What Drishtee Development and Communication does

Drishtee Development and Communication Ltd. is a Noida-headquartered social enterprise founded in 2000 that operates an integrated ecosystem bridging rural Indian producers and urban consumers. The company's primary commercial surface is MIRI Market (Making in Rural India), an e-commerce marketplace at drishtee.mirimarket.in where Vaibhavi producer groups—rural women micro-entrepreneurs organized through the Swavalamban program—sell handmade food, textile, personal care, and home care products directly to urban customers on an on-demand basis (orders are placed with producers after payment, eliminating warehousing). Supporting offerings include the DRAP sub-brand for apparel, accessories, and home decor; MIRI Circle, a subscription-based mobile-app home delivery service for consumables baskets (vegetables, food grains, milk products, snacks, spices) with auto-renewal; and a bank-partnered digital wallet enabling cash-in/out, P2P transfers, and bill payments within the Swavlamban ecosystem.

The underlying Swavalamban program, established in 2017, applies a structured 4C's framework (Community, Capacity, Capital, Channel) and currently engages 121,868 rural families across 190 villages, with a public 3-year goal of reaching 450,000 families across 5 regions. The technology stack is deliberately lightweight: a WordPress-based storefront, a mobile application for subscription and wallet management, and third-party logistics integrations with Busybees Logistics and Xpressbees for delivery and tracking. There is no public API, no AI/ML components, and no disclosed software R&D. Core regulatory and compliance posture includes the FSSAI food license (No. 13322999001013) required for food commerce.

Revenue is generated through three streams: marketplace product sales (GST-inclusive transactions), MIRI Circle subscription fees (recurring), and digital wallet transaction fees. Go-to-market combines a product-led e-commerce motion, mobile-app self-serve subscription onboarding, and event-driven corporate activations (most prominently recurring PNB Metlife Haats in Delhi and Mumbai). Customer segments are bifurcated: (i) urban middle-class families as the paying end-consumer, and (ii) rural women Vaibhavi groups as supply-side participants rather than revenue contributors. Enterprise partnerships are confined to CSR/engagement activities rather than contractual recurring revenue. The company also partners with NSDC (skill development), Vedanta, Ashoka, Kula-Loans (microfinance), and MetLife Foundation. Headcount sits in the 501-1,000 range, suggesting a field-heavy operational structure consistent with rural community engagement rather than a tech- or commercial-light startup.

Name

Drishtee Development and Communication

Legal name

Drishtee Development and Communication Ltd.

Website

https://drishtee.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Drishtee Development and Communication operates an integrated rural-to-urban commerce and impact platform in India, connecting Vaibhavi—rural women micro-entrepreneur groups across 190 villages—to urban consumers via the MIRI Market e-commerce marketplace, MIRI Circle subscription service, and Swavalamban community development program.

Ownership category

akta.pro rank

Product category

Rural Handmade Goods E-commerce

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Microfinance, Financial Inclusion & Inclusive Markets (BPAGABAM)

akta.pro secondary industries

Rural Livelihoods & Economic Empowerment (BPAGABAA), Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL), Specialty & Artisanal Online Food Marketplaces (AFAIAMAG)

Keywords

• Rural e-commerce marketplace
• Handmade handicraft products
• Subscription food delivery
• Women entrepreneur support
• Digital wallet service

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: MIRI Market operates as an online marketplace connecting rural women producers with urban consumers. Products span Food, Textile, Housing/Handicraft, and Personal Care categories. Revenue comes from product sales with GST included in pricing.
2. MIRI Circle Subscriptions: Subscription-based home delivery service providing monthly/basket deliveries of consumables. Customers choose from various subscription packages for food baskets (vegetables, grains, milk products, snacks/spices). Auto-renewal feature ensures recurring revenue.
3. Digital Wallet Services: Digital wallet service for Swavlamban ecosystem enabling financial transactions including cash-in, cash-out, P2P transfers, bill payments, and merchant payments. Revenue may include transaction fees as per Drishtee discretion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Drishtee Development and Communication operates MIRI Market, an online e-commerce platform that connects rural women producers (Vaibhavis/Udyogis) with urban consumers for the sale of handmade food, textile, home decor, and personal care products. The company also offers MIRI Circle, a subscription-based home delivery service for consumables, and a mobile digital wallet for financial transactions within rural communities. Its Swavalamban community development initiative supports rural women micro-entrepreneurs through an integrated 4C's approach covering Community, Capacity, Capital, and Channel.

Product overview

Drishtee Development and Communication operates a multi-platform ecosystem centered on MIRI Market, its primary e-commerce marketplace that connects rural women producers with urban consumers. The core MIRI Market platform offers products across Food, Personal Care, and Home Care categories. Supporting this are two sub-brands: DRAP (Apparel, Accessories, Home Decor) and MIRI Circle (subscription-based home delivery service for consumables baskets). The Digital Wallet provides mobile-based financial services, while the Swavalamban platform serves as the underlying community development infrastructure supporting rural micro-entrepreneurs. The architecture combines e-commerce, subscription services, fintech (digital wallet), and rural development programs into an integrated ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• MIRI (Making in Rural India): An online and offline platform enabling rural producers to connect with the market for sustainable production and consumption. Based around three basic needs - Roti, Kapda, and Makaan, promoting natural, authentic and handmade products.
• Swavlamban

Products and services

• MIRI Market
• DRAP
• MIRI Circle
• Digital Wallet
• Swavalamban Program

Quantifiable outcome

• 121,868 rural families enabled across 190 villages
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PNB MetlifecoreGTM or Marketing PartnerPNB Metlife hosts periodic Haat events (Diwali Haat Oct 2022, Holi Haat March 2023) at their Delhi and Mumbai offices, showcasing products made by Drishtee's rural women entrepreneurs. This partnership enables employee engagement with rural artisans and supports CSR objectives.
• MetLife FoundationminorOthersMetLife Foundation is listed among Drishtee's partners, likely providing funding or support for rural development initiatives.
• VedantaminorOthersCorporate social responsibility partner supporting Drishtee's rural development programs.
• NSDC (National Skill Development Corporation)coreStrategic or Co-development PartnerNSDC supports skill development initiatives for rural entrepreneurs in the Swavalamban program, providing training and certification frameworks.
• AshokaminorStrategic or Co-development PartnerAshoka, known for supporting social entrepreneurs, is a partner in Drishtee's ecosystem, likely providing network and expertise support.
• Busybees Logistics Solutions Pvt LtdcoreTechnology or IntegrationPreferred shipment service provider for delivering orders from rural women producers to urban customers across India.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bigbasket: India's largest online grocery platform serving urban consumers with broad assortment including fresh produce. Adjacent competition on the urban fresh-produce subscription/basket category that MIRI Circle addresses.
• ITC e-Choupal: ITC's rural digital infrastructure initiative linking rural farmers/producers with markets and information. Comparable focus on rural India digital enablement and rural-urban commerce; broader incumbent with significant resources, so direct head-to-head competition is limited.
• Etsy: Global handmade/handcrafted goods marketplace connecting independent makers with buyers. Comparable two-sided marketplace model for handmade artisan goods, though global vs. rural-India focused.

Direct peers

• DeHaat: Indian agritech platform connecting rural farmers/producers with buyers and inputs via a digital marketplace. Directly comparable on the rural-producer-to-urban-consumer marketplace model and target beneficiary base of smallholder/micro-entrepreneurs in India.
• Ninjacart: India's largest fresh produce supply chain connecting farmers directly to retailers and businesses. Comparable business model of digitizing rural-to-urban produce flows and serving as an intermediary for small producers, though more retail/restaurant-led vs. D2C handmade.
• iTokri: India-based online marketplace for authentic handcrafted and artisanal products from rural artisans. Closest direct competitor to MIRI Market on the rural-artisan-to-urban-consumer e-commerce proposition with similar product categories (textiles, home decor, food).
• GoCoop: Online marketplace and SaaS platform connecting Indian weavers and artisan cooperatives with buyers. Comparable rural artisan e-commerce model with similar mission-driven positioning, though focused specifically on handloom and textiles.

Emerging players

• Spandana Sphoorty: Indian microfinance institution serving rural women micro-entrepreneurs with credit and financial services. Comparable on the rural women financial inclusion and micro-enterprise support model, overlapping with Drishtee's Swavalamban/Kula-Loans partnerships.
• Country Delight: Indian D2C subscription platform delivering fresh milk, dairy, and produce to urban consumers. Comparable subscription-based home delivery model and basket structure overlapping with MIRI Circle's consumables subscriptions.

Others

• OkCredit: Digital ledger and payments platform widely used by Indian small merchants and kirana stores. Comparable in building mobile-first financial and merchant payment rails for the Indian informal economy, thematically aligned with Drishtee's digital wallet for rural commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/drishteeindia
• Facebookfacebook.com/drishteeindia
• LinkedInlinkedin.com/company/drishtee

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drishtee Development and Communication