LORO
LORO is a family-owned German manufacturer of steel building drainage pipe systems (LORO-X), serving architects, planners, and installers across residential, commercial, and infrastructure projects in Germany and 25+ export markets.
- Company typePrivate
- Founded-
- HeadquartersBad Gandersheim, Germany
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What LORO does
LOROWERK K.H. Vahlbrauk GmbH & Co. KG, operating under the brand LORO, is a German family-owned manufacturer of steel drainage pipe systems for buildings. Founded more than 60 years ago and headquartered in Bad Gandersheim, Germany, the company designs, produces, and distributes the LORO-X drainage system built around a proprietary two-chamber push-fit socket connection (Zweikammern-Steckmuffenverbindung). The product range spans pipe diameters from DN 32 to DN 300 and includes specialized variants for parapet, flat roof, balcony, and cascade drainage applications, with the company having manufactured more than 100 million push-fit connections over its operating history.
The company's technical differentiation rests on its proprietary two-chamber push-fit socket system, the DUPLEX corrosion protection, the VARIOFIT retention system, and compliance with the DIN EN 1123 standard, supplemented by DIBt approval, LGA certification, and Baustoffklasse A1 non-combustible classification. These features are targeted at architects, building planners, installers, and developers across residential, commercial, industrial, and infrastructure projects including hotels, hospitals, schools, parking structures, bridges, and shipbuilding.
LORO operates a direct hardware sales model with quote-based pricing, distributing through 15 regional sales areas within Germany and exporting to more than 25 countries across Europe, the Americas, the Middle East, and Asia-Pacific. The company remains under family ownership with no external investors; managing directors are Wolfgang Vahlbrauk (Dipl.-Ing.) and Carlo Vahlbrauk (Dipl.-Ök.). LORO does not publicly disclose revenue figures.
LORO firmographics
Firmographics- Name
- LORO
- Legal name
- LOROWERK K.H. Vahlbrauk GmbH & Co. KG
- Website
- https://www.loro.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LORO is a family-owned German manufacturer of steel building drainage pipe systems (LORO-X), serving architects, planners, and installers across residential, commercial, and infrastructure projects in Germany and 25+ export markets.
- Ownership category
- akta.pro rank
LORO industry classification
Industry- Product category
- Building Drainage Systems
- NAICS
- Iron and Steel Pipe and Tube Manufacturing from Purchased Steel (331210)
- SIC
- Steel Pipe & Tubes (3317)
- akta.pro primary industry
- Pipes & Tubing (Metal, Plastic & Composite) (IMADALAC)
- akta.pro secondary industry
- Gutters, Downspouts & Rainwater Systems (IMADAFAM)
Keywords
Where LORO is headquartered
LocationHeadquarters
- HQ city
- Bad Gandersheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
LORO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Steel Drainage Pipe Systems: LORO generates revenue through the manufacture and sale of steel drainage pipe systems including LORO-X steel pipes, parapet drainage, roof drainage, balcony drainage, standpipes, composite pipes, and stainless steel products. Products are sold through direct sales and wholesale distribution channels to building industry customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B hardware products for drainage systems |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
LORO product offering
Product offeringCore offering
LORO manufactures and sells complete steel drainage systems for buildings based on its proprietary LORO-X push-fit socket pipe platform. The product portfolio covers parapet drainage, flat roof drainage, balcony drainage, and cascade drainage systems, supported by rain standpipes, composite pipes, stainless steel pipes, and pipe penetration systems. Products are sold to architects, specialist planners, installation contractors, and wholesalers primarily across Germany, Europe, and select international markets.
Product overview
LORO is a manufacturer of comprehensive drainage systems built around the LORO-X steel discharge pipe platform with proprietary two-chamber push-fit socket connections. The product portfolio encompasses parapet drainage (Attikaentwässerung), roof drainage (Dachentwässerung), balcony drainage (Balkonentwässerung), and cascade drainage systems as the primary building drainage solutions. The core LORO-X steel pipe system (DN 32-300) serves as the foundation, supported by rain standpipes, composite pipes (Standard/Silent), stainless steel pipes (LORO-XCL), and oil tank/pellet filling systems. Additional specialized offerings include pipe penetrations for waterproof passages, fire protection drainage products, and shipbuilding solutions. The company also provides digital tools including online calculation, configuration, and BIM-compatible CAD files in IFC and Revit formats. LORO operates from Bad Gandersheim, Germany with distribution across Germany, Austria, Switzerland, and international markets.
Differentiator
Problem solved
Functional benefit
Brands
- LORO-X: Steel discharge pipe system with push-fit socket connection for building and rainwater drainage
- LORO-XCL
- LORO-X FEX
- DUOFLUX
- QUATTROFLUX
- DUOSTREAM
- DRAINLET
- DRAINJET
- VERSAL
- VARIOFIT
- Rainstar
- Attikastar
Products and services
- LORO-X Steel Discharge Pipes Hot-dip galvanized steel discharge pipes DN 32 to DN 300 with proprietary LORO-X two-chamber push-fit socket connection (Zweikammern-Steckmuffenverbindung) and DUPLEX internal coating for corrosion protection. Foundation pipe system for building drainage applications, supplied to building industry professionals.
- Parapet Drainage Systems (Attikaentwässerung) Complete parapet (Attika) drainage systems for flat roofs with multiple series supporting gravity flow, siphonic flow, and rainwater retention configurations. Used by architects, specialist planners, and installers on residential, commercial, hospital, school, and industrial buildings.
- Roof Drainage Systems (Dachentwässerung) Flat roof drainage product lines (DRAINLET, DRAINJET, VERSAL, Series O) including retention and emergency drainage units, traffic surface drains, and roof venting accessories. Sold to building industry professionals for commercial, industrial, and parking structure roofs.
- Balcony Drainage Systems (Balkonentwässerung) Balcony drainage solutions across 17 product series covering parapet drains, gully drains, and emergency drainage, with related accessories. Targeted at architects and installers specifying balcony drainage on residential and commercial buildings.
- Cascade Drainage Systems (Kaskadenentwässerung) Cascade drainage systems for multi-level building structures enabling controlled water flow down through successive storeys using DUOSTREAM and QUATTROFLUX pipe-in-pipe technology. For building projects with stepped or terraced roof and façade drainage requirements.
- Rain Standpipes (Regenstandrohre) External visible rain downpipes available in round and square steel, stainless steel, and copper variants for exposed exterior façade drainage with weather resistance and architectural finishes.
Quantifiable outcome
- More than 60 years of proven field performance in building and land drainage systems
- +1 more outcomes
Companies that use LORO
Customer profileSegments2 records
Ideal customer profiles1 record
LORO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LORO partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
LORO competitors and assessment
Company assessmentDirect peers
- ACO: ACO is a German-headquartered drainage systems manufacturer with a comparable product portfolio spanning roof, balcony, parking deck and building drainage. It competes head-to-head with LORO on engineered building drainage systems in DACH and internationally.
- Rehau: Rehau provides polymer-based building solutions including drainage, plumbing and heating systems. It competes with LORO across European specifier channels, particularly in residential and commercial building drainage.
- Poloplast: Poloplast is an Austrian manufacturer of plastic pipe systems widely used in European building drainage. It is a substitute competitor to LORO in multi-storey residential and commercial drainage.
- Düker: Düker is a German manufacturer of cast iron and steel drainage pipe systems. It competes most directly with LORO in steel and cast iron building drainage, sharing similar specifier channels and certifications.
- Saint-Gobain PAM: Saint-Gobain PAM is a European leader in cast iron building drainage and rainwater systems. It competes with LORO on metallic drainage systems for buildings and infrastructure, particularly on fire and acoustic performance.
- Pipelife: Pipelife (Wienerberger) manufactures plastic pipe systems for building and infrastructure across Europe. It competes with LORO on roof, balcony and building drainage applications via plastic-based alternatives.
- Wavin: Wavin (Orbia) is a major European plastic pipe and drainage systems supplier. It is a direct substitute competitor to LORO's steel offering in standard building drainage applications where plastic is the default material choice.
Broad incumbents
- Geberit: Geberit is a dominant European sanitary and plumbing systems incumbent with deep specification coverage. Its plastic and composite drainage lines overlap with LORO's addressable use cases, though it does not focus on steel drainage systems.
- Viega: Viega is a German plumbing systems manufacturer with broad piping, drainage and press-fitting portfolios. Its building drainage range competes with LORO at the specifier level, particularly in DACH commercial and residential projects.
- Aliaxis: Aliaxis is a global plastic piping systems group with extensive building and infrastructure drainage exposure. Its brands (e.g., Marley, GPS) overlap with LORO in building and roof drainage applications across European markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LORO social profiles
Digital presenceLORO compliance and trust
Trust signalCompliance4 records
LORO financial estimates
Financial estimateRevenue estimate
Valuation estimate
LORO leadership team
Management profileNumber of profiles
Profiles2 records
LORO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LORO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LORO
What does LORO do?
LORO manufactures and sells complete steel drainage systems for buildings based on its proprietary LORO-X push-fit socket pipe platform. The product portfolio covers parapet drainage, flat roof drainage, balcony drainage, and cascade drainage systems, supported by rain standpipes, composite pipes, stainless steel pipes, and pipe penetration systems. Products are sold to architects, specialist planners, installation contractors, and wholesalers primarily across Germany, Europe, and select international markets.
Is LORO a public or private company?
LORO is a private company. It is classified as family owned and is currently operating.
When was LORO founded?
LORO was founded in -1. It employs 251 to 500 people.
Where is LORO based?
LORO is headquartered in Bad Gandersheim, Germany, in the Europe region.
How does LORO make money?
One revenue line is on record: steel Drainage Pipe Systems.
Who are LORO's main competitors?
Direct peers on record are ACO, Rehau, Poloplast, Düker, Saint-Gobain PAM, Pipelife and Wavin. Broad incumbents are Geberit, Viega and Aliaxis.
Does LORO have an API?
No public API is recorded for LORO.
What industry is LORO in?
LORO's product category is Building Drainage Systems. Its primary akta.pro industry code is IMADALAC, Pipes & Tubing (Metal, Plastic & Composite), with a secondary code of IMADAFAM, Gutters, Downspouts & Rainwater Systems. Its NAICS code is 331210 and its SIC code is 3317.