BR Films

What BR Films does

BR Films (legal name BR Films Rótulos Flexíveis Ltda) is a Brazilian flexible label manufacturer founded in 1985 and headquartered in Divinópolis, Minas Gerais, operating as part of the Amaral Group (Amaral Incorp Ltda). The company produces four core label technologies: heat-shrinkable sleeve labels (PVC, PETG, PLA) providing 360-degree container coverage, self-adhesive labels with multiple substrates and adhesive types, BOPP roll labels for high-speed automated lines, and polyethylene manga sleeves for cleaning, dairy and beverage applications. Production uses flexographic printing up to 8 colors with UV varnish, supported by an in-house Product Engineering department, creation studio, and pre-press capabilities that include 3D mockup simulation, shrinkage/distortion analysis and HD color management.

The company sells exclusively to B2B customers across eight vertical segments — Agro, Food, Beverages, Cosmetics, Pharmaceuticals, Dairy, Cleaning, and Chemicals — and lists enterprise customers including Coca-Cola Femsa, Ajinomoto, Bombril, Aurora, Vigor, Farmax, Ingleza and Dajuda. Pricing is fully quote-based with no public list, distributed through a multissegmented direct sales force supplemented by phone and WhatsApp inside sales, with technical support and warranty provided from project conception through after-sales. Geographic reach is national within Brazil, delivered from a single manufacturing facility, and the group complements BR Films' sleeve focus with sister company Etiam Rótulos e Etiquetas, which offers BOPP, polyethylene and self-adhesive products.

Name

BR Films

Legal name

BR FILMS RÓTULOS FLEXÍVEIS LTDA

Website

https://brfilms.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

BR Films is a Brazilian flexographic label manufacturer founded in 1985, producing sleeve, self-adhesive, BOPP roll and polyethylene labels for B2B customers across beverages, food, dairy, cosmetics, pharma, cleaning, agro and chemicals verticals throughout Brazil.

Ownership category

akta.pro rank

Product category

Flexible Packaging Labels

NAICS

Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Commercial Printing (except Screen and Books) (323111), Packaging and Labeling Services (56191)

SIC

Papers & Allied Products (2600), Plastics, Foil & Coated Paper Bags (2673), Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industries

Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil) (IMALABAM), Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE)

Keywords

• Flexible label manufacturing
• Shrink sleeve labels
• Self-adhesive labels
• BOPP roll labels
• Polyethylene sleeve labels

Headquarters

HQ city

Divinópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Flexible Labels Manufacturing and Sales: BR Films manufactures and sells flexible labels including sleeve labels, BOPP roll labels, polyethylene manga labels, and self-adhesive labels. Revenue is generated through direct sales of manufactured label products to B2B customers across multiple industry segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

BR Films manufactures and sells flexible industrial labels for B2B customers, with four core product lines: heat-shrinkable sleeve labels (Rótulos Sleeve) for 360-degree container coverage, self-adhesive labels (Rótulos Autoadesivos), BOPP roll labels for high-speed automatic labeling, and polyethylene sleeve labels (Polietileno Manga). Production uses flexographic printing up to 8 colors with UV varnish, supported by pre-press services including HD color management, cliché recording, shrinkage/distortion analysis, and 3D mockup simulation. The company supplies enterprise customers across beverages, food, dairy, cosmetics, pharmaceuticals, cleaning, agro, and chemicals verticals throughout Brazil.

Product overview

BR Films is a label solutions company with 40 years of market experience, specializing in four main flexible label products: Rótulos Sleeve (heat-shrinkable labels providing 360-degree coverage), Rótulos Autoadesivos (self-adhesive labels), Roll Label BOPP (BOPP film roll labels), and Polietileno Manga (polyethylene sleeve labels). The company operates exclusively in label production and development, serving multiple industry segments including agro, food, beverages, cosmetics, pharmaceuticals, dairy, cleaning, and chemicals across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• ETIAM Rótulos e Etiquetas: Part of the Group Empresarial providing additional label and tag products including BOPP Roll Label, Polyethylene, and Self-adhesive Labels

Products and services

• Rótulos Sleeve (Shrink Sleeve Labels) Heat-shrinkable sleeve labels made from PVC, PETG, or PLA film that contract when heat is applied and conform to the shape of glass, plastic, or metal containers. Provides 360-degree printing coverage around the bottle and approximately 150% more coverage area than self-adhesive labels. Used by beverage, food, cosmetics, chemical, and cleaning-product manufacturers requiring full-container shelf appeal and durability.
• Rótulos Autoadesivos (Self-Adhesive Labels) Self-adhesive labels versatile enough for almost all bottle and container types, available in white plastic film, transparent or metallized film, and couché paper substrates. Feature specific adhesives for different uses including permanent, repositionable, or removable adhesion. Used across the company's served industry verticals for standard product labeling.
• Roll Label BOPP BOPP film roll labels with low weight and volume, available in metal white, pearlescent, transparent, and metallized lamination substrates. Feature flexographic printing up to 8 colors including UV varnish and are designed for high-speed automatic labeling on production lines. Used by beverage, food, and other CPG manufacturers with automated bottling operations.
• Polietileno Manga (Polyethylene Sleeve Labels) Polyethylene sleeve labels positioned for usability and cost-effectiveness. Available in white or transparent film, suitable for refrigerated products, with high resistance to moisture and friction. Primarily used for cleaning products, dairy, and beverage containers.

Quantifiable outcome

• 150% increase in label coverage area compared to self-adhesive labels
• +1 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Etiam Rótulos e EtiquetascoreStrategic or Co-development PartnerEtiam Rótulos e Etiquetas is part of the same corporate group (Grupo Empresarial Amaral). While BR Films focuses exclusively on sleeve labels, Etiam offers additional label products including BOPP Roll Label, Polyethylene, and Self-Adhesive Labels to provide comprehensive labeling solutions to customers.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Others

• Taghleef Industries: Global BOPP and specialty film supplier that supplies label and packaging converters including shrink-sleeve producers; adjacent comparability as a key film input provider in BR Films' supply chain.

Direct peers

• Inland Label: US-based pressure-sensitive and shrink sleeve label converter serving beverages, household products, and personal care — directly analogous to BR Films' shrink-sleeve-focused CPG model.
• Fort Dearborn Company: Specialty label converter focused on shrink sleeve, pressure-sensitive, and cut-and-stack labels for CPG end markets. Closely comparable in product mix and customer profile to BR Films' sleeve and self-adhesive offerings.

Broad incumbents

• CCL Industries: World's largest label converter with a broad sleeve, pressure-sensitive, and specialty label portfolio. Operates globally including Latin America, directly competing with BR Films for multinational CPG label contracts in Brazil.
• Avery Dennison: Global leader in pressure-sensitive label materials and finished labels with strong Latin American presence. Competes with BR Films on self-adhesive and BOPP roll labels supplied to Brazilian CPG customers.
• Multi-Color Corporation: Large diversified label converter serving global CPG in beverages, food, and personal care — overlapping directly with BR Films' beverage and personal care sleeve and pressure-sensitive label work.

Regional players

• Zilocchi Etiquetas: Brazilian label converter producing self-adhesive labels and shrink sleeves for CPG customers, directly comparable regional peer competing for the same Brazilian enterprise accounts.
• Rottaset Indústria de Rótulos: Brazilian manufacturer of self-adhesive and shrink sleeve labels for food, beverage, and chemical industries; comparable regional competitor operating in BR Films' core Brazilian verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/br-films
• Instagraminstagram.com/brfilms_rotulos

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BR Films