end users and a frequent alternative in Framer's own SEO comparison pages.
- Figma: Industry-standard collaborative design tool with a canvas-based interface that overlaps with Framer's design surface. Figma is a design tool rather than a publishing platform, but Framer markets an explicit Figma-to-HTML migration flow, positioning itself as the path from Figma design to live site.
- WordPress.com (Automattic): Largest open-source CMS and website platform in the world. Framer's own WordPress importer and SEO comparison pages target WordPress directly, and the two compete in the same broad category of professional/content-driven websites.
Emerging players
- v0 (by Vercel): AI-native code generation tool from Vercel that produces React/Tailwind UI from natural-language prompts. Targets developers and prosumers and is the most direct AI-native competitor to Framer's External Agents workflow for building production websites.
- Lovable: AI app/website builder (formerly GPT Engineer) that generates production-ready web apps from prompts. Competes with Framer in the AI-native website creation category, particularly for non-technical founders and small teams shipping MVPs.
- Durable: AI website builder focused on SMBs and solopreneurs, generating a complete site in seconds. Targets the bottom of the same SMB self-serve market that Framer's free tier serves and competes for price-sensitive first-time site owners.
- Replit: AI-native coding platform with a strong 'vibe coding' positioning; Replit Agent can scaffold and deploy full web apps from prompts. Overlaps with Framer's External Agents vision of code-driven website creation, particularly for developer-led teams.
- Bolt.new (StackBlitz): AI web app builder from StackBlitz that generates full-stack web apps from natural-language prompts and runs them in the browser. Competes with Framer's AI Agents in the prompt-to-website category, with a strong focus on developer ergonomics and speed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Framer social profiles
Digital presenceFramer compliance and trust
Trust signalCompliance3 records
Framer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Framer leadership team
Management profileNumber of profiles
Framer subsidiaries and ownership
Company hierarchySubsidiaries1 record
Framer funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Framer M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Framer
What does Framer do?
Framer is an AI website builder that lets users design, publish, and manage professional websites through a visual canvas. The platform bundles a built-in CMS, hosting, SEO tooling, and AI agents so creators can ship production sites without writing code, served through self-serve and enterprise plans.
Is Framer a public or private company?
Framer is a private company. It is classified as unknown and is currently operating.
When was Framer founded?
Framer was founded in 2015. It employs 101 to 250 people.
Where is Framer based?
Framer is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Framer make money?
Five revenue lines are on record. Subscription SaaS are the primary driver. The others are community Marketplace Commission, switch Professional Services, agency Referral Revenue Share and merchandise & Hardware Sales.
Who are Framer's main competitors?
Webflow is listed as a direct peer. Broad incumbents are Wix, Squarespace, Figma and WordPress.com (Automattic). Emerging players are v0 (by Vercel), Lovable, Durable, Replit and Bolt.new (StackBlitz).
Does Framer have an API?
Yes. Framer exposes a Server API that enables programmatic interaction with the platform. It is documented under the Developers section (Introduction, Quick Start, Reference, FAQ). Developers can also build Plugins and use Fetch (HTTP requests from inside pages), Components (with Property Controls, Asset Sharing, Auto-Sizing), and Overrides. A Plugins API is also offered for extending platform functionality. Public availability and authentication specifics are documented at framer.com/developers. Developer documentation is at www.framer.com/developers/server-api-introduction.
What industry is Framer in?
Framer's product category is Website Design Software. Its primary akta.pro industry code is MPAFAFAL, Asset Creation, Pipeline, DCC Integration & Content Management Tools.