INSOMNIA GAMING LIMITED

What INSOMNIA GAMING LIMITED does

Insomnia Gaming Limited operates the Insomnia Gaming Festival, the UK's longest-running gaming event, founded in 1999 as a 300-player LAN party and grown across 70+ editions to host over 40,000 visitors at peak events at the Birmingham NEC. The legal entity was formally incorporated in 2025 in England and Wales (company number 16620295), with a registered office at 167-169 Great Portland Street, London. The festival combines a full-scale Bring Your Own Computer (BYOC) LAN powered by EPIC.LAN, competitive esports tournaments across six major titles (Counter-Strike 2, Valorant, Overwatch 2, League of Legends, Rocket League, Call of Duty 4) managed via Battlefy, an indie game demo zone, cosplay competitions, and a 24-hour livestream into a multi-day event positioned as 'the Glastonbury of Gaming'.

The business is event-driven with revenue derived from five primary streams: consumer ticket sales (general admission, LAN, camping, priority), exhibitor and sponsor fees from technology and hardware brands, esports tournament entry fees, merchandise sales via Promotional Warehouse, and LAN raffle proceeds. Customer segments are split between individual gaming enthusiasts (the primary consumer base) and B2B technology/hardware exhibitors (the primary sponsor base), with secondary segments including educational institutions and indie developers. Distribution is entirely UK-domestic via the official website and third-party ticketing through See Tickets, with marketing across Discord, social media, email newsletters, and earned media.

The company announced the cancellation of its i74 event scheduled for 30 April to 3 May 2026 on 3 March 2026, citing reduced investment from major technology and hardware brands in live events and rising production costs. The press release stated the festival will 'rest' pending a healthier sponsorship landscape, with all tickets and exhibitor bookings fully refunded. The company remains legally incorporated but is operationally paused with no public timeline for a return event.

Name

INSOMNIA GAMING LIMITED

Legal name

Insomnia Gaming Limited

Website

https://insomniagamingfestival.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Insomnia Gaming Limited operates the UK's longest-running gaming festival, founded in 1999, hosting esports tournaments, BYOC LAN events, and community gatherings. The company currently has its 2026 event cancelled and is operationally paused.

Ownership category

akta.pro rank

Product category

Gaming Events & Esports Festivals

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Esports Festival & Multi-Title Events (MPAKANAJ)

akta.pro secondary industries

Esports & Gaming Events (THAJAFAG), Professional Esports Leagues & Seasonal Competitions (MPAGANAC)

Keywords

• Gaming events
• Esports tournaments
• LAN party
• Gaming festival
• Consumer gaming events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Event Ticket Sales: Revenue generated from sale of general admission, LAN, camping, and priority tickets to attendees of the Insomnia Gaming Festival. All ticket holders receive full refund if event is cancelled.
2. Exhibitor and Sponsor Fees: Revenue from technology and hardware brands renting expo floor space and exhibiting at the festival. The expo floor is described as a defining part of the Insomnia experience where attendees interact with new hardware and emerging products. Note: i74 was cancelled due to insufficient sponsorship and exhibitor presence.
3. Esports Tournament Entry Fees: Revenue from competitive esports tournament registrations across multiple game titles.
4. Merchandise Sales: Insomnia branded merchandise sold through partnership with Promotional Warehouse.
5. LAN Raffle and Prize Draws: Raffle ticket-supported activities during the event with prizes distributed to winners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Insomnia Gaming Limited operates the Insomnia Gaming Festival, the UK's longest-running multi-day gaming event, founded in 1999. The festival combines competitive esports tournaments across major titles (Counter-Strike 2, Valorant, Overwatch 2, League of Legends, Rocket League, Call of Duty 4), a BYOC LAN area powered by EPIC.LAN, the Modern Wolf Indie Game Demo Zone, cosplay competitions, a signature pub quiz, and a continuous 24-hour livestream. Revenue is generated primarily through consumer ticket sales (general admission, LAN, camping, priority tiers), exhibitor and sponsor fees from technology and hardware brands, esports tournament entry fees, and merchandise sales.

Product overview

Insomnia Gaming Limited operates the Insomnia Gaming Festival, the UK's longest-running gaming event since 1999. The core offering is a multi-day gaming festival featuring esports tournaments across major titles (Counter-Strike 2, Valorant, Overwatch 2, League of Legends, Rocket League, Call of Duty), a BYOC LAN area powered by EPIC.LAN, the Modern Wolf Indie Game Demo Zone for indie game showcases, the signature Insomnia Pub Quiz, cosplay competitions, and 24-hour live streaming. The festival has evolved from a 300-player LAN party to hosting over 40,000 visitors at venues including the Birmingham NEC. Additional offerings include camping packages for multi-day attendees and various ticket tiers (Day, Family, Weekend, LAN, Priority) to serve different audience segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Insomnia Gaming Festival The UK's longest-running and most celebrated gaming event, often called 'the Glastonbury of Gaming.' The multi-day festival brings together gamers, esports competitors, cosplayers, indie developers, and content creators and features competitive esports tournaments, a BYOC LAN, indie game demos, cosplay competitions, a signature pub quiz, and 24-hour livestream coverage. Tickets are sold to individual consumers and families, with exhibitor and sponsor packages sold to technology and hardware brands.
• Camping Packages On-site camping facilities for multi-day festival attendees, sold as a separate ticket tier. Camping tickets permit use of designated camping space at the festival venue; equipment such as tents and bedding must be brought by attendees. Restricted to individuals aged 16 or over.

Quantifiable outcome

• Over 40,000 visitors at peak events
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EPIC.LANcoreTechnology or IntegrationEPIC.LAN powers the Bring Your Own Computer (BYOC) LAN infrastructure at Insomnia events, providing the high-speed local network infrastructure that enables attendees to connect their gaming rigs and participate in LAN multiplayer gaming. This is described as a 'full-scale BYOC LAN powered by EPIC.LAN' for i74.
• BattlefycoreTechnology or IntegrationBattlefy is used as the tournament platform for esports competitions, with tournament entrants' data retained for 30 days from the end of the tournament or prize payment. See Battlefy Privacy Policy for data handling details.
• See TicketscoreChannel Partner/ Reseller/ DistributorPrimary third-party ticketing agent for Insomnia Gaming Festival. See Tickets processes ticket purchases, retains archived data for 15 years, and handles refund processing. All ticket holders receive booking confirmations and electronic tickets via email.
• MailchimpminorChannel Partner/ Reseller/ DistributorEmail marketing and newsletter platform used for direct communications with ticket purchasers and subscribers. Mailchimp retains archived data for 15 years and is used for newsletter and marketing email retention.
• Promotional WarehouseminorChannel Partner/ Reseller/ DistributorPartner for Insomnia merchandise purchasing, managing merchandise fulfilment and delivery for branded festival merchandise.
• Venues (NEC, Telford, Ricoh, Newbury)coreOthersInsomnia has been held at venues including Newbury Racecourse, Telford International Centre, Ricoh Arena, and Birmingham NEC. These large venues have hosted the festival at various points, with the NEC hosting over 40,000 visitors at peak.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ESL Gaming: ESL is one of the world's largest esports tournament and event operators, running major leagues, online competitions, and large-scale live events. It overlaps with Insomnia's competitive esports tournament programming at a much broader geographic scale.
• PAX: PAX operates the most established multi-city gaming convention franchise in the US and Australia, combining esports tournaments, exhibitor halls, panels, and community content. It competes for the same attendee mindshare and publisher/tech sponsorship dollars globally.
• TwitchCon: TwitchCon is the annual convention for Twitch's creator and viewer community, including esports showcases, creator meet-and-greets, and livestream programming. It competes for content creator and live-streaming sponsor attention relevant to Insomnia's programming.
• gamescom: gamescom is the world's largest gaming trade and consumer event, hosted annually in Cologne. It competes for global publisher, hardware, and platform partner marketing spend with Insomnia's expo-floor monetisation layer.
• MCM Comic Con: MCM Comic Con runs multi-genre pop culture events across the UK and Europe with strong cosplay and gaming components. It overlaps with Insomnia's cosplay competitions, family attendance base, and UK consumer gaming calendar.

Emerging players

• LANFest: LANFest is a community-run LAN party network historically active in North America, built around BYOC multiplayer gaming sessions. It overlaps with Insomnia's BYOC format and grassroots community positioning, though at smaller scale.

Direct peers

• DreamHack: DreamHack operates large-scale LAN-based gaming festivals with esports tournaments and a multi-day, multi-title community format. It is the closest functional and experiential analogue to Insomnia Gaming Festival globally.
• EGX: EGX is the UK's flagship consumer gaming event held at ExCeL London, combining esports tournaments, publisher showcases, and community activities. It directly competes for UK gaming attendees and exhibitor sponsorship budgets.
• Epic.LAN: Epic.LAN is a UK-based LAN event organiser that already powers Insomnia's BYOC infrastructure and operates its own community LAN events. It is a direct UK LAN-event competitor and a strategic partner-overlap.

Regional players

• Gamers8: Gamers8 is the large-scale Saudi Arabian summer gaming and esports festival held in Riyadh. It is a comparable multi-title esports + community festival model, but operates in a distinct geographic market with state-driven sponsorship dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSOMNIA GAMING LIMITED