Indulge Property
- Company typePrivate
- Founded-
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Indulge Property firmographics
Firmographics- Name
- Indulge Property
- Website
- https://indulgepropertygroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Indulge Property industry classification
Industry- Product category
- Luxury Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Residential Real Estate Brokerage (Buy/Sell)Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & BrokerageTraditional Residential Brokerage (Existing Homes)Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate BrokerageBuyer Representation ServicesBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage
Keywords
Where Indulge Property is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Indulge Property business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commission: Transaction-based commissions earned on home sales and purchases. The team operates under Max Broock Realtors brokerage, typically earning a percentage of the transaction value on closed deals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Indulge Property product offering
Product offeringCore offering
Indulge Property, operating as Logan Wert Real Estate Group, is a luxury residential real estate brokerage serving Metro Detroit's Oakland County communities in Michigan. The firm provides full-service home buying and selling representation, including property search, valuation, negotiation, and transaction management, and operates under the affiliated brokerage Max Broock Realtors. Track record includes 261 closed sales totaling $132M in transaction value at a $506K average price point.
Product overview
Indulge Property operates as Logan Wert Real Estate Group, a real estate services practice serving the Metro Detroit luxury housing market in Michigan. The company provides residential buying and selling services, featuring property search tools, home valuation, and neighborhood information across communities including Birmingham, Bloomfield Township, Bloomfield Hills, West Bloomfield, Orchard Lake, Royal Oak, Berkley, Huntington Woods, and Beverly Hills. The firm is associated with Max Broock Realtors and operates under a client-first service philosophy focused on communication and customer satisfaction throughout the real estate transaction process.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Home Buying Representation
- Luxury Home Selling Representation
- Online Home Valuation Tool
- Property Search Portal
Quantifiable outcome
- 261 closed sales transactions
- +2 more outcomes
Companies that use Indulge Property
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Indulge Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Indulge Property partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Max Broock RealtorscoreAffiliated brokerage under which Logan Wert Real Estate Group operates, providing MLS access, brokerage services, compliance infrastructure, and brand affiliation for real estate transactions
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Indulge Property competitors and assessment
Company assessmentBroad incumbents
- Berkshire Hathaway HomeServices: National real estate franchise with strong Michigan coverage; overlaps with Indulge's buyer/seller representation at multiple price tiers in the same metro.
- Keller Williams Realty: Largest US residential real estate franchise by agent count; active across Metro Detroit with comparable buyer/seller representation services, though as part of a much wider national portfolio.
- Coldwell Banker: Established national residential real estate brand with active agents across Metro Detroit; competes in the same geographies but at broader price points and as part of a wider portfolio.
- Howard Hanna Real Estate Services: Large Midwest-rooted residential brokerage with deep Michigan presence; serves overlapping Oakland County communities with comparable residential services at broader price tiers.
Direct peers
- @properties: Chicago-rooted luxury-leaning residential brokerage with growing Midwest presence; comparable commission-based model serving similar affluent buyer/seller segments.
- Compass: Technology-forward national residential brokerage actively recruiting luxury agents in affluent Michigan submarkets; directly competes for Indulge's buyer/seller representation business.
- Hall & Hunter Realtors: Birmingham, MI-based luxury residential brokerage operating in the same Oakland County submarkets as Indulge Property, with overlapping focus on high-end Metro Detroit buyers and sellers.
- Sotheby's International Realty: Global luxury residential real estate brand with active affiliate presence in Metro Detroit; competes for the same high-net-worth buyer and seller cohort in Oakland County that Indulge serves.
Regional players
- Real Estate One: Michigan-headquartered residential brokerage with statewide coverage including Oakland County; comparable local-market focus and commission model, though serving a broader price range than Indulge's luxury niche.
Others
- Max Broock Realtors: Indulge's parent brokerage affiliation; provides MLS, compliance, and brand infrastructure to Indulge and other teams, and operates overlapping residential services in the same Oakland County geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Indulge Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indulge Property leadership team
Management profileNumber of profiles
Profiles1 record
Indulge Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indulge Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indulge Property
What does Indulge Property do?
Indulge Property, operating as Logan Wert Real Estate Group, is a luxury residential real estate brokerage serving Metro Detroit's Oakland County communities in Michigan. The firm provides full-service home buying and selling representation, including property search, valuation, negotiation, and transaction management, and operates under the affiliated brokerage Max Broock Realtors. Track record includes 261 closed sales totaling $132M in transaction value at a $506K average price point.
Is Indulge Property a public or private company?
Indulge Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Indulge Property founded?
Indulge Property was founded in -1. It employs 11 to 50 people.
Where is Indulge Property based?
Indulge Property is headquartered in Birmingham, United States, in the North America region.
How does Indulge Property make money?
One revenue line is on record: real Estate Commission.
Who are Indulge Property's main competitors?
Broad incumbents on record are Berkshire Hathaway HomeServices, Keller Williams Realty, Coldwell Banker and Howard Hanna Real Estate Services. Direct peers are @properties, Compass, Hall & Hunter Realtors and Sotheby's International Realty. Real Estate One is listed as a regional player. Max Broock Realtors is listed as an others.
Does Indulge Property have an API?
No public API is recorded for Indulge Property.
What industry is Indulge Property in?
Indulge Property's product category is Luxury Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.