Name

Performedia

Legal name

DigiTouch SpA

Website

https://performedia.it

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Performedia operates as part of Gruppo Digitouch (DigiTouch SpA), an Italian digital transformation and AI services company headquartered in Milan, offering martech, data platforms, and commerce solutions to 400-plus enterprise clients across telecom, finance, retail, public sector, and luxury.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Digital Transformation Services: End-to-end digital transformation consulting and implementation services including MarTech, data & AI, and commerce solutions. The company acts as a systems integrator and strategic digital partner for enterprise clients.
2. Technology Platform Solutions: Development and implementation of scalable technological platforms including AI-based solutions, e-commerce platforms, and agentic platforms. Revenue generated through platform development, customization, and ongoing support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Performedia is a private Italian company founded in 2006 that provides digital advertising services. Headquartered in Milan with 11-50 employees, the company delivers digital advertising and marketing services to clients within the Italian market.

Product overview

Performedia (Gruppo DigiTouch) operates as a Data & AI Enabler for Business Growth, offering a platform-based approach organized across three main divisions: Customer (martech and advertising technology), Platform (data platforms and AI solutions), and Commerce (ecommerce platforms). The company's primary product is Digitouch GO - Growth Orchestrator, a unified platform that enables enterprises to leverage data and artificial intelligence through scalable, agentic technological solutions to drive growth, efficiency, and measurable results. The company has 4 group subsidiaries, 350 employees, and operates across 5 offices in Italy since market listing in 2015.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Advertising Services Digital advertising and marketing services delivered to clients in Italy, supporting advertising campaign execution and digital marketing initiatives.

Quantifiable outcome

• 400+ clients with renewed trust confirming method effectiveness

Named customers22 records

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture Song: Global digital agency arm of Accenture offering creative, MarTech, commerce, and data/AI transformation to enterprise clients. Competes with Digitouch on large Italian enterprise RFPs through its Milan presence.
• Capgemini Invent: Digital innovation and transformation consulting arm of Capgemini, covering data/AI, customer experience, and commerce. Competes for the same enterprise transformation RFPs in Italy.
• Publicis Sapient: Global digital transformation business of Publicis Groupe combining strategy, consulting, data/AI, and engineering. Overlaps with Digitouch's integrated data+commerce+experience proposition in the Italian enterprise market.
• Deloitte Digital: Strategy-led digital transformation arm of Deloitte offering creative, technology, and MarTech services. Direct competitor for large Italian enterprise transformation contracts (e.g., Poste Italiane, banking sector).
• Merkle (dentsu): Global data-driven customer experience agency within dentsu, offering CRM, MarTech, and data analytics services. Comparable integrated MarTech/data stack; competes on enterprise transformation mandates via its European footprint.
• Reply S.p.A. Italian-listed digital consulting and systems integrator with comparable digital transformation, data/AI, and customer experience offerings. Larger and more diversified, but directly competing for the same Italian enterprise transformation mandates.

Direct peers

• Webranking S.r.l. Italian digital marketing agency focused on SEO, performance marketing, and MarTech services to mid-market and enterprise clients. Direct overlap on digital advertising and customer-execution services.
• Alkemy S.p.A. Italian digital transformation and MarTech company also listed on Euronext Growth Milan, offering similar data, technology, and marketing services to enterprise clients. Closest scale, listing venue, and service-mix comparable to Digitouch.
• Jakala S.p.A. Italy-headquartered MarTech and data-driven marketing services provider serving enterprise clients across retail, consumer goods, and financial services with integrated data, tech, and media solutions.

Emerging players

• Growens S.p.A. Italian-listed marketing technology company specializing in email/SMS marketing automation and predictive AI. Smaller, more product-focused peer partially overlapping Digitouch's MarTech offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/gruppodigitouch
• LinkedInlinkedin.com/company/gruppo-digitouch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performedia