Lawrence & Company

What Lawrence & Company does

Lawrence & Company is a private, independent healthcare communications agency founded in 2003 and headquartered at 1253 Springfield Ave, Suite 302, New Providence, New Jersey. The firm provides full-service advertising, marketing, campaign development, and collateral services to pharmaceutical and biotech brand teams, covering the full product lifecycle from new-molecule launch campaigns through to mature-brand collateral maintenance. Service offerings span positioning and branding, campaign and collateral development, medical education, interactive selling tools (e.g., Veeva detailers), patient advocacy programs, educational tactics, event support, and direct-to-physician and direct-to-consumer communications.

The agency's core operating model is a boutique, senior-staffing structure designed to deploy the firm's most experienced talent directly on client brand challenges rather than routing work through junior teams. Its technology stack is conventional agency infrastructure (Squarespace-hosted website, standard creative production tooling) with no proprietary platform, AI/ML systems, API offerings, or disclosed patents. The agency does not appear to operate any productized software or technology product; its output is professional services delivered on a project and retainer basis.

Revenue is generated through professional-services engagements priced via custom quotes tied to project scope. Customer acquisition occurs through direct enterprise sales relationships with pharmaceutical brand and marketing teams, with no third-party distribution or partnership channel documented. The agency's client base includes AstraZeneca, Pfizer, Shire, scPharmaceuticals, Endo, Smith & Nephew, Nutricia, Covidien, Ipsen, and radMD, with several clients retaining the firm across multiple brands. The firm operates with 11-50 employees, serves the United States only, and shows no evidence of outside investment, M&A activity, leadership changes, or formal geographic expansion in the available source material.

Name

Lawrence & Company

Legal name

Lawrence & Company

Website

https://lawrencenyc.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Lawrence & Company is an independent, boutique healthcare communications agency founded in 2003 that provides advertising, campaign, and collateral services to pharmaceutical and biotech brand teams across the U.S.

Ownership category

akta.pro rank

Product category

Healthcare Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Healthcare communications agency
• Pharmaceutical marketing services
• Medical advertising agency
• Brand campaign development
• Medical education services

Headquarters

HQ city

New Providence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - Healthcare Communications: Revenue generated through project-based engagements and retainer arrangements with pharmaceutical and healthcare companies for marketing communications, campaign development, and collateral creation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Lawrence & Company is a full-service healthcare communications agency that develops strategic and creative marketing programs for pharmaceutical and biotech brands. Its deliverables span positioning and branding, campaign and collateral development, medical education, interactive selling tools, patient advocacy programs, educational tactics, event elements and support, and direct-to-physician/consumer communications for both new molecule launches and mature-brand work.

Product overview

Lawrence & Company is a healthcare communications agency founded in 2003, offering a full-service model focused on strategic thinking, creative development, and clean execution for pharmaceutical and biotech brands. Their service portfolio includes positioning & branding, campaign & collateral development, medical education, interactive selling tools, patient advocacy, educational tactics, event elements & support, and direct-to-physician/consumer communications. The agency works with pharmaceutical clients including AstraZeneca, Shire, scPharmaceuticals, Endo, Smith & Nephew, Nutricia, Pfizer, Covidien, and Ipsen, producing campaigns such as HCP and patient-focused promotional materials, disease awareness programs, and corporate communications.

Differentiator

Problem solved

Functional benefit

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights2 records

Direct peers

• CDM (Avalanche Health): Healthcare advertising agency within the Avalanche Health/Omnicom network, providing creative, digital, and medical communications to pharma brands. Directly comparable in service offering and pharma client base.
• Biolumina: Specialty pharma advertising agency within Omnicom Health Network focused on oncology, rare disease, and specialty therapeutics. Comparable emphasis on specialty pharma brand work as Lawrence & Company.
• Intouch Group: Full-service healthcare advertising and communications agency serving pharma clients with HCP and DTC campaigns. Direct peer in healthcare creative agency model serving pharmaceutical brand teams.
• MicroMass Communications: Healthcare agency specializing in patient engagement, behavioral science, and HCP/DTC communications for pharma. Comparable services targeting pharmaceutical clients including specialty and rare disease brands.
• Juice Pharma Worldwide (Avalanche Health): Healthcare-focused creative agency now part of Avalanche Health within Omnicom Health. Provides HCP and DTC pharmaceutical communications directly comparable to Lawrence & Company's service mix.
• Harrison & Star (Real Chemistry): Boutique healthcare creative agency known for oncology and specialty pharma branding. Comparable boutique-style pharma creative agency serving high-science brand teams like Lawrence & Company's specialty pharma roster.
• Concentric Health Experience: Independent healthcare advertising agency focused on brand strategy, creative, and medical education for pharma clients. Directly comparable independent competitor to Lawrence & Company in healthcare creative services.
• Neon (W2O Group): Healthcare creative agency within W2O Group providing brand creative, digital, and integrated communications to pharma clients. Direct comparable in healthcare creative agency services.

Broad incumbents

• Entrée Health (Real Chemistry): Real Chemistry's payer and access-focused agency providing healthcare communications with payer/value-based messaging. Related health communications competitor but with payer rather than just brand focus.
• Patients & Purpose: Omnicom Health-owned agency combining patient marketing, DTC, and healthcare communications. Comparable healthcare communications scope but with broader network resources than independent Lawrence & Company.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawrence & Company