League

What League does

League (operating as 'League World') is an Indonesian sportswear brand founded in 2004 and operated by PT Berca Sportindo, a subsidiary within the Berca Group / PT Berca Retail Group corporate family. The company designs, manufactures, and sells footwear, apparel, and accessories targeted at Indonesian consumers pursuing running, fitness, lifestyle, outdoor, and multi-sport activities. Its core technical asset is the proprietary MEGACUSHLITE midsole cushioning technology featured in the Malvin running shoe line, complemented by an extensive product portfolio spanning men's, women's, and children's categories across running, lifestyle, outdoor, futsal, and badminton segments.

The business operates a direct-to-consumer omnichannel model combining a proprietary e-commerce platform (league-world.com) with 14 owned physical retail stores across major Indonesian cities including Jakarta (Cikini, Pondok Indah Mall 2, Pondok Indah Mall 3, Puri Indah Mall, Kemayoran), Surabaya, Bali (Denpasar), Makassar, Palembang, Pekanbaru, Samarinda, and Yogyakarta. Pricing spans Rp 49,000 for accessories (socks) up to Rp 999,000 for premium footwear, with active promotional mechanics including 'Buy More, Save More' volume discounts and clearance markdowns of 20-77%. The company integrates Indonesian-market payment infrastructure (QRIS, OVO, AstraPay, Akulaku BNPL, major card networks) and last-mile logistics (JNE, SiCepat, GrabExpress) optimized for nationwide Indonesian fulfillment.

League's go-to-market emphasizes accessibility for Indonesia's mass-market middle-class active consumers through wide size coverage (children's through adult sizes 35-48), a broad product surface area, and active social media engagement across Instagram, TikTok, YouTube, Facebook, X, and LinkedIn. The company is building customer retention infrastructure via the 'League World Membership' loyalty program, which is in finalization for full launch. Geographic operations remain concentrated entirely within Indonesia, with no disclosed international expansion, external funding, M&A activity, or AI/technology investment signals.

Name

League

Legal name

PT Berca Sportindo

Website

https://league-world.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

League (League World) is an Indonesian sportswear brand operated by PT Berca Sportindo, selling running, lifestyle, and outdoor footwear, apparel, and accessories through 14 retail stores across Indonesia and a direct e-commerce platform, targeting mass-market Indonesian active consumers.

Ownership category

akta.pro rank

Product category

Sportswear and Athletic Footwear

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949), Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Athletic footwear
• Sportswear manufacturing
• Running shoes
• Activewear retail
• Sports accessories

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Footwear Sales: Primary revenue stream from sports and lifestyle footwear including running shoes, loafers, sneakers, sandals, and performance shoes. Prices range from Rp 449,000 to Rp 899,000.
2. Apparel Sales: Activewear and sports apparel including jerseys, tanks, leggings, shorts, polo shirts, jackets. Prices range from Rp 149,000 to Rp 599,000.
3. Accessories Sales: Sports accessories including bags, backpacks, socks, and caps/hats. Prices range from Rp 49,000 to Rp 399,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

League is an Indonesian sportswear brand that designs, manufactures, and retails athletic footwear, apparel, and accessories for running, lifestyle, outdoor, and indoor court sports (futsal, basketball, badminton). Products are sold directly to Indonesian consumers through the league-world.com e-commerce store and 14 physical retail stores across Indonesia, with prices in Indonesian Rupiah targeting the mass and middle-market segments.

Product overview

League is an Indonesian sportswear and athletic footwear brand operated by PT Berca Sportindo (part of PT Berca Retail Group). The company offers a comprehensive sportswear portfolio consisting of three core product lines: Footwear (running shoes, lifestyle sneakers, loafers, sandals, and sport-specific shoes), Apparel (athletic tops, bottoms, jerseys, outerwear, and cycling gear), and Accessories (bags, hats, and socks). Key footwear product lines include Malvin (featuring MEGACUSHLITE cushioning technology), Symbiote (lifestyle and running), Cruz TRX (trail-style loafers), Kumo 2, Ultrax, Valiant Lite, Inizio, Fireflash, RASS, MAGMA, SWAVE, and Ayubi (outdoor). Apparel includes the Actifit technical activewear line and various running jersey collections (Arez, VICTORY, Blitz, Ryker). Accessories feature bag collections (Nara, Nusa, Venture, Nira, NOA) and headwear (Incerta, Alixer). The company also operates a League World Membership loyalty program and sells through both e-commerce and physical retail stores across Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• League: Sportswear brand offering footwear, apparel, and accessories for running, lifestyle, outdoor activities, and various sports.
• Actifit

Products and services

• League Footwear Athletic and lifestyle footwear for Indonesian consumers covering running, lifestyle, outdoor, futsal, basketball, and badminton, sold in men's, women's, and children's sizes at Rp 449,000 to Rp 999,000.
• League Apparel Sportswear and athletic clothing including running jerseys, tanks, leggings, shorts, polo shirts, hoodies, jackets, and cycling apparel for active Indonesian men and women, priced Rp 149,000 to Rp 599,000.
• League Accessories Sports accessories including backpacks, sling bags, tote bags, pouches, snapback hats, and athletic socks for lifestyle and active use, priced Rp 49,000 to Rp 399,000.
• League World Membership Customer loyalty program offering points on purchases, exclusive member rewards, and special promotional offers for Indonesian League shoppers.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Partnerships

Six partnerships are on record, tiered operational.

• JNEoperationalOthersLogistics partner for standard delivery services across Indonesia. Orders are shipped the next business day for regular delivery.
• SiCepatoperationalOthersLogistics partner for delivery services across Indonesia with varying delivery times based on destination.
• GrabExpressoperationalOthersExpress delivery partner offering same-day and instant delivery options. Orders placed before 3 PM WIB can be shipped same day with Grab Same Day or Grab Instant.
• Visa, Mastercard, JCB, American ExpressoperationalOthersCredit card payment processing partners accepted on the e-commerce platform.
• QRISoperationalOthersQR code payment system accepted as payment method.
• OVO, AstraPay, AkulakuoperationalOthersDigital wallet and buy-now-pay-later partners offering flexible payment options for Indonesian consumers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Asics: Running-specialty footwear brand with cushioning technology platforms (GEL). Most direct global incumbent on League's running-shoe positioning and MEGACUSHLITE-style cushioning proposition.
• Adidas Indonesia: Global sportswear incumbent with strong Indonesian omnichannel presence. Direct overlap on running, training, and lifestyle product lines with League.
• Skechers: Affordable athletic/lifestyle footwear incumbent with strong Asia-Pacific retail presence. Closest global incumbent to League's accessible comfort-cushioning mid-market position.
• New Balance: Performance and lifestyle athletic footwear with cushioning platforms (Fresh Foam). Overlaps with League on accessible performance/lifestyle running shoes.
• Nike Indonesia: Global athletic footwear and apparel giant with deep Indonesian retail footprint. Competes with League across running and lifestyle footwear categories with vastly larger marketing and R&D budget.

Direct peers

• Specs: Indonesian athletic footwear and apparel brand founded in 1991, well-known for football shoes and nationwide retail presence. Direct head-to-head competitor to League in the affordable local sportswear segment.
• Aerostreet: Indonesian sneaker and footwear brand with strong digital-first positioning targeting youth and lifestyle buyers. Overlaps with League on casual/lifestyle sneaker category at comparable price points.
• 910: Indonesian sportswear brand emphasizing local pride and affordable athletic footwear/apparel for active consumers. Competes with League in the mid-tier domestic athletic segment across e-commerce and retail.

Regional players

• Eiger Adventure: Indonesian outdoor and active lifestyle brand with multi-category product range and nationwide retail. Comparable as a domestic multi-category sporting goods brand expanding from core into adjacent categories.

Emerging players

• Hoka: Running shoe brand built around maximally cushioned midsoles (parallel concept to MEGACUSHLITE). Direct functional analogue to League's premium cushioning line in the global running specialty niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/league_world
• YouTubeyoutube.com/channel/UCDNUYpQoPpKthkOY0IcafeA
• Facebookfacebook.com/LeagueWorl
• LinkedInlinkedin.com/company/league-world-berca-sportsindo
• Instagraminstagram.com/league_world
• TikToktiktok.com/@league.world

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about League