What Giffard does

Giffard is a privately held French family-owned manufacturer of liqueurs and syrups, headquartered in Avrillé (France) and founded in 1885 by the apothecary Emile Giffard, who created Menthe-Pastille as a peppermint digestif. The company is now in its fifth generation of family ownership, structured as a Société Anonyme with €500,000 of registered capital, and operates with 51–100 employees. Its core competency is the traditional art of flavor extraction from fruits, plants, and natural ingredients through maceration and infusion — techniques passed down across five generations — exemplified by the proprietary Double Crème technique used for products such as Crème de Cassis Impérial. Product formulation is supported by selective sourcing (e.g., blackcurrants from the Loire Valley) and the use of complementary ingredients rather than artificial additives (products are described as lactose-free, gluten-free, preservative-free, and vegan-friendly).

The portfolio spans five liqueur tiers (Menthe-Pastille flagship, Liqueurs Premium, Classic Liqueurs, Crèmes de Fruits, Giffard Creations, Bigallet Liqueurs), three syrup categories (Fruits and Plants, Confectionery/Nuts/Spices, Specialties), an alcohol-free line (Giffard Alcohol Free and Non-Alcoholic Cocktail Base), and ancillary offerings (Fruit for Mix, Gourmet Sauces). The commercial model is dual-channel: a B2B sales motion targeting professional bartenders with bar-optimized packaging (SpeedRack-compatible bottles, backbar display sizes, pump-compatible syrups), complemented by a direct-to-consumer e-commerce storefront on giffard.com, plus regional physical retail. Distribution is described as global via the e-commerce and professional bar-supply channels, with the operating geography formally listed as Europe. Pricing is unit-based (typical liqueur price band €14.20–€26.00 per liter), billed pay-as-you-go with no subscription tier.

The company monetizes its brand primarily through repeat ingredient sales to professional mixologists, supported by an ecosystem of more than 500 bartender-authored cocktail recipes, the annual Giffard West Cup international cocktail competition (27th edition in 2024), and heritage experiences at Maison Giffard and the Espace Menthe-Pastille visitor center. It has no disclosed outside investors, no funding rounds, no subsidiaries, and no parent company; revenue figures are not publicly disclosed. No AI/ML, API, or digital-platform capabilities are evidenced in the input data.

Name

Giffard

Legal name

GIFFARD SA

Website

https://giffard.com

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

51–100 employees

Short description

Giffard is a French family-owned manufacturer founded in 1885 that produces liqueurs, syrups, alcohol-free cocktail bases, and related mixology ingredients, serving professional bartenders globally through B2B bar supply and direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Premium Liqueurs and Cocktail Syrups

NAICS

Beverage Manufacturing (3121), Flavoring Syrup and Concentrate Manufacturing (311930), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

akta.pro secondary industries

Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM), Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ)

Keywords

• Premium liqueur manufacturing
• Cocktail syrups
• Fruit liqueurs
• Alcohol-free spirits
• Bar mixology ingredients

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Liqueurs Sales: Giffard generates primary revenue through the sale of alcoholic liqueurs including Premium Liqueurs, Classic Liqueurs, Crèmes de Fruits, Giffard Creations, and Bigallet Liqueurs. Products are sold directly through their e-commerce platform and through distribution channels to professional bartenders and consumers.
2. Syrups Sales: Revenue from non-alcoholic syrups including Fruits and Plants Syrups, Confectionery nuts and spices, and Specialties. These are sold to both professional bartenders and consumers.
3. Alcohol-free Spirits: Growing revenue stream from alcohol-free product lines including Giffard Alcohol Free and Non-Alcoholic Cocktail Base, targeting the growing non-alcoholic cocktail market.
4. Gourmet Sauces and Fruit for Mix: Ancillary revenue from culinary and mixology ingredients including gourmet sauces and fruit products for professional and consumer use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Giffard manufactures and sells premium liqueurs, syrups, alcohol-free spirits, fruit preparations for mixing, and gourmet sauces, produced through traditional maceration and infusion of fruits, plants, and natural ingredients. The portfolio is anchored by the Menthe-Pastille peppermint liqueur created in 1885 and spans Premium Liqueurs, Classic Liqueurs, Crèmes de Fruits, Giffard Creations, Bigallet Liqueurs, alcohol-free lines, and a broad range of cocktail syrups, sold to both professional bartenders (bars, hotels, restaurants) and individual adult consumers.

Product overview

Giffard is a family-owned French liqueur and syrups manufacturer founded in 1885, now in its 5th generation of operation. The company's portfolio is organized around several core product lines: Menthe-Pastille (the flagship mint liqueur that started it all), premium and classic liqueurs (including Triple Sec, Amaretto, and fruit crèmes), alcohol-free spirits and cocktail bases for the non-alcoholic market, and an extensive range of syrups covering fruits, plants, confectionery/nuts/spices, and specialty cocktail preparations. The portfolio also includes Fruit for Mix, Gourmet Sauces, and products from the Bigallet sub-brand. Giffard serves both professional bartenders (products designed for SpeedRack, backbar presentation, pump-compatible syrups) and consumers, with over 500 cocktail recipes available. The company runs the annual Giffard West Cup cocktail competition and offers brand heritage experiences at its Maison Giffard visitor center.

Differentiator

Problem solved

Functional benefit

Brands

• Menthe-Pastille: Flagship peppermint liqueur product created in 1885
• Maison Giffard
• Espace Menthe-Pastille
• Giffard West Cup
• Bigallet Liqueurs
• Giffard Alcohol Free
• Giffard Creations

Products and services

• Menthe-Pastille The flagship peppermint liqueur created in 1885 by founder Emile Giffard, originally developed as a digestive aid. It is the cornerstone of the Giffard brand and the origin of the company's history, available in multiple bottle sizes (70 cl, 100 cl, 150 cl) for both professional bartenders and individual consumers.
• Premium Liqueurs A line of premium-quality liqueurs including Fleur de Sureau Sauvage (Wild Elderflower) and other high-end liqueurs designed for professional bartenders and discerning consumers.
• Classic Liqueurs Traditional liqueurs including Triple Sec, Amaretto, Banane, and other classic flavor profiles suitable for cocktail making, available to professional and home bartenders.
• Crèmes de Fruits Highly concentrated fruit crèmes produced using the double crème technique, including Crème de Cassis Impérial made from blackcurrants harvested in the Loire Valley, Crème de Cerise Griotte, Crème de Framboise (Raspberry), Crème de Châtaigne (Chestnut), Crème de Pamplemousse Rose, and other fruit-based liqueurs.
• Giffard Creations Specialty liqueur creations by Giffard featuring original flavor profiles developed for cocktail professionals and enthusiasts seeking distinctive ingredients.
• Bigallet Liqueurs Liqueurs from the Bigallet brand, a sub-brand of Giffard offering specialty French liqueurs acquired and sold under the Giffard umbrella.
• Giffard Alcohol Free Alcohol-free spirits including Giffard Spritz Alcohol Free, providing non-alcoholic options for cocktail preparation and the growing no/low alcohol beverage market.
• Non-Alcoholic Cocktail Base Non-alcoholic bases for cocktail preparation including herbal juniper and other alcohol-free alternatives for building zero-proof cocktails.
• Fruits and Plants Syrups Concentrated fruit and plant-based syrups including Pêche (Peach), Framboise (Raspberry), Pamplemousse Rose (Pink Grapefruit), and other natural flavor syrups designed for cocktail making and beverage preparation.
• Confectionery, Nuts and Spices Syrups Syrups in the confectionery, nuts, and spices categories including Vanilla, Chocolate, and other complementary flavor profiles for cocktails, coffees, and desserts.
• Specialty Syrups Specialty cocktail-specific syrup preparations including Egg White Syrup, Black Tea Concentrate, Green Tea Concentrate, and other targeted mixology ingredients.
• Fruit for Mix Fruit preparations designed for mixing, including purées and concentrates formulated for professional cocktail use.
• Gourmet Sauces Gourmet sauces including chocolate and other culinary sauces for food and dessert applications, sold to both professional and consumer markets.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Partner BartenderscoreStrategic or Co-development PartnerGiffard collaborates with professional bartenders worldwide to create original cocktail recipes. Cocktails are created specifically by partner bartenders for use with Giffard products, such as Julien Defrance (Likidostyle) who created the Parfait Amour cocktail, and Fernando Castellon who led workshops with 8 international bartenders.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• St-Germain: Premium French elderflower liqueur now owned by Bacardi, with deep on-trade placement and bartender advocacy. Comparable to Giffard's Liqueurs Premium category and symbolic of the kind of category leader Giffard competes against in craft backbar placements.

Direct peers

• Torani: Italian-American flavored syrup manufacturer (founded 1925) widely used in coffee houses and bars globally. Comparable to Giffard's cocktail syrup line on category, channel, and SKU breadth across fruit, confectionery, and specialty flavors.
• Monin: Founded 1912 in France, Monin is one of the world's largest manufacturers of premium syrups, liqueurs, and fruit purées for professional bars, coffee shops, and restaurants. Directly comparable to Giffard on product category (professional bar syrups and fruit liqueurs), channel (B2B on-trade plus D2C), and craft extraction heritage.
• De Kuyper: Royal De Kuyper is a Dutch liqueur specialist (founded 1695) producing cocktail liqueurs and mixers for the on-trade. Highly comparable on cocktail-flavor liqueurs, bartending heritage, and European production rooted in fruit and herbal extraction.
• Lucas Bols: Dutch distiller founded in 1575, producing a broad liqueur and cocktail-ingredient portfolio (Triple Sec, crème liqueurs, syrups) for both professional and consumer channels. Comparable to Giffard's Crèmes de Fruits and Classic Liqueurs, with similar reliance on the bartender/cocktail segment.
• Combier: Saumur-based French liqueur and syrup producer (founded 1834) known for Triple Sec, crème liqueurs, and cocktail syrups. Comparable to Giffard on origin, craft extraction techniques, professional channel focus, and range of botanical liqueurs.
• Marie Brizard Wine & Spirits: Paris-based liqueur and syrup producer (founded 1755) with a deep cocktail-ingredient catalogue and direct on-trade sales force. Highly comparable to Giffard's professional liqueurs and syrups lines, with a similar French heritage identity.
• Routin: French artisanal syrup producer from the Savoie region, focused on fruit and botanical syrups for professional cocktail use. Directly comparable to Giffard's Fruits and Plants Syrups range and bartender-targeted distribution model.

Emerging players

• Tempus Fugit Spirits: California-based craft liqueur and cocktail-ingredient maker with a curated portfolio of crème liqueurs and cordials aimed at cocktail enthusiasts. Comparable as a craft, premium cocktail-ingredient brand with similar flavor-extraction ethos but smaller scale and US-centric distribution.
• Liber & Co. UK craft cocktail-syrup brand focused on premium bar syrups and cordials. Comparable to Giffard's specialty cocktail syrup line and West Cup-style bartender community approach, though smaller and with limited geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/giffard_liqueurs_syrups
• Xx.com/GiffardLiqueurs
• LinkedInlinkedin.com/company/giffard-liqueurs-syrups

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giffard