Apex Refrigeration Equipment

What Apex Refrigeration Equipment does

Apex Refrigeration Equipment is a Foshan, Guangdong-headquartered manufacturer of commercial refrigeration equipment founded in 2010. The company designs and produces display and storage refrigeration units — including beverage coolers, back bar coolers, kitchen refrigerators, supermarket cabinets, open chillers, island freezers, and smart vending refrigerators — primarily for B2B clients in the beverage, food retail, and HORECA segments. Apex claims 500+ employees and an annual output of 150,000 units against stated capacity of 200,000 units.

Product architecture emphasizes energy efficiency and compliance with global refrigeration standards. Core technology choices include R290 natural refrigerant adoption, inverter compressors, dynamic cooling, Low-E glass doors, LED interior lighting, and modular cabinet construction. The company also markets an AI-enabled smart vending refrigerator with a cloud-based management system targeting unmanned retail and convenience-store operators. Certifications listed include CE, CB, ETL, and NSF, supporting market access across Europe, North America, and commercial-foodservice channels.

The business model is export-oriented B2B with three go-to-market tracks: direct sales to large brand accounts, a distributor and wholesaler network spanning 50+ countries, and OEM/ODM services for customers requiring customized branding or specifications. Apex cites 310+ food and beverage brand relationships, with named references to PepsiCo, Coca-Cola, Monster Energy, XL Energy Drink, and BLU Energy Drink. Public financials are not disclosed, and the company shows no announced funding rounds, M&A activity, or executive changes in the source material.

Name

Apex Refrigeration Equipment

Legal name

Foshan Apex Refrigeration Equipment Limited

Website

https://apexcool.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Apex Refrigeration Equipment is a Foshan, China-based B2B manufacturer of commercial display and storage refrigeration units serving beverage brands, supermarkets, and HORECA customers across 50+ countries via direct sales, distributor networks, and OEM/ODM services.

Ownership category

akta.pro rank

Product category

Commercial Refrigeration Equipment

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Commercial & Industrial Refrigeration Systems (IMAHAKAA)

Keywords

• Commercial refrigeration
• Display coolers
• Beverage coolers
• Supermarket refrigeration
• Back bar coolers

Headquarters

HQ city

Nanhai

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Refrigeration Equipment Sales: One-time hardware sales of commercial display refrigeration equipment including upright coolers, back bar coolers, supermarket refrigeration, and freezer units. Revenue is generated through direct B2B sales to global distributors, supermarket chains, beverage brands, and HORECA businesses. The company operates on a per-unit pricing model with minimum order quantities and offers bulk purchasing. OEM/ODM customization services are bundled with hardware sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Apex Refrigeration Equipment manufactures and exports commercial display refrigeration equipment, including beverage coolers, back bar coolers, kitchen refrigerators, supermarket refrigeration, upright coolers/freezers, open chillers, island freezers, slim display units, cashier coolers, remote fridges, and AI smart vending refrigerators. The company offers full OEM/ODM customization services allowing global buyers to launch products under their own brand, and sells primarily to beverage brands, supermarket chains, HORECA businesses, vending operators, and distributors across more than 50 countries.

Product overview

Apex Refrigeration Equipment is a professional manufacturer of commercial display refrigeration equipment founded in 2010, specializing in four main product ranges: Beverage Cooler, Back Bar Cooler, Kitchen Refrigerator, and Supermarket Equipment. The product portfolio includes upright coolers/freezers (Regular, Deluxe, Subzero, Tropical, and Full Glass Door variants), back bar coolers for hospitality venues, open chillers, island freezers, slim display coolers for compact spaces, cashier coolers, remote refrigeration systems, and AI-powered smart vending refrigerators. The company offers OEM/ODM customization services allowing customers to launch products under their own brands. Products are designed for export markets and sold to retailers, beverage brands, convenience stores, bars, and supermarkets in over 50 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Beverage Cooler

Quantifiable outcome

• Up to 30% energy savings through R290 refrigerant and inverter compressor technology compared to traditional models
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• PepsiCocoreStrategic or Co-development PartnerPepsiCo brands including Pepsi, 7UP, and related beverage products are promoted and displayed using Apex commercial refrigeration equipment. PepsiCo is recognized as a trusted brand customer that endorses Apex's display refrigeration solutions for brand promotion and point-of-sale visibility across global markets.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• True Manufacturing: US-headquartered manufacturer of commercial reach-in refrigerators, freezers, and display merchandisers. Closely comparable in product mix (upright coolers, glass door merchandisers, supermarket cases) and serves overlapping supermarket and beverage customers in the North American market that Apex targets via ETL-certified exports.
• Hoshizaki Corporation: Japan-based global leader in commercial refrigeration and ice machines, with a directly overlapping product portfolio of display coolers, back bar units, and supermarket refrigeration. Apex competes head-to-head in HORECA and beverage display channels across the same export markets.
• Frigoglass: Greece-based global specialist in commercial coolers and ice-cold merchandising for beverage brands. Directly competes in branded beverage display coolers supplied to Coca-Cola, Pepsi and beer brand owners — the same core customer set Apex explicitly serves with its Cooler for Beverage Brands line.
• Turbo Air: US-based manufacturer of commercial refrigeration including upright display coolers, back bar units, and supermarket cases. Directly comparable product portfolio and target customer base (supermarkets, beverage brands, HORECA) with a similar B2B distributor-led sales motion.
• Migali Industries: US-based commercial refrigeration manufacturer producing upright and undercounter refrigerators, freezers, and display merchandisers. Closely comparable on product mix and serves overlapping food service, beverage, and supermarket customers, often competing with Apex in the North American distribution channel.

Broad incumbents

• Middleby Corporation: Diversified US commercial foodservice equipment manufacturer including commercial refrigeration brands serving the same HORECA and supermarket customers. Overlaps with Apex on display refrigeration, back bar coolers, and kitchen refrigeration within a wider kitchen-equipment portfolio.
• Daikin Industries: Global HVAC and refrigeration incumbent with commercial refrigeration equipment and refrigerant (HFC, R32, R290) capabilities. Competes with Apex's commercial refrigeration line as part of a much broader portfolio that includes air-conditioning and industrial refrigeration.
• Carrier Commercial Refrigeration: Global incumbent providing supermarket refrigeration, display cases, and remote condensing systems under the Carrier and Carrier Refrigeration brands. Operates at much larger scale across the same supermarket/retail refrigeration category where Apex sells its Supermarket Equipment and Remote Fridge lines.
• Ali Group: Italian-headquartered global foodservice equipment conglomerate that includes commercial refrigeration brands (e.g., Hoshizaki Europe-adjacent, Scotsman, Frilixa Vega). Competes with Apex across HORECA, beverage, and supermarket refrigeration categories worldwide.
• Dover Corporation: Diversified industrial manufacturer whose Hillphoenix and Anthony brands supply commercial display refrigeration, refrigerated cases, and supermarket systems. Directly comparable supermarket refrigeration offering to Apex's Supermarket Equipment line, with materially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/refrigeration.apex

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Refrigeration Equipment