HealthInsuranceProviders.com

What HealthInsuranceProviders.com does

HealthInsuranceProviders.com operates as HealthInsurance.com, a consumer-facing health insurance comparison marketplace operated by Health Insurance Associates, LLC, a privately held U.S. LLC. The platform serves two primary customer cohorts: individuals and families seeking Individual & Family health insurance plans (including ACA-compliant coverage), and Medicare-eligible beneficiaries seeking Medicare Advantage HMO, PPO, PFFS, and stand-alone PDP prescription drug plans. Consumers enter their zip code into a 3-step Plan Finder funnel, are routed to the appropriate Individual & Family or Medicare track, and receive side-by-side plan comparisons in minutes. A phone-based U.S.-licensed insurance agent channel (800-664-3997, TTY 711, Mon-Fri 9am-7pm EST) supports bottom-of-funnel conversion, with no obligation to enroll and no consumer-facing fees.

The underlying technology is a web-based comparison platform with zip-code-driven plan matching and integration into a licensed agent call center; no proprietary AI/ML components, mobile applications, or APIs are disclosed. The platform represents 3 insurance organizations offering 18 products in the average service area, a deliberately narrow carrier footprint relative to the full universe of plans available in any given market, and directs consumers to Medicare.gov, 1-800-MEDICARE, and local SHIP programs for comprehensive option disclosure.

The business model is affiliate-referral: Health Insurance Associates, LLC earns commissions from insurance carriers when consumers enroll in plans through the platform. Services are free to consumers, and there are no publicly disclosed pricing tiers, subscription fees, or SaaS elements. The company is bootstrapped or closely held, with no disclosed funding rounds, parent company, headcount, or management team. The stated cumulative outcome of having helped more than 13 million people find better plans reflects a multi-year operating history, though it cannot be converted into a current annual run-rate without additional disclosure.

Name

HealthInsuranceProviders.com

Legal name

Health Insurance Associates, LLC

Website

https://healthinsuranceproviders.com

Company type

Private

Operating status

Operating

Short description

HealthInsurance.com, operated by Health Insurance Associates, LLC, is a consumer-facing health insurance comparison platform serving individuals, families, and Medicare beneficiaries. It represents 3 insurance organizations offering 18 products per market and supports enrollment via U.S.-based licensed agents.

Ownership category

akta.pro rank

Product category

Health Insurance Comparison & Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)

akta.pro secondary industry

MA-PD Plans (Medicare Advantage with Prescription Drug Coverage) (FSAIAGAG)

Keywords

• Health insurance comparison
• Medicare Advantage plans
• Individual family coverage
• Licensed insurance agents
• Plan finder tool

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Insurance Carrier Commissions: The company generates revenue by referring customers to insurance carriers. HealthInsurance.com is operated by Health Insurance Associates, LLC, which represents Medicare Advantage HMO, PPO, PFFS, and stand-alone PDP prescription drug plans with Medicare contracts. Commissions are earned when customers enroll in plans through the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

HealthInsuranceProviders.com (HealthInsurance.com) is a consumer-facing health insurance comparison and referral platform that helps individuals, families, and Medicare beneficiaries compare and enroll in Individual & Family and Medicare Advantage plans. Consumers enter a zip code to access side-by-side plan comparisons from represented carriers and receive free, no-obligation guidance from U.S.-based licensed insurance agents via phone.

Product overview

HealthInsurance.com is a consumer-facing health insurance comparison platform operated by Health Insurance Associates, LLC. The platform consists of two core product offerings: Individual & Family Plans and Medicare Plans/Medicare Advantage. Currently, the platform represents 3 organizations and offers 18 health insurance products. Users can compare plans side-by-side, receive free expert advice from U.S.-based licensed insurance agents, and enroll through a guided plan finder tool. The platform provides quotes in minutes with no obligation to enroll.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual & Family Plans Health insurance comparison and enrollment offering for individuals and families, allowing consumers to compare multiple plan options and savings in their area with free guidance from U.S.-based licensed insurance agents.
• Medicare Plans / Medicare Advantage Medicare Advantage comparison and enrollment offering providing access to Medicare Advantage HMO, PPO, and PFFS organizations, plus stand-alone PDP prescription drug plans, with support from licensed insurance agents.

Quantifiable outcome

• 13 million+ people helped find better plans

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Medicare.gov / 1-800-MEDICAREminorOthersThe company directs customers to Medicare.gov, 1-800-MEDICARE (TTY 711, available 24/7), and local State Health Insurance Programs (SHIP) for comprehensive information on all Medicare options available to them.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• GoHealth: Medicare-focused insurance marketplace operating as a TPMO with licensed agent call centers, selling Medicare Advantage and related products via carrier commissions — directly overlaps HealthInsurance.com's Medicare Advantage business.
• SelectQuote: Direct-to-consumer insurance comparison platform with licensed agent support, covering health, life, and Medicare products. Closely comparable on GTM motion (phone-based agent conversion) and commission revenue model.
• SmartFinancial: Online insurance comparison platform with a licensed agent call center that sells health, Medicare, and other lines across multiple carriers. Comparable digital funnel + agent hybrid model and revenue model.
• eHealth: Public online health insurance marketplace and licensed agency selling Individual & Family (ACA) and Medicare Advantage plans, with the same affiliate/commission revenue model and a phone-based licensed agent channel. Most directly comparable peer in product, model, and customer.
• HealthMarkets: National licensed health insurance agency connecting individuals, families, and small businesses with ACA, Medicare, and supplemental plans via phone-based agents. Direct overlap in products, channel, and customer segments.

Broad incumbents

• QuoteWizard (by LendingTree): Insurance comparison platform owned by LendingTree operating across multiple lines including health, using a lead-generation model sold to carriers and agents. Adjacent in business model and customer intent.
• Healthcare.gov (CMS): Government-run ACA marketplace that competes for the same Individual & Family traffic and plan comparisons. Sets the price-to-zero benchmark for the ACA portion of HealthInsurance.com's funnel.

Emerging players

• Benefy (a SelectQuote brand): Digital-first Medicare Advantage marketplace operated by SelectQuote using licensed agents. Direct overlap on Medicare Advantage lead-gen and comparison with a tech-forward UX approach.
• MedicareInsurance.com: Medicare-focused lead generation and comparison site operated as a TPMO. Closely comparable to the Medicare Advantage portion of HealthInsurance.com's funnel; the site HealthInsurance.com funnels users to for Medicare flows.
• Policygenius: Online insurance marketplace with licensed agent support that started in life insurance and has expanded into health and Medicare. Comparable hybrid digital-plus-agent model with carrier commission revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/healthinsuranceprovidersquotes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthInsuranceProviders.com