BePower Trading and Technology

What BePower Trading and Technology does

BePower Trading and Technology (DBA Be Power) is a privately held ICT company headquartered in Doha, Qatar, that sells integrated technology solutions to mid-to-large enterprises. Its service portfolio spans three lines: IT hardware supply and integration (computers, laptops, rack-mount servers, IP/PBX telephony, firewalls, storage, UPS, and WLAN/LAN devices), software development (Android and iOS mobile applications, responsive websites, and web/email hosting), and Extra Low Voltage systems delivered as turn-key installations covering CCTV, access control, intercom and public address systems, digital signage, IPTV, video walls, home automation, and structured cabling, supported by Service Level Agreements and Annual Maintenance Contracts.

The company monetizes primarily through one-time hardware resale and project-based integration fees, with a smaller recurring component from SLA and AMC maintenance contracts. Pricing is fully custom and quote-based, with no public rate cards, reflecting a consultative direct-sales motion targeting enterprise digital transformation buyers. Distribution is single-channel direct enterprise sales, supplemented by an active corporate website and social media presence for lead generation.

In 2021, BePower established the Sedna AUG joint venture brand to produce entry-level consumer electronics, specifically 2G and 3G feature phones and a 4G Android smartphone, for distribution across Arab countries. This initiative represents a deliberate diversification from B2B ICT services into B2C device sales and an expansion of geographic scope beyond Qatar. The company is privately held, operates with a headcount of 11-50, and has no disclosed funding history.

Name

BePower Trading and Technology

Legal name

Be Power Trading and Technology

Website

https://bepower.qa

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BePower Trading and Technology is a Doha-based ICT company that supplies IT hardware, custom software, and ELV security and automation systems on a project basis to enterprise clients in Qatar, and produces branded mobile devices through its Sedna AUG joint venture for Arab markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. IT Hardware Sales: Sale of computer equipment, servers, networking devices, and peripherals with integration services. Includes computers, laptops, rack-mount servers, IP/PBX telephone systems, firewalls, data storage, UPS systems, and WLAN/LAN devices. Revenue is generated through one-time hardware sales with optional Service Level Agreements for ongoing support.
2. Software Development Services: Custom software development including mobile applications for Android/iOS, responsive websites, and web/email hosting services. Revenue generated through project-based engagements with enterprise clients.
3. ELV Systems Integration: Turn-key installation and integration of Extra Low Voltage systems including CCTV, access control, intercom, digital signage, IPTV, video walls, and structured cabling. Includes Annual Maintenance Contracts (AMC) for ongoing revenue.
4. Mobile Device Sales: Sale of Sedna AUG branded feature phones and smartphones through the joint venture brand targeting Arab countries. Revenue from device hardware sales at various price points.
5. Maintenance and Support Services: Ongoing support through Service Level Agreements (SLA) for IT systems and Annual Maintenance Contracts (AMC) for ELV systems, providing recurring revenue from existing client base.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BePower Trading and Technology is an ICT company based in Doha, Qatar that supplies and integrates IT hardware (computers, servers, networking, telephony), develops custom software (mobile apps, websites, hosting), and delivers turn-key Extra Low Voltage (ELV) systems including CCTV, access control, intercom, digital signage, IPTV, and home automation with annual maintenance contracts. It also operates the Sedna AUG joint venture brand established in 2021 to produce feature phones and smartphones for Arab markets.

Product overview

BePower Trading and Technology is an ICT company providing technology solutions through two main divisions: its Sedna AUG joint venture brand (established 2021) produces feature phones and smartphones for the Arab market, while its service offerings include IT hardware supplies, software development services (mobile apps, websites, hosting), and ELV systems (security, surveillance, automation, and communication infrastructure).

Differentiator

Problem solved

Functional benefit

Brands

• Sedna AUG: Joint venture brand established in 2021 for Arab countries, focused on electronic field and digital systems such as mobile phones and tablets.

Products and services

• Information Technology Hardware Supplies Supply and integration of enterprise IT hardware including computers, laptops, rack-mount servers, IP and PBX telephone systems, firewalls, data storage, UPS units, and WLAN/LAN devices, with Service Level Agreement (SLA) support for enterprise clients.
• Software Development Services Custom software development using latest technologies to build mobile applications for Android and iOS, responsive websites, and web and email hosting solutions for enterprise clients.
• ELV Systems (Extra Low Voltage) Turn-key ELV system solutions including Video Surveillance Systems (CCTV), Access Control Systems (ACS), Intercom and Public Address Systems (PA), Display and Video Walls Systems, IPTV Systems, Digital Signage Systems, Home Automation, Structured Cabling, and Annual Maintenance Contracts (AMC) for enterprise clients.
• Sedna AUG Feature Phones Line of basic feature mobile phones supporting 2G and 3G networks including models SG69-2G, SG614-2G, SG68-3G, SG87-2G, and SG62-2G with varying CPUs (MT6250D, MTK6250D, MTK6572, SC6531E, SC7701B), operating systems (Nucleus Plus, Threadx, KaiOS, ThreadX), displays, batteries, and connectivity options for value-conscious consumers in Arab markets.
• Sedna AUG Smart Mobile Phones Android-based smart mobile phones supporting 4G LTE networks including the MSG64-4G model with capacitive touchscreen, Android 11 OS, MTK6737 processor, 4.98-inch display, 5MP rear camera with autofocus, fingerprint sensor, GPS, and dual SIM capability for the entry-level smartphone segment in Arab countries.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sedna AUG Joint VenturecoreStrategic or Co-development Partner · 1 January 2021Sedna AUG is a joint venture brand established in 2021 specifically for Arab countries, focused on electronic field products including digital systems such as mobile phones and tablets. This is BePower's proprietary branded product initiative for regional markets.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Almoe Group: UAE-headquartered AV/ELV systems integrator specializing in digital signage, video walls, control rooms, and structured cabling — directly comparable on the ELV integration portion of BePower's offering.
• Tecno Mobile: Transsion-owned mobile brand focused on entry-level smartphones and feature phones across Africa and the Middle East; competes head-to-head with Sedna AUG in the same price-conscious Arab-country segments.
• Itel Mobile: Value-segment mobile brand (Transsion Holdings) selling feature phones and entry-level smartphones across emerging markets including MENA; directly comparable as a competitor to Sedna AUG in the budget handset category.
• Mannai Corporation: Qatari conglomerate with a large ICT division distributing enterprise hardware, networking, and integrated solutions across the Gulf — directly comparable as a Qatar-headquartered B2B ICT provider competing for similar enterprise accounts.
• MEEZA: Qatar-based managed IT services and data center provider serving enterprise and government clients; closely comparable as a Doha-headquartered ICT services competitor with similar enterprise go-to-market.
• Salam Technology: Qatari ICT solutions and systems integrator offering enterprise IT, ELV, and security solutions to government and enterprise customers — directly comparable in product scope and regional customer base.

Regional players

• Emitac: UAE-based enterprise IT solutions and services provider with hardware distribution, integration, and managed services; comparable regional peer serving similar enterprise customers.
• Advanced Technology Company (ATC): Kuwait-headquartered ICT solutions and services provider covering enterprise hardware, networking, and managed services — comparable as a Gulf-region ICT integrator with overlapping product categories.

Broad incumbents

• Gulf Business Machines (GBM): Long-established Gulf-wide IBM-affiliated systems integrator with deep enterprise, government, and ELV/security capability; a broader incumbent competing for the same large enterprise RFPs in Qatar.
• MDS Systems Integration (MDS SI): Midis Group-owned regional ICT distributor and systems integrator with hardware distribution and integration services across MENA; comparable in the IT hardware and integration portion of BePower's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/bepower.qa
• Facebookfacebook.com/bepower.qa
• LinkedInlinkedin.com/company/bepower-qa
• Instagraminstagram.com/bepower.qa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BePower Trading and Technology