Developer docs
API playgroundTry for free, no card

Search company profiles

LORO

Full company profile

uuid0034368

Namestring
LORO
Legal namestring
LOROWERK K.H. Vahlbrauk GmbH & Co. KG
Company typeenum
Private
Founded yearstring
-
Descriptiontext

LOROWERK K.H. Vahlbrauk GmbH & Co. KG, operating under the brand LORO, is a German family-owned manufacturer of steel drainage pipe systems for buildings. Founded more than 60 years ago and headquartered in Bad Gandersheim, Germany, the company designs, produces, and distributes the LORO-X drainage system built around a proprietary two-chamber push-fit socket connection (Zweikammern-Steckmuffenverbindung). The product range spans pipe diameters from DN 32 to DN 300 and includes specialized variants for parapet, flat roof, balcony, and cascade drainage applications, with the company having manufactured more than 100 million push-fit connections over its operating history.

The company's technical differentiation rests on its proprietary two-chamber push-fit socket system, the DUPLEX corrosion protection, the VARIOFIT retention system, and compliance with the DIN EN 1123 standard, supplemented by DIBt approval, LGA certification, and Baustoffklasse A1 non-combustible classification. These features are targeted at architects, building planners, installers, and developers across residential, commercial, industrial, and infrastructure projects including hotels, hospitals, schools, parking structures, bridges, and shipbuilding.

LORO operates a direct hardware sales model with quote-based pricing, distributing through 15 regional sales areas within Germany and exporting to more than 25 countries across Europe, the Americas, the Middle East, and Asia-Pacific. The company remains under family ownership with no external investors; managing directors are Wolfgang Vahlbrauk (Dipl.-Ing.) and Carlo Vahlbrauk (Dipl.-Ök.). LORO does not publicly disclose revenue figures.

Short descriptiontext

LORO is a family-owned German manufacturer of steel building drainage pipe systems (LORO-X), serving architects, planners, and installers across residential, commercial, and infrastructure projects in Germany and 25+ export markets.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersBad Gandersheim, Germany
HQ citystring
Bad Gandersheim
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
steel drainage pipes, building drainage systems, roof drainage solutions, parapet drainage products, rainwater management systems
Industry2 codes
1Pipes & Tubing (Metal, Plastic & Composite)
CodeIMADALACPrimaryYes
2Gutters, Downspouts & Rainwater Systems
CodeIMADAFAMPrimaryNo
NAICS code1 code
  • Iron and Steel Pipe and Tube Manufacturing from Purchased Steel331210
SIC code1 code
  • Steel Pipe & Tubes3317
Product category
Building Drainage Systems
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Steel Drainage Pipe Systems
TypeHardware Sales
Description

LORO generates revenue through the manufacture and sale of steel drainage pipe systems including LORO-X steel pipes, parapet drainage, roof drainage, balcony drainage, standpipes, composite pipes, and stainless steel products. Products are sold through direct sales and wholesale distribution channels to building industry customers.

loro.de
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1B2B hardware products for drainage systems
ModelOtherBilling cadenceMulti-year contract
Notes

Quote-based sales model. Products available through regional sales representatives and wholesalers. No public pricing listed on website.

loro.de
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 12 records shown
1LORO-X
Description

Steel discharge pipe system with push-fit socket connection for building and rainwater drainage

loro.de
+11 more records
Core offering1 text field

LORO manufactures and sells complete steel drainage systems for buildings based on its proprietary LORO-X push-fit socket pipe platform. The product portfolio covers parapet drainage, flat roof drainage, balcony drainage, and cascade drainage systems, supported by rain standpipes, composite pipes, stainless steel pipes, and pipe penetration systems. Products are sold to architects, specialist planners, installation contractors, and wholesalers primarily across Germany, Europe, and select international markets.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • More than 60 years of proven field performance in building and land drainage systems
+1 more record
Product overview1 text field

LORO is a manufacturer of comprehensive drainage systems built around the LORO-X steel discharge pipe platform with proprietary two-chamber push-fit socket connections. The product portfolio encompasses parapet drainage (Attikaentwässerung), roof drainage (Dachentwässerung), balcony drainage (Balkonentwässerung), and cascade drainage systems as the primary building drainage solutions. The core LORO-X steel pipe system (DN 32-300) serves as the foundation, supported by rain standpipes, composite pipes (Standard/Silent), stainless steel pipes (LORO-XCL), and oil tank/pellet filling systems. Additional specialized offerings include pipe penetrations for waterproof passages, fire protection drainage products, and shipbuilding solutions. The company also provides digital tools including online calculation, configuration, and BIM-compatible CAD files in IFC and Revit formats. LORO operates from Bad Gandersheim, Germany with distribution across Germany, Austria, Switzerland, and international markets.

Product and service6 records
1LORO-X Steel Discharge Pipes
CategoryDrainage Pipes
Description

Hot-dip galvanized steel discharge pipes DN 32 to DN 300 with proprietary LORO-X two-chamber push-fit socket connection (Zweikammern-Steckmuffenverbindung) and DUPLEX internal coating for corrosion protection. Foundation pipe system for building drainage applications, supplied to building industry professionals.

2Parapet Drainage Systems (Attikaentwässerung)
CategoryRoof Drainage
Description

Complete parapet (Attika) drainage systems for flat roofs with multiple series supporting gravity flow, siphonic flow, and rainwater retention configurations. Used by architects, specialist planners, and installers on residential, commercial, hospital, school, and industrial buildings.

3Roof Drainage Systems (Dachentwässerung)
CategoryRoof Drainage
Description

Flat roof drainage product lines (DRAINLET, DRAINJET, VERSAL, Series O) including retention and emergency drainage units, traffic surface drains, and roof venting accessories. Sold to building industry professionals for commercial, industrial, and parking structure roofs.

4Balcony Drainage Systems (Balkonentwässerung)
CategoryBalcony Drainage
Description

Balcony drainage solutions across 17 product series covering parapet drains, gully drains, and emergency drainage, with related accessories. Targeted at architects and installers specifying balcony drainage on residential and commercial buildings.

5Cascade Drainage Systems (Kaskadenentwässerung)
CategoryDrainage Solutions
Description

Cascade drainage systems for multi-level building structures enabling controlled water flow down through successive storeys using DUOSTREAM and QUATTROFLUX pipe-in-pipe technology. For building projects with stepped or terraced roof and façade drainage requirements.

6Rain Standpipes (Regenstandrohre)
CategoryDrainage Pipes
Description

External visible rain downpipes available in round and square steel, stainless steel, and copper variants for exposed exterior façade drainage with weather resistance and architectural finishes.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1ACO
TypeDirect peer
Description

ACO is a German-headquartered drainage systems manufacturer with a comparable product portfolio spanning roof, balcony, parking deck and building drainage. It competes head-to-head with LORO on engineered building drainage systems in DACH and internationally.

TypeBroad incumbent
Description

Geberit is a dominant European sanitary and plumbing systems incumbent with deep specification coverage. Its plastic and composite drainage lines overlap with LORO's addressable use cases, though it does not focus on steel drainage systems.

TypeBroad incumbent
Description

Viega is a German plumbing systems manufacturer with broad piping, drainage and press-fitting portfolios. Its building drainage range competes with LORO at the specifier level, particularly in DACH commercial and residential projects.

TypeBroad incumbent
Description

Aliaxis is a global plastic piping systems group with extensive building and infrastructure drainage exposure. Its brands (e.g., Marley, GPS) overlap with LORO in building and roof drainage applications across European markets.

TypeDirect peer
Description

Rehau provides polymer-based building solutions including drainage, plumbing and heating systems. It competes with LORO across European specifier channels, particularly in residential and commercial building drainage.

TypeDirect peer
Description

Poloplast is an Austrian manufacturer of plastic pipe systems widely used in European building drainage. It is a substitute competitor to LORO in multi-storey residential and commercial drainage.

TypeDirect peer
Description

Düker is a German manufacturer of cast iron and steel drainage pipe systems. It competes most directly with LORO in steel and cast iron building drainage, sharing similar specifier channels and certifications.

TypeDirect peer
Description

Saint-Gobain PAM is a European leader in cast iron building drainage and rainwater systems. It competes with LORO on metallic drainage systems for buildings and infrastructure, particularly on fire and acoustic performance.

TypeDirect peer
Description

Pipelife (Wienerberger) manufactures plastic pipe systems for building and infrastructure across Europe. It competes with LORO on roof, balcony and building drainage applications via plastic-based alternatives.

TypeDirect peer
Description

Wavin (Orbia) is a major European plastic pipe and drainage systems supplier. It is a direct substitute competitor to LORO's steel offering in standard building drainage applications where plastic is the default material choice.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

LORO

Building Drainage Systemsloro.de

LORO is a family-owned German manufacturer of steel building drainage pipe systems (LORO-X), serving architects, planners, and installers across residential, commercial, and infrastructure projects in Germany and 25+ export markets.

What LORO does

LOROWERK K.H. Vahlbrauk GmbH & Co. KG, operating under the brand LORO, is a German family-owned manufacturer of steel drainage pipe systems for buildings. Founded more than 60 years ago and headquartered in Bad Gandersheim, Germany, the company designs, produces, and distributes the LORO-X drainage system built around a proprietary two-chamber push-fit socket connection (Zweikammern-Steckmuffenverbindung). The product range spans pipe diameters from DN 32 to DN 300 and includes specialized variants for parapet, flat roof, balcony, and cascade drainage applications, with the company having manufactured more than 100 million push-fit connections over its operating history.

The company's technical differentiation rests on its proprietary two-chamber push-fit socket system, the DUPLEX corrosion protection, the VARIOFIT retention system, and compliance with the DIN EN 1123 standard, supplemented by DIBt approval, LGA certification, and Baustoffklasse A1 non-combustible classification. These features are targeted at architects, building planners, installers, and developers across residential, commercial, industrial, and infrastructure projects including hotels, hospitals, schools, parking structures, bridges, and shipbuilding.

LORO operates a direct hardware sales model with quote-based pricing, distributing through 15 regional sales areas within Germany and exporting to more than 25 countries across Europe, the Americas, the Middle East, and Asia-Pacific. The company remains under family ownership with no external investors; managing directors are Wolfgang Vahlbrauk (Dipl.-Ing.) and Carlo Vahlbrauk (Dipl.-Ök.). LORO does not publicly disclose revenue figures.

LORO firmographics

Firmographics
Name
LORO
Legal name
LOROWERK K.H. Vahlbrauk GmbH & Co. KG
Website
https://www.loro.de
Company type
Private
Operating status
Operating
Headcount range
251–500 employees
Short description
LORO is a family-owned German manufacturer of steel building drainage pipe systems (LORO-X), serving architects, planners, and installers across residential, commercial, and infrastructure projects in Germany and 25+ export markets.
Ownership category
akta.pro rank

LORO industry classification

Industry
Product category
Building Drainage Systems
NAICS
Iron and Steel Pipe and Tube Manufacturing from Purchased Steel (331210)
SIC
Steel Pipe & Tubes (3317)
akta.pro primary industry
Pipes & Tubing (Metal, Plastic & Composite) (IMADALAC)
akta.pro secondary industry
Gutters, Downspouts & Rainwater Systems (IMADAFAM)

Keywords

  • Steel drainage pipes
  • Building drainage systems
  • Roof drainage solutions
  • Parapet drainage products
  • Rainwater management systems

Where LORO is headquartered

Location

Headquarters

HQ city
Bad Gandersheim
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

LORO business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Steel Drainage Pipe Systems: LORO generates revenue through the manufacture and sale of steel drainage pipe systems including LORO-X steel pipes, parapet drainage, roof drainage, balcony drainage, standpipes, composite pipes, and stainless steel products. Products are sold through direct sales and wholesale distribution channels to building industry customers.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractB2B hardware products for drainage systems

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

LORO product offering

Product offering

Core offering

LORO manufactures and sells complete steel drainage systems for buildings based on its proprietary LORO-X push-fit socket pipe platform. The product portfolio covers parapet drainage, flat roof drainage, balcony drainage, and cascade drainage systems, supported by rain standpipes, composite pipes, stainless steel pipes, and pipe penetration systems. Products are sold to architects, specialist planners, installation contractors, and wholesalers primarily across Germany, Europe, and select international markets.

Product overview

LORO is a manufacturer of comprehensive drainage systems built around the LORO-X steel discharge pipe platform with proprietary two-chamber push-fit socket connections. The product portfolio encompasses parapet drainage (Attikaentwässerung), roof drainage (Dachentwässerung), balcony drainage (Balkonentwässerung), and cascade drainage systems as the primary building drainage solutions. The core LORO-X steel pipe system (DN 32-300) serves as the foundation, supported by rain standpipes, composite pipes (Standard/Silent), stainless steel pipes (LORO-XCL), and oil tank/pellet filling systems. Additional specialized offerings include pipe penetrations for waterproof passages, fire protection drainage products, and shipbuilding solutions. The company also provides digital tools including online calculation, configuration, and BIM-compatible CAD files in IFC and Revit formats. LORO operates from Bad Gandersheim, Germany with distribution across Germany, Austria, Switzerland, and international markets.

Differentiator

Problem solved

Functional benefit

Brands

  • LORO-X: Steel discharge pipe system with push-fit socket connection for building and rainwater drainage
  • LORO-XCL
  • LORO-X FEX
  • DUOFLUX
  • QUATTROFLUX
  • DUOSTREAM
  • DRAINLET
  • DRAINJET
  • VERSAL
  • VARIOFIT
  • Rainstar
  • Attikastar

Products and services

  • LORO-X Steel Discharge Pipes Hot-dip galvanized steel discharge pipes DN 32 to DN 300 with proprietary LORO-X two-chamber push-fit socket connection (Zweikammern-Steckmuffenverbindung) and DUPLEX internal coating for corrosion protection. Foundation pipe system for building drainage applications, supplied to building industry professionals.
  • Parapet Drainage Systems (Attikaentwässerung) Complete parapet (Attika) drainage systems for flat roofs with multiple series supporting gravity flow, siphonic flow, and rainwater retention configurations. Used by architects, specialist planners, and installers on residential, commercial, hospital, school, and industrial buildings.
  • Roof Drainage Systems (Dachentwässerung) Flat roof drainage product lines (DRAINLET, DRAINJET, VERSAL, Series O) including retention and emergency drainage units, traffic surface drains, and roof venting accessories. Sold to building industry professionals for commercial, industrial, and parking structure roofs.
  • Balcony Drainage Systems (Balkonentwässerung) Balcony drainage solutions across 17 product series covering parapet drains, gully drains, and emergency drainage, with related accessories. Targeted at architects and installers specifying balcony drainage on residential and commercial buildings.
  • Cascade Drainage Systems (Kaskadenentwässerung) Cascade drainage systems for multi-level building structures enabling controlled water flow down through successive storeys using DUOSTREAM and QUATTROFLUX pipe-in-pipe technology. For building projects with stepped or terraced roof and façade drainage requirements.
  • Rain Standpipes (Regenstandrohre) External visible rain downpipes available in round and square steel, stainless steel, and copper variants for exposed exterior façade drainage with weather resistance and architectural finishes.

Quantifiable outcome

  • More than 60 years of proven field performance in building and land drainage systems
  • +1 more outcomes

Companies that use LORO

Customer profile

Segments2 records

Ideal customer profiles1 record

LORO technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

LORO partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

LORO competitors and assessment

Company assessment

Direct peers

  • ACO: ACO is a German-headquartered drainage systems manufacturer with a comparable product portfolio spanning roof, balcony, parking deck and building drainage. It competes head-to-head with LORO on engineered building drainage systems in DACH and internationally.
  • Rehau: Rehau provides polymer-based building solutions including drainage, plumbing and heating systems. It competes with LORO across European specifier channels, particularly in residential and commercial building drainage.
  • Poloplast: Poloplast is an Austrian manufacturer of plastic pipe systems widely used in European building drainage. It is a substitute competitor to LORO in multi-storey residential and commercial drainage.
  • Düker: Düker is a German manufacturer of cast iron and steel drainage pipe systems. It competes most directly with LORO in steel and cast iron building drainage, sharing similar specifier channels and certifications.
  • Saint-Gobain PAM: Saint-Gobain PAM is a European leader in cast iron building drainage and rainwater systems. It competes with LORO on metallic drainage systems for buildings and infrastructure, particularly on fire and acoustic performance.
  • Pipelife: Pipelife (Wienerberger) manufactures plastic pipe systems for building and infrastructure across Europe. It competes with LORO on roof, balcony and building drainage applications via plastic-based alternatives.
  • Wavin: Wavin (Orbia) is a major European plastic pipe and drainage systems supplier. It is a direct substitute competitor to LORO's steel offering in standard building drainage applications where plastic is the default material choice.

Broad incumbents

  • Geberit: Geberit is a dominant European sanitary and plumbing systems incumbent with deep specification coverage. Its plastic and composite drainage lines overlap with LORO's addressable use cases, though it does not focus on steel drainage systems.
  • Viega: Viega is a German plumbing systems manufacturer with broad piping, drainage and press-fitting portfolios. Its building drainage range competes with LORO at the specifier level, particularly in DACH commercial and residential projects.
  • Aliaxis: Aliaxis is a global plastic piping systems group with extensive building and infrastructure drainage exposure. Its brands (e.g., Marley, GPS) overlap with LORO in building and roof drainage applications across European markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

LORO social profiles

Digital presence

LORO compliance and trust

Trust signal

Compliance4 records

LORO financial estimates

Financial estimate

Revenue estimate

Valuation estimate

LORO leadership team

Management profile

Number of profiles

Profiles2 records

LORO funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

LORO M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LORO

What does LORO do?

LORO manufactures and sells complete steel drainage systems for buildings based on its proprietary LORO-X push-fit socket pipe platform. The product portfolio covers parapet drainage, flat roof drainage, balcony drainage, and cascade drainage systems, supported by rain standpipes, composite pipes, stainless steel pipes, and pipe penetration systems. Products are sold to architects, specialist planners, installation contractors, and wholesalers primarily across Germany, Europe, and select international markets.

Is LORO a public or private company?

LORO is a private company. It is classified as family owned and is currently operating.

When was LORO founded?

LORO was founded in -1. It employs 251 to 500 people.

Where is LORO based?

LORO is headquartered in Bad Gandersheim, Germany, in the Europe region.

How does LORO make money?

One revenue line is on record: steel Drainage Pipe Systems.

Who are LORO's main competitors?

Direct peers on record are ACO, Rehau, Poloplast, Düker, Saint-Gobain PAM, Pipelife and Wavin. Broad incumbents are Geberit, Viega and Aliaxis.

Does LORO have an API?

No public API is recorded for LORO.

What industry is LORO in?

LORO's product category is Building Drainage Systems. Its primary akta.pro industry code is IMADALAC, Pipes & Tubing (Metal, Plastic & Composite), with a secondary code of IMADAFAM, Gutters, Downspouts & Rainwater Systems. Its NAICS code is 331210 and its SIC code is 3317.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales