SWISS MARKETING
Swiss Marketing is the leading Swiss professional association (Verband) for marketing and sales practitioners, organizing ~2,000 individual members across ~20 regional clubs, administering Swiss federal exams in the field, and operating subscription memberships, certifications, and a marketing/sales job portal.
- Company typePrivate
- Founded2008
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What SWISS MARKETING does
Swiss Marketing is the leading professional association (Verband) for marketing and sales practitioners in Switzerland. Founded in 2008 and headquartered at Nansenstrasse 5, 8050 Zürich, the association is organized as a financially independent, non-profit entity governed by a Central Committee (President: Chris Pozzoli; Director General: Marco Ancora since February 2025). It serves roughly 2,000 specialist and executive members and operates across all Swiss language regions via approximately 20 regional clubs in seven geographic regions (German-, French-, and Italian-speaking Switzerland). Its statutory mandate includes organizing Swiss federal professional and higher specialized examinations in marketing and sales, with suxxess.org acting as the examination secretariat co-located at the Zürich headquarters.
The association's offering is a unified service portfolio rather than a software product. Core products include the Swiss Marketing Jobs portal (jobs.swissmarketing.ch, powered by Jobmaps), the campus.swiss competence platform for certified courses and federal exam preparation, the Senior Marketing Professional (SMP) certification with a 3-year commitment and 90-point CPD requirement, European Euro-compatible certificates (Junior Marketing Manager through Marketing Director designations), and a calendar of regional and national events. Distribution is community-led: prospective members enroll via swissmarketing.ch or through regional clubs, while the CommunityBonus referral program (CHF 150 per converted referral) drives word-of-mouth. The marketing mix spans LinkedIn, Instagram, and Facebook community channels, monthly email newsletters (m&k Marketing & Kommunikation and HORIZONT digital are bundled for Premium members), regional event programming, and content marketing in three languages.
Monetization is overwhelmingly recurring-subscription. Individual memberships are priced at CHF 300/year (Premium) and CHF 100/year (Student). Corporate memberships are segmented across four tiers — Corporate Light (CHF 950), Compact (CHF 1,500), Plus (CHF 3,500), and Premium (CHF 6,000) — bundling unlimited job postings, sponsored listings, campus.swiss discounts up to 20%, Smart Series webinar access, and KEOS advisory. Supplementary revenue comes from European certificate fees (CHF 140–560), SMP certification fees (CHF 450 members / CHF 830 non-members plus a CHF 50 one-time certificate fee), and federal exam administration fees, with modest advertising/listing revenue from the Jobmaps-powered job portal. The association operates with a small management team (1–10 employees), making revenue-per-employee economics dependent on membership volume rather than service hours.
SWISS MARKETING firmographics
Firmographics- Name
- SWISS MARKETING
- Legal name
- Swiss Marketing
- Website
- https://swissmarketing.ch
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swiss Marketing is the leading Swiss professional association (Verband) for marketing and sales practitioners, organizing ~2,000 individual members across ~20 regional clubs, administering Swiss federal exams in the field, and operating subscription memberships, certifications, and a marketing/sales job portal.
- Ownership category
- akta.pro rank
SWISS MARKETING industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Professional, Scientific, and Technical Services (54)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Consultative Selling & Discovery (EDABABAC)
- akta.pro secondary industry
- Corporate Conferences & Sales Kickoffs (MPAGAGAC)
Keywords
Where SWISS MARKETING is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
SWISS MARKETING business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Membership Fees: Annual membership fees from individual members. Premium membership at CHF 300/year and Student membership at CHF 100/year. Premium members receive free access to all events, Smart Series webinars, discounts on certifications and partner training offerings, and other tangible benefits.
- Corporate Membership Fees: Four tiers of annual corporate membership: Corporate Light (CHF 950), Corporate Compact (CHF 1,500), Corporate Plus (CHF 3,500), and Corporate Premium (CHF 6,000). Tiers provide unlimited job postings, employer branding, campus.swiss discounts, Smart Series access, advisory services, and talent placement visibility.
- Certification and Education Programs: Revenue from European certificates (CHF 140–560 depending on diploma type and membership status), Senior Marketing Professional (SMP) certification (CHF 450 for members / CHF 830 for non-members plus CHF 50 one-time certificate fee), and federal exam administration fees for marketing and sales diplomas. Additional revenue from campus.swiss training course sales with member discounts up to 20%.
- Job Portal: Operates jobs.swissmarketing.ch platform in partnership with Jobmaps. Employers publish job listings optimized for Google for Jobs. Corporate members receive unlimited job postings and sponsored listings as part of membership tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium Individual Membership – CHF 300/year |
| Subscription | Annual | Student Individual Membership – CHF 100/year |
| Subscription | Annual | Corporate Light – CHF 950/year |
| Subscription | Annual | Corporate Compact – CHF 1,500/year |
| Subscription | Annual | Corporate Plus – CHF 3,500/year |
| Subscription | Annual | Corporate Premium – CHF 6,000/year |
| Subscription | Pay-as-you-go | European Certificate – Marketing Specialist with Federal Diploma |
| Subscription | Pay-as-you-go | European Certificate – Sales Specialist with Federal Diploma |
| Subscription | Pay-as-you-go | European Certificate – Dipl. Marketing Manager HF |
| Subscription | Pay-as-you-go | European Certificate – Federal Diploma Marketing Manager |
| Subscription | Pay-as-you-go | European Certificate – Federal Diploma Sales Manager |
| Subscription | Multi-year contract | Senior Marketing Professional (SMP) Certification – Members |
| Subscription | Multi-year contract | Senior Marketing Professional (SMP) Certification – Non-Members |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
SWISS MARKETING product offering
Product offeringCore offering
Swiss Marketing is a Swiss professional and trade association (Verband) for marketing and sales professionals. It sells individual and corporate memberships, organizes and administers Swiss federal marketing and sales diploma examinations, offers the campus.swiss competence platform for certified training, the Senior Marketing Professional (SMP) certification, Euro-compatible European certificates, a marketing/sales job portal, and operates approximately 20 regional clubs hosting professional events across Switzerland.
Product overview
Swiss Marketing is a professional association for marketing and sales specialists in Switzerland, operating as a unified service portfolio rather than a software product. The core offerings include a job portal for the marketing and sales sector, the campus.swiss competence platform providing certified training and federal exam preparation, approximately 20 regional clubs for professional networking, a calendar of events, corporate membership tiers, and individual membership options (Premium and Student). The organization serves approximately 2,000 members and organizes federal professional and higher examinations in marketing and sales. Key products include the Swiss Marketing Jobs portal, campus.swiss training platform, Senior Marketing Professional certification, Euro-compatible certificates, and the CommunityBonus referral program.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Individual Membership
Quantifiable outcome
- Swiss Marketing connects ~2,000 marketing and sales professionals through ~20 regional clubs across Switzerland.
- +2 more outcomes
Companies that use SWISS MARKETING
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
SWISS MARKETING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SWISS MARKETING partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core, flagship and standard.
- European Marketing Confederation (EMC)coreSwiss Marketing is a member of the European Marketing Confederation (EMC), which enables it to offer European Euro-compatible certificates to its members. EMC organizes the European Marketer of the Year Award, and Swiss Marketing nominates the Swiss candidate. The relationship involves cross-border recognition of Swiss federal diplomas and participation in European marketing agenda research.
- GoldbachflagshipGoldbach is listed as a Strategic Brand Partner of Swiss Marketing. Goldbach is a Swiss media and advertising company (goldbach.com), offering TV, digital, and other advertising services. The partnership likely involves co-marketing activities and cross-promotion of events and services.
- KBDirect (KünzlerBachmann Directmarketing AG)coreKBDirect is a Strategic Brand Partner offering kbDATA 360, a data analytics and multi-channel campaign management solution. Swiss Marketing features kbDATA 360 as a partner offering, providing members with access to customer data analysis and targeted marketing campaign tools.
- KaiserpromostandardKaiserpromo is listed as a Strategic Brand Partner of Swiss Marketing. Kaiserpromo is a Swiss promotional products and merchandise company.
- CMO of the YearflagshipListed as a Strategic Brand Partner, CMO of the Year (cmo-of-the-year.com) is a program that recognizes outstanding marketing leaders. Swiss Marketing participates in and organizes the Swiss CMO of the Year award.
- KEOS AgencycoreKEOS Agency is listed as a Strategic Brand Partner. KEOS offers advisory and consulting services. Under corporate membership tiers, KEOS provides services ranging from basic advisory (Light) to premium advisory (Premium), including opportunity analysis and talent scouting.
- campus.swisscorecampus.swiss is the Education Partner and competency platform of Swiss Marketing. It provides certified courses, federal exam preparation, and continuing education for marketing and sales professionals. Members receive up to 20% discount. campus.swiss also features in the CommunityBonus referral program.
- HWZ Hochschule für Wirtschaft ZürichcoreHWZ is an Education Partner offering CAS, DAS, and MAS programs. Swiss Marketing Premium members receive CHF 500 discount on selected HWZ programs. HWZ programs listed include: CAS Media Services Leadership, CAS Brand Leadership HWZ, CAS Corporate Communications HWZ, CAS Customer Behavior HWZ, CAS Customer Experience Management HWZ, CAS Customer Intelligence HWZ, CAS Customer Relationship Management HWZ, CAS Digital Sales HWZ, CAS Marketing Communications HWZ, CAS Marketing Management HWZ, CAS Marketingstrategie HWZ, CAS Sales Management HWZ, CAS Selling Innovation HWZ, CAS Strategisches Kommunikationsmanagement HWZ, CAS Unternehmensführung HWZ, DAS Business Communications, MAS Business Communications.
- ESB (Reutlingen)standardESB (Reutlingen University) is an Education Partner. Swiss Marketing members receive 15% discount on all single-day seminars and the basic event management course, and 20% on participation in the Schweizer Markenkongress (Swiss Brand Congress).
- CompendiostandardCompendio is an Education Partner of Swiss Marketing, offering professional education and training resources.
- suxxess (Examination Secretariat)coresuxxess.org is the official examination secretariat for Swiss Marketing, managing Swiss federal professional and higher specialized exams in marketing and sales. Located at the Swiss Marketing headquarters in Zurich.
- JombstandardJomb is an Education Partner offering training programs. Corporate members receive access to Jomb with a 5% discount for apprentices.
- InspiorastandardInspiora is an Education Partner of Swiss Marketing offering professional development programs.
- SIVH (Swiss Institute for Hospitality)standardSIVH is an Education Partner of Swiss Marketing offering hospitality-related professional development.
- Swiss Customer Relations Forum (SCRF)standardSCRF is an Event Partner of Swiss Marketing, organizing the Swiss Customer Relations Forum. Swiss Marketing members receive event access through this partnership.
- Digital B2B ForumstandardDigital B2B Forum is an Event Partner of Swiss Marketing, offering events related to digital B2B topics.
- Social Media SummitcoreSocial Media Summit is an Event Partner. Swiss Marketing Premium and Student members receive CHF 100 discount on all ticket categories.
- Marketing Tag (Deutscher Marketing Tag)standardMarketing Tag (marketing-tag.de) is an Event Partner. Swiss Marketing members receive 20% discount on admission.
- Marketing Tech SummitstandardMarketing Tech Summit (marketingtechlab.de) is an Event Partner. Swiss Marketing members receive up to EUR 600 discount on entry tickets.
- Schweizer Markenkongress (Brand Congress)standardSchweizer Markenkongress (marken-kongress.ch) is an Event Partner and SMK brand. Swiss Marketing members receive 20% discount via ESB partnership.
- jobchannel.chcorejobchannel.ch is a Service Partner powering the Swiss Marketing job portal (jobs.swissmarketing.ch). All job listings are optimized for Google for Jobs and automatically appear on jobmaps.ch.
- ÖKK (Health Insurance)standardÖKK Kranken- und Unfallversicherungen AG is a Benefit Partner offering Swiss Marketing members 10% discount on various supplementary insurance policies for members and their families.
- CSS InsurancestandardCSS Insurance is a Benefit Partner offering Swiss Marketing members various discounts on supplementary insurance products.
- m&k Marketing & Kommunikationstandardm&k (Markt und Kommunikation / Werbewoche) is a Media Partner. Premium members receive a free annual subscription.
- HORIZONTstandardHORIZONT (horizont.net) is a Media Partner. Premium members receive a free digital subscription including access to all H+ articles, all e-paper issues, and online access to paper archives.
- CMM360standardCMM360 is a Media Partner of Swiss Marketing, organizing the Swiss Customer Relations Forum.
- KMU Swiss SymposiumstandardKMU Swiss Symposium is an Event Partner. Swiss Marketing members receive 30% discount on the symposium.
- Dualstark (Conference of Professional Examinations)coreSwiss Marketing is a member of Dualstark, the Conference of Professional and Higher Specialized Examinations, which brings together examination managers to strengthen Swiss vocational education as a decisive competitive advantage.
- JobmapscoreJobmaps (jobmaps.ch) powers the Swiss Marketing Jobs portal, providing the technology platform for job listings. All postings are automatically optimized for Google for Jobs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SWISS MARKETING competitors and assessment
Company assessmentDirect peers
- American Marketing Association: US professional membership association for marketers providing events, certifications, and networking chapters. Mirrors Swiss Marketing's membership-plus-education model at larger scale.
- The Marketing Society: Membership community for senior marketing leaders offering events, awards, and professional development. Comparable community-led model targeting marketing professionals and CMOs.
- Chartered Institute of Marketing (CIM): UK professional body for marketers offering qualifications, certifications, and membership. Directly comparable as a national marketing professional association providing credentials and professional development.
Regional players
- Australian Marketing Institute: Australia's professional marketing association providing certification and CPD. Comparable national marketing membership body in another region.
- SAWI: Swiss institute providing marketing, communication, and sales training and federal exam preparation. Competes/overlaps with Swiss Marketing's education and certification offering in the same market.
- Marketing Institute of Ireland: Irish professional body for marketers offering certifications and events; hosts EMC-linked awards. Same association model in a different geography and EMC member like Swiss Marketing.
- Deutscher Marketing Verband (DMV): German national marketing association with regional clubs, events, and professional development. Highly analogous structure but serving the German rather than Swiss market.
Broad incumbents
- Data & Marketing Association (DMA): Large marketing industry body offering training, events, and standards across data-driven marketing. Overlaps in professional development and industry convening but broader in scope.
Others
- European Marketing Confederation (EMC): Pan-European umbrella confederation of national marketing associations of which Swiss Marketing is a member; an ecosystem partner rather than a direct competitor.
- HWZ Hochschule für Wirtschaft Zürich: Swiss business school offering CAS/DAS/MAS marketing programs; an education partner of Swiss Marketing with adjacent professional-development offerings in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SWISS MARKETING social profiles
Digital presenceSWISS MARKETING financial estimates
Financial estimateRevenue estimate
Valuation estimate
SWISS MARKETING leadership team
Management profileNumber of profiles
Profiles9 records
SWISS MARKETING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SWISS MARKETING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SWISS MARKETING
What does SWISS MARKETING do?
Swiss Marketing is a Swiss professional and trade association (Verband) for marketing and sales professionals. It sells individual and corporate memberships, organizes and administers Swiss federal marketing and sales diploma examinations, offers the campus.swiss competence platform for certified training, the Senior Marketing Professional (SMP) certification, Euro-compatible European certificates, a marketing/sales job portal, and operates approximately 20 regional clubs hosting professional events across Switzerland.
Is SWISS MARKETING a public or private company?
SWISS MARKETING is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SWISS MARKETING founded?
SWISS MARKETING was founded in 2008. It employs 1 to 10 people.
Where is SWISS MARKETING based?
SWISS MARKETING is headquartered in Zürich, Switzerland, in the Europe region.
How does SWISS MARKETING make money?
Four revenue lines are on record. Individual Membership Fees are the primary driver. The others are corporate Membership Fees, certification and Education Programs and job Portal.
Who are SWISS MARKETING's main competitors?
Direct peers on record are American Marketing Association, The Marketing Society and Chartered Institute of Marketing (CIM). Regional players are Australian Marketing Institute, SAWI, Marketing Institute of Ireland and Deutscher Marketing Verband (DMV). Data & Marketing Association (DMA) is listed as a broad incumbent. Others are European Marketing Confederation (EMC) and HWZ Hochschule für Wirtschaft Zürich.
Does SWISS MARKETING have an API?
No public API is recorded for SWISS MARKETING.
What industry is SWISS MARKETING in?
SWISS MARKETING's product category is Professional Association Services. Its primary akta.pro industry code is EDABABAC, Consultative Selling & Discovery, with a secondary code of MPAGAGAC, Corporate Conferences & Sales Kickoffs. Its NAICS code is 54 and its SIC code is 8200.