iHobby
- Company typePrivate
- Founded-
- HeadquartersBedford, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
iHobby firmographics
Firmographics- Name
- iHobby
- Website
- https://sampublications.com
- Company type
- Private
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
iHobby industry classification
Industry- Product category
- Special Interest Hobby Magazines
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industry
- Men’s Interest Magazines (MPAJAEAC)
Keywords
Where iHobby is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
iHobby business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
iHobby product offering
Product offeringCore offering
iHobby is a scale modelling magazine focused on scale aviation and military models. Published by SAM Publications in Bedford, United Kingdom, the title delivers content to scale modelling enthusiasts through print and online channels hosted at sampublications.com.
Differentiator
Problem solved
Functional benefit
Products and services
- iHobby magazine
Companies that use iHobby
Customer profileIdeal customer profiles1 record
iHobby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iHobby partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
iHobby competitors and assessment
Company assessmentRegional players
- Hispano Ediciones: Spanish publisher of scale modelling and military magazines, overlapping with iHobby on subject matter but serving primarily Spanish-speaking markets.
- Hobby Japan: Japanese publisher of scale modelling and figure modelling magazines and books; comparable in editorial scope but operates primarily in the Japanese market, making it a regional rather than direct competitor to iHobby.
Direct peers
- Guideline Publications: UK-based independent publisher of scale modelling magazines including Military Modelcraft International and Scale Aircraft Modelling, directly comparable to iHobby in product category, target enthusiast, and business model.
- Kalmbach Media: US-based hobby publisher producing FineScale Modeler magazine and books; comparable as a scale-modelling specialist periodical publisher, though operating at larger scale and across a broader hobby portfolio.
- ADH Publishing: Publisher of niche scale modelling and military modelling magazines such as Model Military International, serving the same scale aviation and military modelling audience as iHobby with a similar print-led, enthusiast-targeted model.
- Kagero Publishing: Polish publisher of aviation and military books and magazines (e.g., 'Aviation Monographs', 'Military Modelcraft' titles), directly comparable to iHobby's scale aviation and military modelling editorial focus.
Others
- AK Interactive: Scale modelling paints, tools, and accessories brand that publishes modelling books and tutorials; adjacent rather than directly competitive, but draws on the same scale-modelling audience that iHobby targets.
- Airfix: Iconic UK plastic model kit manufacturer with deep overlap into the scale aviation modelling hobby; an upstream brand partner/advertiser for iHobby rather than a publishing peer.
Broad incumbents
- Osprey Publishing: Established UK military and aviation publisher with extensive modelling, aircraft, and military history book lists; overlaps with iHobby on subject matter and audience but operates at much larger scale across books rather than periodicals.
Emerging players
- Squadron Signal Publications: Publisher of walkaround and modelling reference books on military aircraft and vehicles, serving the same scale-modelling reader as iHobby with complementary reference content rather than a competing periodical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
iHobby social profiles
Digital presenceiHobby financial estimates
Financial estimateRevenue estimate
Valuation estimate
iHobby leadership team
Management profileNumber of profiles
iHobby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iHobby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iHobby
What does iHobby do?
iHobby is a scale modelling magazine focused on scale aviation and military models. Published by SAM Publications in Bedford, United Kingdom, the title delivers content to scale modelling enthusiasts through print and online channels hosted at sampublications.com.
When was iHobby founded?
iHobby was founded in -1. It employs 11 to 50 people.
Where is iHobby based?
iHobby is headquartered in Bedford, United Kingdom, in the Europe region.
Who are iHobby's main competitors?
Regional players on record are Hispano Ediciones and Hobby Japan. Direct peers are Guideline Publications, Kalmbach Media, ADH Publishing and Kagero Publishing. Others are AK Interactive and Airfix. Osprey Publishing is listed as a broad incumbent. Squadron Signal Publications is listed as an emerging player.
Does iHobby have an API?
No public API is recorded for iHobby.
What industry is iHobby in?
iHobby's product category is Special Interest Hobby Magazines. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJAEAC, Men’s Interest Magazines. Its NAICS code is 513120 and its SIC code is 2721.