Baltu Studios
Baltu Studios is a small Mesa, Arizona-based technology studio whose flagship product, FashAIon TryOn (Fashaion), is an AI-powered fashion design and virtual try-on platform serving individual consumers and SMB fashion retailers globally via a self-serve website and developer API.
- Company typePrivate
- Founded2017
- HeadquartersMesa, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Baltu Studios does
Baltu Studios is a privately held technology studio founded in 2017 and headquartered in Mesa, Arizona, with a headcount of 1–10 employees. Its stated practice areas span augmented reality, virtual reality, consulting, data visualization, and software integration. The company's primary commercial product is FashAIon TryOn, marketed under the consumer-facing brand Fashaion (legal entity FashAlon), accessible at fashaion.com.
The FashAIon TryOn platform combines generative AI for fashion design with computer vision-based virtual try-on, supporting six body-type profiles (Petite, Tall, Curvy, Plus-size, Athletic, Slim) and surfacing branded storefront pages for ZARA, NIKE, H&M, ADIDAS, and FOREVER 21 across cities including New York, London, Los Angeles, Paris, and Tokyo. The technical stack integrates image generation, natural language processing for style inputs, and a recommendation engine. An API access tier extends the platform to developers and businesses via a dedicated /api-access/ page, while pricing is not publicly disclosed despite a /pricing/ page existing.
The go-to-market is primarily product-led and self-serve, with a "Get Started" CTA targeting individual consumers and SMB fashion retailers globally. Marketing relies on organic channels (blog, social media), third-party product discovery (Product Hunt, Fazier), and city/store SEO landing pages. No enterprise sales motion, institutional investors, management team details, partnerships, or revenue figures are disclosed in the available data.
Baltu Studios firmographics
Firmographics- Name
- Baltu Studios
- Legal name
- FashAlon
- Website
- https://baltustudios.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Baltu Studios is a small Mesa, Arizona-based technology studio whose flagship product, FashAIon TryOn (Fashaion), is an AI-powered fashion design and virtual try-on platform serving individual consumers and SMB fashion retailers globally via a self-serve website and developer API.
- Ownership category
- akta.pro rank
Baltu Studios industry classification
Industry- Product category
- Virtual Try-On Software
- NAICS
- Industrial Design Services (54142)
- akta.pro primary industry
- Virtual Styling & Outfit Planning (HSACAJAF)
Keywords
Where Baltu Studios is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Markets served
Baltu Studios business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Platform Services: AI-powered virtual try-on and fashion design platform services with API access available for developers and businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Pricing not publicly listed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Baltu Studios product offering
Product offeringCore offering
Baltu Studios operates FashAIon TryOn, an AI-powered platform that lets users virtually try on clothing, shoes, jewellery, bags, and accessories across six body types (Petite, Tall, Curvy, Plus-size, Athletic, Slim) and across major fashion retailers such as ZARA, NIKE, H&M, ADIDAS, and FOREVER 21. The platform also includes an AI Fashion Designer that generates style recommendations from natural language input, and exposes the capability via an API for developers and brands.
Product overview
Fashaion is a single unified AI-powered fashion platform offering virtual try-on and AI-generated fashion design capabilities. The core product, FashAIon TryOn, combines computer vision-based virtual fitting with generative AI fashion design to deliver personalized styling experiences across multiple body types (Petite, Tall, Curvy, Plus-size, Athletic, Slim) and retail store partners.
Differentiator
Problem solved
Functional benefit
Brands
- FashAIon TryOn: AI-powered virtual try-on platform for fashion
Products and services
- FashAIon TryOn
Companies that use Baltu Studios
Customer profileSegments3 records
Ideal customer profiles2 records
Baltu Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Baltu Studios partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Baltu Studios competitors and assessment
Company assessmentBroad incumbents
- Snap (AR Try-On): Snap's AR Shopping and try-on tools power virtual try-on experiences for brands such as LVMH, Nike, and Adidas. As a broad incumbent, it provides a competing try-on distribution surface and partnership alternative for the same fashion brands Fashaion targets.
- Zeekit (now part of Walmart): Zeekit, acquired by Walmart in 2021, was a pioneer in AI virtual try-on and is now integrated into Walmart's shopping experience. Represents the retailer-owned buy-or-build response that Fashaion must compete with for B2B deals.
Direct peers
- True Fit: True Fit provides AI sizing and fit recommendations for footwear and apparel retailers, often delivered through retailer APIs. It addresses the same online-fit problem Fashaion targets and shares the B2B retailer-integration GTM motion.
- Vue.ai: Vue.ai builds AI-powered fashion styling, tagging, and virtual try-on tools sold to retailers worldwide. It overlaps directly with Fashaion on AI-driven fashion design and product visualization, targeting similar fashion-brand customers via SaaS/SDK delivery.
- Obsess: Obsess builds AI/3D virtual stores and immersive shopping experiences for fashion and beauty retailers, including virtual try-on for apparel and accessories. Competes with Fashaion in selling virtual storefront/try-on layers to fashion brands.
- Reactive Reality: Reactive Reality (MIRAGE) offers AI-generated virtual fitting rooms and avatar-based try-on for fashion brands and retailers. It competes head-on with Fashaion's virtual try-on value proposition for fashion-conscious consumers.
Emerging players
- Fittingbox: Fittingbox provides AI/AR virtual try-on primarily for eyewear, with SDKs and try-on platforms sold to brands and optical retailers. It is comparable on the AI virtual try-on modality and on B2B SDK/API delivery, albeit focused on a single category.
- Wannaby (AR Try-On by Google): Wannaby (acquired by Google in 2022) built AI virtual try-on for shoes and jewellery, focused on consumer-side AR. It overlaps partially on the virtual try-on modality and was absorbed into Google's broader shopping/cloud offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Baltu Studios social profiles
Digital presenceBaltu Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baltu Studios leadership team
Management profileNumber of profiles
Baltu Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baltu Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baltu Studios
What does Baltu Studios do?
Baltu Studios operates FashAIon TryOn, an AI-powered platform that lets users virtually try on clothing, shoes, jewellery, bags, and accessories across six body types (Petite, Tall, Curvy, Plus-size, Athletic, Slim) and across major fashion retailers such as ZARA, NIKE, H&M, ADIDAS, and FOREVER 21. The platform also includes an AI Fashion Designer that generates style recommendations from natural language input, and exposes the capability via an API for developers and brands.
Is Baltu Studios a public or private company?
Baltu Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baltu Studios founded?
Baltu Studios was founded in 2017. It employs 1 to 10 people.
Where is Baltu Studios based?
Baltu Studios is headquartered in Mesa, United States, in the North America region.
How does Baltu Studios make money?
One revenue line is on record: platform Services.
Who are Baltu Studios's main competitors?
Broad incumbents on record are Snap (AR Try-On) and Zeekit (now part of Walmart). Direct peers are True Fit, Vue.ai, Obsess and Reactive Reality. Emerging players are Fittingbox and Wannaby (AR Try-On by Google).
Does Baltu Studios have an API?
Yes. The platform offers API Access for developers. No additional details about API type, authentication, rate limits, or availability (public/partner/enterprise) are provided in the source content.
What industry is Baltu Studios in?
Baltu Studios's product category is Virtual Try-On Software. Its primary akta.pro industry code is HSACAJAF, Virtual Styling & Outfit Planning. Its NAICS code is 54142.