MARS Fine Jewelry

What MARS Fine Jewelry does

MARS Fine Jewelry is a family-owned manufacturer and wholesaler of fine jewelry, founded in 1987 and headquartered in Los Angeles, California. The company produces engagement rings, wedding bands, fashion jewelry, stackables, and custom pieces using 14K and 18K gold, platinum, and diamonds. Its active catalog spans more than 1,100 SKUs, with engagement rings (528 styles) and wedding bands (151 styles) representing the largest categories.

The business operates a dual-channel model: B2B wholesale distribution to retailers via marsjewelry.net, and direct-to-consumer e-commerce. It also offers a custom jewelry design and commissioning service, enabling bespoke bridal and fashion pieces on top of its catalog assortment. Materials and craftsmanship are positioned around precious-metal bridal jewelry, with the stackables category (178 styles) extending into trend-driven fashion.

The company is privately held with no disclosed institutional funding, no public-company status, and no announced partnerships or acquisitions. Headcount is reported at 11-50 employees. Leadership named in source material includes Art Sahagian, VP. No AI/ML capabilities, patents, or regulatory actions are referenced in the available data.

Name

MARS Fine Jewelry

Legal name

MARS Fine Jewelry

Website

https://marsjewelry.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

MARS Fine Jewelry is a family-owned Los Angeles manufacturer and wholesaler of fine jewelry (14K/18K gold, platinum, diamonds), founded 1987, serving retailers via a B2B portal and selling direct to consumers with custom design services.

Ownership category

akta.pro rank

Product category

Fine Jewelry Manufacturing

NAICS

Jewelry Retailers (45831)

SIC

Jewelry, Silverware & Plated Ware (3910), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Jewelry Stores (5944)

akta.pro primary industry

Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)

akta.pro secondary industries

Bridal & Engagement Jewelry Retail (CRAKAGAC), Custom Bridal & Engagement Design (CRAKAHAB), Wedding Bands (Bridal Rings) (CRAKACAB), Engagement Rings (CRAKACAA)

Keywords

• Fine jewelry manufacturing
• Wholesale bridal jewelry
• Engagement ring design
• Custom jewelry services
• Precious metal jewelry

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wholesale jewelry sales to retailers: MARS Fine Jewelry operates primarily as a B2B wholesaler, selling their jewelry collections to jewelry retailers through their retailer portal. They manufacture and distribute engagement rings, wedding bands, and fashion jewelry.
2. Direct consumer sales: The company also sells directly to consumers through their e-commerce website, offering custom engagement rings and fine jewelry made to order.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MARS Fine Jewelry designs, manufactures, and distributes fine jewelry with a focus on bridal products such as engagement rings and wedding bands, alongside fashion jewelry collections. Operating from Los Angeles since 1987, the company sells through a wholesale portal (marsjewelry.net) supplying independent retailers and through a direct-to-consumer retail site (marsjewelry.com). It also offers custom design services and a Certificate of Authenticity Registration program to support both trade and consumer buyers.

Product overview

MARS Fine Jewelry is a family-owned fine jewelry company established in 1987, operating with core values of confidence, courtesy, and commitment. The company offers a comprehensive jewelry portfolio centered around two core product lines: Engagement Rings (featuring six distinct collections: Solitaires & Diamond Accent, Three Stone, Halo Collection, Signature, Vintage, and Timeless) and Wedding Bands (offering Traditional, Two Tone, Diamond, Fancy, and Hand Engraved styles for both men and women). The Fashion Jewelry line includes Bracelets, Bangles, Diamond Hoops, Earrings, Diamond Necklaces, Fashion Rings, Pave Bands, Stackables, and Pendants. Additional services include Custom Jewelry Design for bespoke pieces and Certificate of Authenticity Registration. The company is valued for its extensive bridal selections and attentive, expert service, accommodating discriminating tastes and various budgets.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Brilliant Earth: Brilliant Earth is a digitally native bridal jewelry retailer specializing in engagement rings and wedding bands, including custom design. It competes directly with MARS's DTC bridal offering and overlaps in custom design services.
• Ritani: Ritani is an online bridal jewelry retailer connecting consumers with local jewelers for engagement rings and wedding bands. Its hybrid online-to-local-retailer model parallels MARS's wholesale-plus-DTC approach.
• IceCartel / Icestore.com: IceCartel is an online wholesale fine jewelry supplier specializing in bridal and fashion pieces sold through both retailer portals and DTC channels. Its hybrid B2B/B2C model and bridal-first assortment closely overlap with MARS's go-to-market.
• James Allen: James Allen is an online diamond and bridal jewelry retailer known for custom engagement ring design. Its combination of bridal catalog depth, customization, and DTC-first model is highly comparable to MARS's consumer-facing offering.
• Stuller: Stuller is one of the largest B2B fine jewelry manufacturers and wholesalers in the U.S., supplying retailers with bridal and fashion jewelry. Like MARS, it operates primarily as a wholesaler with a broad catalog serving independent jewelry retailers, making it the closest like-for-like comparably.

Emerging players

• Clean Origin: Clean Origin is a direct-to-consumer lab-grown diamond and engagement ring brand. It overlaps with MARS's bridal category and competes in the engagement ring DTC space with a differentiated sourcing story.
• Gema & Co. Gema & Co. is a digitally native fine jewelry brand focusing on stackables and everyday fine jewelry. It overlaps with MARS's fashion jewelry categories, particularly stackables and diamond hoops, but operates purely DTC.

Broad incumbents

• Tiffany & Co. Tiffany & Co. is a global luxury jewelry leader with iconic bridal collections including engagement rings and wedding bands. As a broad incumbent in the bridal category, it sets the premium reference point against which MARS positions its bridal assortment.
• Helzberg Diamonds: Helzberg Diamonds is a national fine jewelry retailer with a strong bridal assortment including engagement rings and wedding bands. As a multi-channel retailer with bridal focus, it competes with both MARS's wholesale customers and DTC line.
• Blue Nile: Blue Nile is a large online diamond and bridal jewelry retailer offering engagement rings and wedding bands across multiple price tiers. Its scale, brand recognition, and bridal focus put it in direct overlap with MARS's DTC channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MARSFineJewelry
• LinkedInlinkedin.com/company/mars-jewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARS Fine Jewelry