The College of Fashion & Design - Dubai

What The College of Fashion & Design - Dubai does

青岛智宸草本护肤产品有限公司 (Qingdao Zhichen Herbal Skin Care Products Co., Ltd.), operating commercially as 羊城安保 and 广东青岛智宸草本护肤产品有限公司, is a privately-held integrated security services enterprise headquartered in Liwan District, Guangzhou. Despite a legal name suggesting herbal skincare, the company has functioned since its August 2016 founding as a security services firm established with institutional backing from the China (South China) Retired Military Personnel Entrepreneurship Mutual Assistance Association. It applies a military-style management approach, recruiting demobilized military personnel, police academy graduates, and vetted social youth, and serves government agencies, enterprises, financial institutions, residential communities, shopping malls, hotels, and event organizers across Guangdong, Guizhou, Fujian, Guangzhou, Foshan, and Zhaoqing.

The company delivers six core service lines: traditional security guard services (保安服务) covering access control, property protection, and patrols; technical security (技防服务) including CCTV, alarm system installation, and integrated security engineering; VIP and executive protection (特卫服务) for events and high-profile individuals; security consulting (安全咨询服务); property security management (物业保安服务) delivered in partnership with property firms; and event/venue security (场地演出保安服务). Its integrated defense model combines human security (人防), physical security (物防), and technical security (技防). Notable operational capabilities include 24-hour HD video surveillance with no blind spots, a specialized three-team exhibition structure (inspection, artifact protection, canine patrol), and documented emergency response protocols for theft, fire, gas leaks, and criminal incidents.

The business model is a professional services model with monthly unit pricing of 2,500-4,500 CNY per guard depending on shift length, supplemented by hardware revenue from technical security installations, annual compensation structures for management roles, and a national franchise partner program for geographic expansion. Distribution combines direct enterprise field sales for anchor accounts with a franchise/reseller channel for regional buildout. The company holds a Security Service License, Business License, AAA credit rating, three International Standard Certifications, and Guangdong Security Association membership; named customers include SINOPHARM, China Railway Construction Property, ICBC, China Construction Bank, Li Yuan Property, Xinxing Property, the Chinese Football Association Super League, and the Zhaoqing 900th Anniversary Premium Cultural Relics Exhibition.

Name

The College of Fashion & Design - Dubai

Legal name

青岛智宸草本护肤产品有限公司

Website

https://cfd-dubai.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Qingdao Zhichen Herbal Skin Care Products Co., Ltd. is a Guangzhou-headquartered integrated security services firm offering guard services, technical surveillance, VIP protection, consulting, property security, and event security to government, banking, real estate, and event clients across multiple Chinese provinces.

Ownership category

akta.pro rank

Product category

Security Services

NAICS

Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Detective, Guard & Armored Car Services (7381), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Manned Guarding & Patrol Services (IMAIAEAA)

akta.pro secondary industries

Manned Guarding & Site Security (Static Guards) (BPABAMAA), Event Traffic, Parking & Perimeter Security (BPAKACAJ), Security Systems Monitoring & Dispatch (SOC/Remote Guarding) (IMAIAEAF), Executive Protection & VIP Close Protection (THAHALAE)

Keywords

• Security guard services
• Property security management
• Event security services
• Technical security systems
• VIP protection services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Security Guard Services: Core revenue stream from providing trained security personnel for various client types including government agencies, enterprises, financial institutions, residential communities, and shopping malls. Services include gate security, guard services, and patrol services.
2. VIP/Special Security Services: Premium security services for large events, exhibitions, sports competitions, corporate events, and high-profile individuals requiring global-level protection.
3. Technical Security Systems: Design, construction, installation, and maintenance of security monitoring systems and home alarm systems. Multiple large-scale integrated security engineering projects completed.
4. Security Consulting Services: Professional consulting for enterprises, institutions, government agencies, and individuals on security issues, safety systems, and alarm system installation.
5. Property Security Services: Security management services in partnership with large property management companies, covering residential community safety.
6. Event Venue Security Services: Security solutions combining human and technical protection for large events, product launches, cultural performances, sports competitions, and exhibitions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

The company provides integrated security services combining human guards, physical security measures, and electronic surveillance/technical protection for government agencies, enterprises, residential communities, financial institutions, shopping malls, and large events. Core service lines include gate/access control, patrol, technical security engineering (CCTV/alarm installation), VIP/executive protection, property security management, and event venue security with specialized teams for exhibitions and cultural relics. Services are delivered via deployed on-site security personnel supported by 24-hour monitoring centers.

Product overview

青岛智宸草本护肤产品有限公司 is an integrated security services company offering a comprehensive portfolio of six core service offerings. The company provides traditional security guard services (保安服务) combining access control, property protection, and patrol operations; technical security solutions (技防服务) including surveillance systems and alarm installations; VIP/executive protection (特卫服务); security consulting (安全咨询服务); property security management (物业保安服务); and event/venue security services (场地演出保安服务). The company positions itself as combining human security, physical security, and technological security (人防、物防、技防) in a modern, militarized, and standardized approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Security Guard Services (保安服务) Traditional guard services including access control (门卫服务), property protection (守护服务), and patrol services (巡逻服务) deployed on-site at government agencies, enterprises, residential communities, financial institutions, shopping malls, hotels, and event venues.
• Technical Security Services (技防服务) Modern technical security services including design, construction, installation, and maintenance of security monitoring systems, CCTV surveillance, and home/commercial alarm systems.
• VIP/Executive Protection Services (特卫服务) Premium VIP and executive protection services for large events, exhibitions, performances, sports competitions, and high-profile individuals, including business accompaniment and travel security.
• Security Consulting Services (安全咨询服务) Professional consulting services providing answers on security issues, safety measures, security regulations, and installation guidance for security engineering and home alarm systems, targeted at enterprises, institutions, government agencies, and individuals.
• Property Security Services (物业保安服务) Security management services provided in partnership with large property management companies to handle safety and security duties in residential communities, including perimeter security, access control, 24-hour monitoring, fire safety, and parking management.
• Event Venue Security Services (场地演出保安服务) Comprehensive human and technical security solutions for large events, conferences, product launches, cultural performances, sports competitions, and exhibitions, including crowd control, VIP protection, emergency response, and traffic management.

Quantifiable outcome

• Successfully deployed 200 security personnel for major sporting event
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• 黔灵半山 (Qianlingshan Residential Complex)coreStrategic or Co-development Partner · 8 April 2021Property security management partnership in Guizhou province. Project includes 27 buildings with 1,341 households across 260,000 sqm, positioned as a high-end residential benchmark in Guiyang.
• 中铁建物业 (China Railway Construction Property)coreStrategic or Co-development Partner · 16 November 2018Strategic partnership for joint security operations and emergency drills. Conducted 2018 Autumn Fire Emergency Drill at International Mansion with integrated security and property management teams.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Shenzhen Public Security Service Co. (深圳市保安服务公司): Major southern China security services company affiliated with Shenzhen Public Security Bureau, providing guarding, cash-in-transit, and event security. Direct regional peer in the Pearl River Delta with overlapping customer base in finance, government, and property.
• China Security & Protection Group (中安保实业集团): Mid-large Chinese security services firm providing manned guarding, event security, and security consulting to government, SOE, and commercial clients. Highly comparable in service breadth, customer profile (banks, government, property), and geographic scope across southern China.
• Beijing Public Security Service Co. (北京保安服务总公司): Largest state-affiliated security services company in northern China, providing the same integrated guarding, VIP protection, and event security offerings. Comparable service breadth and customer mix, but operates in a different geographic cluster.
• Great Wall Security Group (长城保安集团): One of China's largest private security guard and patrol service companies, offering the same integrated human + technical security model across multiple provinces. Closest direct peer given comparable service portfolio (guarding, event security, VIP protection) and multi-region operating model.

Regional players

• Wai On Group (卫安集团): Hong Kong-based integrated security services company with cash-in-transit, manned guarding, and electronic security offerings. Comparable service portfolio targeting banks and commercial clients in the Greater Bay Area, providing regional adjacency rather than direct mainland-China overlap.
• China Railway Construction Property (中铁建物业) — Security Division: In-house property and security services arm of China Railway Construction, a confirmed partner of the subject company. While primarily a property manager, it offers competing security services for residential and commercial developments, and represents the captive-insourcing competitive dynamic in this market.
• China Vanke Property / 朴邻 (security operations): Major Chinese property developer with in-house security operations serving large residential communities. Comparable to the subject company's property security business unit, and competes for the same high-end residential contracts in tier-1 cities.

Broad incumbents

• ISS A/S China: Global facility services giant with a sizable China security services footprint covering guarding, event security, and integrated facility solutions. Direct competitor for premium enterprise and banking contracts, with stronger international training and technology platforms.
• Securitas China: Chinese operations of Securitas AB, one of the world's largest security services providers. Competes for the same enterprise, banking, and event security contracts with deeper technology integration and stronger global compliance credentials.
• G4S China: Subsidiary of global security giant G4S, offering manned guarding, event security, and integrated security solutions across China. Direct competitor for premium enterprise and banking contracts, with stronger brand, capital base, and international certifications.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thecfddubai
• LinkedInlinkedin.com/company/college-of-fashion-design

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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