MedicareInsurance.com

What MedicareInsurance.com does

MedicareInsurance.com is a U.S. health insurance agency that operates a direct-to-consumer Medicare plan comparison and enrollment platform. The company is privately owned and operated by Health Insurance Associates LLC, an LLC domiciled in Florida and headquartered at 1175 Beville Road, Daytona Beach. Founded in 2008, the company has built a 17-year operating history helping Medicare recipients compare and enroll in Medicare Advantage (Part C), Prescription Drug Plans (Part D), and Medicare Supplement (Medigap) insurance through a phone-led, agent-assisted model with 100% U.S.-based licensed insurance agents. The company claims 13+ million recorded consumer phone interactions between April 2022 and January 2025 and reports an A+ BBB rating. It represents 3 insurance carrier organizations offering 18 Medicare products in the consumer's service area and discloses a headcount band of 501–1,000 employees, including a named C-suite (COO Drew Brown, CTO Brent LeBlanc).

The platform is built around a zip-code-based plan matching tool on medicareinsurance.com paired with a phone-based sales funnel (800-950-0608) staffed Mon–Fri 9a–7p EST. There is no proprietary technology disclosed; the website is described as a standard lead generation and comparison platform, with no API, no mobile app, no AI/ML features, and no patents. Distribution is exclusively direct-to-consumer, combining top-of-funnel content marketing (The Basics, Eligibility, Enrollment educational pages) with bottom-of-funnel phone-based agent conversion. The company is compensated solely through insurance carrier commissions on policies sold — the service is free to Medicare beneficiaries — and operates as a Third-Party Marketing Organization (TPMO), not a government entity and not affiliated with Medicare.

The business model is a classic commission-based Medicare insurance agency. Revenue is generated as affiliate/referral commissions from a small set of carrier partners (3 organizations, 18 products) on MA, PDP, and Medigap policies enrolled through the platform's licensed agents. Pricing to consumers is zero; pricing to carriers is commission-based. The go-to-market is sales-led and consumer-direct, with no retail, marketplace, or reseller channels. Customer segments are Medicare-eligible individuals (65+) and Medicare-eligible individuals with qualifying life events or special circumstances, served exclusively in the United States. Operating geographies are domestic only, with no international footprint.

Name

MedicareInsurance.com

Legal name

Health Insurance Associates LLC

Website

https://medicareinsurance.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MedicareInsurance.com is a U.S. licensed insurance agency operating a direct-to-consumer Medicare plan comparison and enrollment platform, connecting Medicare beneficiaries with 100% U.S.-based licensed agents across Medicare Advantage, Part D, and Medigap products from 3 carrier partners.

Ownership category

akta.pro rank

Product category

Medicare Insurance Brokerage

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)

akta.pro secondary industries

Medicare Advantage (MA) Plans (FSAIAGAA), Medicare Supplement (Medigap) Plans (FSAIAGAB), MA-PD Plans (Medicare Advantage with Prescription Drug Coverage) (FSAIAGAG)

Keywords

• Medicare plan comparison
• Medicare advantage brokerage
• Medicare supplement insurance
• Prescription drug plans
• Senior insurance enrollment

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Commission Revenue: MedicareInsurance.com generates revenue through commissions paid by Medicare Advantage, Part D, and Medicare Supplement insurance carriers when customers enroll in plans through their platform. The company represents multiple carrier organizations offering 18 products in various areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MedicareInsurance.com is a licensed health insurance agency that helps Medicare-eligible consumers compare and enroll in Medicare Advantage (Part C), Medicare Prescription Drug (Part D), and Medicare Supplement (Medigap) plans offered by a limited set of carrier partners (3 organizations offering 18 products). The service is delivered via a zip-code-based website comparison tool combined with phone-based guidance from 100% U.S.-based licensed insurance agents, and is provided at no cost to the consumer.

Product overview

MedicareInsurance.com is a single unified platform operated by Health Insurance Associates LLC that provides Medicare plan comparison and enrollment guidance services. The platform centers on Medicare Advantage Plans (Part C) as its primary offering, supplemented by Prescription Drug Plans (Part D) and Medicare Supplement Insurance plans. Users access the service to compare plans from multiple carrier partners, receive free guidance from licensed U.S.-based insurance agents, and complete enrollment in plans that fit their needs.

Differentiator

Problem solved

Functional benefit

Products and services

• MedicareInsurance.com Plan Comparison and Enrollment Service
• Medicare Advantage Plans (Part C)
• Prescription Drug Plans (Part D)
• Medicare Supplement Insurance Plans (Medigap)

Quantifiable outcome

• 13+ million people helped navigate Medicare plan options
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Medicare Advantage Carriers (Unspecified)coreOthersMedicareInsurance.com represents multiple Medicare Advantage, Part D, and Medicare Supplement insurance carrier organizations, offering 18 products in various service areas. Specific carrier names are not disclosed on the website.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• eHealth: eHealth (eHealthInsurance) is a publicly traded online Medicare and health insurance marketplace with licensed agent support. It is the closest direct competitor to MedicareInsurance.com — both operate as multi-carrier Medicare agency platforms with web + phone-based enrollment funnels.
• SelectQuote: SelectQuote operates a multi-channel, agent-led insurance platform with a strong focus on Medicare Advantage and life insurance. It is a direct competitor in the agent-assisted DTC Medicare comparison model.
• GoHealth: GoHealth is a Medicare-focused health insurance marketplace leveraging a tech-enabled agent and partner network. It competes head-to-head with MedicareInsurance.com as a high-volume Medicare Advantage and Supplement lead/agent business.
• QuoteWizard (by LendingTree): QuoteWizard is an online insurance comparison marketplace (now part of LendingTree) that connects consumers with carriers and agents across multiple lines including health/Medicare. Comparable online lead-generation/agent-routing model.
• Surety1 / SelectQuote Senior: SelectQuote's senior-focused division operates as a dedicated Medicare agency with agent-led comparison and enrollment — essentially a direct business-model analog to MedicareInsurance.com's Medicare-only GTM.
• HealthMarkets: HealthMarkets is a national insurance agency matching consumers with Medicare, ACA, and supplemental plans via licensed agents. It is highly comparable as a phone-and-web multi-carrier Medicare agency.

Emerging players

• Insurance.com: Insurance.com is an online multi-line insurance comparison platform offering Medicare, auto, home, and life products. It is a partial-overlap competitor in the digital Medicare comparison space.

Broad incumbents

• Humana: Humana is the largest Medicare Advantage carrier and a major partner (and potential competitive alternative) for MedicareInsurance.com. It operates direct-to-consumer and agent channels that compete with TPMOs.
• Anthem Blue Cross Blue Shield: Anthem is a major national health insurer with significant Medicare Advantage presence and growing direct-to-consumer Medicare marketing — adjacent incumbent to the Medicare brokerage ecosystem.
• UnitedHealthcare (AARP Medicare): UnitedHealthcare is the largest Medicare Advantage insurer and offers AARP-branded Medicare plans through a direct sales force and a broad agent network, making it both a key carrier partner and a competitor for MedicareInsurance.com.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedicareInsurance.com