Beijing Union University

Name

Beijing Union University

Legal name

Beijing Union University (北京联合大学)

Website

https://english.buu.edu.cn

Company type

Private

Founded year

1978

Operating status

Operating

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical Universities with Strong Industry Partnerships (EDAHAEAG)

akta.pro secondary industries

Technical Universities with Specialized Engineering Domains (EDAHAEAI), Polytechnic & Applied Sciences Universities (EDAHAEAB), Dual/Joint Degree Programs (International) (EDAIABAD)

Keywords

• Higher education
• International exchange programs
• Confucius Institute programs
• Joint degree programs
• Applied undergraduate education

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Tuition Fees: International students pay tuition for degree programs. The Chinese-Russian joint program charges 36,000 RMB per year. Language training and exchange programs also generate tuition revenue.
2. Government Scholarships: BUU administers Beijing Government Scholarship and Belt and Road Scholarship programs for international students, providing financial support for tuition and living expenses.
3. Confucius Institute Operations: Confucius Institute Headquarters provides funding for Chinese language and cultural education programs at partner institutions worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Beijing Union University is a public comprehensive university delivering undergraduate and graduate education, with a focus on applied sciences, liberal arts, teacher education, and tourism management. It sells degree programs, short-term Chinese language training, international exchange programs, and operates overseas Confucius Institutes and Confucius Classrooms that deliver Chinese language and culture instruction. The university also runs joint colleges and dual-degree programs with foreign partner universities, principally in Russia and the UK.

Product overview

Beijing Union University offers a diverse portfolio of educational programs and services centered around international cooperation and Chinese language/cultural promotion. The core offerings include the Confucius Institute at University of Wales Trinity Saint David (established 2007) and Tourism Confucius Classroom at University of Donja Gorica (approved 2019) for international Chinese language education. The university operates joint educational institutions with Russian partners including the Joint Jiaotong College (2019) and Chinese-Russian Joint School Project in rail transit signal and control (2016). Additionally, the university provides exchange programs, the International Chinese Language Teacher Volunteers Program, and comprehensive campus life services including accommodation, dining, library, and sports facilities for international students.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate degree programs Multi-year bachelor's degree programs across applied sciences, liberal arts, teacher education, tourism management, and related disciplines, intended for domestic Chinese high-school graduates and transfer students.
• Graduate degree programs Master's-level degree programs in selected fields, serving students who hold undergraduate degrees and seek advanced academic qualifications.
• Confucius Institute at University of Wales Trinity Saint David Overseas Chinese-language and culture program offered in partnership with the University of Wales Trinity Saint David, targeting UK students, community learners, and K-12 audiences.
• Tourism Confucius Classroom at University of Donja Gorica Overseas Chinese-language classroom with a tourism management focus, operated in partnership with the University of Donja Gorica for Montenegrin students and community learners.
• International Chinese Language Teacher Volunteers Program Volunteer and teacher training program that prepares Chinese-language instructors for deployment abroad at Confucius Institutes and partner schools worldwide.
• Joint degree programs with Russian universities Joint colleges and dual-degree programs with Russian partner universities, providing Chinese and Russian students with cross-border academic credentials and exchange pathways.
• University exchange and study-abroad programs Reciprocal exchange and study-abroad pathways with partner universities internationally, allowing students to spend a semester or year at a foreign institution while earning credit toward their Beijing Union University degree.

Quantifiable outcome

• 15,000+ students enrolled in Confucius Classrooms across Wales
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• University of Donja Gorica (UDG, Montenegro)coreStrategic or Co-development Partner · 1 November 2019Tourism Confucius Classroom established November 2019 at UDG in Montenegro. Approved by Confucius Institute Headquarters, focuses on Chinese language for tourism and hospitality industry.
• Russian University of Transport (RUT/MIIT)coreStrategic or Co-development Partner · 1 January 2019Joint Jiaotong College of Beijing Union University and Russian University of Transport established in 2019. Focus on rail transit, logistics engineering, and applied technical education.
• Ural State Transport University (Russia)coreStrategic or Co-development Partner · 1 January 2016Chinese-Russian joint school project for rail transit signal and control major, approved by Ministry of Education in 2016. Training mode: 3+1 with 300+ students enrolled. Tuition: 36,000 RMB per year.
• University of Wales Trinity Saint David (formerly University of Wales Lampeter)flagshipStrategic or Co-development Partner · 13 March 2007First Confucius Institute in Wales established in March 2007. BUU cooperated with University of Wales Lampeter to establish the Confucius Institute, which has grown to include a language center, Chinese Sunday School, and 5 attached Confucius Classrooms with 15,000+ students.
• Moscow University for the Humanities (MosGU)minorStrategic or Co-development PartnerInternational student exchange visits. Moscow students participated in 'Studying in Beijing, Studying at BUU' ten-day cultural immersion program.
• Aichi Bunkyo University (Japan)minorStrategic or Co-development PartnerJapanese partner university that sent messages of sympathy during COVID-19 pandemic, indicating ongoing exchange relationship.
• Niigata University (Japan)minorStrategic or Co-development PartnerJapanese university with student exchange program; students from BUU's Tourism College studying there during COVID period.
• Konkuk University (Korea)minorStrategic or Co-development PartnerKorean university that sent sympathy messages during COVID-19, indicating partnership relationship.
• Korea National University of TransportationminorStrategic or Co-development PartnerKorean transportation-focused university with ongoing partnership with BUU.
• Kookmin University (Korea)minorStrategic or Co-development PartnerKorean university partnership for academic exchange.
• University of Huddersfield (UK)minorStrategic or Co-development PartnerUK university partnership for cultural and academic exchange.
• Çukurova University (Turkey)minorStrategic or Co-development PartnerTurkish university partnership indicated by sympathy message during COVID-19.
• Russian State University for the Humanities (Moscow)minorStrategic or Co-development PartnerRussian university that sent sympathy messages during COVID-19 pandemic.
• Russian Foreign Trade AcademyminorStrategic or Co-development PartnerRussian academic institution with ongoing partnership relationship.
• Chinese Culture University (Taiwan)minorStrategic or Co-development PartnerTaiwan university partnership indicated by sympathy message during pandemic.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Beijing Normal University: Beijing-based public university under Ministry of Education with extensive international exchange and Confucius Institute network; comparable Beijing public university model with broader international program portfolio.
• Lanzhou Jiaotong University: Public Chinese university with rail transit and transportation engineering focus; comparable applied/transportation curriculum niche and Belt and Road regional positioning to BUU's transportation programs.
• Communication University of China: Beijing-based public university under government oversight with substantial international student programs and applied media/communication curriculum; comparable tier and target student mix to BUU.
• Southwest Jiaotong University: National key university specializing in rail transit, transportation engineering, and logistics; directly comparable engineering domain expertise and Chinese-foreign joint program structure to BUU's Joint Jiaotong College.
• Capital Normal University: Beijing municipal public university with applied and teacher-education programs including international student offerings; similar tier, funding structure, and Beijing-based recruitment footprint as BUU.
• Beijing Jiaotong University: Beijing-based national university historically focused on rail transportation, logistics, and engineering; directly comparable to BUU's rail transit/logistics joint programs and applied engineering positioning in the same metropolitan market.
• Beijing University of Technology: Beijing municipal public university focused on applied engineering and technology with international partnerships; comparable tier, applied-education orientation, and Chinese-foreign cooperation profile.
• Shanghai International Studies University: Public Chinese university specializing in foreign language instruction and international exchange; directly comparable business model focused on language/cultural education and Chinese-foreign cooperation programs.
• Beijing Foreign Studies University: Beijing public university specializing in foreign languages and international education with strong Confucius Institute presence and international student recruitment; closely mirrors BUU's Chinese-language and international exchange focus.

Emerging players

• Xi'an Jiaotong-Liverpool University: Sino-foreign cooperative university with international curriculum and degree pathways; comparable Chinese-foreign joint education delivery model though operating at higher tuition and aspirational positioning than BUU.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beijing Union University