Singer Wines at Baker Lane Estate

What Singer Wines at Baker Lane Estate does

Singer Wines at Baker Lane Estate is a privately held, family-owned boutique estate vineyard and olive orchard located at 7361 Baker Lane in Sebastopol, California, within the Sonoma Coast AVA of West Sonoma County. Founded by Stephen Singer in 2002-2003, the estate spans fewer than 7 acres in total, comprising 5 acres of west-facing hillside Syrah planted at 280 feet elevation on Goldridge sandy loam soil with six clonal selections (Hudson, Durrell, Estrella, 877, Shiraz, 470), 0.4 acres of Viognier, and a 1.5-acre Tuscan olive orchard of roughly 330 trees (80% Frantoio, 9% Leccino, 11% Pendolino). Production is organically and regeneratively farmed, hand-harvested, and micro-milled in small batches, with current releases including a 2022 Syrah ($95 per 750ml), a 2023 Viognier ($65), and a 2024 Tuscan Blend Olive Oil ($59).

The company sells its output through a direct-to-consumer channel that includes e-commerce at singer.wine, 6-bottle and 12-bottle seasonal wine club memberships with Spring Release, Harvest, and Holiday shipments, a newly launched quarterly Olio (olive oil) membership, and three tiers of paid estate tasting experiences ($85/guest Home & Estate Tasting, $100/guest Studio Visit, and an appointment-only Atelier Experience). Distribution is limited to U.S. states that permit direct wine shipment, with physical visits gated by appointment. Marketing relies on the Singer Journal/blog, Instagram (@singer.wine), and an email newsletter rather than paid acquisition.

Singer Wines operates with a very lean team of 1-10 people; identified personnel are proprietor Stephen Singer (a 40-year food and wine veteran with stints at Chez Panisse, Table 29, and César), viticulturist and winemaker Greg Adams, and sales and marketing lead Kari Kittinger, with Fanny Singer also listed on the team. There is no external investment, no parent company, and no disclosed revenue, positioning the business as a lifestyle-scale, founder-funded estate rather than a venture-backed or scaled commercial winery.

Name

Singer Wines at Baker Lane Estate

Legal name

SINGER WINE, BAKER LANE ESTATE

Website

https://singer.wine

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Singer Wines at Baker Lane Estate is a privately held, family-owned boutique estate in Sebastopol, California, producing small-batch cool-climate Syrah, Viognier, and Tuscan olive oil for direct-to-consumer sales via wine and olive oil memberships and on-site tasting experiences.

Ownership category

akta.pro rank

Product category

Boutique Winery and Estate Olive Oil

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Estate-grown wines
• Cool-climate syrah
• Estate olive oil
• Wine club memberships
• Vineyard tastings

Headquarters

HQ city

Sebastopol

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: E-commerce sales of estate-grown Syrah and Viognier wines directly to consumers through singer.wine. Prices range from $65 for Viognier to $95 for Syrah per 750ml bottle.
2. Direct Olive Oil Sales: Sales of estate-grown, organically farmed, micro-milled Tuscan Blend olive oil at $59 per 750ml bottle.
3. Wine Club Memberships: 6-bottle and 12-bottle seasonal shipment memberships offering first access to small-production wines. 6-bottle membership includes Spring Release (3 Syrah, 3 Viognier), customizable Harvest Shipment, and Holiday Shipment with magnums and olive oil. 12-bottle membership adds complimentary tasting for four and free shipping.
4. Olio (Olive Oil) Membership: Quarterly delivery of two bottles of estate Tuscan olive oil with seasonal recipes, 10% member discount, and exclusive harvest invitations.
5. Estate Tasting Experiences: Paid tasting experiences at Baker Lane Estate including Home & Estate Tasting ($85/guest), Studio Visit ($100/guest), and Atelier Experience. Minimum 2 guests required.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Singer Wines at Baker Lane Estate produces small-batch, estate-grown wines (cool-climate Syrah and Viognier) and Tuscan Blend olive oil from a single hillside property in Sebastopol, California. The company sells directly to consumers via its e-commerce site, seasonal wine and olive oil memberships, and on-site tasting experiences led by proprietor Stephen Singer.

Product overview

Singer Wines at Baker Lane Estate is a small-batch wine and olive oil producer in Sebastopol, California. The core product portfolio centers on two estate wines—Syrah and Viognier—grown on their cool-climate west-facing hillside vineyard, complemented by Tuscan Blend Olive Oil from their organically farmed olive orchard. The company offers subscription wine memberships (6-bottle and 12-bottle options) and an Olio (olive oil) membership for recurring deliveries. Estate visit experiences including Home & Estate Tasting, Studio Visit, and the Atelier Experience provide on-site engagement with proprietor Stephen Singer.

Differentiator

Problem solved

Functional benefit

Products and services

• 2022 Singer Baker Lane Estate Syrah Cool-climate Syrah wine from Baker Lane Estate vineyard expressing dark fruit, savory notes, and exotic spice characteristics typical of West Sonoma County. Targeted at premium wine enthusiasts.
• 2023 Singer Baker Lane Estate Viognier Estate-grown Viognier wine with floral and stone-fruit complexity, originally planted as a blending grape for Syrah and now produced as a standalone varietal. Targeted at premium wine enthusiasts.
• 2024 Singer Tuscan Blend Olive Oil Estate-grown, organically farmed olive oil micro-milled in small batches using Tuscan varieties (Frantoio, Leccino, Pendolino). Vibrant, balanced, suitable for finishing dishes. Targeted at culinary enthusiasts.
• 6 Bottle Wine Membership Seasonal wine club offering first access to limited-production estate wines through Spring Release, Harvest Shipment, and Holiday Shipment deliveries. Targeted at wine collectors and enthusiasts.
• 12 Bottle Wine Membership Larger seasonal wine club offering enhanced allocations of estate wines plus complimentary tasting for four guests and free shipping. Targeted at dedicated wine collectors.
• Olio (Olive Oil) Membership Quarterly subscription delivery of estate Tuscan olive oil with seasonal recipes, member discount, and exclusive harvest invitations. Targeted at culinary enthusiasts.
• Home & Estate Tasting Visit Private tableside wine tasting experience with proprietor Stephen Singer at Baker Lane Estate, including wine pours paired with light fare and estate olive oil. $85 per guest with 2-guest minimum.
• Studio Visit Experience Extended estate visit including tour of Stephen Singer's on-site art studio, viewing of paintings, and additional library wine. $100 per guest with 2-guest minimum.
• Atelier Experience Full estate experience combining tableside tasting, studio visit, and library wine with Stephen Singer, available by appointment only.
• Pizza Night Bundle Bundle featuring 2021 Estate Syrah paired with a pizza dough recipe, as suggested by Stephen Singer for wood-fired cooking.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Littorai Wines: Littorai is a small, biodynamically farmed estate on the Sonoma Coast specializing in Pinot Noir and Chardonnay. Comparable as a similarly sized, terroir-driven Sonoma Coast estate with a strong reputation and DTC-first sales approach.
• Peay Vineyards: Peay Vineyards is a small estate on the Sonoma Coast that grows Syrah, Viognier, Pinot Noir, and Chardonnay. Direct peer: same Sonoma Coast cool-climate niche, estate-grown Syrah + Viognier pairing, and a similar small-lot DTC and mailing-list model.
• Hirsch Vineyards: Hirsch Vineyards is a renowned estate on the extreme Sonoma Coast producing Pinot Noir and Chardonnay. Comparable as a single-estate, cool-climate Sonoma Coast producer operating at a similar boutique scale with strong DTC and allocation dynamics.
• Radio-Coteau Wines: Radio-Coteau is a Sonoma Coast-focused winery producing cool-climate Pinot Noir, Syrah, and Chardonnay from estate and select vineyards. Direct peer given shared Sonoma Coast focus, Syrah production, and small-lot, terroir-driven approach.
• Bedrock Wine Co. Bedrock Wine Co. produces small-lot, field-blend-driven wines from historic California vineyards, including Sonoma sites. Comparable to Singer as a small California winery focused on terroir-driven, low-intervention wines sold primarily DTC and through restaurants/wine shops.
• Failla Wines: Failla Wines is a small Sonoma Coast producer focused on cool-climate Pinot Noir, Chardonnay, and Syrah from estate and contracted vineyards. Directly comparable to Singer in scale, regional focus (Sonoma Coast), and DTC-led, allocation-style distribution.
• Broc Cellars: Broc Cellars is a small Berkeley-based winery making low-intervention wines from California vineyards, including Rhône varietals. Comparable to Singer as a small-batch, philosophy-driven California winery with a strong DTC and natural-leaning wine following.
• Anthill Farms Winery: Anthill Farms is a small Sonoma Coast producer of Pinot Noir, Chardonnay, and Syrah from cool-climate sites. Comparable to Singer given overlapping Sonoma Coast geography, Syrah production, boutique scale, and DTC/mailing-list distribution.
• Arnot-Roberts Wines: Arnot-Roberts produces small-lot wines from coastal California sites, including Syrah and other cool-climate varieties. Comparable to Singer as a small-batch, site-driven California winery with strong DTC and wine-trade following.

Emerging players

• McEvoy Ranch: McEvoy Ranch is a Petaluma-based estate producing organic, estate-grown Tuscan olive oils and small-lot wines. Comparable to Singer specifically for the olive oil side of the business — same Tuscan varieties, organic estate farming, small-batch milling, and DTC/club model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/singer.wine
• Xx.com/bakerlanewine

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singer Wines at Baker Lane Estate