New Jersey Apartment Association

What New Jersey Apartment Association does

The New Jersey Apartment Association (NJAA) is a 501(c)(6) nonprofit trade association founded in 1986 and headquartered in Trenton, New Jersey, that serves the state's multifamily rental housing industry. It is the official New Jersey affiliate of the National Apartment Association (NAA), holding the NAA Credential of Excellence and providing members with industry-standard certifications such as CAM and CAPS, along with advocacy, education, and networking programming. NJAA's membership collectively houses more than 1 million New Jersey residents, spanning apartment operators, owners, and supplier/vendor partners.

NJAA operates with a lean staff of 1-10 employees and generates revenue through three primary streams: membership dues, event registration, and sponsorships. Its commercial relationships are anchored by a Diamond Sponsorship program comprising 38 vendor partners, who gain priority visibility and access to NJAA's operator base. The organization delivers a regular cadence of events, webinars, and legislative advocacy, including legislative tracking and call-to-action campaigns for members, positioning itself as the unified voice of the New Jersey multifamily industry before state policymakers.

The association runs on the Novi AMS association management platform for membership, event, and content administration. Governance and leadership include Nichole LoPresti in the role of Vice President / Executive Vice President. NJAA's value proposition centers on collective advocacy, professional credentialing, and a centralized marketplace connecting multifamily operators with industry suppliers within New Jersey.

Name

New Jersey Apartment Association

Legal name

New Jersey Apartment Association

Website

https://njaa.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

The New Jersey Apartment Association is a 501(c)(6) nonprofit trade association headquartered in Trenton, NJ, that represents the state's multifamily rental housing industry through advocacy, education, credentialing, and events, serving members who collectively house over 1 million New Jersey residents.

Ownership category

akta.pro rank

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership dues paid by multifamily property owners and supplier partners. Dues are based on the number of units for owner members, with proration for mid-year joins. A portion of dues is nondeductible due to lobbying activities.
2. Event Registration Fees: Revenue from educational seminars, credential courses, annual conferences, golf outings, and other industry events. Includes registration fees for courses like CALP and CAM training.
3. Sponsorships: Diamond sponsorships and event sponsorships from supplier partners and management companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

New Jersey Apartment Association (NJAA) is a statewide 501c-6 nonprofit trade association serving the multifamily rental housing industry in New Jersey. Its core offerings include membership services with access to a Member Compass portal, government affairs advocacy, nationally accredited professional education (NAA designations such as CALP and CAM), annual conferences and networking events (Conference & Expo, Golf Outing, Garden State Awards), and a searchable supplier partner directory for industry vendors.

Product overview

The New Jersey Apartment Association (NJAA) operates a unified association management platform offering membership-based services to the multifamily housing industry in New Jersey. The core offerings consist of membership services with online portal access (Member Compass), a supplier partner directory, advocacy representation, and professional development through NAA designation programs (CALP, CAM). Events and conferences form a significant component, including the annual Conference & Expo, Golf Outing, and Garden State Awards. The association also publishes AIM Magazine and regular news updates. NJAA is federated with the National Apartment Association (NAA) and uses Novi AMS association management software to deliver these services.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Services Annual membership program providing New Jersey multifamily property owners and supplier partners with access to the Member Compass portal, member directory, savings and discounts, industry events, and education programs.
• Member Compass
• Supplier Directory
• Advocacy Services
• NAA Designations (CALP and CAM)
• Events and Conferences
• AIM Magazine
• Garden State Awards
• Diamond Sponsorship
• Savings and Discounts Program

Quantifiable outcome

• Over 1 million New Jersey residents housed by NJAA member properties

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and flagship.

• National Apartment Association (NAA)coreStrategic or Co-development PartnerNJAA is a federated member of the National Apartment Association, providing access to nationally recognized credential programs (CALP, CAM), industry resources, and Apartmentalize conference. NAA accreditation for credential courses is mandated for NJAA education programs.
• Morgan PropertiesflagshipGTM or Marketing PartnerDiamond Sponsor of NJAA. Major multifamily property management company based in Conshohocken, PA, managing over 6,686 units in New Jersey.
• Griffin Alexander, P.C.flagshipGTM or Marketing PartnerDiamond Sponsor of NJAA. Law firm specializing in multifamily housing legal services, led by Managing Shareholder Jennifer Alexander.
• Goldberg Realty AssociatesflagshipGTM or Marketing PartnerDiamond Sponsor of NJAA. Property management company managing 6,970 units in New Jersey, led by President Michael Goldberg.
• Russo Property ManagementflagshipGTM or Marketing PartnerDiamond Sponsor of NJAA. Property management company managing 5,266 units across New Jersey including Vermella portfolio properties.
• Ironstate Properties LLCflagshipGTM or Marketing PartnerDiamond Sponsor of NJAA. Property management company managing 6,908 units in Hoboken and surrounding New Jersey areas.
• WilkinGuttenplancoreGTM or Marketing PartnerDiamond Sponsor of NJAA. Full-service CPA and advisory firm with dedicated Real Estate practice serving owners, developers, and investors in New Jersey and greater New York area.
• Ehrlich, Petriello, Gudin, Plaza & Reed, P.C.coreGTM or Marketing PartnerDiamond Sponsor of NJAA. Law firm providing legal services to multifamily industry. Attorney Derek Reed won 2024 Outstanding Business Partner award.
• The Kislak Company, Inc.coreGTM or Marketing PartnerDiamond Sponsor of NJAA. Real estate and commercial mortgage brokerage firm in Woodbridge, NJ.
• T.F. Andrew Carpet One Floor & HomecoreGTM or Marketing PartnerDiamond Sponsor of NJAA. Family-owned flooring solutions company specializing in multifamily residential projects across 28 states. Claims to be the 8th largest flooring provider in the country with 44 years of experience.
• Johnson ControlscoreGTM or Marketing PartnerDiamond Sponsor of NJAA. Provider of fire/sprinkler/suppression and security systems installation, monitoring, and service, as well as HVAC services.
• Apartments.comcoreGTM or Marketing PartnerDiamond Sponsor of NJAA. Apartment advertising and locator services platform.
• Novi AMScoreTechnology or IntegrationAssociation management software provider powering the NJAA website, member portal, event registration, and directory systems.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Apartment Association of Greater Philadelphia: Regional trade association representing multifamily rental housing in the Greater Philadelphia area, directly comparable as a state/regional apartment association providing advocacy, education, and networking for property owners and suppliers.
• Pennsylvania Apartment Association: State-level trade association for Pennsylvania's apartment industry, comparable as a federated NAA chapter offering government affairs, credential programs, and supplier partnerships to property owners and managers.
• Apartment Association of North Carolina: State apartment trade association representing North Carolina's multifamily industry, comparable as a peer NAA federated state chapter offering similar advocacy, education, and supplier sponsorship programs.
• Massachusetts Apartment Association: State trade association for the Massachusetts apartment industry, comparable as a peer state-level apartment association providing advocacy, professional education, and networking in a similarly regulated housing market.
• Maryland Multi-Housing Association: Trade association representing the multifamily rental housing industry in Maryland, comparable as a neighboring state association providing advocacy, education, and networking for property managers and suppliers.
• New York State Apartment Association: State-level trade association for the multifamily rental housing industry in New York. Directly comparable as a competing state apartment association with similar advocacy, education, and event programming serving an adjacent geographic market.
• Connecticut Apartment Association: Connecticut-based apartment industry trade association, comparable as a neighboring state-level NAA-affiliate providing membership services, advocacy, and educational programming for multifamily operators.

Broad incumbents

• Community Associations Institute (CAI): National membership organization for community association management (HOAs, condominiums, cooperatives). Comparable as a membership-based trade association providing advocacy, education, and credentialing for a related residential-housing segment.
• National Apartment Association: National umbrella trade association for the U.S. multifamily rental housing industry of which NJAA is a federated member. Directly comparable as a membership organization providing advocacy, education, credential programs (CALP, CAM), and industry events at the national scale.

Others

• Institute of Real Estate Management (IREM): International professional association for real estate managers offering credential programs (CPM, ARM, AMO) and education for property managers. Comparable as an adjacent industry association providing credentials and education that overlap with NJAA's professional development offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EncoreNorthNJ
• Xx.com/njaptassoc
• LinkedInlinkedin.com/company/new-jersey-apartment-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Apartment Association