What Trihow does

Trihow AG is a Swiss technology company founded in 2018 and headquartered in Rotkreuz, Switzerland. The company builds interactive solutions that link physical (haptic) objects with digital content, deployed primarily for enterprise and mid-market clients across insurance, retail, construction, banking, and government. Notable customers include Liebherr, Suva, Hilti, Swiss Post, ABB, Raiffeisen, Mobiliar, RUAG, On, Nike/Ochsner Sport, Micasa, HIAG, and Victorinox.

The company's offering centers on a proprietary platform called TrihowCore, which combines a content management system with a family of hardware products — TrihowPad, TrihowDesk, TrihowBox, and TrihowMap — that use sensor-based technology to make physical objects trigger and interact with digital experiences. The platform is grounded in approximately 20,000 hours of neuroscience research and is supported by a cross-disciplinary team that includes a professor from HSLU (Lucerne University of Applied Sciences). Trihow reports more than 500 completed projects and maintains an active presence at over 50 trade shows per year.

Trihow's business model combines four revenue streams: hardware sales (entry-level units starting at CHF 3,900), software licensing of the TrihowCore CMS, professional services covering consulting, design, and installation, and equipment rental. The company sells directly to enterprise clients and indirectly through agencies and retail fixture partners, and is expanding commercial reach from its Swiss base into Las Vegas, London, Shanghai, and Tokyo. The model is project-based and bespoke, with flagship installations (such as the Swiss Post Sihlpost branch and the On Running Hybrid Explorer) functioning as reference deployments for subsequent enterprise sales.

Name

Trihow

Legal name

Trihow AG

Website

https://trihow.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Trihow AG is a Swiss technology company, founded in 2018 and based in Rotkreuz, that builds interactive solutions linking physical objects with digital content via its proprietary TrihowCore platform for enterprise clients across insurance, retail, construction, banking, and government.

Ownership category

akta.pro rank

Product category

Interactive Hardware Solutions

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)

Keywords

• Interactive touch displays
• Collaborative work surfaces
• Smart meeting tables
• Interactive presentation hardware
• Digital collaboration devices

Headquarters

HQ city

Rotkreuz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Professional Services (Consulting, Design & Implementation): Trihow offers end-to-end project services including initial consultation to evaluate challenges, ideation workshops, concept development, design, content creation, installation, and training. Services can be contracted as full packages or individual modules. Custom projects typically take 2–4 months; extensive/complex projects up to 6 months. This is a significant revenue driver given the bespoke nature of many solutions.
2. Software Licensing (TrihowCore): A cost-effective license enables users to independently manage and control content via the TrihowCore CMS. This provides recurring software/subscription revenue from customers who own Trihow hardware.
3. Hardware Sales (TrihowPad, TrihowDesk, TrihowBox, TrihowMap): Trihow sells proprietary hardware solutions in three standard tiers (Pad, Desk, Box) plus the Map. Pricing starts from approximately CHF 3,900 for a standard trade show/event solution. Premium and custom solutions command higher prices.
4. Equipment Rental (Trade Show Rentals): Trihow offers rental solutions for trade shows (e.g., Trihow-Mietlösung for AIK Technik AG at IFAT Munich), providing an alternative to outright purchase for one-off or periodic use.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Trihow AG designs, manufactures, and sells interactive hardware products (TrihowPad, TrihowDesk, TrihowBox, TrihowMap) along with its proprietary TrihowCore software platform and the Hybrid Explorer application. Its offerings deliver touch-based interactive experiences for B2B customers across industries such as insurance, retail, manufacturing, and government, and include professional services and equipment rental alongside hardware sales.

Product overview

Trihow offers a portfolio of interactive hardware solutions combined with content management software, all based on neuroscientific research with over 20,000 research hours. The core product line includes four standard interactive solutions: TrihowPad (compact portable), TrihowDesk (versatile desk), TrihowBox (premium), and TrihowMap (interactive map). These are complemented by specialized retail explorers (Hybrid Explorer, Kissen-Explorer, Möbel-Explorer, Messer-Explorer, Running Explorer) and the TrihowCore content management platform. Solutions are applied across trade shows, consulting & sales, retail, and product configuration use cases. The company operates on a project-based model, creating customized solutions through workshops alongside standard product offerings, with pricing starting from approximately 3,900 CHF for interactive trade show solutions.

Differentiator

Problem solved

Functional benefit

Brands

• TrihowPad: The most compact solution from Trihow, featuring 4 interaction surfaces, comparison over 2 surfaces, login for independent content management, runs on Windows or Mac.
• TrihowDesk
• TrihowBox
• TrihowMap
• TrihowCore
• Hybrid Explorer

Products and services

• TrihowPad An interactive touch-based hardware device for collaborative and presentation use cases, designed for B2B customers seeking interactive surfaces in meetings and customer engagement settings.
• TrihowDesk An interactive smart-desk hardware product providing a touch-driven collaborative surface for meeting rooms, showrooms, and team workspaces used by enterprise and public-sector buyers.
• TrihowBox A modular interactive hardware unit that extends Trihow's interactive experience into additional form factors, suitable for portable or location-flexible deployments.
• TrihowMap An interactive map / wayfinding display hardware product for navigation, location-based information, and visitor-guidance applications in venues and public buildings.
• TrihowCore (CMS / Software Platform) A proprietary software platform / content management system that powers and orchestrates content across Trihow's interactive hardware devices, enabling centralized management of interactive experiences.
• Hybrid Explorer An interactive software application that complements TrihowCore, providing exploratory and hybrid interaction capabilities across Trihow's hardware ecosystem.
• Trihow Equipment Rental A short-term rental / leasing service for Trihow interactive hardware products, allowing customers to deploy the solutions for events, pilots, or temporary installations without full capital purchase.

Quantifiable outcome

• Trihow has completed 500+ projects in approximately 6 years
• +5 more outcomes

Named customers31 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• OncoreStrategic or Co-development PartnerOn collaborated with Trihow to develop the 'Hybrid Explorer' — an in-store interactive solution that recognizes On running shoes via RFID technology and displays product information from On's CMS in real time. The solution supports shoe comparison and also serves as a training tool for retail staff. This is a flagship reference case for Trihow, showcased internationally at retail and trade events.
• Nike / Ochsner SportcoreStrategic or Co-development PartnerTrihow co-developed the interactive running shoe explorer with Nike and Ochsner Sport. When a shoe is removed from the shelf, the explorer recognizes the model and displays features and comparisons. People tracking in the surrounding area enhances the data collection. This solution demonstrates integration of Trihow's sensor technology with major sports retail brands.
• Swiss Post (Schweizerische Post)coreStrategic or Co-development PartnerThe Swiss Post co-developed the modernized Sihlpost branch concept and future 'consultation counter of the future' with Trihow. Trihow supplied interactive advisory stations for the new Sihlpost Zurich flagship and is collaborating on new formats to improve customer service across all branches. Referenced in the Post's official press release dated 29.10.2024.
• Hilti AGcoreStrategic or Co-development PartnerHilti uses Trihow's interactive recruiting solution (mobile case) at career fairs to present job profiles and the company innovatively. Trihow and Hilti co-hosted a webinar on innovative recruiting approaches. The solution differentiates Hilti from competitors at talent acquisition events.
• LiebherrcoreStrategic or Co-development PartnerLiebherr deployed Trihow solutions at MinExpo Las Vegas and Bauma Munich to present their mining services portfolio. The interactive solution made their extensive service offerings tangible and engaging for visitors. Liebherr's product manager praised the solution as a key contributor to their success at MinExpo.
• ABBcoreStrategic or Co-development PartnerABB developed an interactive recruiting solution with Trihow for career fairs and the ETH AMIV student event. The solution transforms the traditional career fair booth into an interactive experience where potential candidates actively discover the company, career paths, and culture.
• A3 Erlebnismanufaktur AGminorChannel Partner/ Reseller/ DistributorA3 Erlebnismanufaktur AG collaborated with Trihow on the SOLARMARKT stand at the Solar & Storage Live trade show in Zurich. A3 served as the experience design partner, with Trihow providing the interactive technology layer.
• KEFFEKT DESIGN GmbHminorChannel Partner/ Reseller/ DistributorKEFFEKT DESIGN GmbH provided the visual design implementation for Teubert Maschinenbau's interactive trade show solution using Trihow technology at the K-Messe Düsseldorf.
• BEYONITY, Fundamenta Group, Tend AGcoreStrategic or Co-development PartnerTrihow collaborated with BEYONITY, Fundamenta Group, and Tend AG on the 'Colin' residential project in Zug, creating a new interactive showroom configurator that connects physical material samples with real-time digital floor visualization in potential buyers' new homes.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ideum: Ideum designs and manufactures interactive touch tables, exhibits, and digital signage for museums, retail, trade shows, and corporate environments. It is the closest direct comparable to Trihow's combination of custom interactive hardware and tailored content solutions.
• ZIVELO: ZIVELO provides interactive self-service kiosks and digital signage solutions for retail, hospitality, and quick-service restaurants. It shares Trihow's model of combining custom hardware with software for in-store customer engagement and configuration.
• Multitaction (Flatfrog): Multitaction produces large-format interactive multi-touch displays used in trade shows, retail, and collaborative settings. It targets similar enterprise use cases where multi-user physical interaction drives engagement, overlapping with Trihow's TrihowMap and TrihowDesk products.
• T1Visions: T1Visions specializes in multi-touch interactive visualization software and hardware for collaboration, retail, and events. Its hybrid software-plus-hardware model and enterprise customer focus make it a direct comparable to Trihow's platform approach.

Emerging players

• Ultraleap: Ultraleap (formerly Ultrahaptics) builds mid-air haptic technology and hand-tracking for interactive installations in retail, events, and automotive. It addresses the same 'physical + digital engagement' problem Trihow solves, though via contactless haptics rather than physical objects.
• Tanvas: Tanvas develops haptic touch surface technology that allows programmable textures and feelings on touchscreens. While more of a technology supplier than a turnkey solutions provider, it competes on the core premise that haptics enhance digital interaction — Trihow's central thesis.
• Displair: Displair produces interactive displays and holographic projection systems for retail and event engagement. As a niche interactive display vendor, it competes with Trihow in the same experiential marketing space, particularly for trade show booths.

Broad incumbents

• Oblong Industries: Oblong Industries builds collaborative visualization environments (Mezzanine) combining multi-screen, multi-device, and gestural interaction for enterprise meeting and event spaces. It targets similar large-enterprise buyers seeking differentiated interactive experiences.
• BrightSign: BrightSign is a leading provider of digital signage media players and networked displays deployed in retail, trade shows, and corporate environments. It represents the broader digital signage incumbent that Trihow's interactive solutions position against.
• Elo Touch Solutions: Elo is a large established manufacturer of interactive touchscreen displays and point-of-sale terminals used across retail, hospitality, and industrial settings. It competes with Trihow's retail and trade show solutions but as a much broader hardware portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trihow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trihow