Leonberg

What Leonberg does

Leonberg Reklamebyrå AS is a Norwegian private limited company (Aksjeselskap) operating as a full-service advertising agency since 1991, headquartered in Grålum, Sarpsborg, in the Østfold region of Norway. The company organizes its offering into three core service pillars: Marketing (strategy, digital marketing across Google, Meta, LinkedIn, TikTok, Snapchat, SEO/SEM, content marketing, direct marketing, sales materials and advertising), Design (visual identity, 3D modeling and animation, packaging design, print production, UX design, signage, vehicle graphics, icons and illustrations, and image processing), and Technology (website development, e-commerce, intranet solutions, API integrations, digital signage, print automation and AI-generated content). It serves Norwegian B2B clients ranging from enterprise accounts such as Europris, Borregaard, ColliCare Logistics, Redningsselskapet, VPK Peterson, Glomma Papp and Sono Group, down to regional SMB customers including Karlshusgarasjene, Frigaard Bolig, Vigres Regnskap and Fossen Bar & Bistro.

The technology stack is pragmatic and tools-led rather than proprietary: Webflow, Figma, Relum and Destinet for website/UX work; Adobe Creative Suite (Photoshop, Illustrator, InDesign) with EasyCatalog for automated catalog and price-list publishing; AI services (including ChatGPT) for content generation; and REST-API integrations linking customer data sources (SharePoint, Microsoft 365, SuperOffice CRM, Tripletex, Google Workspace) for intranet and journey work. A 3D and AI-assisted film capability was added and demonstrated on Sono Group's product imagery (520 product images, including environmental and white-background shots). EasyCatalog reportedly updates 14,450 articles / 72,000 prices across multiple companies, indicating operational scale on the catalog automation track.

Leonberg bills on three commercial tracks: standard hourly (1,545 NOK/hour, billed in 15-minute increments), a discounted retainer/premium agreement tier with fixed monthly amounts until cancellation, and the differentiated 'Lei en markedssjef' outsourced-marketing-manager service at 1,500 NOK/hour where a Leonberg staff member sits at the client office 1-2 days per week. Distribution is entirely direct (consultation at the Grålum office and on-site at client premises, supported by content marketing, social channels and email newsletter). The firm is privately held with no disclosed external investors, no revenue figures, no subsidiaries, and a team of 1-10 employees per firmographic data, with six named management and delivery roles.

Name

Leonberg

Legal name

LEONBERG REKLAMEBYRÅ AS

Website

https://leonberg.no

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Leonberg Reklamebyrå is a Norwegian full-service advertising agency (est. 1991) in Grålum, Sarpsborg, delivering integrated marketing, design and technology services to Norwegian B2B enterprise and SMB clients, with an on-site outsourced marketing manager offering.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Advertising agency services
• Marketing strategy consulting
• Brand identity design
• Web development services
• Digital marketing services

Headquarters

HQ city

Sarpsborg

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-based services: Hourly billing for projects. User support charged in quarters (15 min). Projects categorized as specified (with brief), unspecified, or fixed recurring assignments.
2. Retainer/Agreement model: Premium service level with agreement customers receive discounted rates based on expected annual usage of services. Fixed monthly amount until cancellation.
3. Marketing manager rental service: 'Lei en markedssjef' - Leonberg works 1 or 1/2 day per week for the company at their offices for 1,500 NOK per hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Leonberg Reklamebyrå AS is a 360-degree full-service advertising agency based in Sarpsborg, Norway, founded in 1991. It delivers integrated marketing, design, and technology services to businesses, including marketing strategy, digital and direct marketing, visual identity and packaging design, 3D visualization, print production, website/e-commerce/intranet development, API integrations, digital signage, print automation, and AI-assisted content production. A signature offering is 'Lei en markedssjef' (Rent a Marketing Manager), an outsourced on-site marketing leadership service.

Product overview

Leonberg Reklamebyrå is a full-service advertising agency (reklamebyrå) established in 1991, offering three core service pillars: Marketing (markedsføring), Design, and Technology. The company operates as a unified platform with modular service offerings. Marketing services include strategy, digital marketing (Google, Meta, LinkedIn, TikTok), SEO/SEM, advertising, direct marketing, sales materials, and content marketing. Design services encompass visual identity, 3D visualization and animation, packaging design, print production, UX design, signage, vehicle graphics, and image processing. Technology services include website development (using Webflow, Figma, Destinet, Relum), e-commerce, intranet solutions, API integrations, digital signage, print automation (EasyCatalog/InDesign), and AI-generated content. Additional modules include 'Hire a Marketing Manager' (Lei en markedssjef) for outsourced CMO services and UGC Creator network for user-generated content production.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services (Markedsføring) 360-degree marketing services for Norwegian businesses including strategy and marketing plans, digital advertising (Google, Meta, LinkedIn, TikTok, Snapchat), direct marketing, traditional advertising, sales materials, content marketing, and SEO/SEM.
• Design Services Comprehensive design services for businesses including visual identity, 3D modeling and animation, print production, packaging design, icons and illustrations, signage, vehicle graphics, image processing, and UX design.
• Technology Services Technology solutions including websites, e-commerce, intranet, API integrations, digital signage, print automation using EasyCatalog in InDesign, and AI-generated content production using tools like Webflow, Figma, Destinet, and Relum.
• Lei en markedssjef (Rent a Marketing Manager) Outsourced marketing manager service where Leonberg staff work 1 or 2 days per week at the client's office, attending leadership and board meetings, providing business development, strategic guidance, and hands-on marketing activities.
• UGC Kreatører (UGC Creators) User-generated content creator network connecting brands with content creators aged 18-60+ for producing engaging content for client marketing campaigns.

Quantifiable outcome

• 520 product images created for Sono Group including environmental and white background shots
• +2 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature4 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mediafront: Norwegian full-service agency offering advertising, design, web and digital marketing — overlapping service portfolio with Leonberg and serving a similar SMB/mid-market Norwegian client base.
• Kitchen (Oslo): Oslo-based creative agency covering branding, advertising and digital — comparable integrated creative offering targeting Norwegian B2B and consumer clients.
• Morsen & Kleveland: Norwegian advertising and design agency serving regional and national clients with creative, digital and brand services — close comparable in service mix and target market to Leonberg.
• Nord DDB: Norwegian creative agency within the DDB network providing advertising, brand strategy and creative campaign development — competes for the same Norwegian brand-building and advertising briefs.
• Anorak: Norwegian full-service creative and branding agency offering strategy, design, digital and content services to SMB and enterprise clients across Norway — directly comparable in service scope and customer type to Leonberg.
• TRY (formerly TRY Apt): One of Norway's leading creative advertising agencies offering advertising, design and digital services. Comparable as a full-service agency competing for similar Norwegian brand mandates, though at significantly larger scale.

Broad incumbents

• Publicis Norway: Norwegian office of global network Publicis offering advertising, digital, media and marketing services — broader portfolio and international reach than Leonberg but overlapping client needs.
• McCann Oslo: Norwegian arm of global advertising network McCann, offering advertising, brand strategy and integrated marketing — competes for larger Norwegian mandates where global network reach matters.
• Dentsu Norway: Norwegian operation of global network Dentsu providing advertising, media, creative and digital marketing services — overlapping capabilities but with significantly broader scale and network.

Regional players

• Forsman & Bodenfors: Leading Nordic creative agency headquartered in Sweden offering brand strategy, advertising and digital — comparable creative capability set and similar mid-size independent positioning, but operating in a different Nordic geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leonberg