Rsquared Communication

Name

Rsquared Communication

Legal name

Rsquared Communication

Website

https://rsquaredcommunication.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Rsquared Communication is a boutique strategic communications agency founded in 2009 that provides public relations, media relations, messaging, and thought leadership services to high-growth, venture-backed technology companies and category leaders, operating from San Francisco, Toronto, and Vancouver.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Strategic communications services
• Public relations agency
• Media relations consulting
• Thought leadership development
• Corporate communications advisory

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Communications Consulting: Professional services revenue generated through strategic communications partnerships with high-growth tech companies. The agency provides ongoing PR programs, media relations, messaging, and thought leadership services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rsquared Communication is a boutique strategic communications agency that partners with high-growth tech companies and venture-backed startups to deliver public relations, media relations, messaging and positioning, and thought leadership services. The firm embeds deeply with cross-functional client teams to secure top-tier media coverage, build executive and corporate profiles, and shape market narratives through strategic storytelling. Founded in 2009 and based in San Francisco with offices in Toronto and Vancouver, the agency has represented category leaders including Slack, Mailchimp, Trello, Zapier, Digit, Zendesk, and Carta.

Product overview

Rsquared Communication is a strategic communications agency, not a software product company. Their offering consists of four interconnected service modules: Public Relations & Thought Leadership (core PR programs), Messaging & Positioning (strategic narrative development), Media Relations & Storytelling (media engagement), and Silicon Valley Insight (ecosystem connectivity). These services work together as a unified consultancy model, with the agency embedding deeply with cross-functional client teams to operationalize communications strategies. The firm specializes exclusively in serving high-growth, venture-backed technology companies and category leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations & Thought Leadership Full-service public relations programs that focus on media relations and storytelling, elevating executive and corporate profiles through strategic communications for high-growth tech companies and venture-backed startups.
• Messaging & Positioning Strategic messaging and positioning services that connect client stories to macro narratives, advancing mindshare and influencing industry conversations for category-leading technology companies.
• Media Relations & Storytelling Media relations capabilities with deep connections to journalists and publications such as Forbes, NYT, WSJ, Fast Company, and Inc., enabling compelling storytelling and securing top-tier coverage for high-growth tech clients.
• Silicon Valley Insight Strategic advisory services leveraging deep embeddedness in the Silicon Valley ecosystem, connecting clients with media, talent, venture capitalists, and tech companies shaping the industry.

Quantifiable outcome

• 540M+ media impressions from single campaign (#TheGapTable)
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ArchetypemajorOthersPRWeek reported that Archetype acquired Rsquared Communication. This represents a significant agency acquisition rather than a traditional partnership, indicating strategic consolidation in the tech PR space.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• PAN Communications: Mid-sized B2B tech and healthcare PR agency offering media relations, thought leadership, and content services to technology and growth-stage companies, frequently competing for the same venture-backed client profile.
• LaunchSquad: Tech-focused PR agency working with high-growth startups and venture-backed companies, with similar positioning around launch PR, storytelling, and Silicon Valley media relationships.
• 5W Public Relations: Mid-sized US PR agency with a strong consumer tech and B2B tech practice, competing head-to-head with Rsquared for venture-backed and category-leader accounts through media relations and executive visibility programs.
• RH Strategic: Tech and public affairs PR firm working with high-growth technology companies, particularly in enterprise, cybersecurity, and fintech, with overlapping media relations and thought leadership capabilities.
• Walker Sands: B2B technology PR and communications agency serving venture-backed and growth-stage tech companies, with overlapping service offerings in media relations, thought leadership, and product launch PR.
• Inkhouse: Boutique tech PR agency that built its brand serving venture-backed technology companies, with comparable media relations, executive visibility, and storytelling services for high-growth startups.
• Highwire PR: Tech and digital-native PR agency serving B2B and consumer technology clients, with overlapping service lines in media relations, product launches, and category-building communications for high-growth companies.
• Shift Communications: Tech-focused PR agency that has served B2B technology, consumer tech, and venture-backed startups, with comparable service offerings in media relations and integrated digital PR programs.

Broad incumbents

• BerlinRosen: Larger US PR and communications firm with a significant technology and consumer practice, often competing for category-leader accounts in tech with broader scale and service breadth than boutique agencies like Rsquared.
• Archetype: Global technology communications agency that acquired Rsquared in 2023, offering a broader portfolio of PR, analyst relations, and marketing services to enterprise tech and consumer technology clients worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RsquaredComm
• LinkedInlinkedin.com/company/rsquared-communication

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rsquared Communication