MISO SOUP

What MISO SOUP does

MISO SOUP is a Tokyo-headquartered professional services firm founded in 2016 that supports agricultural producers, local governments, and regional businesses in Japan with 6次産業化 (6th industrialization) — the integration of primary production, processing, and direct-to-consumer sales. The firm delivers five core service modules: product development (from JPY 300,000 per project, 6+ months), brand development (monthly retainer plus project fees), direct-to-consumer e-commerce enablement, educational workshops and school programs, and regional trading company establishment. It also offers subsidy application support with performance-linked fees (8% of approved 事業再構築補助金 amounts).

MISO SOUP operates as a fully remote organization (since June 2022) with a small core team that leverages a curated partner ecosystem — including CAMPFIRE (crowdfunding), BASE (e-commerce), Tabechoku (D2C platform), and My Farm (agricultural platform) — to deliver integrated branding, packaging, EC, and marketing outputs. The company reports engagement with 150+ regions across Japan and a subsidy application success rate exceeding 80% in the standard 事業再構築補助金 category, against an overall benchmark of 30-40%. Pricing is project-based and individually quoted, with a free 30-minute online consultation as the entry point. In 2024, the firm signed its first international partnership with India's DRISHTEE to apply its methodology to rural women entrepreneurship, marking its initial cross-border expansion.

Name

MISO SOUP

Legal name

株式会社 MISO SOUP

Website

https://misosoup.co.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MISO SOUP is a Tokyo-based professional services firm that supports Japanese agricultural producers, local governments, and regional businesses with 6th industrialization services including product development, branding, direct-to-consumer e-commerce enablement, educational workshops, and regional trading company establishment.

Ownership category

akta.pro rank

Headquarters

HQ city

Meguro

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Project-Based: MISO SOUP's primary revenue comes from bespoke consulting and project management fees for agricultural producers, local governments, and regional businesses. Projects are quoted individually based on scope, typically covering product development, branding, direct sales support, design, and new business launch. Fees vary by service type (e.g., product development from 300,000 JPY, EC site construction from 3 months, school programs from 500,000 JPY).
2. Subscription / Advisory Retainers: The company offers ongoing monthly retainer plans for brand and product development advisory. For example, a monthly advisory plan is available at 30,000 JPY (online, 90 min/month) or 70,000 JPY (on-site, 180 min/month plus travel costs). This provides recurring revenue from ongoing client relationships.
3. Seminars and School Programs: Revenue is generated from lecture and workshop fees. Existing seminar topics are priced from 80,000 JPY, new topics from 150,000 JPY, plus travel expenses. Multi-day school programs start from 500,000 JPY. These are typically one-time or periodic engagements with government or agricultural organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MISO SOUP is a Japan-based consulting and production services firm that helps agricultural producers, local governments, and regional businesses convert local primary-industry resources into profitable branded products and direct-to-consumer sales channels. The company delivers five core service modules — product development, brand production, direct sales/EC support, school/workshops, and regional trading company production — combined with subsidy application support, providing end-to-end coverage from concept to market launch and ongoing operations.

Product overview

MISO SOUP is a consulting and production services company focused on primary industries (agriculture, forestry, fisheries) and regional resources. The company offers five core service modules: (1) 商品開発プロデュース for product development support, (2) ブランドプロデュース for branding, (3) 直販事業プロデュース for direct-to-consumer EC sales support, (4) スクールプロデュース for educational programs and workshops, and (5) 地域商社プロデュース for regional trading company establishment. Additionally, they offer 補助金申請サポート as a supplementary support service. Their services help agricultural producers and regional businesses with the full lifecycle from product concept through sales, combining economic viability with regional community well-being.

Differentiator

Problem solved

Functional benefit

Products and services

• 商品開発プロデュース (Product Development Produce)
• ブランドプロデュース (Brand Produce)
• 直販事業プロデュース (Direct Sales Produce / EC Support)
• スクールプロデュース (School Produce / Workshops and Lectures)
• 地域商社プロデュース (Regional Trading Company Produce)
• 補助金申請サポートサービス (Subsidy Application Support)
• 農業経営者向けサービス (For Farmers Service Track)
• 自治体支援サービス (For Government Service Track)
• 地域事業者支援サービス (For Local Business Service Track)

Quantifiable outcome

• Over 80% acceptance rate in supported 事業再構築補助金 applications (standard category), compared to ~30-40% overall acceptance rate
• +3 more outcomes

Named customers12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• DRISHTEE（インド）minorStrategic or Co-development Partner · 31 July 2024A rural development organization operating in 6,500+ areas in India, combining grassroots support (technical training, infrastructure) with business approaches (value chain development, education, healthcare). MISO SOUP and DRISHTEE signed a partnership to launch 'Local Co-Creation Project in India,' aiming to create women entrepreneurs in rural India using MISO SOUP's Japanese regional revitalization methodology.
• 阿蘇さとう農園minorStrategic or Co-development PartnerA farming operation in Aso, Kumamoto Prefecture, focused on sustainable agriculture and creating small-scale models for regional resource utilization. They share MISO SOUP's philosophy of creative regional activation.
• 株式会社CAMPFIREcoreStrategic or Co-development PartnerJapan's largest crowdfunding platform, enabling community-based funding. MISO SOUP uses CAMPFIRE not only for capital raising but also for product PR and market validation. Multiple co-developed projects have used CAMPFIRE for launch campaigns.
• 意食充株式会社minorStrategic or Co-development PartnerA food business company focused on the concept of 'filling hearts with delicious food.' Supports agricultural commercialization and profitability through product planning, store development, and branding.
• 和食農連携機構（一般人社团法人日本食農連携機構）minorStrategic or Co-development PartnerAn organization dedicated to food and agriculture coordination, offering value chain platform formation, business matching, human resource development, and consulting services.
• 株式会社マイファームcoreStrategic or Co-development PartnerAn agricultural platform company operating experience farms and agricultural schools across Japan. Pursues a 'self-production, self-consumption' society. MISO SOUP collaborates on producer development and project coordination.
• AGRI JOURNALminorGTM or Marketing PartnerA free magazine and web media targeting next-generation agricultural leaders. Covers IT, robotics, production management, and fashion. MISO SOUP uses AGRI JOURNAL for media coverage and thought leadership.
• BASE株式会社coreTechnology or IntegrationOperator of the 'BASE' e-commerce platform, which enables anyone to easily open an online store. MISO SOUP recommends and integrates BASE for clients needing simple e-commerce functionality.
• 株式会社百一姓minorStrategic or Co-development PartnerA financial strategy support company specializing in agriculture. Helps farmers build financial literacy and provides tools for profit and work-life balance management.
• 株式会社ビビットガーデンcoreTechnology or IntegrationDeveloper of the '食べチョク' (Tabechoku) online direct-sales platform connecting consumers with specialty farmers. MISO SOUP recommends Tabechoku to clients seeking direct-to-consumer online channels.
• SHARE BASE PROJECT（株式会社SATORU）minorStrategic or Co-development PartnerA project connecting tourism, industry, and welfare in regional areas. Operates platforms and matching services that link local 'things' and 'experiences.' MISO SOUP uses SHARE BASE for regional matching and coordination.
• 株式会社パソナグループminorStrategic or Co-development PartnerA comprehensive working company addressing social issues through employment creation in agriculture and regional revitalization. MISO SOUP collaborates on projects involving regional employment and producer support.
• 瀬戸内うどんカンパニー株式会社coreStrategic or Co-development PartnerA regional trading company in Sanuki City, Kagawa Prefecture, operated by MISO SOUP representative Kitagawa. It serves as a proof-of-concept for regional trading company operations and generates operational insights applied across MISO SOUP's client services.
• 株式会社ソトレシピminorStrategic or Co-development PartnerA 'Social Outdoor Company' focusing on camping and broader outdoor domains, developing recipe content, regional promotion experiences, and product planning. Potential collaboration on regional product promotion and experience design.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Rakuten Agribusiness (楽天農業株式会社):
• PASONA Group (株式会社パソナグループ): Large Japanese HR services and regional revitalization group with dedicated agricultural employment and producer-support initiatives (パソナ農援隊). Overlaps with MISO SOUP on agricultural human-resource development, regional revitalization consulting, and producer support, but as part of a much broader services portfolio.
• Mitsubishi Research Institute (三菱総合研究所): Major Japanese think tank and consulting firm with deep policy, regional-economy, and primary-industry practice areas. Comparable on BtoG regional consulting and policy-driven project work for local governments, but operates at much larger scale with broader industry coverage.
• Nomura Agri Planning & Advisory (野村アグリプランニング&アドバイザリー): Subsidiary of Nomura Holdings providing agricultural consulting, business planning, and regional revitalization advisory to producers, cooperatives, and government entities in Japan. Direct overlap with MISO SOUP's consulting offerings, but operating as a larger, established player backed by a major financial group.

Emerging players

• AgriBus (株式会社アグリバス): Japanese agricultural-tech startup providing farm-management software and data tools to producers. Comparable as an emerging technology-enabled player serving Japanese agricultural producers, intersecting with MISO SOUP's producer-support mission though on the software rather than consulting side.
• Vivid Garden / Tabechoku (株式会社ビビッドガーデン / 食べチョク): Japanese direct-to-consumer platform connecting consumers with specialty producers, used by MISO SOUP as a recommended sales channel for clients. Comparable in that both serve Japanese agricultural producers seeking to bypass wholesale channels, though Vivid Garden is product-side platform rather than services-side consulting.

Direct peers

• My Farm (株式会社マイファーム): Japanese agricultural platform operating farming experience programs and agricultural schools across Japan, pursuing a self-production/self-consumption society. MISO SOUP lists My Farm as a Core strategic partner, and both companies target regional producer development with overlapping methodologies around 6次産業化 and producer education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/MISOSOUP_6tsuku
• Facebookfacebook.com/misosoup.6tsuku

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MISO SOUP