What Elastica does

Elastica Schlafsysteme GmbH is an Austrian manufacturer of mattresses and sleep systems, founded in 1976 and headquartered in Kuchl, Salzburg Land. The company produces its entire portfolio at a single facility in Kuchl, maintaining 100% Austrian production and explicitly rejecting low-cost overseas manufacturing in favor of domestically retained value creation, know-how, and jobs. Core products include premium mattresses and complete sleep systems, with specialized SKUs for the camping/caravan segment; the firm has produced more than 6 million mattresses over its 50-year history.

The business operates a multi-channel distribution model: direct-to-consumer e-commerce via the elastica-sleep.com Shopify storefront (with a US locale currently exposed), a specialty retail dealer network (Fachhandel) served through a dedicated B2B portal, and a direct sales channel for hotels and commercial properties. Customer segments span individual consumers purchasing online for home use, specialty retail resellers, hospitality operators (with Gartenhotel Kaprun as a named reference), and recreational vehicle users. Pricing is not publicly disclosed; the DTC channel offers free shipping above a €150 threshold.

Elastica's value proposition rests on certified quality and ESG positioning rather than price competitiveness. The company holds OEKO-TEX, Climate Neutral Company, Möbel Austria (Austrian Furniture Quality Seal), Made in Austria, and medical harmful-substance testing certifications, and explicitly aligns its operations with UN Sustainable Development Goals. Revenue, ownership structure, and management team details are not publicly disclosed; the firm is privately held with no recorded funding rounds, M&A activity, or institutional investor involvement, and is described as likely founder- or family-operated.

Name

Elastica

Legal name

Elastica Schlafsysteme

Website

https://elastica.at

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Elastica is an Austrian mattress and sleep system manufacturer founded in 1976, producing 100% in Kuchl, Salzburg, and selling through DTC e-commerce, specialty retail dealers, and hotel/hospitality contracts across Europe, with a niche camping/caravan product line.

Ownership category

akta.pro rank

Product category

Sleep Products Manufacturing

NAICS

Mattress Manufacturing (33791), Mattress Manufacturing (337910)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL), Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

Keywords

• Sleep system manufacturing
• Mattress production
• Specialty retail bedding
• Hospitality mattress supply
• Camping caravan mattresses

Headquarters

HQ city

Kuchl

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Elastica sells mattresses and sleep systems directly to end consumers through their online shop with home delivery. Customers can browse and purchase products conveniently online.
2. Specialty Retail Distribution: Products are distributed through a network of specialty retail dealers (Fachhandel) who purchase from Elastica and resell to their own customer base including both trade and private consumers.
3. Hotel and Hospitality Contracts: Elastica provides customized sleep solutions for hotels and object/business customers, offering tailored mattresses and bedding systems for the hospitality industry.
4. Camping and Caravan Products: Specialized mattress products designed for recreational vehicles, campers, and caravans, sold both online and through specialty dealers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Elastica manufactures and sells mattresses and complete sleep systems from its facility in Kuchl, Austria, supplying consumer mattresses directly online and through specialty retail dealers, customized mattress solutions for hotels and commercial properties, and specialized mattresses for recreational vehicles and camping. All products are produced domestically with OEKO-TEX certified, medically tested, responsibly sourced materials under the "Made in Austria" quality commitment.

Product overview

Elastica is an Austrian mattress and sleep system manufacturer operating since 1976 from Kuchl in the Salzburg region. The company produces a unified portfolio centered on high-quality mattresses and complete sleep systems, all manufactured under the 'Made in Austria' quality commitment. The product offering is distributed through three distinct channels: a direct-to-consumer online shop, a specialist trade (Fachhandel) partner network, and dedicated hotel/commercial solutions. Specialized product lines include mattresses for camping and caravan applications. With over 6 million mattresses produced and 50 years of experience, the company emphasizes locally manufactured quality over cost-based competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Elastica Consumer Mattresses and Sleep Systems High-quality mattresses and complete sleep systems manufactured in Austria, sold to individual consumers through Elastica's online shop with home delivery and through authorized Fachhandel specialty retailers, designed for long-term home use with OEKO-TEX certified materials.
• Elastica Hotel and Hospitality Sleep Solutions Customized mattress and bedding solutions tailored to the requirements of hotels, resorts, and commercial properties, providing commercial-grade durability and guest comfort for hospitality operators across Europe (including the named customer Gartenhotel Kaprun).
• Elastica Camping and Caravan Mattresses Compact mattresses engineered for the dimensions and use conditions of recreational vehicles, campers, and caravans, giving mobile users the same Austrian-made quality and comfort as Elastica's home sleep systems.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Simba Sleep: UK-based hybrid mattress D2C and retail brand selling across Europe. Directly comparable to Elastica in mattress category, hybrid/innovative product positioning, and multi-channel distribution strategy.
• Casper: US-founded D2C sleep brand selling mattresses, pillows, and sleep systems globally including Europe. Comparable to Elastica in product portfolio and D2C-first model, though operating at much larger scale and with stronger brand marketing investment.
• Magniflex: Italian premium mattress manufacturer with European and global distribution, including dedicated hotel/hospitality line. Closely comparable to Elastica in being a European premium mattress manufacturer targeting both consumer and hospitality channels.
• Hypnia: France-based D2C and retail mattress brand selling across Europe. Comparable to Elastica in mattress category, online-first consumer channel, and competitive overlap in DACH and broader European markets.
• Eve Sleep: UK-headquartered D2C mattress and sleep accessories brand with pan-European distribution. Comparable to Elastica in mattress category, multi-channel (D2C + retail partners) GTM, and premium-but-affordable positioning.
• Emma Matratzen: Frankfurt-based D2C mattress brand selling foam, hybrid, and pocket-sprung mattresses across Europe. Directly comparable to Elastica in product (mattresses/sleep systems), channel (D2C + retail), and target consumer, but competes as a digital-native low-cost disruptor to Elastica's premium Austrian positioning.
• Hästens: Swedish premium handcrafted bed and mattress manufacturer with strong European heritage. Directly comparable to Elastica in premium positioning, handcrafted manufacturing, and emphasis on long-lasting, responsibly sourced materials - effectively a higher-end reference set.
• Dunlopillo: European latex and pocket-sprung mattress brand with hotel and consumer offerings. Comparable to Elastica in European premium mattress manufacturing, hospitality channel focus, and emphasis on quality certifications.

Broad incumbents

• Tempur Sealy International: Global mattress and bedding leader (Tempur-Pedic, Sealy, Stearns & Foster). Overlaps with Elastica in mattress manufacturing and retail but operates at vastly larger scale across multiple brands and price tiers, making it the dominant incumbent Elastica competes against for hospitality and retail shelf space.
• IKEA (mattress category): Global home furnishings retailer with a large in-house and partner mattress assortment. Comparable to Elastica as a competing destination for European consumers purchasing mattresses, particularly in the mid-market segment, and exerts pricing pressure on specialty dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@elasticaschlafsysteme/videos
• Facebookfacebook.com/elastica.schlafsysteme
• LinkedInlinkedin.com/company/elastica-matratzen---schaumstoffe---zubehu00f6r
• Instagraminstagram.com/elastica.schlafsysteme/#

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elastica