Zombie Infection

What Zombie Infection does

Zombie Infection is a UK-based live-action entertainment company founded in 2013 that designs and operates immersive zombie survival experiences under the "Zombiverse" narrative brand. The company's core product is a 2-hour team-based experience in which participants use realistic weapon systems to complete missions, solve puzzles, and survive encounters with professionally trained actors in film-quality SFX makeup. Experiences are staged in 16+ authentic real-world venues across England, including Victorian forts, prisons, abandoned steelworks factories, aircraft hangars, bunkers, forests, and shopping malls, with no purpose-built sets. The company has built a Zombiverse narrative spanning 8+ interconnected chapters at locations including The Factory (Sheffield), The Forest (Nottingham), The Fort (Portsmouth), The Bunker (Portsmouth), The Hangar (Yeovil), The Shopping Mall (Birmingham), The Jail (Nottingham), and The Prison (Dorchester). Recent additions include The Workshop (Somerset), The Wasteland (Bristol), and The Outpost (Birmingham).

Revenue is generated primarily through experience ticket sales, priced from £39.99 to £99.99 per person depending on venue and experience type. Secondary revenue streams include gift cards (£79.99 single, £149.99 for two, valid 12 months), merchandise (VIP Christmas gift sets at £149), optional weapon upgrades, corporate/private event hire, and commercial zombie hire services for film, TV, and content creators. The pricing model is uniformly one-time/perpetual license with pay-as-you-go billing. Bookings flow through the Rezdy platform and direct phone/WhatsApp/email channels, with no third-party reseller distribution. The company claims to be the UK's only triple award-winning zombie experience, with awards from ScareCON (2018, 2020, 2022), a TripAdvisor Certificate of Excellence, and thousands of 5-star reviews. Most weekends reportedly sell out.

The target customer base is broad-based B2C (horror enthusiasts, stag/hen parties, birthday celebrations, friend groups) supplemented by corporate team-building clients and a smaller family/younger audience segment served by the 12+ Zombie Training Academy and Wasteland Bristol. Day-to-day operations are managed by Creative Director Greg Rudman, the only disclosed executive. The legal entity (Zombie Infection Limited, company number 09036260) is a privately held, founder-operated UK limited company with no disclosed institutional investment, no parent company, and no subsidiary structure.

Name

Zombie Infection

Legal name

Zombie Infection Limited

Website

https://zombieinfection.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Zombie Infection is a UK-based live-action entertainment company founded in 2013 that operates immersive 2-hour zombie survival experiences across 16+ real-world venues in England, serving horror fans, stag/hen parties, corporate team-building clients, and family groups through ticket sales, gift cards, and commercial hire.

Ownership category

akta.pro rank

Product category

Immersive Live-Action Horror Entertainment

NAICS

Amusement Parks and Arcades (7131)

akta.pro primary industry

Live-Action Stunts, Action & Specialty Unit Production (MPADABAJ)

Keywords

• Immersive horror entertainment
• Live action experiences
• Zombie themed attractions
• Escape room experiences
• Team building events

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Experience Ticket Sales: Individual and group tickets sold for 2-hour immersive zombie survival experiences at various UK venues. Pricing varies by location from £39.99 to £99.99 per person. Standard experiences are 18+, with some 16+ or 12+ options available.
2. Gift Cards: Pre-paid gift cards for zombie experiences sold at £79.99 (single) and £149.99 (for two). Valid for 12 months from purchase. Cannot be used for group bookings exceeding four guests.
3. VIP Gift Sets: Premium gift packages including tickets, printed mission briefing card, survivor t-shirt, medal, collector's programme, survivor pass lanyard, and mystery goodies at £149
4. Weapon Upgrades: Optional add-ons including torches, laser sights, and weapon attachments available for purchase to enhance the survival experience
5. Corporate/Private Event Hire: Commercial zombie hire services for film, TV, content creators including props, venues, SFX artists, and trained stunt professionals. Private group bookings and corporate team events available.
6. Dark Fantasy Events: Special themed events like 'Legends of the Underworld' dark fantasy immersive experience with open-world gameplay, live NPCs, fire performers, and arena battles

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Zombie Infection operates 2-hour immersive live-action zombie survival experiences set in authentic UK venues such as Victorian forts, prisons, factories, bunkers, forests, and shopping malls. Participants work as teams to complete objectives, solve puzzles, and survive encounters with professionally trained actors in film-quality SFX makeup, progressing through an interconnected multi-chapter "Zombiverse" narrative. The core offering is supplemented by gift cards, training experiences, seasonal themed events, optional weapon upgrades, and commercial zombie hire services for film, TV, and event producers.

Product overview

Zombie Infection is a multi-award-winning immersive horror entertainment company offering 2-hour live-action zombie survival experiences across the UK. The core product is the Zombie Experience, supplemented by gift card products (Zombie Experience For Two at £149.99, standard Gift Card at £79.99, and VIP Xmas Gift Set at £149), seasonal special events (Dark Fantasy Special), and training experiences (Zombie Training Academy). The company operates across 8 interconnected chapters of the 'Zombiverse' narrative at various locations including The Factory (Sheffield), The Forest (Nottingham), The Fort (Portsmouth), The Bunker (Portsmouth), The Hangar (Yeovil), The Shopping Mall (Birmingham), The Jail (Nottingham), and The Prison (Dorchester), plus additional venues in Milton Keynes, Birmingham, Somerset, and Bristol. Experiences feature professional actors, SFX makeup, special effects, and realistic weapon systems. Booking is handled through the Rezdy platform.

Differentiator

Problem solved

Functional benefit

Brands

• Zombiverse: The interconnected story world with evolving lore, characters, and missions spanning multiple zombie experience chapters.
• Zombie Training Academy
• Legends of the Underworld

Products and services

• Zombie Infection Live-Action Zombie Experience Multi-award-winning 2-hour immersive live-action zombie survival experience featuring professional actors in film-quality SFX makeup, team-based mission objectives, escape-room puzzle mechanics, branching narrative choices, and realistic weapon systems. Delivered at multiple UK venues including The Factory (Sheffield), The Forest (Nottingham), The Fort (Portsmouth), The Bunker (Portsmouth), The Hangar (Yeovil), The Shopping Mall (Birmingham), The Jail (Nottingham), The Prison (Dorchester), The Wasteland (Bristol), The Workshop (Somerset), The Outpost (Birmingham), The Shopping Mall (Milton Keynes), The Dungeon (York), The Complex (Basingstoke), The Boathouse (Liverpool), The Mansion (Shrewsbury), and The Courthouse 2.0 (Manchester). Ticket prices vary by location from £39.99 to £99.99 per person.
• Zombie Experience Gift Card (Single Survivor)

Quantifiable outcome

• Thousands of 5-star reviews across UK locations
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• TommyInnit / Sorry BoysminorGTM or Marketing PartnerContent creator TommyInnit and the Sorry Boys filmed a zombie experience with Zombie Infection. The footage was used for content creation and marketing purposes. This partnership demonstrates Zombie Infection's content creator outreach program targeting YouTubers, streamers, and influencers for promotional content.
• RezdycoreTechnology or IntegrationRezdy provides the booking calendar and ticketing platform for Zombie Infection's experience bookings. Customers book through rezdy.com for event scheduling and ticket purchasing.
• Insomnia Gaming FestivalcoreStrategic or Co-development PartnerZombie Infection has participated in Insomnia Gaming Festival as a featured attraction, providing zombie experience activations at the gaming convention.
• MCM Comic ConcoreStrategic or Co-development PartnerZombie Infection participates in MCM Comic Con events as Zombie Checkpoint, providing horror-themed entertainment for convention attendees.
• HorrorConminorStrategic or Co-development PartnerZombie Infection participates in HorrorCon, the horror convention, as an exhibitor or experience provider.
• Scotland's Scream ParkminorStrategic or Co-development PartnerZombie Infection provides zombie experiences for Scotland's Scream Park horror attraction.

Scale indicators6 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Breakout Games: US-based escape room chain running standardized ticketed team-based puzzle experiences. Comparable operational footprint and venue-rollout approach to Zombie Infection's multi-location entertainment business.
• Creepy Hollow: UK Halloween horror attraction operator offering immersive outdoor scare experiences. Closest direct thematic peer to Zombie Infection in horror-themed live entertainment targeted at UK thrill-seekers.
• The Crystal Maze LIVE Experience: Immersive live-action entertainment experience based on the TV show, with venue-based challenges in London and Manchester. Same ticketed group experience model as Zombie Infection, with team-based challenges and theatrical hosting.
• Scare Kingdom: UK horror attraction running seasonal immersive scare experiences and Scream Park events. Same themed horror entertainment business model as Zombie Infection, targeting UK thrill-seekers with ticketed live-event formats.
• Escape Hunt: UK and global escape room chain operating ticketed live-action team puzzle experiences across multiple cities. Closest comparable business model to Zombie Infection - small-group live entertainment venues with theatrical elements and standardized formats.
• The London Dungeon: Operates immersive theatrical horror experiences across multiple UK cities including London, Edinburgh, and York. Directly comparable to Zombie Infection in theatrical horror format, live-actor-driven storytelling, and ticketed group entertainment at multi-venue scale under Merlin Entertainments.
• Locked Rooms: UK escape room chain operating team-based immersive puzzle experiences across multiple UK cities. Similar ticketed entertainment model targeting group bookings, corporate team-building, and weekend leisure demand.
• HintHunt: UK-based escape room operator with ticketed small-group live entertainment venues focused on puzzle-solving and themed rooms. Highly comparable operational model to Zombie Infection's multi-chapter ticketed experience venues targeting group bookings.

Broad incumbents

• Alton Towers: UK theme park running 'Scarefest' seasonal horror attractions and mazes. Competes directly for Halloween leisure share with Zombie Infection through themed ticketed scare experiences, though its core offering is rides and family attractions.
• Thorpe Park: UK theme park that operates 'Fright Nights' seasonal horror events, competing for the same Halloween discretionary spend. Same target customer (thrill-seekers) and demand-driven sell-out model, but with broader rides and family offerings rather than immersive narrative.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCudQu2fOZN11xFivWGBM6Cg
• Facebookfacebook.com/zombieinfection
• Instagraminstagram.com/official_zombieinfection
• TikToktiktok.com/@official_zombieinfection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zombie Infection