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iHobby

Full company profile

uuid003437j

Namestring
iHobby
Company typeenum
Private
Founded yearstring
-
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBedford, United Kingdom
HQ citystring
Bedford
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
scale modelling magazine, aviation scale models, military scale models, hobby publishing, special interest magazines
Industry2 codes
1Business, Finance & Industry Trade Magazines
CodeMPAJAEAMPrimaryYes
2Men’s Interest Magazines
CodeMPAJAEACPrimaryNo
NAICS code1 code
  • Periodical Publishers513120
SIC code1 code
  • Periodicals: Publishing Or Publishing & Printing2721
Product category
Special Interest Hobby Magazines
Social media profiles2 records
Cost components4 values
Personnel, Operations, Supply Chain, Marketing or Sales
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

iHobby is a scale modelling magazine focused on scale aviation and military models. Published by SAM Publications in Bedford, United Kingdom, the title delivers content to scale modelling enthusiasts through print and online channels hosted at sampublications.com.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1iHobby magazine
CategorySpecial interest hobby magazine
Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight1 record

Each record includes

Type, Description

Peers10 records
1Hispano Ediciones
TypeRegional player
Description

Spanish publisher of scale modelling and military magazines, overlapping with iHobby on subject matter but serving primarily Spanish-speaking markets.

TypeDirect peer
Description

UK-based independent publisher of scale modelling magazines including Military Modelcraft International and Scale Aircraft Modelling, directly comparable to iHobby in product category, target enthusiast, and business model.

TypeDirect peer
Description

US-based hobby publisher producing FineScale Modeler magazine and books; comparable as a scale-modelling specialist periodical publisher, though operating at larger scale and across a broader hobby portfolio.

TypeOthers
Description

Scale modelling paints, tools, and accessories brand that publishes modelling books and tutorials; adjacent rather than directly competitive, but draws on the same scale-modelling audience that iHobby targets.

TypeBroad incumbent
Description

Established UK military and aviation publisher with extensive modelling, aircraft, and military history book lists; overlaps with iHobby on subject matter and audience but operates at much larger scale across books rather than periodicals.

TypeRegional player
Description

Japanese publisher of scale modelling and figure modelling magazines and books; comparable in editorial scope but operates primarily in the Japanese market, making it a regional rather than direct competitor to iHobby.

TypeEmerging player
Description

Publisher of walkaround and modelling reference books on military aircraft and vehicles, serving the same scale-modelling reader as iHobby with complementary reference content rather than a competing periodical.

8ADH Publishing
TypeDirect peer
Description

Publisher of niche scale modelling and military modelling magazines such as Model Military International, serving the same scale aviation and military modelling audience as iHobby with a similar print-led, enthusiast-targeted model.

9Kagero Publishing
TypeDirect peer
Description

Polish publisher of aviation and military books and magazines (e.g., 'Aviation Monographs', 'Military Modelcraft' titles), directly comparable to iHobby's scale aviation and military modelling editorial focus.

TypeOthers
Description

Iconic UK plastic model kit manufacturer with deep overlap into the scale aviation modelling hobby; an upstream brand partner/advertiser for iHobby rather than a publishing peer.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

iHobby

Special Interest Hobby Magazinessampublications.com

iHobby firmographics

Firmographics
Name
iHobby
Website
https://sampublications.com
Company type
Private
Headcount range
11–50 employees
Ownership category
akta.pro rank

iHobby industry classification

Industry
Product category
Special Interest Hobby Magazines
NAICS
Periodical Publishers (513120)
SIC
Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry
Business, Finance & Industry Trade Magazines (MPAJAEAM)
akta.pro secondary industry
Men’s Interest Magazines (MPAJAEAC)

Keywords

  • Scale modelling magazine
  • Aviation scale models
  • Military scale models
  • Hobby publishing
  • Special interest magazines

Where iHobby is headquartered

Location

Headquarters

HQ city
Bedford
HQ country
United Kingdom
HQ region
Europe

Markets served

iHobby business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations, Supply Chain, Marketing or Sales

iHobby product offering

Product offering

Core offering

iHobby is a scale modelling magazine focused on scale aviation and military models. Published by SAM Publications in Bedford, United Kingdom, the title delivers content to scale modelling enthusiasts through print and online channels hosted at sampublications.com.

Differentiator

Problem solved

Functional benefit

Products and services

  • iHobby magazine

Companies that use iHobby

Customer profile

Ideal customer profiles1 record

iHobby technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

iHobby partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights1 record

iHobby competitors and assessment

Company assessment

Regional players

  • Hispano Ediciones: Spanish publisher of scale modelling and military magazines, overlapping with iHobby on subject matter but serving primarily Spanish-speaking markets.
  • Hobby Japan: Japanese publisher of scale modelling and figure modelling magazines and books; comparable in editorial scope but operates primarily in the Japanese market, making it a regional rather than direct competitor to iHobby.

Direct peers

  • Guideline Publications: UK-based independent publisher of scale modelling magazines including Military Modelcraft International and Scale Aircraft Modelling, directly comparable to iHobby in product category, target enthusiast, and business model.
  • Kalmbach Media: US-based hobby publisher producing FineScale Modeler magazine and books; comparable as a scale-modelling specialist periodical publisher, though operating at larger scale and across a broader hobby portfolio.
  • ADH Publishing: Publisher of niche scale modelling and military modelling magazines such as Model Military International, serving the same scale aviation and military modelling audience as iHobby with a similar print-led, enthusiast-targeted model.
  • Kagero Publishing: Polish publisher of aviation and military books and magazines (e.g., 'Aviation Monographs', 'Military Modelcraft' titles), directly comparable to iHobby's scale aviation and military modelling editorial focus.

Others

  • AK Interactive: Scale modelling paints, tools, and accessories brand that publishes modelling books and tutorials; adjacent rather than directly competitive, but draws on the same scale-modelling audience that iHobby targets.
  • Airfix: Iconic UK plastic model kit manufacturer with deep overlap into the scale aviation modelling hobby; an upstream brand partner/advertiser for iHobby rather than a publishing peer.

Broad incumbents

  • Osprey Publishing: Established UK military and aviation publisher with extensive modelling, aircraft, and military history book lists; overlaps with iHobby on subject matter and audience but operates at much larger scale across books rather than periodicals.

Emerging players

  • Squadron Signal Publications: Publisher of walkaround and modelling reference books on military aircraft and vehicles, serving the same scale-modelling reader as iHobby with complementary reference content rather than a competing periodical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

iHobby social profiles

Digital presence

iHobby financial estimates

Financial estimate

Revenue estimate

Valuation estimate

iHobby leadership team

Management profile

Number of profiles

iHobby funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

iHobby M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iHobby

What does iHobby do?

iHobby is a scale modelling magazine focused on scale aviation and military models. Published by SAM Publications in Bedford, United Kingdom, the title delivers content to scale modelling enthusiasts through print and online channels hosted at sampublications.com.

When was iHobby founded?

iHobby was founded in -1. It employs 11 to 50 people.

Where is iHobby based?

iHobby is headquartered in Bedford, United Kingdom, in the Europe region.

Who are iHobby's main competitors?

Regional players on record are Hispano Ediciones and Hobby Japan. Direct peers are Guideline Publications, Kalmbach Media, ADH Publishing and Kagero Publishing. Others are AK Interactive and Airfix. Osprey Publishing is listed as a broad incumbent. Squadron Signal Publications is listed as an emerging player.

Does iHobby have an API?

No public API is recorded for iHobby.

What industry is iHobby in?

iHobby's product category is Special Interest Hobby Magazines. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJAEAC, Men’s Interest Magazines. Its NAICS code is 513120 and its SIC code is 2721.

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