What TREE Digital Studio does

TREE Digital Studio Inc. is a privately held, Tokyo-based comprehensive content production company and a subsidiary of KANAMEL Inc. The company operates nine specialized divisions covering the full content production lifecycle: TREE VFX (one-stop visual effects from CG and filming through post-production), LUDENS (CG production for film, brand, and music video), REALIZE (AR/VR/XR and interactive installations), DIGITAL GARDEN (color grading and finishing), CRANK (camera equipment and DIT), Media Garden (motion capture and virtual production), Fuze (digital signage), Global Service (international brand production), and Data Service. Underlying technology combines Unreal Engine-based real-time graphics, AI-driven computer vision for body-movement-based interactivity, high-end color grading infrastructure (Baselight systems, dedicated grading and audio suites), and proprietary interactive content products such as PopWall, Immersive: The Great Wave, Space Workers, and Space Tours.

Name

TREE Digital Studio

Legal name

株式会社TREE Digital Studio

Website

https://tdsi.co.jp

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

TREE Digital Studio is a Tokyo-based, KANAMEL-owned content production company operating nine specialized divisions delivering VFX, CG, interactive XR installations, color grading, and virtual production to Japanese and global enterprise clients across entertainment, automotive, CPG, and government sectors.

Ownership category

akta.pro rank

Product category

Digital Content Production Services (VFX, CG, Post-Production)

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Visual effects production
• CG animation services
• Interactive content design
• Post-production services
• Digital content creation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Visual Effects (VFX) Production: Full-service VFX production for film, TV drama, and brand content, covering CG, compositing, and post-production. Revenue is project-based, typically large-scale one-time contracts with entertainment studios, streaming platforms, and major brands.
2. CG Production (LUDENS Division): CG imagery production for films, MVs, brand films, and immersive experiences. Project-based professional services.
3. Interactive/XR Content Production and Licensing (REALIZE Division): AR, VR, metaverse, and interactive digital content for facilities, events, and online use. Products include PopWall subscription model (equipment rental, content rental, and outright purchase plans) and Immersive: The Great Wave rental.
4. Color Grading and Post-Production (DIGITAL GARDEN Division): Color grading, remote grading, online editing, and MA (mastering) services for commercials, films, and brand content.
5. Camera Equipment and Studio Rental (CRANK Division): Camera equipment rental, DIT services, studio facilities, and on-set support for external productions.
6. Global Content Production (Global Service Division): Production services for international brand campaigns, handling everything from creative to post-production for global brands.
7. Motion Capture and Virtual Production (Media Garden Division): Motion capture studio services and virtual production for entertainment and brand content.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

TREE Digital Studio is a comprehensive digital content production company that delivers end-to-end visual content services across nine specialized divisions: VFX production (TREE VFX), CG imagery (LUDENS), XR/AR/VR and interactive content (REALIZE), color grading and post-production (DIGITAL GARDEN), camera equipment and DIT (CRANK), digital signage (Fuze), motion capture and virtual production (Media Garden), international production coordination (Global Service), and data services. Beyond project-based services, the company sells, rents, and licenses proprietary interactive content products such as PopWall, Immersive: The Great Wave, Space Workers, and Space Tours to museums, children's facilities, and event operators.

Product overview

TREE Digital Studio is a comprehensive content production company organized into nine specialized divisions operating as a unified studio. The core divisions include TREE VFX (full-service visual effects from pre-production through delivery), LUDENS (CG production), REALIZE (XR and interactive content), DIGITAL GARDEN (color grading and finishing), CRANK (camera equipment and DIT services), Fuze (digital signage), Media Garden (motion capture), Global Service (international coordination), and Data Service. REALIZE produces commercial interactive products including PopWall (ball pool educational system), Sound of The Magical Forest (music experience), Immersive: The Great Wave (art installation), Space Workers (cooperative space game), and Space Tours (space adventure attraction). The studio serves entertainment, advertising, education, and cultural sectors with integrated production capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• TREE VFX: VFX production team covering CG, shooting, DIT, shooting equipment, studio, and post-production in-house.
• LUDENS
• REALIZE
• DIGITAL GARDEN
• CRANK
• Fuze
• Media Garden
• Global Service
• Data Service
• PopWall (ポップウォール)
• Sound of The Magical Forest
• Immersive: The Great Wave
• dp (発注ページ)

Products and services

• TREE VFX Full-service VFX production division handling visual effects for films, dramas, and commercials from pre-production through delivery. Covers CG, filming, DIT, camera equipment, studio operations, and post-production within a single in-house team.
• LUDENS CG production division specializing in 3DCG for films, commercials, music videos, and brand films. Known for work on major anime films and international projects including the short film OPTI (Sony BRAVIA showcase).
• REALIZE XR content production division offering AR, VR, metaverse, digital content/apps, facility/event experiences, and virtual production. Creates interactive attractions for museums, theme parks, and educational facilities, including the PopWall system and Immersive: The Great Wave installation.
• DIGITAL GARDEN Color grading and post-production division with color grading rooms (Bay-301, P.Bay-700, SCR-331) and audio suites (P.Audio Suite-811). Provides colorist services, remote grading, online editing, and mastering audio for films, commercials, and music videos.
• CRANK Camera and equipment rental division with ARRI camera systems, DIT services, and studio facilities providing on-set production support and equipment rentals for external productions.
• Fuze Digital signage and large-format display production division handling content for train stations, shopping malls, and public spaces.
• Media Garden Motion capture and volumetric capture services division supporting virtual production and real-time character performance for entertainment and brand content.
• Global Service International production coordination and localization services for global brands and overseas market expansion, handling everything from creative to post-production for international brand campaigns.
• Data Service Data management and workflow solutions division for production pipelines and content delivery systems.
• PopWall Interactive digital educational content system combining ball pools with wall-projected video. Children throw balls or touch screens to interact with educational games. Includes Crystal Rush, Mermaid Learning, and Magical Trip House content. Available via outright purchase, equipment rental, or subscription plans (1-year bundle contract or 6-month content-only contract).
• Immersive: The Great Wave Interactive art experience based on Hokusai's 'Great Wave off Kanagawa.' Users control wave dynamics through body movements detected by AI camera analysis. Available for rental or purchase to museums, galleries, and event operators.
• Space Workers Cooperative space-themed interactive game for up to 3 players. Players operate control seats to complete missions: cargo delivery to Mars, space debris collection, and meteor defense. Features immersive monitors and vibration feedback. Commissioned for permanent exhibition at Ayabe City Astronomical Museum PAO.
• Space Tours Multi-player space adventure interactive experience. Children travel through the solar system on spaceships, visiting planets and defending Earth from meteors. Features 3-sided immersive projection and scent elements. Deployed across AEON Fantasy's 'Chikyuu no Niwa' indoor children's playgrounds (Hanyu, Kohoku).

Quantifiable outcome

• PopWall installed at Kurunto facility in Nagai City - received strong positive response from children and guardians
• +4 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Sony Marketing (ソニーマーケティング)coreStrategic or Co-development Partner · 13 June 2026Sony Marketing's co-creation initiative with creators produced the short film 'OPTI' featuring TREE Digital Studio's LUDENS division CG production. The film was designed to showcase Sony BRAVIA 9 Ⅱ display technology and BRAVIA Theatre Trio audio system. Screened at Sony Stores nationwide and distributed on Amazon Prime Video.
• Sony Pictures (索尼·ピクチャーズ)coreStrategic or Co-development Partner · 13 June 2026Sony Pictures' audio engineering team co-developed the home theater audio system (BRAVIA Theatre Trio) used in 'OPTI' production from early development stages.
• AOI Pro.coreStrategic or Co-development Partner · 13 June 2026AOI Pro. served as the production company for 'OPTI' short film, with TREE Digital Studio LUDENS handling CG production. AOI Pro. is also a recurring partner for other TREE film projects including '百花' and '8番出口'.
• Ayabe City (綾部市)coreOthers · 1 March 2026Ayabe City commissioned TREE Digital Studio to produce 'Space Workers' interactive space mission content for the Ayabe City Astronomical Museum PAO, a regional space education hub operated by the city since 1995.
• Sony PCL - Smart VP ProjectcoreTechnology or Integration · 8 September 2025Smart VP Project combining Sony PCL's virtual production infrastructure with TREE's content production capabilities to deliver integrated VP solutions.
• Sony PCLcoreTechnology or Integration · 1 September 2025TREE Digital Studio and Sony PCL jointly launched the 'Smart VP Project' (スマートVPプロジェクト) in September 2025, combining Sony PCL's virtual production technology with TREE's production capabilities to offer advanced virtual production services. The collaboration was covered in multiple industry publications including ビデオ通信, 映像新聞, and PRONEWS.
• AEON Fantasy (イオンファンタジー)coreChannel Partner/ Reseller/ Distributor · 11 July 2025AEON Fantasy operates indoor children's playground 'ちきゅうのにわ' chain. TREE Digital Studio provides 'Space Tours' interactive digital content for the 'Space Area' at multiple locations (Hanyu, Kohoku), positioning the content as a recurring product for AEON Fantasy's expanding chain of children's facilities.
• Promotool (プロモツール株式会社)minorOthers · 11 July 2025Partnered for 'Space Tours' content at 'ちきゅうのにわ' - Promotool created a custom 'space-themed' fragrance for the space area, complementing the visual content with scent experience.
• e-とぴあ・かがわ (Information Communication Exchange e-topia Kagawa)minorOthers · 3 July 2025Information communication exchange facility in Takamatsu, Kagawa, installed 'Immersive: The Great Wave' during its summer festival 2025 event, 'サマーフェスティバル2025'.
• Epson Sales (エプソン販売株式会社) - Digital Art Co-creationcoreStrategic or Co-development Partner · 1 January 2025TREE Digital Studio and Epson Sales, along with two other companies, initiated a digital art co-creation project to offer new exhibition experiences using digital archives, supporting the appeal enhancement of museums and art galleries.
• Epson Sales (エプソン販売株式会社)coreStrategic or Co-development Partner · 1 August 2024Co-hosted the exhibition 'FLOWING LIVES〜浮世絵からミライへ ながれうごくアートをあそぼう〜' at Epsonsite Gallery in Tokyo from August 1-31, 2024, featuring interactive art experiences including 'Immersive: The Great Wave'. Exhibition results showed 1.6x year-over-year visitor increase and 2.7x daily visitor count vs prior year average.
• Epson Avasis (エプソンアヴァシス株式会社)coreStrategic or Co-development Partner · 1 August 2024Co-developed and co-hosted the 'FLOWING LIVES' exhibition with Epsonsite Gallery, contributing interactive content and exhibition planning expertise.
• Perspective Entertainment (株式会社パースペクティブ・エンターテイメント)minorStrategic or Co-development Partner · 1 August 2024Partnered for the 'FLOWING LIVES' exhibition, contributing art exhibition planning and artist activity support expertise.
• IndieSquare (株式会社IndieSquare)minorStrategic or Co-development Partner · 12 September 2022TREE Digital Studio and blockchain startup IndieSquare entered a business partnership in the NFT domain, combining TREE's digital content production capabilities with IndieSquare's Web3.0 NFT issuance and distribution solutions.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• IMAGICA Group: Largest Japanese post-production group offering color grading, editing, VFX, and finishing services. Directly overlaps with TREE's DIGITAL GARDEN division (color grading, mastering, online editing) and broader post-production capabilities for Japanese entertainment and advertising.
• OLM (Oriental Light and Magic): Long-established Japanese VFX and CG studio (Pok\u00e9mon, InuYasha). Comparable to TREE Digital Studio in delivering CG/VFX for major Japanese animated film and TV properties and providing post-production for global brands.
• teamLab: Japanese digital art collective producing large-scale immersive, interactive installations for museums and public venues. The closest parallel to TREE REALIZE's immersive products (Immersive: The Great Wave, Space Workers, Space Tours), competing for the same cultural-facility budgets.
• Polygon Pictures: Japanese CG animation and VFX studio (Knights of Sidonia, Godzilla trilogy series). Comparable to TREE's LUDENS CG division and TREE VFX for film, TV, streaming, and commercial CG work.
• AOI Pro. Tokyo commercial and film production company and frequent TREE collaborator (OPTI for Sony BRAVIA, Exit 8, Hyakka). Both firms compete for and co-deliver Japanese commercial film and brand-film work, overlapping on the production-services value chain.
• Shirogumi Inc. Japanese VFX and animation studio with end-to-end CG, VFX, and post-production services for film and advertising clients. Directly comparable to TREE's TREE VFX/LUDENS divisions in scope, Japanese client base, and full-service delivery model.
• Digital Frontier: Japanese digital entertainment company with CG, VFX, and game production. Serves the same Japanese film, anime, and entertainment clients as TREE with overlapping CG/VFX capabilities.

Broad incumbents

• Industrial Light & Magic (ILM): Lucasfilm-owned global VFX leader with stagecraft virtual production and immersive capabilities. Relevant as the high-end benchmark for the virtual production and immersive work TREE is pursuing through Smart VP with Sony PCL and Media Garden.
• Framestore: UK-based global VFX and immersive content powerhouse operating across film, brand, and location-based entertainment. Much larger scale but directly overlapping in VFX, immersive installations (similar to Immersive: The Great Wave), and commercial content production for global brands.

Emerging players

• Moments Corp: Japanese digital experience company producing immersive and interactive installations for cultural facilities and events. Comparable scale and audience focus to TREE REALIZE's portfolio of museum and children's-facility interactive products.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/TREEDigitalSt
• Facebookfacebook.com/TREE-Digital-Studio-Inc-102566345128871
• Instagraminstagram.com/treedigitalstudio
• LinkedInlinkedin.com/company/tree-digital-studio-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TREE Digital Studio