Price Ford of Simi Valley

What Price Ford of Simi Valley does

Price Ford of Simi Valley is a privately held, single-location Ford franchise dealership headquartered at 2440 First Street, Simi Valley, California. The dealership sells new Ford vehicles across the full lineup — including F-150 and Super Duty trucks, Bronco and Explorer SUVs, Mustang and Mustang Mach-E passenger cars, Transit and E-Transit vans, and the Maverick compact truck — alongside a used and Ford Blue Advantage certified pre-owned inventory. Total disclosed inventory stands at 238 vehicles (192 new, 46 used), with new vehicle MSRPs ranging from approximately $29,000 for a Maverick XL to over $118,000 for a Super Duty F-250 LARIAT with market adjustment, and used vehicles priced from roughly $11,000 to $72,500.

The business operates a traditional franchise model augmented by Ford's digital retail infrastructure. Customers can browse inventory, request quotes, value trade-ins via Black Book, apply for financing, and schedule service through the dealership website (pricefordofsimivalley.com). The service operation supports routine maintenance, repairs, and a Pro Elite Commercial Service Center for fleet work, with Mobile Service and Ford Pickup & Delivery extending service to the customer's location. Financing is facilitated through Ford Credit with promotional APRs of 0.0%-7.5% as well as third-party lenders, and parts/accessories sales round out the offering.

Revenue is generated through one-time vehicle sales (new and used), professional service fees, parts and accessories sales, and finance/insurance transaction income including documentation, electronic filing, and emission testing fees. Customer segments span individual retail buyers, commercial fleet operators, truck buyers, EV shoppers, and Ford enthusiasts, served across four distribution channels: the physical showroom, online e-commerce, direct commercial sales, and pickup/delivery service. The dealership is an independent franchisee with no disclosed parent company, investors, or ownership structure beyond its franchisor relationship with Ford Motor Company.

Name

Price Ford of Simi Valley

Legal name

Price Ford of Simi Valley

Website

https://pricefordofsimivalley.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Price Ford of Simi Valley is a privately held, single-location Ford franchise dealership in Simi Valley, California, selling new and used Ford vehicles, certified pre-owned cars, parts, and service to retail consumers, commercial fleets, and EV shoppers in Ventura County.

Ownership category

akta.pro rank

Headquarters

HQ city

Simi Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including cars, trucks, SUVs, vans, and electric vehicles. Revenue recognized at vehicle delivery with various manufacturer incentives and dealer markups applied.
2. Used Vehicle Sales: Sale of pre-owned vehicles including Ford Blue Certified, certified pre-owned, and other used inventory. Includes courtesy vehicles formerly used by customers.
3. Service and Repair: Maintenance and repair services including oil changes, brake service, battery service, tire care, and general maintenance. Mobile service and Pro Elite Commercial Service Center available.
4. Parts and Accessories: Sale of OEM Ford parts, Ford accessories, and tires through the parts department. Orders can be placed online or in-person.
5. Finance and Insurance Products: Vehicle financing through Ford Credit and third-party lenders. Documentation fees, electronic filing fees, and emission testing fees apply. Trade-in valuation services provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Price Ford of Simi Valley is a Ford franchise automobile dealership that sells new Ford vehicles (cars, trucks, SUVs, vans, EVs) and pre-owned vehicles, while providing automotive service and repair, OEM parts sales, and vehicle financing through Ford Credit and third-party lenders. The dealership also serves commercial fleet buyers with dedicated fleet vehicles and a Pro Elite Commercial Service Center.

Product overview

Price Ford of Simi Valley is a Ford automobile dealership operating as a single-location franchise dealer in Simi Valley, CA. The business operates as a traditional dealership with a unified sales and service model encompassing new and used vehicle sales, parts and service operations, and vehicle financing. The product portfolio centers on Ford's vehicle lineup (trucks, SUVs, cars, vans, and electric vehicles), supplemented by Roush Performance performance variants, with ancillary services including mobile service, parts sales, and trade-in/financing tools. The dealership's online presence serves as a digital storefront for inventory browsing, service scheduling, and financing applications.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Sale of new Ford vehicles across the full Ford lineup including trucks, SUVs, cars, crossovers, vans, hybrid and electric vehicles. Targeted at retail consumers and commercial buyers seeking factory-fresh Ford vehicles with manufacturer warranties.
• Pre-Owned Vehicles Sale of pre-owned vehicles from multiple brands, including Ford Blue Certified and Blue Advantage certified pre-owned programs with multi-point inspections and additional warranty coverage. Targeted at value-conscious retail buyers seeking used vehicles with or without Ford certification.
• Commercial Vehicles Sale of specialized commercial Ford vehicles for business fleet and commercial use, including Super Duty trucks and Transit/E-Transit cargo vans. Targeted at commercial fleet operators and business buyers requiring work-capable vehicles, with dedicated commercial credit application support.
• Vehicle Service and Maintenance Full-service automotive maintenance and repair including oil changes, brake service, battery service, and tire care. Includes Ford Pickup & Delivery, Pro Elite Commercial Service Center, and Quick Lane service options. Targeted at retail vehicle owners and commercial fleet operators requiring ongoing maintenance.
• Parts Department Sale of genuine OEM Ford parts, Ford accessories, and tires. Orders can be placed online or in-person via the parts department. Targeted at vehicle owners and service customers needing replacement parts.
• Vehicle Financing Vehicle financing services through Ford Credit and third-party lenders, including financing applications, payment calculators, and commercial credit applications. Promotional APR rates from 0.0% to 7.5% available through Ford Credit programs. Targeted at retail buyers and commercial fleet purchasers seeking financing options.
• Roush Performance Vehicles High-performance Ford vehicles modified by Roush Performance, offered as a specialty inventory category. Targeted at performance vehicle enthusiasts and Ford performance buyers.
• Mobile Service On-site mobile vehicle service bringing maintenance and repairs directly to the customer's location. Targeted at customers who cannot easily visit the dealership for service.

Quantifiable outcome

• 238 total vehicles in inventory
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorFranchise dealership relationship with Ford Motor Company. Authorized to sell new Ford vehicles, use Ford branding, access Ford factory ordering systems, offer Ford manufacturer warranties, participate in Ford incentive programs, and use FordPass Rewards platform. FordDirect provides advertising and analytics services.
• FordDirectcoreTechnology or IntegrationFord Motor Company subsidiary providing advertising, related services, and analytics for the dealership. Manages tracking technologies, data collection, and online advertising. FordDirect's privacy practices govern data shared with the platform.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• AutoNation: America's largest automotive retailer with new and used vehicle sales across multiple brands including Ford franchises. Operates a comparable franchise dealership model with diversified service, parts, and F&I revenue streams, but at significantly greater scale.
• Group 1 Automotive: Major automotive retailer with approximately 200 dealerships across the U.S. and U.K., including Ford franchises. Operates the same franchised dealer business model with new/used vehicle sales, service, and parts.
• CarMax: Largest used vehicle retailer in the U.S. with omnichannel model including online and in-store sales. Directly competes with the used vehicle segment of Price Ford's business and represents an alternative to traditional franchise dealers.
• Lithia Motors: One of the largest automotive retailers in the U.S. with extensive franchised new vehicle operations including Ford stores. Similar franchise dealership model with diversified revenue across new, used, service, and parts.
• Asbury Automotive Group: Major U.S. automotive retailer with franchised dealerships across multiple states. Comparable franchise dealer business model with new/used sales, service, and parts operations.
• Penske Automotive Group: International automotive retailer with premium and volume franchises including Ford. Comparable dealership sales, service, and parts operations across multiple U.S. markets.
• Sonic Automotive: Fortune 500 automotive retailer operating franchised dealerships including Ford stores across multiple U.S. markets. Directly comparable franchised dealer model with similar service, parts, and finance operations.

Direct peers

• Galpin Motors: Largest privately-owned automotive dealer group in the U.S., based in Southern California with multiple Ford franchise stores. Direct competitor in the same SoCal market with similar Ford franchise dealership model.

Emerging players

• Vroom: Online used vehicle retailer with end-to-end e-commerce experience including financing and home delivery. Competes for used vehicle share and represents a digital alternative to traditional dealerships.
• Carvana: Online-first used vehicle retailer with vehicle vending machines and home delivery. Competes for the used car segment and represents a non-traditional alternative to physical dealership experiences.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PriceFordofSimiValley
• Instagraminstagram.com/simivalleyford
• LinkedInlinkedin.com/company/price-ford-of-simi-valley

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Price Ford of Simi Valley