French Real Estate

Name

French Real Estate

Legal name

La Française Immobilière

Website

https://la-francaise-immobiliere.fr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

La Française Immobilière is a privately held French residential real estate agency network of 17 physical branches across Rennes and the surrounding Brittany region, providing buying, selling, rental, and property management services to individual consumers, and operating as part of Groupe Pigeault.

Ownership category

akta.pro rank

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real estate transaction commissions: Commission-based revenue from property buying and selling transactions facilitated through the network of 17 agencies.
2. Property management fees: Ongoing property management services for landlords, generating recurring management fee revenue.
3. Rental placement fees: Fees earned from rental property placement and tenant sourcing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

La Française Immobilière is a traditional real estate agency network operating 17 physical branches in Rennes and the surrounding Brittany region of France. The company facilitates residential property transactions including buying, selling, renting, and ongoing rental property management, supported by an online property search portal, a free online property valuation tool, and a client portal for tracking saved listings and simulations. Revenue is generated through transaction-based commissions on sales and rental placements, plus recurring fees for ongoing property management services.

Product overview

La Française Immobilière (LFI) operates as a network of 17 proximity-based real estate agencies across Rennes and its surrounding region. The company's product portfolio centers on a unified platform combining an online property search engine with map-based browsing for buying and renting, a free online property valuation tool, a client portal for managing saved properties and alerts, and property management services. The offering is structured as a single integrated service with the core search/transaction platform supported by supplementary tools including advisory guides, mortgage calculators, and a rental management division. All services are accessible through the website and 17 physical agency locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Buying Service (Achat) Brokerage service helping individuals and families locate, view, and purchase residential apartments, houses, and new-build properties in Rennes, Rennes Métropole, the greater Rennes region, and the Côte d'Émeraude. Includes property search via the online portal, in-branch advisory, viewings, and end-to-end transaction support including dedicated search mandates (Confiez-nous votre recherche de bien immobilier).
• Residential Property Selling Service (Vente) Sales brokerage for homeowners selling residential property in Rennes and Brittany, including free online or in-branch valuation (Faire estimer par La Française Immobilière), listing via exclusive or open mandates, and access to the agency's buyer network. Sale support is covered by the €110,000 AXA France Transaction financial guarantee.
• Rental Property Placement Service (Location) Service connecting landlords with tenants for the rental of apartments and houses across Rennes and surrounding communes, including free rental estimation (Estimer mon bien en location), marketing of the property, and tenant sourcing. Backed by the AXA France Gestion guarantee.
• Rental Property Management Service (Gestion Locative) Full-service ongoing property management for landlords, including tenant relations, rent collection, maintenance coordination, and regulatory compliance (including adherence to French rental law and updates such as Loi Jeanbrun 2026). Recurring management fees are quoted on request.
• Online Property Valuation (Estimer mon bien en ligne) Free online tool allowing users to estimate the market value of a house or apartment in the Rennes area through criteria-based inputs, used both for self-service estimation and as a lead-generation entry point to the agency's selling services.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Groupe PigeaultcoreStrategic or Co-development PartnerLa Française Immobilière is a subsidiary/brand of Groupe Pigeault. The group encompasses real estate agency operations, and LFI operates as its residential property network. Jean-Pierre Pigeault serves as director and representative of the group.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foncia: Leading French property management and transaction company with national presence. Directly competes with LFI's rental management and transaction services, with greater scale and brand recognition.
• Guy Hoquet l'Immobilier: National French real estate franchise network competing directly in residential brokerage, rental, and management with branch coverage across France including Brittany.
• Nestenn: French real estate franchise network providing residential brokerage and management services. Comparable mid-size network competitor in the regional agency segment where LFI operates.
• Orpi: France's largest real estate agency network with thousands of branches nationwide, including multiple agencies in Rennes. Directly competes with LFI in residential brokerage and rental services under a franchise/cooperative model.
• Laforêt: French real estate franchise network offering buying, selling, renting, and management services. Has historical brand presence in major French cities including regional markets comparable to Rennes.
• Century 21 France: Major international real estate franchise operating hundreds of branches across France, with established presence in Rennes. Competes on residential transactions, rental, and management services under a recognized global brand.

Broad incumbents

• SeLoger: Leading French real estate listing portal owned by AVIV. Not a direct agency competitor but a key distribution channel and competitive threat, as it empowers consumers to bypass traditional agencies like LFI.

Emerging players

• OptimHome: French real estate network using a hybrid agent model (similar to iad). Competes with traditional brick-and-mortar agencies like LFI by reducing overhead and offering competitive commission structures.
• iad: Digital-native French real estate network that has rapidly scaled through a low-overhead agent model. Disrupting traditional agencies like LFI by offering lower commissions and leveraging online lead generation.

Others

• Groupe Pigeault: Parent conglomerate of LFI. Included as a peer because it shares the same ownership and strategic direction, and any peer benchmarking on governance, capital structure, or strategy should consider the group level.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LaFrancaiseImmobiliere
• LinkedInlinkedin.com/company/la-francaise-immobiliere

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about French Real Estate