Jewish Home

What Jewish Home does

Jewish Home is a nonprofit, faith-rooted Continuing Care Retirement Community (CCRC) founded in 1920 in Rochester, New York, operating across a 75-acre Brighton campus at 2021 Winton Road S and adjacent addresses. The organization delivers the full continuum of senior care on a single site: independent living (Lilac Grove, opened May 2026, 90 units; The Summit; Summit Expansion, 35 luxury units slated for 2027), assisted living (Wolk Manor, a New York State Licensed Enhanced Assisted Living Residence), memory care (Lodge at Wolk Manor), skilled nursing (Farash Tower and nine Green House Cottages), short-term rehabilitation, palliative care, and a 20-bed Neurobehavioral Rehabilitation unit. Jewish Home is the only senior care provider in the Rochester area offering Life Care (Type A) contracts, in which residents pay an upfront entrance fee plus monthly fees in exchange for lifetime access to the full care continuum.

Its service portfolio extends beyond the campus into Monroe County and the greater Finger Lakes region through Licensed Home Care, Physician House Calls, Living Well Companion Care, TekHub technology support, Outpatient Rehabilitation, Adult Day Health Care, Marian's House (a daytime memory care program), and the Clare & Jerry Rotenberg Institute on Aging. Specialized clinical programs include an IV Center of Excellence, Diabetes Center of Excellence, myHeart Cardiopulmonary Rehabilitation, and myPath Stroke Rehabilitation, all differentiated by their rarity in senior-living settings. As a 501(c)(3), Jewish Home is governed by a volunteer Board of Directors, with Jewish Home Foundation serving as its charitable arm; revenue is generated from resident entrance and monthly fees, Medicare and Medicaid reimbursement, private insurance, and philanthropic gifts. The organization has been nationally recognized with Newsweek's #1 nursing home ranking in New York State (2025), Newsweek's #3 CCRC in New York State (2025), U.S. News Best Nursing Home (2026) and Best Senior Living (2026) honors, and Fortune Best Workplace in Aging Services (2025).

Name

Jewish Home

Legal name

Jewish Home

Website

https://jewishhomeroc.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jewish Home is a nonprofit Continuing Care Retirement Community in Rochester, NY, offering independent living, assisted living, memory care, skilled nursing, rehabilitation, and home-based services to adults 62+ across a 75-acre campus.

Ownership category

akta.pro rank

Product category

Senior Living and Continuing Care Retirement Community (CCRC)

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Chronic Care & Complex Care Management (HSABAIAD), Active Adult / Senior Community Association Management (BPAJAHAJ)

Keywords

• Senior living services
• Continuing care retirement
• Skilled nursing care
• Rehabilitation therapy
• Memory care services

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. CCRC Residency Fees: Jewish Home operates as a Continuing Care Retirement Community with three rate plans: Plan A with Full Lifecare (one-time upfront payment plus partially refundable life care fee, monthly fee covers maintenance, dining, utilities), Type B Modified (some healthcare included with costs increasing if higher care needed), and Type C Fee-for-Service (lower entrance fee, full price for additional care).
2. Monthly Service Fees: Ongoing monthly fees cover various levels of care including independent living, assisted living, memory care, and skilled nursing. The fees vary by care level and accommodation type.
3. Assisted Living (Wolk Manor): Monthly rental fees for assisted living apartments ranging from studio (240 sq ft) to two-bedroom (600 sq ft) units. A New York State Licensed Enhanced Assisted Living Residence (EALR).
4. Lilac Grove Independent Living: Monthly rent starting at $2,450 including utilities, internet, and cable TV. One-bedroom, one-bedroom with den, and two-bedroom floor plans available for adults 62+.
5. Healthcare and Rehabilitation Services: Billable clinical services including short-term rehabilitation, skilled nursing, palliative care, outpatient therapy, and home care services. Accepts Medicare, Medicaid, and most other insurance plans.
6. Home Care Services: Licensed home care, physician house calls, companion care, and adult day health care services provided to community members in their homes or at day programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Jewish Home operates a Continuing Care Retirement Community on a 75-acre campus in Brighton/Rochester, NY, delivering the full continuum of senior care — independent living, assisted living, memory care, skilled nursing, short-term rehabilitation, palliative care, outpatient therapy, and home- and community-based services — to adults 62 and older under Life Care, Modified, and Fee-for-Service contract structures. The organization also provides specialized clinical programs (IV infusion, cardiopulmonary and stroke rehabilitation, neurobehavioral care, diabetes management) and an employee development program, Your Path Forward.

Product overview

Jewish Home is a Continuing Care Retirement Community (CCRC) offering all levels of senior care from independent living to skilled nursing on a single 75-acre campus in Rochester, NY. The company provides a full spectrum of products and services organized into residential living (Lilac Grove, The Summit Independent Living, Wolk Manor Assisted Living, Lodge at Wolk Manor Memory Care), healthcare (Short-Term Rehabilitation, Skilled Nursing Care, Palliative Care, Neurobehavioral Rehabilitation, Rotenberg Dementia Center for Excellence), at-home services (Licensed Home Care, Physician House Calls, Living Well Companion Care, TekHub), and community services (Adult Day Health Care, Marian's House, Outpatient Rehabilitation, Clare & Jerry Rotenberg Institute on Aging, Therapeutic Recreation, Wellness Programs, Spiritual Care, Intergenerational Programs, Project SEARCH). Jewish Home is the only senior care provider in the Rochester area offering Life Care, which eliminates worries about unforeseen care needs throughout the full continuum. The organization also operates an employee development program called Your Path Forward and markets through the Come Be You advertising campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Lilac Grove Independent Living 90-unit rental apartment community for adults ages 62 and older, offering one- and two-bedroom floor plans with monthly rent starting at $2,450 (including utilities, internet, and cable TV); amenities include nine-foot ceilings, walk-in showers, in-unit washer/dryer, granite countertops, fitness facility, community room, outdoor patio with fire pits, and pickleball court.
• The Summit Independent Living Existing Lifecare Independent Living community with spacious apartments, eight floor plans, active cultural arts calendar, and direct access to the full continuum of care on the Jewish Home campus, available under Plan A, Type B, or Type C contract structures.
• Wolk Manor Assisted Living New York State Licensed Enhanced Assisted Living Residence (EALR) providing a higher level of physical assistance than traditional assisted living, including one-person physical assistance with transferring and mobility, incontinence support, assistance with medical equipment, private apartments, and 24/7 support, available as monthly rental.
• Lodge at Wolk Manor Memory Care Assisted living memory care designed specifically for individuals with early- to mid-stage Alzheimer's or other dementias, featuring a circular design for freedom to walk, an enclosed courtyard, small-scale home-like layout with private rooms and companion suites, and specialized 24/7 supervision.
• Short-Term Rehabilitation Skilled nursing and rehabilitative services following hospitalization for surgery, infectious disease, stroke, cardiac events, or other complex conditions, with specialty programs including the IV Center of Excellence, Diabetes Center of Excellence, myHeart Cardiopulmonary Rehabilitation, myPath Stroke Rehabilitation (PT/OT/Speech seven days/week), and Orthopedic Rehabilitation, billed through Medicare, Medicaid, and most insurance plans.
• Skilled Nursing Care Full-time individualized long-term nursing care delivered in nine small-home Green House Cottages and Farash Tower, including private bedroom suites with personal bathrooms, varied nutritious dining options, and recreational therapy programs such as music therapy, gardening, and creative arts.
• Palliative Care Holistic support services delivered through The Clare and Jerry Rotenberg Center of Excellence for Palliative Care, focusing on improving quality of life for individuals facing serious illness by addressing pain, shortness of breath, nausea, and fatigue alongside curative measures.
• Neurobehavioral Rehabilitation Discrete 20-bed secure unit for individuals whose behavior cannot be managed in a less-restrictive setting, staffed and structured for maladaptive behaviors that are low in frequency and low to moderate in intensity, with an interdisciplinary team providing on-site therapeutic interventions.
• Licensed Home Care Licensed home health care services for Monroe County residents, including personal care, 24-hour care, Alzheimer's and dementia care, companion care, housekeeping, and meal preparation, delivered by background-checked and continuously trained caregivers under the client's own roof.
• Physician House Calls In-home primary care practice for homebound older adults throughout the community, including in-home primary care by medical professionals, in-home urgent visits, coordination of care with specialists and home health services, and medication management.
• Living Well Companion Care Non-medical companion care services available 24/7 with low minimums, providing running errands, transportation, medication reminders, light meal preparation, safety and supervision, housekeeping, laundry, and hospital-to-home transition support.
• Adult Day Health Care Medical model adult day program serving adults with special physical and psychosocial needs, operating Monday-Friday with day sessions (8:00 a.m.-2:00 p.m.) and afternoon sessions (1:00-6:00 p.m.), including nursing, physical/speech/occupational therapies, and medication assistance.
• Marian's House Daytime Memory Care Daytime memory care respite program for individuals with early- to mid-stage Alzheimer's and other dementias, located at 2980 S. Clinton Avenue in Brighton, offering meals, activities, supervision, and specialized programming Monday through Friday, 8:00 a.m. to 4:30 p.m.
• Outpatient Rehabilitation Multi-disciplinary outpatient rehabilitation services including speech and language, physical, and occupational therapies, with specialized treatments such as LSVT Big and Loud for Parkinson's, the DriveOn driving evaluation program, Bioness L300 and H200 NMES systems, vestibular therapy, post-concussion therapy, and Rock Steady Boxing for Parkinson's (single class $18, 10-pack $155, 20-pack $280).

Quantifiable outcome

• Ranked #1 in New York State for Best Nursing Home by Newsweek (2025)
• +4 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Heritage Christian ServicescoreStrategic or Co-development PartnerJewish Home partners with Heritage Christian Services to operate the Project SEARCH program - a pre-employment program for young adults with disabilities. The program facilitates career exploration and job training through three non-paid internship rotations at the Jewish Home campus.
• Rochester Rehabilitation (DriveOn Program)minorStrategic or Co-development PartnerJewish Home partnered with Rochester Rehabilitation's DriveOn program to help seniors drive safely. Occupational therapists work with DriveOn's driver specialists to evaluate driving ability and create customized driver training programs.
• Finger Lakes Community College (FLCC)minorImplementation/ SI/ Consulting PartnerPartnership with Finger Lakes Community College for Home Health Aide Training - a 3-week training program offered onsite to achieve NYS certification as a home health aide.
• East High SchoolminorStrategic or Co-development PartnerProject East - a 15-week aging services career exploration/internship program for juniors and seniors of East High School, introducing students to careers in aging services.
• Jewish Community OrganizationscoreStrategic or Co-development PartnerJewish Home collaborates closely with partner organizations in the Jewish community including Association of Jewish Aging Services, Jewish Community Center, Jewish Family Service, and Jewish Federation of Greater Rochester.
• SAGE (Services and Advocacy for LGBTQ Elders)minorStrategic or Co-development PartnerEarned SAGECare Platinum Credential through SAGE, demonstrating commitment as a senior community that welcomes and supports the LGBTQ population.
• Alzheimer's AssociationcoreStrategic or Co-development PartnerJewish Home is affiliated with the Alzheimer's Association Rochester and Finger Lakes Region Chapter. The organization works on education and training curriculum with the local chapter to ensure staff and caregivers have knowledge and competencies to care for people with memory loss.
• LifespanminorStrategic or Co-development PartnerJewish Home partners with Lifespan, a regional nonprofit serving Monroe and surrounding Finger Lakes counties that provides information, guidance, and over 30 services for older adults and caregivers.
• LeadingAge NY and LeadingAgecoreStrategic or Co-development PartnerJewish Home is a member of LeadingAge NY and LeadingAge national organizations, which provide resources, advocacy, and professional development for aging services providers.
• UR Medicine Employee Assistance ProgramminorImplementation/ SI/ Consulting PartnerJewish Home provides the UR Medicine Employee Assistance Program (EAP) to employees, offering comprehensive professional-level support for life and employment success.
• Greater Rochester Chamber of CommerceminorStrategic or Co-development PartnerJewish Home is a member of the Greater Rochester Chamber of Commerce, supporting regional business community connections.
• Monroe Community CollegeminorImplementation/ SI/ Consulting PartnerProject Culinary (Coming 2026) - aging services culinary internship partnership with Monroe Community College and/or adult education culinary students.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• The New Jewish Home: The New Jewish Home is a New York City-based nonprofit CCRC serving older adults with a similar continuum of independent living, assisted living, skilled nursing, rehabilitation, and home- and community-based services, sharing a comparable Jewish-heritage nonprofit mission and population aging profile.
• St. Ann's Community: St. Ann's Community is a Rochester-area nonprofit CCRC offering independent living, assisted living, memory care, skilled nursing, and rehabilitation services on a single campus, making it the closest direct geographic competitor to Jewish Home in the Monroe County market.
• Heritage Christian Services: Heritage Christian Services is a Rochester-based nonprofit providing residential, day, and community-based services to seniors and individuals with developmental disabilities; it is Jewish Home's active Project SEARCH partner and competes for community-based senior care cases in Monroe County.
• Episcopal SeniorLife Communities: Episcopal SeniorLife Communities operates faith-sponsored CCRC and supportive housing programs across the Rochester region, providing independent living, assisted living, memory care, and skilled nursing comparable to Jewish Home's continuum with a similar nonprofit operating model.

Broad incumbents

• Atria Senior Living: Atria Senior Living operates a large national portfolio of independent living, assisted living, and memory care communities, presenting a broad incumbent comparison to Jewish Home's IL/AL/MC service stack.
• Sunrise Senior Living: Sunrise Senior Living is a national assisted living and memory care operator with a portfolio of communities offering personalized senior living and dementia care at scale, broadly competing with Jewish Home's assisted living and memory care service lines.
• Brookdale Senior Living: Brookdale Senior Living is the largest U.S. senior living operator offering independent living, assisted living, memory care, and continuing care retirement services nationwide, providing a broad market benchmark for Jewish Home's assisted living and IL operations.
• Five Star Senior Living: Five Star Senior Living is a national operator of independent living, assisted living, and skilled nursing communities, comparable to Jewish Home's multi-level residential care continuum on a portfolio basis.

Others

• Lifespan: Lifespan is a Rochester/Finger Lakes nonprofit providing information, guidance, and over 30 services for older adults and caregivers; rather than competing for residential beds, it serves as a complementary community resource and Jewish Home partner for caregiver referrals.

Regional players

• Presbyterian Senior Living: Presbyterian Senior Living operates faith-based continuing care retirement communities across Pennsylvania and Maryland, providing a comparable multi-site nonprofit CCRC model but serving a different geography than Jewish Home's Rochester footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/JewishHomeRoc
• Facebookfacebook.com/jewishhomeroc
• LinkedInlinkedin.com/company/jewish-home-roc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jewish Home