Ginger
Ginger (Peppe GmbH) is a Swiss company founded in 2013 that produces and sells Peppe's Ingwerer, a single organic handcrafted bio ginger liqueur, direct-to-consumer to individual consumers across seven European countries via its e-commerce storefront.
- Company typePrivate
- Founded2013
- HeadquartersBern, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ginger does
Ginger (legally Peppe GmbH, doing business as Peppe's Ingwerer) is a privately-held Swiss company founded in 2013 and headquartered at Zentweg 1A, 3006 Bern. It operates as a single-product spirits business producing Peppe's Ingwerer, an organic handcrafted bio ginger liqueur made from ginger and apple. The company sells exclusively through direct-to-consumer channels with no disclosed wholesale, B2B, or hospitality distribution arm.
The company's commercial footprint is built around its own e-commerce storefront at ingwerer.ch, which supports three languages (English, German, French) and integrates international shipping to seven European countries: Switzerland, Germany, Austria, France, Denmark, Sweden, and the Netherlands. Non-Swiss orders are routed through a separate entity, Peppe International Ltd, on a bemakers.shop storefront, indicating a market-specific operating structure rather than a unified global platform. Customer engagement is driven by organic social media (Instagram and Facebook) and a content presence featuring cocktail recipes and brand storytelling.
The business model is direct-to-consumer sales of a single SKU, with revenue mechanics tied to one-time purchase transactions. No pricing is publicly disclosed, no funding rounds or external investors are recorded, and no management team, patents, partnerships, or awards are documented in the source data. The headcount is reported as 11-50 employees, consistent with a small founder-operated artisanal producer rather than a scaled commercial enterprise.
Ginger firmographics
Firmographics- Name
- Ginger
- Legal name
- Peppe GmbH
- Website
- https://ingwerer.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ginger (Peppe GmbH) is a Swiss company founded in 2013 that produces and sells Peppe's Ingwerer, a single organic handcrafted bio ginger liqueur, direct-to-consumer to individual consumers across seven European countries via its e-commerce storefront.
- Ownership category
- akta.pro rank
Where Ginger is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Ginger business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Ginger Liqueur Product Sales: Direct sales of organic handcrafted bio ginger liqueur through their e-commerce platform. The company sells their Peppe's Ingwerer product directly to consumers in multiple European countries via their online shop.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ginger product offering
Product offeringCore offering
Peppe GmbH, operating under the brand Peppe's Ingwerer, produces and sells a single product: an organic, handcrafted, bio-certified ginger liqueur. The liqueur is manufactured in Bern, Switzerland and sold directly to consumers through the company's own e-commerce storefront, with international shipping across multiple European countries.
Product overview
Peppe's Ingwerer is a single-product company offering an organic handcrafted bio ginger liqueur. The product is available for purchase through their e-commerce platform, which operates regional storefronts for different European markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Peppe's Ingwerer Organic, handcrafted, bio-certified ginger liqueur produced in Switzerland, intended for cocktail creation and direct consumption by individual consumers in European markets.
Companies that use Ginger
Customer profileSegments1 record
Ideal customer profiles1 record
Ginger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ginger partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Ginger competitors and assessment
Company assessmentDirect peers
- Giffard: French family-owned liqueur maker specializing in a wide range of fruit and botanical liqueurs; comparable in terms of artisanal production and cocktails-first positioning.
- Domaine de Canton: French ginger liqueur — the most direct head-to-head competitor in the ginger liqueur category, with a similar craft positioning and cocktail-oriented use case.
- Gabriel Boudier: French crème de liqueur and fruit liqueur producer with a craft heritage; comparable in artisanal fruit/botanical liqueur production and cocktail bartender channel.
- St-Germain: Premium French elderflower liqueur that built a craft-premium liqueur brand around a single botanical flavor, directly comparable to Peppe's botanical single-flavor strategy.
- The Bitter Truth: German craft liqueur and bitters brand with a similar small-batch, cocktail-focused ethos and European specialty distribution.
Emerging players
- Combier: French artisanal liqueur producer with a heritage recipe portfolio; comparable as a small premium liqueur maker with cocktail-forward positioning.
- Tempus Fugit: Craft spirits company specializing in rare, historically-inspired liqueurs and crèmes; comparable as a small-batch premium liqueur brand targeting cocktail enthusiasts.
Broad incumbents
- Bols: Major Dutch liqueur brand with a broad portfolio of flavored liqueurs; relevant as a scaled competitor in the same liqueur category and geographic origin (Netherlands).
- Luxardo: Established Italian liqueur producer (notably maraschino and liqueurs) with broad international distribution; analogous as a multi-generational European liqueur house.
- Lazzaroni: Italian liqueur maker (notably Amaretti and liqueurs) with established distribution in Europe; comparable for European artisanal liqueur production and specialty retail presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Ginger social profiles
Digital presenceGinger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ginger leadership team
Management profileNumber of profiles
Ginger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ginger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ginger
What does Ginger do?
Peppe GmbH, operating under the brand Peppe's Ingwerer, produces and sells a single product: an organic, handcrafted, bio-certified ginger liqueur. The liqueur is manufactured in Bern, Switzerland and sold directly to consumers through the company's own e-commerce storefront, with international shipping across multiple European countries.
Is Ginger a public or private company?
Ginger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ginger founded?
Ginger was founded in 2013. It employs 11 to 50 people.
Where is Ginger based?
Ginger is headquartered in Bern, Switzerland, in the Europe region.
How does Ginger make money?
One revenue line is on record: ginger Liqueur Product Sales.
Who are Ginger's main competitors?
Direct peers on record are Giffard, Domaine de Canton, Gabriel Boudier, St-Germain and The Bitter Truth. Emerging players are Combier and Tempus Fugit. Broad incumbents are Bols, Luxardo and Lazzaroni.
Does Ginger have an API?
No public API is recorded for Ginger.