EXTRAKT
EXTRAKT GmbH is a Zurich-based Swiss continuing education institute and consulting agency, founded in 1999, that prepares working professionals for Swiss federal marketing and sales certifications in small classes (max 12 students) and delivers corporate sales training and marketing consulting across multiple industries.
- Company typePrivate
- Founded1999
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What EXTRAKT does
EXTRAKT GmbH is a privately held Swiss limited liability company (Weiterbildungsinstitut & Beratungsagentur für Marketing und Verkauf) founded in 1999 by Roger Keller and headquartered in Zumikon-Zurich, with training facilities at Schleifergasse 1 in Zurich. The company operates as a boutique continuing education institute and consulting agency exclusively focused on marketing and sales, differentiated by a strict small-class model (max 12 students per cohort) and a 25+ year specialization in Swiss federal marketing and sales certifications (eidgenössische Fachausweise and Diplome). Its product portfolio comprises four core certification tracks — Marketingfachleute (MFL), MarketingleiterIn (ML, EMC Master), Verkaufsfachleute (VFL), and VerkaufsleiterIn (VL, EMC Bachelor) — supplemented by two Vorkurs preliminary courses (marketing/sales management and accounting), the proprietary DRILL® intensive exam-simulation methodology, SelfChecks© self-assessment tools, separately purchasable Fachunterlagen study materials, and free YouTube Lernvideos. Programs are delivered part-time in-person alongside full-time work, with monthly billing, downloadable brochures, and phone/email consultation funnels.
The firm's revenue model blends individual course fees (CHF 800–17,000 list, halved by 50% Swiss federal subsidies upon successful exam completion) with project-based corporate consulting and training engagements. Corporate clients (Firmenkunden) span logistics, ticketing, technology, manufacturing, financial services, and non-profit sectors — including DHL Express, Ticketcorner, Cisco Systems, Arcelor Mittal, UBS, Schindler, and WWF Panda — and receive customized sales-skills training across key account management, field sales, telesales, and customer service. Distribution is direct: a small sales/business-development function (Roger Keller and team) handles B2B outreach by referral and existing relationships, while individual students are acquired through the website, organic social channels (Facebook, Instagram, LinkedIn, Xing, YouTube), newsletter, Google reviews, alumni referrals, and student apéro events.
EXTRAKT is bootstrapped and founder-controlled, with 1–10 employees including four named instructors (Roger Keller, Thies Bucher, Jan Braunschweiler, and Dr. jur. Mathias Kaufmann) who combine teaching with active consulting. Its geographic footprint is confined to the Zurich metropolitan area within Switzerland. Strategic posture is defensive-conservative: no external funding, no M&A, and incremental product extensions (ML Zweitdiplom-Studium for existing VL alumni) layered onto a stable core franchise.
EXTRAKT firmographics
Firmographics- Name
- EXTRAKT
- Legal name
- EXTRAKT GmbH
- Website
- https://extrakt.ch
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EXTRAKT GmbH is a Zurich-based Swiss continuing education institute and consulting agency, founded in 1999, that prepares working professionals for Swiss federal marketing and sales certifications in small classes (max 12 students) and delivers corporate sales training and marketing consulting across multiple industries.
- Ownership category
- akta.pro rank
EXTRAKT industry classification
Industry- Product category
- Professional Education and Training
- NAICS
- Educational Services (611), Educational Support Services (61171), Marketing Consulting Services (541613), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Competitive Exam Prep (Olympiads, academic competitions, entrance contests) (EDANABAI)
Keywords
Where EXTRAKT is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
EXTRAKT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Course Fees: EXTRAKT generates revenue primarily through course fees charged to individual students for federal exam preparation programs. Fees are charged per program/course and are payable upfront or in monthly installments. Swiss federal subsidies (50% of course fees) are available to eligible students who subsequently take the federal exam.
- Corporate Training & Consulting: EXTRAKT provides bespoke sales skills training, marketing consulting, and coaching services to corporate clients across various industries. Revenue is earned through project-based consulting fees and training program contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | VerkaufsleiterIn (Sales Manager) Hauptlehrgang - CHF 17,000 full price / CHF 8,500 with federal subsidy |
| One time/ perpetual license | Monthly | Verkaufsfachleute (Sales Specialists) Hauptlehrgang - CHF 9,500 full price / CHF 4,750 with federal subsidy |
| One time/ perpetual license | Monthly | Marketingfachleute (Marketing Specialists) Hauptlehrgang - CHF 9,500 full price / CHF 4,750 with federal subsidy |
| Unit Pricing | Monthly | Vorkurs Einführung Rechnungswesen - CHF 800 |
| Unit Pricing | Monthly | Vorkurs Marketing- und Verkaufmanagement - CHF 2,500 |
| One time/ perpetual license | Pay-as-you-go | VL DRILL Klausur Intensivtraining schriftlich - CHF 1,800 / CHF 900 with subsidy |
| One time/ perpetual license | Monthly | VL DRILL Repetitorium (Brush-up + Intensive) - CHF 7,600 / CHF 3,800 with subsidy |
| One time/ perpetual license | Monthly | ML Zweitdiplom-Studium - CHF 5,900 / CHF 2,950 with subsidy |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
EXTRAKT product offering
Product offeringCore offering
EXTRAKT is a Swiss continuing education institute and consulting agency based in Zürich that prepares individual professionals for Swiss federal marketing and sales certifications (eidg. Fachausweis and eidg. Diplom). The institute offers part-time preparation courses in four tracks (Marketingfachleute, MarketingleiterIn, Verkaufsfachleute, VerkaufsleiterIn) using its proprietary DRILL® intensive exam simulation methodology. In parallel, it delivers bespoke sales skills training, marketing consulting, and coaching to corporate clients across industries.
Product overview
EXTRAKT is a Swiss continuing education institute specializing in marketing and sales, offering preparation programs for federal Swiss professional certifications (Eidgenössische Fachausweise and Diplome). The portfolio comprises four main certification tracks: Marketingfachleute (MFL), MarketingleiterIn (ML), Verkaufsfachleute (VFL), and VerkaufsleiterIn (VL). Each program includes intensive DRILL training modules for exam simulation (written and oral), supplemented by preliminary courses in marketing fundamentals and accounting. The institute also provides corporate consulting and sales training services for business clients, and proprietary study materials including SelfCheck concept templates, goal templates, and subject lexicons. All programs emphasize small class sizes and are conducted part-time alongside professional work.
Differentiator
Problem solved
Functional benefit
Brands
- DRILL: Proprietary intensive exam preparation training program trademarked by EXTRAKT for marketing and sales certification exams
Products and services
- Marketingfachleute mit eidg. Fachausweis (MFL)
Quantifiable outcome
- 50% of course fees subsidized by the Swiss federal government upon passing the exam
- +3 more outcomes
Companies that use EXTRAKT
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
EXTRAKT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EXTRAKT partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Swiss Marketing / Schweizerischer Verband für WeiterbildungminorEXTRAKT is affiliated with Swiss Marketing (Schweizerischer Verband für Weiterbildung), as evidenced by the logo displayed in the website footer. The nature of the affiliation is not detailed; it appears to be a professional association membership.
- Neo One AGminorNeo One AG is listed as a corporate client but also appears to provide web design and branding services to EXTRAKT (credited as 'Konzept & Design' in the website footer). The dual relationship makes it both a client and a service provider/marketing partner.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
EXTRAKT competitors and assessment
Company assessmentBroad incumbents
- AKAD: Switzerland's largest private distance-learning institution with broad vocational and business education programs, including marketing and sales tracks with stronger digital delivery than EXTRAKT.
- ZfU International Business School: Swiss continuing education provider offering seminars and certificate programs in marketing, sales, and management, competing for some of the same corporate training budget.
- HWZ Hochschule für Wirtschaft Zürich: Larger Zurich-based business school offering marketing and sales executive education and certificate programs, overlapping with EXTRAKT's corporate training and individual professional development offerings.
- WISS Schulen für Wirtschaft, Informatik und Sicherheit: Zurich-based vocational school group offering marketing and commercial education, broader in scope than EXTRAKT but competing for the same pool of working professionals seeking Swiss federal credentials.
- Kalaidos Fachhochschule: Swiss private university group with business and continuing education programs covering marketing and sales management, serving a broader student base than EXTRAKT's niche focus.
Regional players
- Marketing Akademie München: DACH-region provider of marketing and sales continuing education and certification prep, comparable in offering but operating primarily in Germany rather than Switzerland.
- KV Zürich Business School: Zurich-based commercial vocational education provider offering business and marketing training, comparable in regional focus and Swiss certification alignment but with broader scope.
- BVS Business Village St. Gallen: Swiss business education provider offering marketing and sales certification prep, similar in niche focus but operating from eastern Switzerland rather than Zurich.
Emerging players
- Benedict Schule: Swiss private vocational school offering marketing and business education tracks, positioning toward a younger student segment but functionally overlapping with EXTRAKT's certification prep.
Direct peers
- SMA Swiss Marketing Academy: Swiss institute offering marketing and sales training and certification preparation, directly competing with EXTRAKT for the same eidg. Fachausweis/Diplom student base in Switzerland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
EXTRAKT social profiles
Digital presenceEXTRAKT financial estimates
Financial estimateRevenue estimate
Valuation estimate
EXTRAKT leadership team
Management profileNumber of profiles
Profiles4 records
EXTRAKT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EXTRAKT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EXTRAKT
What does EXTRAKT do?
EXTRAKT is a Swiss continuing education institute and consulting agency based in Zürich that prepares individual professionals for Swiss federal marketing and sales certifications (eidg. Fachausweis and eidg. Diplom). The institute offers part-time preparation courses in four tracks (Marketingfachleute, MarketingleiterIn, Verkaufsfachleute, VerkaufsleiterIn) using its proprietary DRILL® intensive exam simulation methodology. In parallel, it delivers bespoke sales skills training, marketing consulting, and coaching to corporate clients across industries.
Is EXTRAKT a public or private company?
EXTRAKT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EXTRAKT founded?
EXTRAKT was founded in 1999. It employs 1 to 10 people.
Where is EXTRAKT based?
EXTRAKT is headquartered in Zürich, Switzerland, in the Europe region.
How does EXTRAKT make money?
Two revenue lines are on record. Individual Course Fees are the primary driver. The others are corporate Training & Consulting.
Who are EXTRAKT's main competitors?
Broad incumbents on record are AKAD, ZfU International Business School, HWZ Hochschule für Wirtschaft Zürich, WISS Schulen für Wirtschaft, Informatik und Sicherheit and Kalaidos Fachhochschule. Regional players are Marketing Akademie München, KV Zürich Business School and BVS Business Village St. Gallen. Benedict Schule is listed as an emerging player. SMA Swiss Marketing Academy is listed as a direct peer.
Does EXTRAKT have an API?
No public API is recorded for EXTRAKT.
What industry is EXTRAKT in?
EXTRAKT's product category is Professional Education and Training. Its primary akta.pro industry code is EDANABAI, Competitive Exam Prep (Olympiads, academic competitions, entrance contests). Its NAICS code is 611 and its SIC code is 8200.