CAS Exhibition Partners

What CAS Exhibition Partners does

CAS Exhibition Partners B.V. is a family-run Dutch full-service exhibition stand builder headquartered in Belfeld, Netherlands, near the European logistics corridor of Venlo. Founded in 1967 by Jeu Canjels and now led by his son Niels Canjels, the company operates as a private B.V. employing 70 dedicated staff supplemented by a flexible pool of regular freelancers, building approximately 400 exhibition stands per year. CAS brings all stand-creation disciplines under one roof: an in-house design studio with five designers, woodworking, electrical and metalworking workshops, a paint shop, a graphics department, a logistics operation with 12,500 m² of storage, and own assembly and disassembly teams. This vertical integration is the operational backbone of the business and underpins consistent quality control across design, fabrication, and on-site execution.

The company serves large enterprise B2B customers across diverse industries — including chemicals/polyolefins (Borealis, LyondellBasell, Arkema, Huntsman, Aspen Oss), maritime and offshore (Boskalis, Damen Shipyards, Amels), food processing (Friesland Campina, JBT-Marel, GEA), medical and healthcare (Canon Medical, Houston Methodist), industrial and automation (Altrad, AutoStore, Melexis, DNV, Theo Förch), and petrochemicals (Muntajat) — as well as luxury yachts (Amels). Customer relationships are typically multi-year, with named testimonials referencing five-plus year engagements at major trade fairs such as K Show, A+A, Bauma, LogiMAT, IFFA, Arab Health, and DIBS. Beyond core stand design and build, revenue streams include bespoke hospitality, brand elevation services (photography, videography, activations), operational and on-site support, success strategy/training, central storage, and custom-made events including roadshows, customer events, expositions, and museum/showroom interiors. Projects are delivered globally via direct European enterprise sales complemented by the OSPI (Octanorm Service Partner International) network of 120 partners across 43 countries.

The business model is predominantly project-based professional services revenue derived from bespoke one-off engagements, with stand purchases and storage/managed services providing ancillary recurring streams. Go-to-market is enterprise field sales through a small named team (Creative Director, Creative Consultant, Sales & External Relations Manager) supported by portfolio-driven website and social media presence. Pricing is per-project and not publicly disclosed. The company is privately held with no external investment, no subsidiaries, and no M&A activity disclosed. EcoVadis Gold sustainability certification and an EXHIBITOR Magazine Gold Award for the Amels DIBS stand underscore its credentials with ESG- and design-conscious enterprise procurement teams.

Name

CAS Exhibition Partners

Legal name

CAS Exhibition Partners B.V.

Website

https://cas.nl

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

CAS Exhibition Partners is a Dutch family-run full-service exhibition stand builder, founded in 1967, that designs, manufactures, and installs approximately 400 custom trade show stands per year for global enterprise clients across chemicals, maritime, food processing, healthcare, and industrial sectors, leveraging in-house workshops, 12,500 m² of storage, and the OSPI network of 120 partners in 43 countries.

Ownership category

akta.pro rank

Product category

Exhibition Stand Design and Build Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Lighting, LED Walls & Digital Signage for Booths (THAHAHAI), Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Exhibition stand design
• Trade show booth construction
• Custom event production
• Brand activation services
• Exhibition logistics

Headquarters

HQ city

Belfeld

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition Stand Design and Build: Design, construction and installation of custom exhibition stands for trade shows worldwide. Projects range from standard booths to multi-level stands. Customers can choose to purchase or hire stands.
2. Additional Services: Bespoke hospitality services (catering, hostesses, stand parties, live entertainment), brand elevation services (branding, activations, photography, videography), operational support (on-site support, logistics, technical assistance), and success strategy services (lead generation, trade show training).
3. Storage Services: Central storage facility for trade show materials for customers who purchase their stands
4. Custom-Made Events: Custom events including roadshows, expositions, inhouse events, and tailor-made event solutions beyond traditional exhibition stands

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CAS Exhibition Partners is a full-service B2B exhibition stand builder that designs, constructs, and installs custom trade show stands for enterprise clients worldwide, producing approximately 400 stands per year. The company complements stand construction with additional services including bespoke hospitality, brand elevation, operational support, success strategy, and storage of trade show materials, and extends into custom-made events such as roadshows, expositions, and in-house experiences.

Product overview

CAS Exhibition Partners is a family-run Dutch exhibition stand building company established in 1967, offering a unified full-service approach to trade show solutions. The core product is Exhibition Stand Solutions — custom-designed, constructed, and installed stands for trade shows worldwide (approximately 400 per year). These are complemented by add-on modules including Custom-Made Events (roadshows, customer events, expositions, in-house experiences), Museum and Showroom Interiors, and Additional Services (Bespoke Hospitality, Brand Elevation, Operational Support, Success Strategy, and Storage Services). All production is handled in-house with a design studio, workshops, paint shop, graphics department, and logistics team, enabling the company to guarantee consistent quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Stand Solutions Full-service design, construction, and installation of custom exhibition stands for trade shows and events worldwide, ranging from standard booths to multi-level stands; customers may purchase or hire stands.
• Custom-Made Events Tailor-made events beyond standard exhibition stands, including roadshows, customer events, expositions, and in-house experiences designed and produced for enterprise clients.
• Storage Services Central storage facility offering storage support for trade show materials for clients who purchase their stands, backed by 12,500 m² of dedicated storage space.
• Bespoke Hospitality Hospitality services for trade show stands and events, including catering, hostesses, stand parties, live entertainment, and product launches to enhance the visitor experience.
• Brand Elevation Services Brand activation and visibility services including trade show branding, venue support, activations, traffic drivers, giveaways, moderator and livestream support, photography, videography, timelapse, and floral decoration.
• Operational Support On-site operational support during show days, including logistics management and technical assistance to ensure smooth trade show execution.
• Success Strategy Training and coaching services for trade show success, including on-site lead generation, trade show training, and strategic follow-up advice.

Quantifiable outcome

• Approximately 400 stands built annually
• +2 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• OSPI (Octanorm Service Partner International)coreChannel Partner/ Reseller/ DistributorOSPI is the world's largest and most sustainable network of exhibition builders, uniting a global team of experts that deliver high-quality products around the globe. The network has 120 reliable partners in 43 countries. CAS leverages this partnership to deliver end-to-end support from planning to completion for projects worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Messe Frankfurt (Exhibition Organizer): Major global trade fair organizer (Ambiente, Frankfurt Book Fair, Light+Building) — operates upstream in the value chain from CAS, but is a key counterparty in the trade show ecosystem and adjacent industry participant relevant to the same enterprise customers.
• GES (Global Experience Specialists): One of the largest global exhibition and event services providers, offering custom exhibits, event logistics, and on-site services at scale — broader incumbent with larger portfolio but overlapping core booth design/build capability with CAS.

Direct peers

• Expotechnik Group: German-headquartered full-service exhibition stand builder with global delivery (own offices plus partner network across Europe, US, Middle East, Asia). Direct comparable to CAS in offering custom design, in-house production, and multi-country project execution for enterprise trade show clients.
• Lang + Partner: German full-service exhibition stand builder with European focus and enterprise client roster in industrial and chemical sectors — competes head-to-head with CAS at trade fairs such as K, A+A, and Bauma for similar enterprise briefs.
• Czarnowski: US-based full-service exhibit and event marketing agency serving enterprise customers with custom exhibit design, fabrication, and logistics — same end-to-end B2B service model as CAS, with comparable blue-chip enterprise client base.
• Pro Expo: Belgian exhibition stand builder offering design, production, and on-site services to enterprise customers across Europe — comparable mid-sized private competitor operating in overlapping geographies and trade shows as CAS.
• Pure Exhibits: US-headquartered custom exhibition and event design-build agency serving enterprise B2B clients with integrated design, fabrication, and on-site services — directly comparable mid-sized private competitor with similar service breadth to CAS.

Emerging players

• beMatrix: Belgian modular exhibit system manufacturer whose reusable aluminum frames have become an industry standard — not a direct builder, but increasingly used by CAS and competitors; represents the modularization trend that pressures custom-build margins.

Others

• OCTANORM Service Partner International (OSPI): Parent network of OSPI that CAS belongs to; provides modular aluminum exhibit systems and global partner coordination — enabler/ecosystem participant rather than direct competitor, but shapes the competitive landscape for booth builders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/casexhibitionpartners
• LinkedInlinkedin.com/company/cas-exhibition-partners-b-v-
• Instagraminstagram.com/cas_exhibitionpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAS Exhibition Partners