Softline
Softline GmbH is a Leipzig-based IT consulting firm and Noventiq Holdings subsidiary providing IT asset management, cloud, security, and managed services to enterprise and public-sector clients across Germany, Belgium, the Netherlands, and the UK.
- Company typePrivate
- Founded1983
- HeadquartersLeipzig, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Softline does
Softline GmbH is a Leipzig-headquartered IT consulting and managed services firm operating in the DACH region and broader Europe, founded in 1983 and currently functioning as a subsidiary of the global Noventiq Holdings PLC group. The company maintains wholly-owned entities in the Netherlands, Belgium, and the United Kingdom, employs between 101 and 250 people, and is led by Managing Director Axel Ehle. Its service portfolio is organized around three core pillars — IT Asset Management (ITAM), Cloud & Infrastructure, and Security — supplemented by the SoftlineCare managed services overlay. ITAM offerings include maturity assessments, ISO/IEC 19770-1 certification, SAM Managed Service, audit defense (Prepared for Audits), and FinOps cloud cost optimization across AWS, Azure, and Google Cloud. Cloud & Infrastructure covers Microsoft 365, Microsoft Fabric, datacenter virtualization, Modern Workplace transformation, and NIS2 Readiness. Security services span IAM, PAM, PKI/Key Management, Hardware Security Modules (on-prem and HSM-as-a-Service), vulnerability management, eIDAS digital signatures, and a Managed Trust Center Service operated under D-TRUST qualified specialist status.
The underlying technology stack is integration-heavy rather than proprietary: Softline implements and operates third-party platforms from Microsoft, VMware/Omnissa, Citrix, Flexera, Snow Software, ServiceNow, Veeam, Dell, Darktrace, Sophos, Fortinet, USU, Entrust, and Utimaco, layering its own ISO/IEC 19770-1-aligned ITAM methodology and ITIL v4-based SoftlineCare service management on top. Softline holds ISO 27001, ISO 9001, TISAX, GDPR compliance practices, and supports customers targeting NIST 800-171 and CMMC Levels 2 and 3. Revenue is generated through time-and-materials and fixed-price professional services engagements (ITAM, cloud migration, security implementation), recurring managed services (SoftlineCare tiered from 50 to 1,500 hours annually), software licensing advisory around Microsoft, Oracle, SAP, and VMware, and SaaS subscriptions on 12-month auto-renewing contracts. Named enterprise customers include ITZBund (federal IT center), Köln Bonn Airport, Hamburg Port Authority, ProLeiT AG, Hitachi Energy, Sivantos, DILAX, and Carl Zeiss, with active selling across financial services, public administration, manufacturing, healthcare, and energy verticals.
Softline firmographics
Firmographics- Name
- Softline
- Legal name
- Softline GmbH
- Website
- https://softline.de
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Softline GmbH is a Leipzig-based IT consulting firm and Noventiq Holdings subsidiary providing IT asset management, cloud, security, and managed services to enterprise and public-sector clients across Germany, Belgium, the Netherlands, and the UK.
- Ownership category
- akta.pro rank
Softline industry classification
Industry- Product category
- IT Consulting Services
- NAICS
- Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Business Service Centers (56143)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)
- akta.pro primary industry
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)
- akta.pro secondary industries
- DevOps Consulting & Transformation (BPAEAKAA), Service Desk & ITSM Outsourcing (BPAEAMAF), Helpdesk & End-User Support Services (BPAEABAB)
Keywords
Where Softline is headquartered
LocationHeadquarters
- HQ city
- Leipzig
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Softline business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional IT Consulting Services: Strategic consulting, implementation, and project-based professional services for ITAM, cloud infrastructure, and security. Revenue generated through time-and-materials or fixed-price engagements.
- SoftlineCare Managed Services: Recurring managed services with configurable hourly packages (50-1500 hours annually) providing ongoing IT support, monitoring, and maintenance. Includes SLA-based response times and technical account management options.
- Software Licensing Support: Advisory and support services around software licensing including compliance audits, license optimization, and vendor negotiation support for Microsoft, Oracle, SAP, VMware and other major software publishers.
- SaaS Subscriptions: Software provided as SaaS with contract terms of 12 months, auto-renewing for another 12 months unless terminated with 3 months notice. Payments due within 14 days of invoice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | XS Package - 50 hours annually |
| Subscription | Annual | S Package - 100 hours annually |
| Subscription | Annual | M Package - 200 hours annually |
| Subscription | Annual | L Package - 500 hours annually |
| Subscription | Annual | XL Package - 1000 hours annually |
| Subscription | Annual | XXL Package - 1500 hours annually |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Softline product offering
Product offeringCore offering
Softline GmbH is a Germany-based IT consulting firm that delivers professional and managed services across three core domains: IT Asset Management (ITAM) including software license management and FinOps; Cloud & Infrastructure covering Microsoft 365, Azure, datacenter virtualization, and NIS2 readiness; and Security services spanning IAM, PAM, PKI, HSM, vulnerability management, and digital certificate lifecycle management. The company supplements these practices with its ITIL-based SoftlineCare managed service offering, delivering 24/7 support, proactive monitoring, and configurable SLA packages to enterprise customers in the DACH region and across Europe.
Product overview
Softline is an IT consulting company offering a portfolio of integrated services rather than a single unified software product. The core offerings span three main areas: IT Asset Management (ITAM) covering software license management, FinOps, and ISO 19770-1 certification; Cloud & Infrastructure including Microsoft 365, Azure, datacenter virtualization, and NIS2 readiness; and Security services encompassing IAM, PAM, PKI, HSM, vulnerability management, and managed certificate services. SoftlineCare provides ongoing managed IT support as an overlay service. These services are delivered through implementation and consulting engagements, with tool integrations (Flexera, Snow, ServiceNow) for ITAM and partnerships with D-TRUST for certificates.
Differentiator
Problem solved
Functional benefit
Brands
- SoftlineCare: Managed IT services and support solution providing proactive support, predictable costs, and 24/7 support for businesses
Products and services
- IT Asset Management (ITAM)
Quantifiable outcome
- Financial risk and contractual penalties significantly reduced through proactive license baseline and compliance checks
- +2 more outcomes
Companies that use Softline
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Softline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Softline partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- MicrosoftcoreStrategic technology partnership providing Microsoft 365, Azure, and related Microsoft technology implementations, migrations, and managed services
- VMware (Omnissa)coreVirtualization technology partnership covering VMware vSphere, vRealize, and related virtualization solutions for datacenter and cloud environments
- CitrixcoreCitrix Virtual Apps & Desktops partnership providing virtual application and desktop delivery solutions
- FlexeracoreITAM technology partnership for Flexera software asset management tools including license optimization and compliance management
- Snow (Snow Software)coreITAM technology partnership for Snow software asset management and cloud cost optimization solutions
- ServiceNowcoreIT Service Management integration partnership for ServiceNow-based ITSM implementations and ITAM integrations
- VeeamcoreBackup and data management partnership for Veeam backup, replication, and disaster recovery solutions
- Dell TechnologiescoreHardware and infrastructure partnership for Dell servers, storage, and integrated solutions
- DarktracecoreAI-powered cybersecurity partnership for Darktrace enterprise immune system and Antigena autonomous threat response solutions
- SophoscoreEndpoint and network security partnership for SophosIntercept X, SophosXG Firewall, and Sophos Central managed services
- FortinetcoreNetwork security partnership for Fortinet firewall, SD-WAN, and security fabric solutions
- USUcoreITSM and SAM partnership for USU software asset management and service management solutions
- EntrustcoreIdentity and security partnership for Entrust TLS/SSL certificates, HSM, and identity management solutions
- UtimacocoreHardware Security Module (HSM) partnership for Utimaco HSM solutions providing cryptographic key protection
- D-TRUST GmbHcoreTrust service partnership where Softline operates as a D-TRUST qualified specialist managing digital certificate lifecycles including SSL/TLS certificates, personal certificates, and machine certificates for clients
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Softline competitors and assessment
Company assessmentBroad incumbents
- Avanade Inc. Global IT services firm jointly owned by Accenture and Microsoft, focused on Microsoft ecosystem implementations including Microsoft 365, Azure, and security. Comparable to Softline on Microsoft-centric cloud and security delivery but operates at significantly greater scale and global reach.
- NTT Data Group: Global IT services provider with significant German and European footprint, particularly in public sector, automotive, and financial services. Comparable to Softline across managed services and IT consulting with notably larger scale and vertical depth.
- Capgemini SE: Global IT services and consulting giant with strong European enterprise and regulated-industry presence. Comparable to Softline on managed services and IT transformation but at substantially larger scale and broader portfolio scope.
Direct peers
- Computacenter plc: UK-listed European IT infrastructure and managed services provider with strong German operations. Closest scaled peer to Softline in terms of enterprise field sales, ITIL-based managed services, and Microsoft/VMware-centric delivery across regulated industries.
- msg systems AG: German IT consulting and software firm focused on regulated industries — banking, insurance, public sector, healthcare, automotive. Comparable to Softline in its vertical-specialist consulting model, German-centric footprint, and heavy certifications (ISO 27001, ISO 9001) footprint.
- T-Systems (Deutsche Telekom): Subsidiary of Deutsche Telekom providing IT services, cloud, and security to large German enterprises and public sector. Overlaps with Softline across managed IT services, ITAM-adjacent advisory, and KRITIS/NIS2 readiness work for public administration and regulated industries.
- Allgeier SE: German IT consulting and services group serving regulated enterprises in DACH. Comparable to Softline across IT consulting, managed services, and vertical-specific delivery with similar scale and enterprise/government client base.
- Bechtle AG: Germany's largest IT system house and managed services provider, headquartered in Neckarsulm. Directly comparable to Softline as a broad-line IT consulting and managed services player serving German mid-market and enterprise customers with vendor partnerships across Microsoft, VMware, and security stacks.
- SVA System Vertrieb Alexander GmbH: Mid-sized German system house specializing in data center, cloud, and IT security services for enterprise customers. Overlaps with Softline on the infrastructure/cloud migration and managed services axis with similar DACH-centric enterprise field sales motion.
Others
- Fraunhofer IAO / appliedAI Institute: Germany-based IT/security applied research and consulting bodies relevant to Softline's NIS2-readiness and post-quantum cryptography work. Not commercial peers but adjacent ecosystem organizations shaping the same regulatory and standards environment Softline serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Softline social profiles
Digital presenceSoftline compliance and trust
Trust signalCompliance7 records
Softline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Softline leadership team
Management profileNumber of profiles
Profiles1 record
Softline subsidiaries and ownership
Company hierarchySubsidiaries3 records
Softline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Softline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Softline
What does Softline do?
Softline GmbH is a Germany-based IT consulting firm that delivers professional and managed services across three core domains: IT Asset Management (ITAM) including software license management and FinOps; Cloud & Infrastructure covering Microsoft 365, Azure, datacenter virtualization, and NIS2 readiness; and Security services spanning IAM, PAM, PKI, HSM, vulnerability management, and digital certificate lifecycle management. The company supplements these practices with its ITIL-based SoftlineCare managed service offering, delivering 24/7 support, proactive monitoring, and configurable SLA packages to enterprise customers in the DACH region and across Europe.
Is Softline a public or private company?
Softline is a private company. It is classified as corporate owned and is currently operating.
When was Softline founded?
Softline was founded in 1983. It employs 51 to 100 people.
Where is Softline based?
Softline is headquartered in Leipzig, Germany, in the Europe region.
How does Softline make money?
Four revenue lines are on record. Professional IT Consulting Services are the primary driver. The others are softlineCare Managed Services, software Licensing Support and saaS Subscriptions.
Who are Softline's main competitors?
Broad incumbents on record are Avanade Inc., NTT Data Group and Capgemini SE. Direct peers are Computacenter plc, msg systems AG, T-Systems (Deutsche Telekom), Allgeier SE, Bechtle AG and SVA System Vertrieb Alexander GmbH. Fraunhofer IAO / appliedAI Institute is listed as an others.
Does Softline have an API?
No public API is recorded for Softline.
What industry is Softline in?
Softline's product category is IT Consulting Services. Its primary akta.pro industry code is BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize), with a secondary code of BPAEAKAA, DevOps Consulting & Transformation. Its NAICS code is 5415 and its SIC code is 7370.