Anorak
Anorak (ANORAK Film GmbH) is a Berlin-based, private creative production company representing 60+ directors, producing commercials, music videos, branded content, and original film/TV projects for global brands, agencies, and recording artists.
- Company typePrivate
- Founded-
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Anorak does
Anorak (legal entity ANORAK Film GmbH) is a Berlin-headquartered, private creative production company that represents a curated roster of more than 60 directors producing commercial films, music videos, photography campaigns, and original content for global brands, advertising agencies, and recording artists. The company's revenue model is professional-services-based and project-specific: it acquires briefs through direct relationships with creative agencies — including Jung von Matt, Serviceplan, McCann, Mother Berlin, and adam&eveDDB — and through brand marketing teams, with the Managing Director and executive producers driving business development. Three documented revenue streams are commercial production (automotive, fashion, technology, lifestyle brands), music video production (artists including Lykke Li, Dua Lipa, Idles, Declan McKenna), and branded content for luxury and premium brands (Montblanc, Zeiss, fashion collaborations). Pricing is negotiated per project with no public rate cards, and the company has 11-50 employees.
Anorak firmographics
Firmographics- Name
- Anorak
- Legal name
- ANORAK Film GmbH
- Website
- https://anorakfilm.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anorak (ANORAK Film GmbH) is a Berlin-based, private creative production company representing 60+ directors, producing commercials, music videos, branded content, and original film/TV projects for global brands, agencies, and recording artists.
- Ownership category
- akta.pro rank
Where Anorak is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Anorak business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Commercial Production: Production of television and digital commercials for brands and advertising agencies. Projects include automotive (Mercedes-Benz, BMW, MINI), fashion (Adidas, Zalando, New Balance), technology (Google Pixel, Vodafone, WhatsApp), and lifestyle brands.
- Music Video Production: Direction and production of music videos for recording artists including Lykke Li, Dua Lipa, Idles, Declan McKenna, and others.
- Branded Content: Creation of branded content and campaign films for luxury and premium brands including Montblanc, Zeiss, and fashion collaborations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Anorak product offering
Product offeringCore offering
Anorak (ANORAK Film GmbH) is a Berlin-based creative production company that represents a curated roster of over 60 directors producing commercial films, music videos, branded content, and film & TV projects. The company provides full-service production capabilities including analog film shooting, VFX, motion control cameras, and compositing for global brands, advertising agencies, and music artists.
Product overview
Anorak is a Berlin-based film production company representing a roster of directors who create commercial films, music videos, and documentary content for global brands. The company operates as a creative agency-model production house rather than a software product company. Their portfolio spans advertising campaigns for automotive brands (Mercedes-Benz, BMW, MINI), fashion and sports brands (Adidas, Zalando), technology companies (Google Pixel, Zeiss), telecommunications (Vodafone, Telekom), and music artists. The company also produces original interview series content ('ANORAK Talks').
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Film Production Production of television and digital commercials for brands and advertising agencies across automotive, fashion, technology, and lifestyle industries. Projects include work for Mercedes-Benz, BMW, MINI, Adidas, Vodafone, and Google Pixel.
- Music Video Production Direction and production of music videos for recording artists and labels including Lykke Li, Dua Lipa, Idles, Declan McKenna, and others.
- Branded Content Production Creation of branded content and campaign films for luxury and premium brands including Montblanc, Zeiss, and fashion collaborations.
- Director Representation Talent representation services for a curated roster of 60+ directors including established names like Daniel Wolfe, François Rousselet, Sebastian Strasser, Crystal Moselle, and emerging talent.
- Film & TV Production Production of long-form film and TV projects for directors represented on the Anorak roster.
Quantifiable outcome
- Multiple Cannes Lions, D&AD Pencils, Shots Awards, and Clio Awards for campaigns
Companies that use Anorak
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Anorak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Anorak partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SomesuchcoreSomesuch is a key production partner collaborating with Anorak on multiple campaigns including BMW Venice, MINI Faith Of A Few, and Vodafone Nothing Is Faster Than NOW. The partnership enables shared production resources and talent representation.
- MJZcoreMJZ collaborates with Anorak on high-profile campaigns including the Telekom x Stranger Things project. MJZ is a renowned commercial production company.
- Joon ProjectsminorJoon Projects partnered with Anorak on the Benjamin Earl Turner HEADSPACE/BENT music video project.
- Love Song FilmsminorLove Song Films collaborated on the Benjamin Earl Turner HEADSPACE/BENT project.
- MerchantminorMerchant partnered on the Benjamin Earl Turner music video project.
- The LiftminorThe Lift collaborated on the Benjamin Earl Turner project.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Anorak competitors and assessment
Company assessmentDirect peers
- Prettybird: US-based production company and director representation firm producing commercials, music videos, and branded content. Comparable to Anorak in curating a roster of award-winning directors for premium brand work.
- Anonymous Content: Global production and representation company known for directing talent across commercials, music videos, and feature films. Operates a similar director-representation model for premium brand work and shares overlap with Anorak on agency-briefed campaigns.
- Smuggler: Director-led commercial production company with offices in the US, UK, and Europe. Competes directly with Anorak for global brand campaigns via agency briefs and shares the roster-representation model.
- RSA Films: Ridley Scott Associates' commercial and film production company with a long-standing director roster serving global brands. Comparable to Anorak in representing directors for high-end advertising campaigns and feature/long-form work.
- Radical Media: International production company spanning commercials, music videos, documentaries, and feature films with a notable director roster. Comparable to Anorak in producing high-end branded content and music videos for global advertisers.
- Somesuch: London- and LA-based commercial production company representing a curated roster of directors for advertising campaigns. Closely comparable to Anorak in business model (director representation, agency-briefed commercials, branded content) and is already an active co-production partner.
- Academy Films: London-based commercial and music video production company representing a roster of directors. Directly comparable to Anorak in producing agency-briefed commercials, music videos, and branded content for European and global brands.
- Partizan: International production company representing directors for commercials, music videos, and branded content. Strongly comparable in business model, talent roster structure, and global multi-market production capability.
- MJZ: Globally recognized commercial production company with a roster of A-list directors. MJZ is a core strategic partner of Anorak and competes for the same agency and brand briefs, making it one of the most directly comparable production houses.
Broad incumbents
- B-Reel: Global creative studio producing commercials, branded content, and digital campaigns. While broader in scope than Anorak (including design, tech, and strategy), B-Reel competes for similar brand-film briefs and represents an adjacent incumbent in the premium content space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Anorak social profiles
Digital presenceAnorak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anorak leadership team
Management profileNumber of profiles
Profiles1 record
Anorak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anorak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anorak
What does Anorak do?
Anorak (ANORAK Film GmbH) is a Berlin-based creative production company that represents a curated roster of over 60 directors producing commercial films, music videos, branded content, and film & TV projects. The company provides full-service production capabilities including analog film shooting, VFX, motion control cameras, and compositing for global brands, advertising agencies, and music artists.
Is Anorak a public or private company?
Anorak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anorak founded?
Anorak was founded in -1. It employs 11 to 50 people.
Where is Anorak based?
Anorak is headquartered in Berlin, Germany, in the Europe region.
How does Anorak make money?
Three revenue lines are on record. Commercial Production is the primary driver. The others are music Video Production and branded Content.
Who are Anorak's main competitors?
Direct peers on record are Prettybird, Anonymous Content, Smuggler, RSA Films, Radical Media, Somesuch, Academy Films, Partizan and MJZ. B-Reel is listed as a broad incumbent.
Does Anorak have an API?
No public API is recorded for Anorak.