What Growens does

Growens S.p.A. (formerly MailUp Group) is an Italian cloud communications and marketing technology group that operates through two core business units plus several acquired brands. Beefree provides no-code visual design tools used to create emails, landing pages, one-page sites, and popups; it is also distributed as an embeddable SDK that powers white-label design experiences inside more than 600 third-party SaaS applications. Agile Telecom is an SMS aggregation and optimization business focused on routing large SMS volumes for mobile network operators and aggregators, with deep wholesale connectivity expertise. The group also retains MailUp (cloud email marketing platform), Datatrics (predictive marketing), Acumbamail and Gumbamail (Spanish ESPs) as acquired brands operating semi-independently.

Revenue is generated through two primary mechanisms. The CPaaS segment (Agile Telecom) reported €17.1 million in Q1 2026 sales, up 21% year-over-year, on a usage-based wholesale model tied to SMS volumes. The SaaS segment (Beefree, MailUp, Datatrics) generated €14.9 million in Annual Recurring Revenue as of March 2026, up 7% at constant currency (down 1% in EUR terms), sold on subscription tiers that include a free self-serve tier feeding more than one million users and approximately 11,200 paying enterprise and SMB customers in 180 countries. International revenues have grown from 10% at the time of the 2014 AIM Italia IPO to 80% currently, indicating a globally distributed revenue base rather than an Italy-centric one.

Growens listed on AIM Italia in July 2014 under the ticker MAIL.MI, subsequently rebranded to Growens, and migrated to Euronext Growth Milan (GROW.MI, ISIN IT0005040354). The group has executed seven acquisitions since 2015 and two divestments totaling €78 million, demonstrating an active roll-up strategy. Compliance posture includes ISO 27001, ISO 27017, and SOC 2 Type 2 certifications, which are particularly relevant for enterprise CPaaS and SaaS buyers. Leadership remains founder-led: Nazzareno Gorni serves as CEO and Matteo Monfredini as Chairman, with headquarters in Milan and operational offices in Cremona, Cagliari, Carpi (Italy), and San Francisco (Beefree US entity BEE Content Design, Inc.).

Name

Growens

Legal name

Growens S.p.A.

Website

https://growens.io

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Growens is an Italian cloud communications group operating Beefree (no-code email and content design, including an SDK embedded in 600+ SaaS apps) and Agile Telecom (SMS aggregation for mobile operators), serving about 12,000 paying clients plus 1 million free users in 180 countries via subscription SaaS and usage-based CPaaS revenue.

Ownership category

akta.pro rank

Product category

Marketing Technology / Cloud Communications

NAICS

Software Publishers (5132), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Product & Growth Marketing Strategy (MPAAAFAE)

akta.pro secondary industry

Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Cloud marketing technology
• Mobile messaging platform
• No-code email design
• SMS aggregation services
• CPaaS solutions

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CPaaS (Communication Platform as a Service): Communication platform services generating €17.1 million in Q1 2026, with 21% year-over-year growth driven by new and existing customer activity
2. SaaS ARR: Annual recurring revenue from SaaS products including Beefree and MailUp platforms, stable at €14.9 million as of March 2026 with 7% growth at constant currency

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Growens is an integrated industrial group that creates technologies for mobile messaging and content creation, meant for organizations wishing to communicate effectively with their customers. The group operates through its Beefree business unit, providing no-code visual design tools for creating emails, landing pages, one-page sites, and popups, and its Agile Telecom business unit, which optimizes large SMS volumes for mobile network operators and SMS aggregators through deep industry knowledge. Supporting sub-brands include MailUp (email marketing automation), Datatrics (predictive marketing), and Acumbamail (Spanish email service provider).

Product overview

Growens is an integrated industrial group that creates technologies for mobile messaging and content creation. The company operates through multiple business units including Beefree (no-code email and content design tools), Agile Telecom (SMS optimization for mobile network operators), MailUp (email marketing platform), Datatrics (predictive marketing), and Acumbamail (Spanish email service provider). Beefree SDK provides an embeddable version of the design tools for integration into third-party SaaS applications. The group serves approximately 12,000 clients across 180 countries with both SaaS recurring revenue products and CPaaS (Communication Platform as a Service) offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Beefree: No-code design tools for creating emails, landing pages, one-page sites, and popup content.
• Agile Telecom
• Datatrics
• Acumbamail
• Gumbamail

Products and services

• Beefree No-code visual design suite that empowers users to quickly create emails, landing pages, one-page sites, popups, and other content without coding. Used by SMBs, individual marketers, and embedded in 600+ SaaS applications via its SDK.
• Agile Telecom CPaaS business unit that optimizes large SMS volumes for mobile network operators and SMS aggregators through deep industry knowledge in routing and aggregation. Generated €17.1M in Q1 2026 sales, up 21% YoY.
• Beefree SDK Embeddable JavaScript SDK version of Beefree that allows SaaS companies to integrate white-label email, popup, and web page creation capabilities directly into their own applications.
• BEE Page Builder Website creation tool released as part of the BEE product family, allowing users to build one-page websites without coding.
• MailUp Cloud marketing technology platform for email marketing and marketing automation, later consolidated under the Growens group as the core SaaS offering.
• Datatrics Predictive marketing platform acquired by the group and operated as a subsidiary, providing data-driven personalization and predictive marketing capabilities.
• Acumbamail Spanish Email Service Provider subsidiary of Growens, offering email marketing services to customers in Spanish-speaking markets.
• Gumbamail Email marketing tool developed by the Acumbamail team for sending and managing email campaigns.

Quantifiable outcome

• CPaaS sales up 21% year-over-year to €17.1M in Q1 2026
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DatatricscoreStrategic or Co-development Partner · 9 April 2020Dutch company acquired by MailUp Group, active in predictive marketing field. Contributed €0.8M in sales in Q1 2020 with 123% growth year-over-year. Integrated as a business unit within the Growens group.

Scale indicators8 records

Recent moves2 records

Broad incumbents

• Mailchimp (Intuit): Mass-market email marketing and automation platform owned by Intuit. Comparable in product scope to MailUp/Beefree but at a vastly larger scale and with broader marketing/ad-tech capabilities.

Direct peers

• Klaviyo: Email and SMS marketing platform focused on commerce brands, combining no-code design with marketing automation. Comparable to Growens' MailUp and Beefree offerings in functionality and customer segment.
• Brevo (formerly Sendinblue): European-headquartered marketing platform combining email, SMS, CRM, and automation. Closely comparable to Growens' combined SaaS + CPaaS stack, with similar SMB and mid-market positioning.
• Twilio: Global CPaaS leader offering SMS, voice, and messaging APIs. Directly comparable to Growens' Agile Telecom business unit, which optimizes SMS volumes for mobile operators and aggregators.
• Sinch: Global CPaaS and conversational AI provider with strong SMS aggregation capabilities. Closely comparable to Agile Telecom's wholesale SMS optimization business.
• Omnisend: E-commerce-focused email and SMS marketing platform. Comparable to Growens' combined email + SMS offering for the retail and DTC segment, which includes Walmart and L'Oréal as Growens customers.
• ActiveCampaign: Email marketing, automation, and CRM platform for SMB and mid-market. Comparable in target customer and product breadth to MailUp, and competes for the same Beefree-adjacent use cases.
• GetResponse: Email marketing, automation, and landing-page platform with a similar SMB/SME customer focus. Comparable to MailUp and a partial competitor to Beefree's landing-page builder.
• MessageBird: European CPaaS provider offering SMS, WhatsApp, and other messaging APIs. Direct competitor to Growens' Agile Telecom, particularly in the European wholesale and aggregator market.

Emerging players

• Stripo: No-code email template builder used by both marketers and embedded via white-label SDK. A direct emerging competitor to Beefree's visual email builder and SDK products.

Market position

Strengths5 records

Weaknesses5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/growens_io
• LinkedInlinkedin.com/company/growens

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growens